Marketing Insider Group

APRIL 15, 2024

These are B2B creators, and they’re changing the rules of how businesses talk to their audiences and make choices. Quick Takeaways B2B content creators make specialized content that share valuable insights and stories, connecting with business audiences and shaping future interactions. Who Are B2B Creators? Image Source: Inc.

Transform 93

Transform Market Segmentation Manufacturing Thought Leadership 93

Search Engine Land

JANUARY 18, 2024

However, for those of us who love to solve SEO puzzles, it’s an exciting time when we’re faced with new challenges and massive opportunities. This year, it’s all about diving deep into the techy side of SEO, getting cozy with AI tools for content and figuring out how to manage rising costs without breaking the bank. See terms.

SEO 127

SEO User-Generated CMO Energy 127

Search Engine Land

MARCH 11, 2024

Enter generative AI – artificial intelligence technology so advanced and humanlike that it has changed how we create, manage and deliver content. AI technologies such as natural language processing (NLP), machine learning (ML) and computer vision are becoming integral components of modern content management systems (CMS).

Management 123

Management User-Generated Analytics SEO 123

Search Engine Land

NOVEMBER 29, 2023

Google Ads exec Jerry Dischler has stepped down after more than 15 years to take on a new challenge. The tech giant was not able to disclose what the “new challenge” is or whether he would remain within the business, but did tell Search Engine Land that the decision was not related to the recent federal antitrust trial.

Price 123

Price User-Generated Advertising Advertisers 123

Search Engine Land

FEBRUARY 5, 2024

And with increasing discussions and scaremongering in the media about how AI will lead to job losses, it’s no wonder. Will AI replace SEO professionals?” But what even is a stable profession when AI seems to encroach on them? Generative AI is being touted as a time-saving, workforce-reducing miracle tool.

SEO 126

SEO PR Communications Search Marketers 126

SmartBrief - Marketing

JANUARY 22, 2024

AI is a transformative capability that has proliferated across the marketing technology stack, though most B2B marketers aren’t using it to its fullest potential. As B2B marketers gain a better understanding of AI’s capabilities, trust in these valuable solutions can grow.

Transform 83

Transform User-Generated Marketing Marketers 83

Search Engine Land

MARCH 29, 2024

How schema markup benefits Google and website owners Google faces escalating costs with the rapid growth of spam and the impending adoption of generative AI in SERPs. Anecdotally, clients with complex business models using template pages are seeing more frequent deindexing, even for pages that have been stable for years.

User-Generated 109

User-Generated SEO Management Search Marketers 109

Search Engine Land

JANUARY 25, 2024

Leveraging AI in advertising can enhance campaign performance for advertisers. However, there is a growing concern among some that the potential lack of control may lead to the opposite outcome, causing inefficient allocation of ad budgets that becomes challenging to oversee and manage. Business email address Subscribe Processing.

Advertising 109

Advertising Advertisers Management Search Marketers 109

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers. What is B2B content marketing?

Whitepaper 126

Whitepaper Content Marketing Thought Leadership Marketing 126

Search Engine Land

DECEMBER 12, 2023

Data has become the driving force behind financial resilience and success, giving marketers the challenge of navigating rising CPCs and automation. Optimizing performance media campaigns: Implement new strategies to leverage predictive models in various campaigns, driving targeted results.

Analytics 108

Analytics Customer Marketing Marketers 108

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. In the year ahead, expect to see more B2B organizations adopting and implementing email efforts to engage their customers. Only 27% say they’re influenced rarely by email, and 16% report no impact.

Customer Journey 125

Customer Journey Email Marketing Marketing Marketers 125

Litmus

FEBRUARY 8, 2024

Let’s take a closer look at how companies can navigate these very real—but not insurmountable—challenges this year. Companies opting to implement all-in-one platforms that simplify workflows—and consolidate capabilities—will gain an edge. To protect recipients, these three email providers are implementing stricter anti-spam policies.

Marketing Strategy 82

Marketing Strategy Gen Z Transform Email Marketing 82

Martech

DECEMBER 18, 2023

I am the first generative AI chatbot for marketing technology professionals. Expertise and experience: Advisory and consulting firms have specialized knowledge and experience in CX strategy, design, and implementation. Their expertise helps businesses navigate the complexities of CX transformation and avoid common pitfalls.

