Hubspot Marketing

DECEMBER 2, 2024

Their enthusiasm about AI's ability to improve everything from business operations to AI marketing funnels piqued my interest. More importantly, it lowers the barrier to entry for sophisticated marketing efforts, improving the way we can interact with and build on customer relationships. Generating leads — the holy grail!

Customer Journey

Lynton Web

DECEMBER 29, 2024

Running a business without a strategic customer journey in HubSpot is like navigating a ship without a compass. The truth is that companies that master their customer journey in HubSpot aren't just seeing incremental improvements they're transforming how they operate. Each chapter has its own goals, tools, and measures of success.

Customer Journey

Martech

DECEMBER 16, 2024

Then, we A/B test and build complex funnels, thinking this is data-driven when it’s fundamentally assumption-driven. Airbnb, Slack, Peloton, HubSpot and Arm & Hammer Baking Soda all use similar customer-centric marketing strategies. As marketers, weve put a lot of work into fooling ourselves. But its all a lie.

Marketing Strategy

Hubspot Marketing

DECEMBER 19, 2024

HubSpot launched its own brand-new newsletter in June of 2024 and youre reading it right now, so we're betting Haberman is exactly right. Lesson Two: Marketers will care more about building systems than one-off campaigns. Lesson Two: Marketers will care more about building systems than one-off campaigns. Want to start your own?

Marketers

Martech

JANUARY 17, 2025

The key to building that trust lies in how your marketing copy addresses their problems, presents solutions and offers insights they cant find elsewhere. When your prospects walk into a sales call with little to no research, they expect one thing from your marketing team: trust. I dont know. Im not a car guy. Thats a significant opportunity.

Transform

Hubspot Marketing

JUNE 30, 2025

I love how HubSpot increases the pool of applicants by adding a genuine nudge to apply. I love how HubSpot increases the pool of applicants by adding a genuine nudge to apply. I’ve encountered countless job descriptions during my time as a marketer and have learned a thing or two along the way.

Management

Hubspot Marketing

DECEMBER 30, 2024

For example, closely tracking improvements/declines in keyword rankings gives a good indicator of whether you're on the right path, need to rewrite the content, or take another path like building backlinks. What is content monitoring? You can apply a content monitoring process across digital platforms and content types.

eCommerce

Martech

FEBRUARY 27, 2025

Building efficiency in a B2B sales funnel is no small task. Add manual follow-ups and the sheer volume of leads, and its clear why many businesses struggle to optimize their sales operations. Using data insights and automation, you can provide personalized, timely communication to nurture leads while saving time and resources.

Transform

Marketing Insider Group

MAY 6, 2025

Long gone are the days of “build it, and they will come.” Quality Content As a B2B SaaS company, content is your most powerful trust-building tool when marketing. It means: Creating original and consistent content that builds authority over time. As of this year, there are over 30,000 SaaS companies globally.

Marketing Strategy

Hubspot Marketing

DECEMBER 24, 2024

I also know for a fact that cornerstone content formed part of the SEO content strategy that still drives millions of visits to the HubSpot blog today. This also leads me to a little more oh-so-necessary clarification Cornerstone content vs. cluster content: What's the difference? There was nothing to hang my hat on, so to speak.

SEO

Martech

JULY 17, 2025

Let’s dig into the most impactful HubSpot updates for June 2025. It’s now available across all Professional and Enterprise HubSpot portals, giving marketing, sales, and service teams access to AI-powered, 24/7 customer support. How it helps you Customer Agent lets your team scale without scaling headcount.

CRM

Customers.ai

DECEMBER 4, 2024

Forget the tired, slow, “set-it-and-forget-it” methods of building your email list. when your sales team is pumped about all the new leads you identified but you’re just a chill guy. when your sales team is pumped about all the new leads you identified but you’re just a chill guy. Ready to build faster, smarter, and bigger?

