Search Engine Land

DECEMBER 6, 2023

AI’s exceptional capacity to analyze data, forecast trends, aid content creation and automate tasks can help shift your SEO approach from reactive to proactive. Generative AI can help organize inventory, content and demand data to create the optimal internal linking structure.

SEO 132

SEO User-Generated Transform Market Trends 132

Jeff Bullas

JANUARY 30, 2023

Except that the platforms are now intentionally designed by social and neuroscientists to be “tech crack” turning us into social media and smartphone junkies. Instead of Mexican drug cartels, we now have Silicon Valley cartels. With the category for my blog nailed, the next challenge was the topic. Social media…trend or fad?

Fashion 230

Fashion Affiliate Marketing PR Industry Insights 230

Search Engine Land

SEPTEMBER 6, 2023

These are the trends shaping the 2023 season – with best practices for search-optimized content marketing, technical SEO and more. Understanding the 2023 holiday landscape Start strategizing by researching and understanding the consumer trends shaping the 2023 holiday landscape, especially as they relate to your customer and product.

SEO 136

SEO User-Generated Shoppers Retail 136

Search Engine Land

APRIL 17, 2024

This personalized feed, available within Google’s mobile app and mobile search homepage, offers users an engaging experience by recommending relevant content, even before they know exactly what they want to search for. Google Discover is a personalized feed of content that appears on mobile devices. What is Google Discover?

User-Generated 120

User-Generated Entertainment SEO Fashion 120

Businesses Grow

JANUARY 8, 2024

Annual social media prediction posts deserve their own category of boring. They usually name the same obvious trends over and over! Let’s consider some non-obvious social media trends that are insightful, bold, and important! But nobody seems to be noticing a much more significant and non-obvious trend.

Gen Z 128

Gen Z Whitepaper Influencer Marketing User-Generated 128

Search Engine Land

OCTOBER 3, 2023

The core focus of trend analysis in ecommerce should always be to: Identifying opportunities for value creation. Multiplatform trend analysis Both resale and rental are emerging consumer trends in fashion. Users shop across multiple platforms, so we must not only focus on Google when performing any trend analysis for ecommerce.

Fashion 114

Fashion eCommerce SEO Product 114

Rock Content

FEBRUARY 15, 2024

AI can supercharge your content marketing efforts to make the results more engaging, informative, and beneficial. This article will cover five services that could be the best AI tools for content creation. AI in 2024: Transformative Tools Reshaping Content Creation In the early days of AI, it was hit-and-miss to get usable results.

Transform 93

Transform User-Generated Education Health 93

Buffer Marketing

OCTOBER 16, 2023

What is realistic, is niching down – that is, pick a topic (or set of topics) and build your content around them. With content pillars. I’ve written about content pillars before and wanted to bring my systems and thoughts to the Buffer audience. What is a content pillar? What is a content pillar?

Entertainment 117

Entertainment Branding Education Analytics 117

Martech

MAY 2, 2023

It reveals the most searched-for capabilities, with personalization at number one, and identifies the categories that offer them. ” Dig deeper: Why marketers are replacing foundational martech Other key trends. Composability emerging in a number of categories including DXPs, commerce and CDPs. Get MarTech!

User-Generated 123

User-Generated Marketing Marketers eCommerce 123

Search Engine Land

JULY 19, 2023

Instagram is rolling out new features on Reels that will make it easier for brands to jump on trends, increase reach and edit videos. For the first time, you can search the Template Browser via category, making the Meta-owned platform far simpler to navigate. Why we care. Template Browser revamp. How it works. Tap on REEL.

Branding 97

Branding Search Marketers Marketing Marketers 97

Search Engine Land

DECEMBER 11, 2023

In terms of trends, LinkedIn is now a more widely accepted platform in B2B ad portfolios, and companies are getting more sophisticated about how they use it. It also goes beyond sponsored content ads; one of my team members spotted some conversation ad examples while researching a client competitor.

2023 Trends 123

2023 Trends Thought Leadership Advertising Advertisers 123

Search Engine Land

DECEMBER 1, 2023

Capitalize on seasonal topics Using tools like Google Trends and Semrush, look for trending keywords related to the holidays. You can use this data to write new content to capture this target audience. This approach saves you time and leverages the existing SEO value of your content.

SEO 131

SEO PR eCommerce Analytics 131

SocialPilot

FEBRUARY 5, 2024

The frequency of purchases made on Twitter through influencer content is also 40%. So, let’s uncover the deeds to master the art of influencer marketing on Twitter with a step-by-step guide and anticipated trends to keep you on top. They create content around broader topics in their specific niche.