Transform 99

Transform Customer eCommerce Key Performance Indicator 99

Martech

APRIL 19, 2024

Two-thirds predict the implementation of more state privacy laws, reducing their capacity to personalize messages to consumers. These challenges have profoundly impacted media planning and buying. One-third are also leveraging AI and machine learning to enhance these datasets.

Transform 102

Transform Advertising Advertisers Law 102

Search Engine Land

FEBRUARY 23, 2024

Embrace AI LinkedIn recommends trying new technologies for scalable targeting and ROI, highlighting its Predictive Audience tool. This feature utilizes LinkedIn’s AI and your data to create custom high-intent audience segments. Business email address Subscribe Processing. Why we care. What LinkedIn is saying.

Finance 120

Finance Health CRM New Technology 120

Tiecas

FEBRUARY 14, 2024

Artificial Intelligence (AI) is emerging as a disruptive and transformative force in B2B marketing for industrial companies. By leveraging AI, industrial businesses are streamlining operations and redefining how they engage with their customers. What Role Does AI Play in Personalizing Industrial Marketing Efforts?

Manufacturing 98

Manufacturing Transform User-Generated Marketing 98

Search Engine Land

OCTOBER 24, 2023

AI, machine learning, robots, expert systems, knowledge engineering – these buzzwords are no longer reserved for technology. Startups, in particular, must adopt AI swiftly as most of their resources are constrained by budget limitations. New businesses can produce and share content more effectively by automating regular chores.

Content Marketing 126

Content Marketing User-Generated Marketing Marketers 126

Martech

SEPTEMBER 20, 2023

But what happens when you find a unique challenge that doesn’t have a ready-made answer? You don’t have to be a Silicon Valley prodigy to harness the power of AI. From mom-and-pop shops to global conglomerates, anyone with the will to innovate can leverage AI to solve problems and revamp antiquated systems.

PR 112

PR Transform Education Analytics 112

Martech

FEBRUARY 7, 2023

AI is revolutionizing how marketers engage customers. Beyond how a chatbot like ChatGPT might change the way customers search, AI and machine learning models can also equip marketers with the power to personalize and optimize their messages to customers. Holub’s AI startup Vidora was acquired by mParticle in 2022.

Fashion 125

Fashion User-Generated Promotion Customer 125

Martech

APRIL 27, 2023

I asked Steve Ohanians, the CEO of a Silicon Valley B2B digital agency, Clear Digital, for his take on AI as part of the digital brand development process. Among the many benefits of AI and machine learning (ML), as Ohanians points out, is their usefulness in speeding up project progress. Think: prompting ChatGPT correctly.)

Digital Marketing 115

Digital Marketing New Technology Branding Customer 115

Hubspot Marketing

DECEMBER 15, 2023

Though generative AI is everywhere , the fear around the state of AI is real. From our survey of 1350+ business professionals in the US, including marketers, we found that 63% of marketers not already using generative AI are not looking to start. Perhaps the key is using AI to its fullest potential with strong prompts.

Education 101

Education User-Generated Marketing Marketers 101

Hubspot Marketing

AUGUST 28, 2023

SGE is Google's move to transform the search experience by integrating generative AI. According to our Web Traffic and Analytics report , 75% of web analysts believe generative AI-integrated searches will positively impact their blogs, and 68% predict their blogs will get more traffic than before.

Transform 88

Transform User-Generated SEO Digital Marketing 88

Customers.ai

NOVEMBER 14, 2023

Grade Your Website Lead Conversion Rate Instantly Get an instant website audit and 50 leads for free Website / URL * Grade my website Key Trends in Website Visitor Identification As we explore the key trends in website visitor identification, it’s essential to grasp the magnitude of the challenge. What are advertisers supposed to do?

User-Generated 120

User-Generated Health B2C Analytics 120

Martech

APRIL 22, 2022

To engage customers in a personal way, at a very large scale, AI or machine learning is essential. Chatbots and intelligent assistants are already leading client interactions, and AI-generated content is around the corner. AI also enables the analysis and interpretation of data at a speed and volume beyond human capabilities.

