Customers.ai

JANUARY 3, 2025

For any marketer, understanding their journey is the key to doing the thing we all want to do – turning browsers into buyers and buyers into loyal fans. Path to purchase research gives you the insights you need to meet customers where they are, at every stage of their journey. And its a must!

Customer

Litmus

SEPTEMBER 25, 2024

this guide, you’ll learn: The core ideas behind lifecycle marketing Key strategies for each stage of the customer journey How to use personalization for maximum impact Tactics tailored to different industries Real-world examples to inspire your campaigns What is lifecycle marketing? It allows for highly personalized and timely communication.

Management

Martech

FEBRUARY 27, 2025

Between tracking the buyers journey, engaging multiple decision-makers and ensuring marketing and sales alignment, the process can quickly become overwhelming. Add manual follow-ups and the sheer volume of leads, and its clear why many businesses struggle to optimize their sales operations. The good news?

Transform

Sprout Social

JULY 30, 2025

It’s deeply tied to your team’s specific goals—from optimizing SEO and social media ROI to supporting companywide programming like events and paid campaignsi This reality makes pinpointing a single approach to calculating content marketing ROI difficult. Defining content marketing return on investment (ROI) isn’t a one-size-fits-all task.

Content Marketing

Hubspot Marketing

NOVEMBER 1, 2024

Overall, it’s a more direct line to the buyer than B2C. In turn, they can pass those savings on to buyers in the form of a lower price tag, and lower prices can lead to more sales. Better Data By controlling the entire product cycle and buyer’s journey, D2C brands can access more, and usually better, data.

Manufacturing

Hubspot Marketing

JUNE 30, 2025

The ideal candidate will have experience managing multiple projects for key stakeholders and maintaining excellent communication. Experience managing multiple projects and adhering to deadlines. Working knowledge of customer relationship management (CRM) and content management systems (CMS) like Content Hub.

Management

SocialPilot

JANUARY 27, 2025

Unlike B2C (business-to-consumer) strategies, which often focus on driving emotional purchases, B2B strategies prioritize building long-term relationships, establishing authority, and generating leads from decision-makers like CEOs, managers, and teams. Are they founders, managers, or directors? Why does all of this matter?

Thought Leadership

Marketing Insider Group

JULY 7, 2025

That’s why many professionals turn to sophisticated analytics tools or even specialized solutions like PaperWriter , which sits at the intersection of content creation, performance tracking, and strategic optimization, helping marketers create impactful assets while keeping a sharp eye on measurable outcomes. Scroll depth. Conversion rates.

Whitepaper

Search Engine Land

JULY 11, 2024

However, they are time-consuming – to conduct and analyze – and that generally means limiting the sample size to make things more manageable. Do you want to better understand the buyer journey? Tools If you have the budget, a platform like Qualtrics is a great comprehensive “experience management platform.”

Whitepaper

Hubspot Marketing

MARCH 3, 2025

I needed better insights into their journey, so I met with the product team to dig into feature usage, trial behaviors, and key friction points. Effective SaaS marketing goes beyond generating leads. Buyer personas. Your marketing tactics should reflect the customer journey. Use case pages. Something was off.

Customer Acquisition

Tiecas

JULY 15, 2024

Writing technical content for different stages of the buyer’s journey is a big hurdle for many manufacturing content marketers. In fact, a study by the Content Marketing Institute found that 62% of them identify it as a significant challenge.

Whitepaper

Welcome Software

JULY 11, 2024

We talk about optimizing logistics, streamlining fulfillment, and getting products to customers quickly. And at the heart of it all is the content supply chain – the often-overlooked system for creating, managing, and delivering the content that fuels purchases. At every step of the journey, content plays a crucial role.

Transform

SocialPilot

JANUARY 27, 2025

No matter which industry you belong to, from food and beverage to apparel to beauty and medical to everything in between, online ratings and reviews play a vital role in the customer journey. Increase Conversion Rates Internet reviews eliminate doubts by answering common questions or addressing potential buyers’ concerns.

Customer

Martech

MAY 30, 2025

Managing a customers experience throughout their complex journey is challenging. The problem: When traditional approaches fall short Traditional campaign influence makes it difficult to explain the nuances of how marketing impacts contacts and leads as they progress through different stages of their journeys.

Customer Journey

Sprout Social

MAY 29, 2025

B2B marketers rate Facebooks ROI highest A Statista survey reports that Facebook leads in perceived B2B ROI, with 22% of respondents saying it’s the highest. TikTok ranks among the most effective ROI channels Despite its explosive growth during the same time, TikTok was absent from the eMarketer US ad buyers survey above.

Gen Z

Backlinko

JANUARY 24, 2025

Thats the blend of buyer psychology, user experience, and strategic design working together to turn visitors into customers. Study them. These anxiety reducers help ease buyer concerns and make the next step feel safer. B&O have managed to do all this while optimizing for SEO. In this case, portable speaker.)

eCommerce

Lusha

AUGUST 10, 2025

Today, buyers complete 67% of their purchasing journey before ever speaking with a sales representative, and 85% of sales organizations are already investing in AI-powered solutions to stay competitive. Modern AI goes beyond simple lead scoring. The stakes have never been higher. billion by 2025. billion by 2025.

CRM

Customers.ai

NOVEMBER 20, 2024

That’s why we created this Marketing Campaign Checklist , your ultimate guide to nailing every detail, from planning to post-launch optimization. Generate 500 qualified leads in two months. Cost Per Acquisition (CPA): Tells you how much it costs to convert a lead or customer. Instead, aim for goals you can track and quantify.

PR

SocialPilot

JUNE 18, 2025

I’ve worked with social media managers, agencies, and business owners who’ve wrestled with the same thing. Generate Quality Leads — Without Relying on Paid Ads Lead generation on social media is about attracting potential customers and guiding them into your sales funnel. Don’t just send traffic to your homepage.