Influencer Marketing 96

Influencer Marketing Marketing Marketers Entertainment 96

Search Engine Land

AUGUST 11, 2023

We added the category “Penalty” to this chart, as this was a strong topic area in the time of Penguin. This data differs from other data in this article as it considers mentions in the article title and content. Figure 10 This gets interesting if we look at the data by topic category. I wonder how he decides this balance?

SEO 98

SEO Analytics PR Search Marketers 98

Search Engine Land

JANUARY 17, 2024

The study looked at 7,392 unique search queries, generally in the product reviews category, where they scrapped the search results every two weeks between October 26th, 2022, and September 19th, 2023. The study concluded “that dynamic adversarial spam in the form of low-quality, mass-produced commercial content deserves more attention.”

Affiliate Marketing 107

Affiliate Marketing SEO Product Marketing 107

Search Engine Land

AUGUST 29, 2023

Whether it’s Instagram, Facebook, LinkedIn or a different platform, below are some tips to optimize your social media profiles and content for the best SEO results possible. Choose the most relevant tags and/or categories on platforms that use them, and consider integrating them into your website’s keyword strategy.

SEO 98

SEO Market Trends Branding Communications 98

Martech

JUNE 9, 2023

All we knew for certain was we’d trained MarTechBot on MarTech.org content and we’d learn a lot by putting the technology into your (and our) hands. It’s answered questions, made recommendations and generated content based on your prompts. Since April, MarTechBot has engaged in over 600 conversations with marketers. What does ABM mean?

Transform 109

Transform CRM Analytics Social Media Marketing 109

Martech

OCTOBER 3, 2023

To build trust and authority with customers they transformed their content strategy, broke ground on new channels like TikTok and backed everything with data. Dig deeper: Two frameworks for resolving identity and improving customer experience Ramping up content over ads “What’s accelerated is customers’ expectations of brands,” said Dillon.

Transform 119

Transform Customer Education Management 119

Sprout Social

JUNE 28, 2023

With Insights, you can measure the success of your content, including grid posts, Stories, Reels and Live videos. Choose your category Instagram business categories allow brands to clearly showcase the purpose of their business above their profile description. Choose the category that best describes your business.

Analytics 102

Analytics Branding Marketing Strategy Management 102

Search Engine Land

DECEMBER 19, 2023

The company shared new data on the most popular Google SGE content formats, warnings being shown in YMYL queries and ways Google is experimenting with product views. ”` Content formats. These categories include: Age: “This could be unsafe or illegal depending on a person’s age.” Why we care. YMYL warnings.

Product 125

Product User-Generated Fashion Price 125

Hubspot Marketing

NOVEMBER 1, 2022

In this article, we’ll cover the top TikTok trends at a brand marketing level, how to find trends on the platform, and tips for joining them. Top TikTok Trends. TikTok users are consuming less of other content. According to Kantar research , 46% of users engage with content on the platform without any other distractions.

B2C 118

B2C Gen Z Marketing Marketers 118

Martech

OCTOBER 3, 2023

To build trust and authority with customers they transformed their content strategy, broke ground on new channels like TikTok and backed everything with data. Dig deeper: Two frameworks for resolving identity and improving customer experience Ramping up content over ads “What’s accelerated is customers’ expectations of brands,” said Dillon.

Transform 115

Transform Customer Education Management 115

Hootsuite

JANUARY 24, 2022

Is your Twitter goal to discover influencers, new customers, trends, or sentiments about your brand? Twitter analytics tool that allows you to find, filter and sort tweets or followers by categories like location, sentiment, or engagement. Engage them with content relevant to their interests and needs. SocialBearing. Brandwatch.

Marketing Strategy 145

Marketing Strategy Analytics User-Generated Marketing 145

SocialPilot

FEBRUARY 11, 2024

AI and influencer marketing — the very notion of blending these two isn’t just a trend; it’s a strategic revolution. We’ll get you started by diving into various categories where AI prompts can significantly amplify influencer marketing efforts. This isn’t just finding someone with millions of followers.