Transform 144

Transform Marketing Marketers Analytics 144

Sprout Social

MARCH 19, 2024

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. What are AI insights?

Transform 112

Transform Manufacturing Pharmaceutical Analytics 112

Martech

NOVEMBER 14, 2023

Even with everything happening around you, I will ask you to pause your daily business for a minute and look back over this year. AI: The shiny object became a genuine business tool Artificial intelligence (AI), and more specifically generative AI for creating copy and images, was the hot discussion topic of the year.

Marketing Plan 126

Marketing Plan Retail Email Marketing User-Generated 126

Hubspot Marketing

MAY 19, 2023

It's quickly gained traction, and industry leaders have begun projecting that rapid AI advancements could surpass human intelligence sooner than we think. As a marketer, it can be challenging to imagine where AI technology will go. As a marketer, it can be challenging to imagine where AI technology will go.

Product 119

Product Marketing Marketers 119

Sprout Social

AUGUST 29, 2023

But AI isn’t a thing of the future. With exciting new tools like conversational AI, it’s already here, and it’s changing the way we work for the better. At surface level, conversational AI operates through virtual agents that can alleviate customer care team load and streamline the user experience.

Customer 80

Customer Gen Z Shoppers User-Generated 80

Martech

APRIL 22, 2024

I am the first generative AI chatbot for marketing technology professionals. Implement lead capture forms on your website, landing pages, and social media channels to collect email addresses. Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. I am trained with MarTech content.

Whitepaper 103

Whitepaper User-Generated Marketing Automation Platform Email Marketing 103

Search Engine Land

OCTOBER 23, 2023

Enter Bard , Google’s answer to the AI chatbot revolution. Here are four distinct areas where Bard surges ahead in the AI chatbot competition for SEOs: Schema markup generation On-page optimization Competitive analysis Technical SEO guidance Important reminder: Use your brain! It’s trained on a vast dataset that includes Google Search.

SEO 140

SEO User-Generated eCommerce Customer 140

SocialPilot

JANUARY 9, 2024

Asking where AI is in social media is like asking where sprinkles are on a sundae – it is everywhere. With the growing ability of AI, its usability is also rising, and the domain of social media marketing is not untouched by it. The latest AI statistics proved that 31% of marketers use generative AI to make social media posts.

Transform 89

Transform Social Media Marketing User-Generated Advertising 89

Martech

DECEMBER 27, 2023

Better AI guardrails and encryption for customer data With the third-party cookie phaseout, marketers will adopt new strategies for collecting customer data that include advanced encryption, as well as compliance with the latest privacy regulations. Those cookies are retiring in 2024.

Marketing 125

Marketing Marketers CMO CRM 125

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth. Look into omnichannel customer experiences and inventory management integrations.

Transform 92

Transform eCommerce Retail Marketing Automation Platform 92

Martech

JANUARY 22, 2024

What has changed is the impact the results have because of how many decisions are now made by AI. Bhuva Shakti is a Wall Street veteran who now works as an advisor specializing in digital and AI ethics transformation. Dig deeper: By the numbers: Diversity and inclusion are good business In the U.S. Bad data creates bad results.

Transform 108

Transform Education Customer Marketing 108

Martech

SEPTEMBER 12, 2023

Evaluating which generative AI tools are right for your company isn’t easy. Every job will be impacted in some way by large language models and generative AI,” said Penn. Every job will be impacted in some way by large language models and generative AI,” said Penn. Why we care. 2×2 matrix. GenAI use cases.

Place 120

Place Customer Marketing Marketers 120

Sprout Social

SEPTEMBER 26, 2023

The emergence of artificial intelligence ( AI) in marketing is no exception. While millions are enthusiastic about embracing AI to achieve greater speed and agility within their organizations, there are others who remain skeptical—pretty common in the early phases of tech adoption cycles. Yet today, cloud computing is ubiquitous.

User-Generated 110

User-Generated Transform Marketing Marketers 110

Sprout Social

OCTOBER 19, 2023

Luckily, innovative technologies like artificial intelligence (AI) offer long-term solutions to meet these challenges. They are revolutionizing marketing, with an increasing number of marketers reporting that AI capabilities have helped them boost creativity and workflow efficiency.

User-Generated 129

User-Generated Marketing Marketers Advertising 129