Real Estate

Lusha

JULY 21, 2024

In the ever-evolving world of sales and marketing, qualifying leads is crucial for maximizing your ROI. Enter the Marketing Qualified Lead (MQL). This article provides a detailed guide on nurturing high-quality leads and boosting sales. It covers defining MQLs, setting criteria, and using scoring models to prioritize leads.

Whitepaper

SocialPilot

JUNE 19, 2025

We’ve put together a fresh, practical breakdown of 20+ types of social media content, not just the usual suspects like memes and videos, but also AI-enhanced formats, immersive experiences, and strategy-backed use cases. No matter your goal – educate, entertain, or convert, there’s a content format here to match.

Thought Leadership

Lusha

AUGUST 10, 2025

Today, buyers complete 67% of their purchasing journey before ever speaking with a sales representative, and 85% of sales organizations are already investing in AI-powered solutions to stay competitive. Modern AI goes beyond simple lead scoring. The stakes have never been higher. billion by 2025. billion by 2025.

CRM

Lynton Web

FEBRUARY 7, 2025

Sales teams must manage extensive technical specifications, coordinate with engineering departments, track long-term customer relationships, and navigate complex approval processes while maintaining the agility to respond quickly to market opportunities.

Transform

Search Engine Land

SEPTEMBER 19, 2024

It requires a structured plan that aligns with your business goals, optimizes your budget and uses data to boost performance. The path to earning it varies between ecommerce and lead generation, so your strategy should reflect those differences. Here, success isn’t just about the volume of leads but their quality.

eCommerce

Backlinko

JULY 1, 2025

Optimize Your Google Business Profile Effort Impact Budget Moderate High Free If you have a local business, optimizing your Google Business Profile (GBP) is one of the easiest (and most important) ways to help customers find you. But only if your profile is fully optimized. Keep your info accurate and complete.

Marketing

Lusha

DECEMBER 9, 2024

If you’re done chasing after leads that go nowhere, it’s time to try something different. Inbound lead generation is like a breath of fresh air instead of hunting down customers, you attract them to you. What Exactly is Inbound Lead Generation? Inbound lead generation flips the script on traditional sales.

CRM

Hubspot Marketing

MARCH 5, 2025

As I said, theres no one way to report on B2B analytics, so I spoke to B2B marketers who manage analytics for B2B companies daily. Through data, marketers can create stories that lead to actions on how marketing can refine campaigns to get closer to company and marketing goals. Table of Contents What is B2B marketing analytics?

Analytics

SocialPilot

JUNE 27, 2025

High-performing strategies reverse-engineer content from real marketing outcomes—whether that’s getting demo signups, boosting add-to-cart rates, or generating qualified leads. You’re managing limited resources and tight timelines. For small in-house teams and agencies managing multiple brands, guessing wastes time and time is budget.

Thought Leadership

Marketing Insider Group

AUGUST 1, 2025

The Adtech software development leads to the creation of impactful solutions which deliver measurable results through advanced targeting capabilities and enhanced ROI outcomes and improved operational efficiency and meaningful insights. When attribution systems are absent marketers lose all ability to make decisions.

Transform

SocialPilot

JULY 21, 2025

This unparalleled measurability means you can optimize on the fly, investing more in what works and refining what doesn’t, turning marketing from a hit-or-miss expense into a data-driven investment. Setting up or optimizing your social media presence is one of the quickest, most effective digital moves you can make.

Transform

Backlinko

MARCH 25, 2025

Think case studies, original research, firsthand insights, and expert interviews. Note: “Food” is one of the most profitable blog niches, averaging $9,169 per month in revenue, according to a RankIQ study. Debt Management Talk about the sleeper hit of blog niches. Debt management has an eye-popping $15.50

Real Estate

SocialPilot

FEBRUARY 3, 2025

Awareness Focused Metrics and KPIs: Reach Impression Followers gained Engagement rate More Sharing = More Awareness: Optimizing your content for shareability with engaging, fun, and easy-to-share content like short videos, memes, Reels, and infographics. It became a perfect lead magnet with a win-win situation for the audience and us.

Social Media Marketing

SocialPilot

MARCH 4, 2025

The right approach can turn casual buyers into vocal brand advocates, boosting conversions like never before. But even satisfied customers wont always take the initiativeso businesses should: Ensure a smooth buying journey that leaves customers feeling valued and satisfied. Thanks for being part of our journey!

User-Generated

Lusha

NOVEMBER 18, 2024

Now, RevOps is a complete approach that improves the entire customer lifecycle, from finding leads to keeping and expanding customer relationships. Improve Customer Satisfaction : RevOps focuses on creating a smooth and personalized customer experience, leading to happier and more loyal customers.

CRM

SocialPilot

JANUARY 30, 2025

But, as a social media manager or a marketing agency, do you truly know how to create a killer campaign that delivers fast, measurable results for your clients? Dont think whipping together a few social media posts is enough to drive traffic, generate leads, or boost sales. The word campaign gets tossed around a lot in the industry.

Social Media Marketing

SocialPilot

JANUARY 30, 2025

But, as a social media manager or a marketing agency, do you truly know how to create a killer campaign that delivers fast, measurable results for your clients? Dont think whipping together a few social media posts is enough to drive traffic, generate leads, or boost sales. The word campaign gets tossed around a lot in the industry.

Social Media Marketing

SocialPilot

JUNE 26, 2025

Whether you’re trying to reach decision-makers, build your authority, recruit talent, or generate leads, LinkedIn is the place to be, especially if your business sells to other businesses or offers high-value services. Ideal Use Cases (with Built-in Marketing Insights) LinkedIn isn’t just a “job site” anymore.

Gen Z