Influencer Marketing 90

Influencer Marketing Transform Marketing Marketers 90

Hubspot Marketing

NOVEMBER 21, 2022

Gen Z would rather do a quick search on the app and see a visual representation of user-generated content (UGC) in the form of reviews, recommendations, and tips from everyday consumers than read about it. Brushing up on your TikTok SEO skills will make your content more search-friendly and well-loved by the algorithm. Content (i.e

Gen Z 127

Gen Z SEO User-Generated Shoppers 127

SmartBrief - Marketing

MARCH 10, 2024

Refine design and content mix via A/B testing To gain the most value from your investment in an email newsletter, regularly evaluate various aspects of the newsletter. Content elements (overall length, use of bullet points and embedded media) CTAs Sending schedule (week, day, time, etc.). Design elements (masthead, layout, etc.)

Analytics 106

Analytics Key Performance Indicator Email Marketing Place 106

Sprout Social

NOVEMBER 21, 2023

What kind of content are they publishing on their blog? Competitive monitoring also involves collecting data on market trends and other key aspects of your industry landscape. Stay on top of industry trends Things are always changing in business. Or there might be a new viral trend your competitors are all hopping on.

Market Trends 97

Market Trends Market Segmentation New Technology Price 97

Search Engine Land

OCTOBER 3, 2023

Last Thursday, Google finished rolling out the September 2023 helpful content update after a 14-day rollout. The previous two helpful content updates felt somewhat underwhelming for Google Search update standards, but this one did not. ” That is for sure true, because the previous helpful content updates felt pretty tame.

SEO 141

SEO Promotion 141

AWeber

JANUARY 30, 2024

From managing inventory to fulfilling and shipping orders, dealing with refunds and returns, directly communicating with customers, or optimizing your content for SEO, there’s a lot to juggle. We looked into the top-rated companies in each category to find the ones that are most frequently used and highly rated by ecommerce companies.

eCommerce 95

eCommerce Shipping Price User-Generated 95

Search Engine Land

AUGUST 2, 2023

So it’s always interesting to watch and see what’s trending among the leading ecommerce brands and what they prioritize in their holiday strategies. Trending schema types. Three types of schema are trending among ecommerce brands: Image object Organization Offer Last year, brands were more focused on articles and items.

eCommerce 98

eCommerce SEO User-Generated Branding 98

Marketing Insider Group

JULY 3, 2023

You need to rank for current trending topics that lead to conversions. However, searching for current content ideas can be time-consuming. Investigate our list of resources for discovering current trending topics that keep your content relevant. You can use that intel to help you build a content calendar for the year.

Health 109

Health Place Marketing Plan Content Marketing 109

Sprout Social

MARCH 3, 2022

TikTok hashtags help to categorize video content uploaded to the platform so users can find it easily. Someone searching for the hashtag #Gaming on TikTok, for example, can discover video content related to gaming. Or if someone searches for the hashtag #PTD, they’ll find content related to the BTS song, Permission to Dance.

Entertainment 112

Entertainment Influencer Marketing Branding Analytics 112

Hootsuite

NOVEMBER 7, 2022

They exist to sort the massive volume of content posted every day and show each user the content they are most likely to engage with. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. What is a social media algorithm? Source: The Dodo.

Social Media Marketing 137

Social Media Marketing SEO Management Branding 137

Martech

DECEMBER 13, 2023

As the new year dawns, the confluence of AI with existing frameworks will allow many to surge forward into new content streams and opportunities to connect with audiences via new channels. Within the products we consume and how we create and manage content, AI has become an expectation rather than an exception in our lives.

SEO 113

SEO User-Generated Manufacturing Customer Journey 113

Search Engine Land

DECEMBER 7, 2023

We’ll cover how to pull Merchant Center data into BigQuery for powerful analysis and use the Shopping Content API to automate feed updates. Allows for historical data analysis, letting you backfill data across countries or categories for up to two years. Activate the checkmark on Shopping content. Price updates.

Retail 99

Retail Product Non-Profit Price 99

Martech

NOVEMBER 15, 2023

Here are the trends we’re watching for Black Friday and throughout the rest of the ever-expanding holiday calendar. Perks influence social commerce shoppers Social media marketers know that certain categories like beauty and home goods lend themselves to shareable posts and brand love.

Shoppers 117

Shoppers eCommerce Shipping Retail 117

Search Engine Land

AUGUST 30, 2023

But how do you get your content to consistently show on these surfaces? But your content will only reach its full potential across Google News surfaces if a well-optimized Google Publisher Center account backs it. Content labels Going back to the More Options section, you will see Add content labels. SUBSCRIBE See terms.

SEO 143

SEO User-Generated Management Branding 143