Martech

APRIL 15, 2024

Stanley Black & Decker is a truly iconic brand, around for more than 180 years, with a global market and its name practically synonymous with power tools. For more than six years, MarTech contributor Ana Mourão has been a leader in digital engagement, data architecture, CRM and CDP at the brand. Q: You studied in São Paulo.

CRM 101

CRM eCommerce Retail User-Generated 101

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. Here are some ways that marketers will leverage social media in 2024. He added: “Ad fatigue remains a persistent issue for marketers on social. How will these opportunities shake out in the upcoming year?

Entertainment 139

Entertainment Advertising Advertisers User-Generated 139

Hubspot Marketing

DECEMBER 26, 2022

Traditionally, the marketing field emphasized creative thinking over technical skills. But to build a successful career as a marketer today, you need more than a knack for pitching ideas and coming up with clever copy. Here are several types you may come across in the marketing world. Digital Media and Design.

Copywriting 143

Copywriting Key Performance Indicator Transform Marketing 143

Martech

FEBRUARY 7, 2024

His curiosity about music promotion and connecting with other bands led him quickly to the early days of the web and digital experience. Ever since then, he’s helped big brands — Coca-Cola and Adidas among them — build their digital presence and journey orchestration. Q: How did you get into marketing?

Transform 108

Transform New Technology SEO Digital Marketing 108

Martech

FEBRUARY 6, 2024

I dig up this old history — old by marketing technology standards anyway — because of my reaction to a presentation released last month by Winterberry Group, the management consultancy. The consumerization of B2B marketing will continue. Marketing attribution will be more severely challenged. That was around mid-March 2020.

Transform 114

Transform Whitepaper Direct Mail Marketing 114

Martech

FEBRUARY 13, 2024

Digital channels provided more options for audiences to engage with the Big Game, including an inventive stream on Nickelodeon called by SpongeBob SquarePants and friends. Here are some of the results from the game that marketers can take note of for the year ahead, including social media winners and top-performing brands.

Transform 127

Transform Entertainment Social Media Marketing Marketing 127

Martech

NOVEMBER 28, 2022

Although we hesitate to use the term post-pandemic with any confidence, marketing takes place today in a space changed — perhaps irrevocably — by COVID-19. But the importance of digital marketing looks unlikely to recede. You guessed it: the growing importance of the digital martech stack, The “great marketing reboot.”

eCommerce 113

eCommerce Marketing Marketers Digital Marketing 113

Martech

JANUARY 10, 2024

Drawing on 30 years of marketing leadership experience, Milton Hwang writes for MarTech about AI, MOps, automation and other topics. We spoke about his circuitous path to marketing through electrical engineering and the early days of ecommerce at GE Healthcare, where he worked for many years, reporting to both the CMO and CIO.

eCommerce 105

eCommerce CMO Law Traditional Marketing 105

Martech

DECEMBER 20, 2023

Influencer marketing is booming across social channels, with the value of the industry expected to surpass $20 billion in 2023 and over 80% of marketers attesting to its effectiveness. Those statistics come from an Influencer Marketing Hub report. Dig deeper: Beyond boundaries: The future of digital content Get MarTech!

Shoppers 101

Shoppers Influencer Marketing Branding Customer 101

Martech

JANUARY 25, 2024

Ruth Stevens found her way into B2B marketing by accident, as many B2B marketers do. Her route took her through the publishing industry, then grad school, before diving into the intersection of marketing and technology by learning database marketing. One constant in Ruth’s career: teaching.

PR 85

PR Education Advertising Advertisers 85

Businesses Grow

APRIL 29, 2024

Uprising alumni help make newcomers feel welcome at the marketing retreat as soon as they walk through the doors! Just experienced my favorite week of the year — The Uprising — and I thought I would share a few learnings from this exceptional marketing retreat (year five!) The event is co-created.

Transform 67

Transform Marketing Marketers Food 67

Martech

DECEMBER 14, 2023

However, the final decision depends on addressing any lingering competition concerns from the UK’s Competition and Markets Authority. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers.

SEO 130

SEO Place Advertising Advertisers 130

Martech

DECEMBER 29, 2023

In the year ahead, marketers will be looking to expand the channels and ordering methods that customers can use to shop online. Many of these channels have been around for years (see shoppable ads, below), but they will be tied together and more engaging thanks to AI innovations marketers will adopt in greater numbers.

