Litmus

FEBRUARY 2, 2021

When a marketing leader is asked to do something outrageous—like show how they deliver business value to their organizations—hearts race, stomachs flutter, and questions fly. What do you mean by business value—we generate leads, conversions, and sales? How can we show business value when our data and analytics are siloed?

Finance 59

Finance CMO Transform Marketing Mix 59

Duct Tape Marketing

JANUARY 19, 2023

We talk about how to look at yourself and find the ingredients you didn’t realize you already had, to succeed in the cut-throat world of business. 6:46] Would you characterize this book as a business book or a self-help book? [9:43] So it's understanding what constraint is and how to manage that, I suppose.

Education 86

Education Place SEO eBook 86

Neil Patel

FEBRUARY 4, 2021

Mike Kamo, Founder and Global CEO, NP Brands, is a leader in building, managing, and scaling businesses. Mike got his start in the industry when he used digital marketing to turn around a family business during a recession. It didn’t take long to realize businesses wanted help in Brazil, India, Australia, and beyond.

Digital Marketing 126

Digital Marketing Marketing Marketers SEO 126

Econsultancy

DECEMBER 13, 2021

However, Zenith’s latest Business Intelligence – Travel insights suggests there is reason for optimism as we enter 2022. UK advertisers set to spend record £7.9 UK digital ad spend up 49% in H1 2021. UK digital ad spend rocketed to £10.5 billion this 2021 festive season.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Unbounce

JULY 12, 2023

But how would modern-day Don Draper feel in a world where AI marketing tools are helping businesses create whole marketing campaigns—something that required a marketing agency not too long ago? Is managing your data privacy effectively is even possible in this new AI age? But these two products are, um, developing really fast, I think.

User-Generated 96

User-Generated Whitepaper Product B2C 96

Litmus

MARCH 31, 2020

While everyone has a great story to tell, for Women’s History Month we thought this would be the perfect time to highlight some of the women behind Litmus and hear their career journeys to the email world. Lauren Kremer , Events Manager. When you have a small business, you always pay attention to details. This makes me happy.

Non-Profit 80

Non-Profit Finance Email Marketing Management 80

Econsultancy

NOVEMBER 25, 2021

Partnerships management platform Impact recently acquired unicorn status after raising $150m in a funding round that took its value to $1.5bn.    When I joined in 2015, Uber and Airbnb were two of Impact’s biggest clients and that told me everything about the potential for the business. So many things have happened.

Branding 52

Branding Affiliate Marketing Customer Journey Management 52

On24- CMO Confessions

APRIL 22, 2021

Cheri Keith: Hello, and welcome to CMO Confessions, the B2B marketing and sales podcast, where I speak with amazing guests about what it really means to be a marketing leader in today’s business world. Pierre has spent his entire career building products, and a lot of his career has been spent building products for marketers.

CMO 52

CMO CRM Transform Customer 52

Hootsuite

MAY 11, 2023

Are you considering a career in social media ? Knowing the average social media manager salary can help you determine if this is the right job for you. In this article, we’ll explore average salaries for social media managers worldwide to give you an idea of what you should charge for your work. Download them now.

Management 95

Management Social Media Marketing Entertainment Marketing Plan 95

Marketing Insider Group

JANUARY 10, 2022

and all that is impacting the ways marketing teams operate in today’s business environment. The marketers I know marketing many of the events below are the best in the business. “Easily one of the best marketing events I’ve attended in my career.” Location: London, UK. Is there yoga in the morning?

Non-Profit 121

Non-Profit Marketing Marketers SEO 121

Buffer Marketing

JUNE 7, 2022

It has one billion monthly active users, was the most downloaded app worldwide in the first quarter of 2022, and even beat YouTube for average watch time in the UK and US. Needless to say, the video platform is one powerful channel if you’re looking to expand your small business's online footprint. Where do they live?

Gen Z 84

Gen Z User-Generated Fashion Entertainment 84

Hubspot Marketing

AUGUST 9, 2018

By the end, you’ll be able to map out your budding marketing career and pinpoint your goals. I’ve mapped out a career path as it’s the most straightforward way to jump into a marketing job. If you’re serious about a long-term marketing career primed for growth and variety, a bachelor’s degree is the way to go. Management.

PR 118

PR Marketing Marketers Non-Profit 118

Litmus

MARCH 11, 2019

My job is to translate business goals into email programs that deliver relevance and value for our subscribers, and identify opportunities to best leverage email as a channel for our unique subscriber base of email geeks. Jaina Mistry, Email Marketing Manager. I’m Alice Li, and I’m a total geek for email development and design.

Email Marketing 14

Email Marketing Marketing Marketers Management 14

Sprout Social

FEBRUARY 1, 2023

These are all important considerations for social media management , but there’s one more to think about. You might think that one account per platform is ideal, but depending on your business’ needs and your social media goals, it could be in your best interest to manage multiple social media accounts for different functions.

Management 118

Management Food Place Product 118

Hootsuite

JULY 20, 2023

A well-crafted LinkedIn post can help you differentiate yourself or your brand and build relationships that drive career success. Tell a personal story Okay, we all know the annoying LinkedIn users who seem to connect every life milestone to their business. Source: Penguin Random House UK 7. Source: Nikan Shahidi 10.

User-Generated 85

User-Generated Millennials Law Promotion 85

Sprout Social

NOVEMBER 15, 2021

Whether you’re looking to advance your skills for a particular project or simply for professional development, the information you need is right at your fingertips. Share them with your team to help them elevate their skills, hone their expertise and set them up for career growth. Marketing leadership development resources.

Copywriting 90

Copywriting Social Media Marketing CMO Analytics 90