CRM

Hubspot Marketing

SEPTEMBER 24, 2024

HubSpot HubSpot is genuinely fantastic. Crazy Egg and Zapier voted HubSpot the best free CRM. HubSpot does a lot out of the box for new users, and when you get into the paid features, you’ll be unstoppable. One great feature of HubSpot is the many integrations. Generative AI can help us write content faster.

User-Generated

Hubspot Marketing

DECEMBER 3, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. The way we build a business for long-term success is by caring about how we spend our time. I didn’t want to spend 80% of my time on an app only for it to deliver 20% or less of a return for me.

Product

Search Engine Land

AUGUST 14, 2024

Lead generation advertisers today have access to tools like broad match keywords and offline conversions – powerful when used right, but chaotic and expensive if left unchecked. Qualifying leads for ad platforms using CRM data. The absence of guardrails leads to bad decisions. What AI looks like in different ad platforms.

Advertisers

Hubspot Marketing

JANUARY 28, 2025

Its figuring out where to spend your money so it delivers the best results more sales, leads, or brand awareness. Pro tip: The Advertising ROI Calculator helps you plan and evaluate your ad campaigns by estimating costs, clicks, leads, and potential profits. Is it leads, sales, views, or a different metric? Then, dig into data.

Non-Profit

Hubspot Marketing

DECEMBER 18, 2024

Over the past five years, Ive been creating content for some of the most successful content-first brands. And if there's one thing that all their content marketing strategies have in common, it is a solid content gap analysis. Think about it. What really helped me and my clients win was this: focusing on what no one else was talking about.

Marketing Strategy

Lynton Web

AUGUST 3, 2024

This isn't a gym owner's daydream — it's the reality for those harnessing the power of Lynton’s ABC Fitness's integration with HubSpot. Understanding ABC Fitness and HubSpot ABC Fitness Solutions is a comprehensive software platform tailored to the fitness industry.

CRM

Martech

JUNE 25, 2025

For B2B marketers, building lasting connections and driving real results has never been more exciting or complex. Many businesses still treat these two core strategies as separate, often leading to inefficiencies, missed opportunities and a lower ROI. It works because: Brand awareness builds trust. Take HubSpot, for example.

Branding

Customers.ai

JANUARY 7, 2025

Unlock High-Intent Leads Hiding on Your Site Book a demo of Customers.ai’s U.S. Build Trust First: The Foundation of Email Capture Our first email capture best practice may sound simple but its not. To build that trust, you have to start with the basics. Social proof is one of the most underrated ways to build trust.

Customer

Customers.ai

NOVEMBER 25, 2024

Whether you’re optimizing an ecommerce store, generating B2B leads, or driving traffic to your latest campaign, these tools help you take control of your site’s performance. Unlock High-Intent Leads Hiding on Your Site Book a demo of Customers.ai’s U.S. Tools like…visitor tracking? Visitor tracking tools have come a long way.

eCommerce

Hubspot Marketing

MARCH 3, 2025

Whether your goal is to grow trial users or win enterprise accounts, these tactics will help you build a scalable and sustainable SaaS marketing engine. B2B SaaS marketing builds strategies that drive brand awareness, user acquisition, and customer retention for cloud-based software products. Something was off. Buyer personas.

Customer Acquisition

SocialPilot

JANUARY 27, 2025

Its about building meaningful relationships with your target audience, establishing authority, and fueling growth. Heres the deal: Social media isnt just a playfield for memes and influencersits a powerful tool for B2B companies to showcase their expertise, share valuable content, and nurture prospects down the sales funnel.

Thought Leadership

Animalz blog

MAY 15, 2025

Instead of relying solely on traffic, elevate full-funnel conversions as your north star. That might mean tracking CRM-sourced leads, product demo requests, gated content downloads, or newsletter signups whatever actions signal meaningful engagement for your business. Youll build a more resilient, ROI-focused program in the process.

Thought Leadership

Hubspot Marketing

AUGUST 7, 2025

Failing to evolve your marketing team during hypergrowth can lead to overwhelm, poor quality work, and missed goals, but how exactly do you structure it for growth? Piling more work on team members with already full plates will only lead to burnout and even employee churn. Your labor and roles need to reflect these goals.