Retail 119

Retail eCommerce Gen Z Transform 119

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. And better digital content will surface, if organizations put in place the necessary guardrails for generative AI to fuel the anticipated content surge. Every year the bar gets raised.

Customer 143

Customer Transform CMO Retail 143

Martech

JANUARY 18, 2024

” Instead, he built a new career around speaking, authorship, teaching and what he calls “consulting in a coaching way.” Use AI but don’t let it chip away at your respect for the skills of marketing. Use AI but don’t let it chip away at your respect for the skills of marketing. ” His message?

Branding 114

Branding Customer Marketing Marketers 114

Martech

DECEMBER 13, 2023

Greg Krehbiel had a decades-long career in B2B and B2C publishing during which he did pretty much everything short of hand-craft individual pixels. He is now president of The Krehbiel Group, a digital consultancy that solves technology, strategy, operations and process problems for publishers. I didn’t know how to write.

B2C 103

B2C Energy Analytics New Technology 103

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Marketers will continue to refine their email strategies because the payoff can be substantial. Here are some of the ways marketers will improve their email programs in the year ahead.

Customer Journey 129

Customer Journey Email Marketing Marketing Marketers 129

Search Engine Land

JANUARY 11, 2023

Although we hesitate to use the term post-pandemic with any confidence, marketing takes place today in a space changed — perhaps irrevocably — by COVID-19. Yes, marketers are making their way back to the workplace; many conferences and expos are back in person; it’s possible to meet and greet prospects face-to-face instead of face-to-video.

eCommerce 90

eCommerce Marketing Marketers Digital Marketing 90

Businesses Grow

JANUARY 30, 2023

I’ve had the most amazing career. But the very best achievement I’m most proud of is how I brought 30 people together for an entirely new way to talk about marketing. But the very best achievement I’m most proud of is how I brought 30 people together for an entirely new way to talk about marketing.

Communications 124

Communications Digital Marketing Branding Marketing 124

Martech

APRIL 5, 2023

As part of the MarTech Salary and Career Survey , we interviewed people about their experiences in marketing. Today we’re talking to Saidah Abdulhaqq , senior digital architect at Enterprise Holdings. A: My career path has been an irregular one, to say the very least. Q: How did you get to where you are today?

Analytics 107

Analytics Digital Marketing Advertising Advertisers 107

Search Engine Land

JUNE 30, 2023

Whether I’m applying for an award or talking about my career with someone over drinks, I don’t really feel comfortable listing my accomplishments. And at this point, everyone in the digital marketing industry has heard of imposter syndrome. Have you ever experienced imposter syndrome in a digital marketing job?

Digital Marketing 95

Digital Marketing SEO Health Energy 95

Martech

SEPTEMBER 25, 2023

Kath Pay has spent, essentially, her entire career in email marketing — and she still loves it. She travels the world giving presentations and training sessions, she consults with her clients, she’s the author of a best-selling book — “Holistic Email Marketing” — and she contributes to MarTech.

Email Marketing 111

Email Marketing Direct Marketing Digital Marketing Branding 111

Digital Marketer

JANUARY 11, 2024

In the ever-evolving digital marketing landscape, the rise of artificial intelligence (AI) is like a siren’s song – captivating but potentially treacherous. As we sail into 2024, it’s increasingly clear that an over-reliance on AI could be the very thing that undermines your career as a marketer.

Digital Marketing 93

Digital Marketing Marketing Marketers Communications 93

Buffer Marketing

SEPTEMBER 5, 2023

As a result, there still isn’t much of a rule book for people who want to pursue it as a career. On the hunt for guidance about how to build a career as a social media executive, I interviewed all three. The March 2023 CMO Survey revealed companies spend 17 percent of their marketing budget on social media.