Marketers

Hubspot Marketing

MARCH 5, 2025

Through data, marketers can create stories that lead to actions on how marketing can refine campaigns to get closer to company and marketing goals. Id rather have ten engaged leads than a hundred passive impressions, Tomanelli says. B2B marketing analytics is data that helps you understand your product, service, and/or audience.

Analytics

Hubspot Marketing

APRIL 23, 2025

Builds brand authority and trust. Earned media builds the strongest trust between a brand and its audience. Instead, the company relies heavily on earned media and word of mouth, leading to a brand value of $48.3 Most brands chase exposure. They pour money into ads and PR, hoping to buy attention. But if you dont?

PR

Lynton Web

APRIL 9, 2025

When companies manage multiple brands under one corporate umbrella, lead management becomes exponentially complex. Without a standardized system, leads often fall into a "black hole" when passed between brands, resulting in lost opportunities and revenue. Did the lead convert? Was follow-up timely?

Management

Hubspot Marketing

APRIL 15, 2025

This usually means more top-of-funnel content. By sketching a sticky-note map of people progressing through a theoretical funnel, you are putting the focus on customers. With online searches dominating as the starting point of most purchases, customer journey SEO is now mission-critical for every business. Where to buy a MacBook Pro.

Customer Journey

Backlinko

JANUARY 31, 2025

Build Trust with Case Studies Case studies are your bread and butter of selling. You grew inbound leads by 40% with conversion-focused content marketing. Build out references and projects you can showcase. Your prospects don’t want to buy SEOthey want to buy results. I learned this the hard way. The key is to be specific.

SEO

Customers.ai

DECEMBER 30, 2024

Unlock High-Intent Leads Hiding on Your Site Book a demo of Customers.ai’s U.S. Unlock High-Intent Leads Hiding on Your Site Book a demo of Customers.ai’s U.S. Knowing who visits your website is a necessity that most people are missing out on. Were talking about real insights. Ready to know whos really visiting your site?

Price

Lusha

JULY 21, 2024

In the ever-evolving world of sales and marketing, qualifying leads is crucial for maximizing your ROI. Enter the Marketing Qualified Lead (MQL). This article provides a detailed guide on nurturing high-quality leads and boosting sales. It covers defining MQLs, setting criteria, and using scoring models to prioritize leads.

Whitepaper

Buffer Marketing

OCTOBER 28, 2024

It's all about building a smart toolkit that punches above its weight. Think of this as your cheat sheet for building a powerful marketing tech stack on a budget. And, when I became more active in building my personal brand a year ago, Buffer was the natural choice. Let me guess. I've been there.

Digital Marketing

Search Engine Land

SEPTEMBER 23, 2024

The key question: Is your top-of-funnel approach attracting people unfamiliar with your brand? Without fresh prospects, you risk depleting your funnel by repeatedly targeting the same audience, leading to diminishing returns. Are your clicks translating into quality visits? Is your audience reach expanding or stagnating?

Key Performance Indicator

Hubspot Marketing

APRIL 22, 2025

I dove deep into my own inbox, spoke to email marketing experts, and explored top brands to bring you best practices for B2B email marketing success with 10 examples of brands leading the way. Personalization 94% of marketers say personalization increases sales, and 96% say it leads to repeat business.

Email Marketing

Customers.ai

DECEMBER 4, 2024

Guessing is so last year and winging it isn’t a strategy – it’s a cry for help! Ecommerce is too competitive to rely on “spray and pray” marketing tactics that leave your ROI up to chance and broad campaigns and generic messaging aren’t just outdated, they’re wasted money. The truth is, your audience isn’t a monolith. Treating them all the same?

eCommerce

Backlinko

JUNE 23, 2025

With that in mind, we created a free SEO KPI planner to help you build your own custom SEO KPI system. Because these are the metrics most clearly tied to your larger goals of lead generation and revenue impact. Not just the default ones in your dashboards. But the right metrics. On the other hand, SEO metrics are more broad.

SEO