PR 108

PR Social Media Marketing Management Analytics 108

Martech

DECEMBER 7, 2023

For marketers that may mean fake content. It integrates seamlessly with Google Analytics and generates standardized reports, offering actionable recommendations and strategies for marketing campaigns, inventory adjustments and customer engagement. This was the year AI went mainstream, so what will next year hold? EKOM AI ’s EKOM 3.0

User-Generated 107

User-Generated Analytics Advertising Advertisers 107

Chief Martec

JANUARY 25, 2023

But my real faith in martech’s growth ahead is the profession that is growing up around marketing technology management. 15 years ago, when I started this blog, most marketing roles and most technology roles — IT, software engineering — were on opposite ends of the career spectrum. We’re just getting started.

Transform 116

Transform Marketing Marketers CRM 116

Buffer Marketing

JANUARY 22, 2024

Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. “This year is going to be transformative!” ” As humans, we tend to say (and believe) this statement about every year. What else is corroborating this prediction?

Gen Z 121

Gen Z Entertainment Transform User-Generated 121

Martech

OCTOBER 18, 2022

Digital marketing talent —especially those specializing in SEO, content, email marketing, and PPC— remains in top demand. If you’re looking to advance your career, change jobs, or expand your digital marketing team, Conductor’s 2023 Digital Marketing Salary Guide has you covered.

Digital Marketing 118

Digital Marketing Marketing Marketers SEO 118

Martech

FEBRUARY 23, 2024

In the digital age, personalizing the user experience remains a paramount goal for marketers. By systematically assigning metadata — covering aspects like persona, journey stage, product and solution — to each digital asset, we set the foundation for meaningful engagement. Can we truly personalize without upfront identification?

Transform 100

Transform Customer Journey Analytics Millennials 100

Businesses Grow

OCTOBER 2, 2023

And what did it mean for my career? I’ve talked to dozens of writers and marketers and find we generally fall into one of three camps. I’ve talked to dozens of writers and marketers and find we generally fall into one of three camps. Whether we want this or not, our marketing careers will change.

Education 114

Education Marketing Strategy Content Marketing Product 114

Search Engine Journal

MAY 2, 2022

Google launches a new career certificate in digital marketing & ecommerce to help jobseekers and employers acquire the skills to be successful in online business. The post Google Launches New Digital Marketing Certificate appeared first on Search Engine Journal.

Digital Marketing 131

Digital Marketing eCommerce Marketing Marketers 131

Search Engine Land

MARCH 29, 2023

Search marketers earn anywhere from $60,000 to $220,000 in annual compensation (salary and bonuses), on average, according to a new Search Engine Land survey. Search marketing is an attractive and satisfying career choice that can, over time, become increasingly lucrative. Average search marketer salaries in U.S.

Search Marketers 96

Search Marketers eCommerce Marketing Marketers 96

Martech

DECEMBER 20, 2023

There are a lot of marketing podcasts out there, so how do you know which ones to listen to? Here are 10 — listed in alphabetical order — that cover everything from content from AI to marketing ethics and more. Dig deeper: Podcasts now a top channel for B2B marketing Ethics in Marketing What does it mean to be ethical in marketing?

Marketing Ethics 109

Marketing Ethics Transform Copywriting CMO 109

Buffer Marketing

JANUARY 22, 2024

Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. “This year is going to be transformative!” ” As humans, we tend to say (and believe) this statement about every year. What else is corroborating this prediction?

Gen Z 115

Gen Z Entertainment Transform User-Generated 115

Search Engine Land

OCTOBER 26, 2022

In the first part of our SEM career playbook series , we defined the roles you will likely find within the digital marketing industry. Your employer often provides opportunities to sharpen your skills and advance your SEM career. Of course, this could be said for career advancement in any industry.

Energy 96

Energy Education Digital Marketing Communications 96

Martech

MAY 24, 2023

As part of our Salary and Career Survey , we interviewed people about their experiences in marketing. Today we’re talking to Kathleen Voboril who is now a consultant after many years in top marketing positions. Q: How did you get started in marketing? Q: In marketing? A: I did not focus on marketing.

eCommerce 101

eCommerce CMO B2C Energy 101

Businesses Grow

APRIL 10, 2024

One of my podcast co-hosts, Amanda Russell, has an incredibly tough marketing problem. But how do you get the world to pay attention, especially when it threatens careers, storied sports teams, the Olympics, and a multi-billion-dollar industry? That is the topic of the latest episode of The Marketing Companion podcast.

Health 69

Health Marketing Marketers Email Marketing 69