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Banking on Social: How to Build a Social Media Budget & Spend Smarter in 2025

Hubspot Marketing

So, its no surprise you landed here to discover how you can better optimize your social media budget this year. As a content pro (and former social media manager), Ive got you covered. Lets talk about what a good social media marketing budget looks like, who should be involved, and how you can data-charge your approach.

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9 X/Twitter analytics tools to amplify your strategy

Sprout Social

You’re putting in the hours on X (formerly Twitter), creating posts, engaging with followers and pushing your brand’s message. Twitter’s built-in analytics only provide basic metrics like follower counts and impressions. Why do you need an X/Twitter analytics tool?

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8 Social Media Competitor Analysis Tools To Help You Get Ahead

Hootsuite

Social media competitor analysis tools should be a staple in every social manager’s toolbox. Unfortunately, there’s often a temptation to focus inward and get stuck micro-analyzing your own internal social media performance. customizable template and start mapping out opportunities for your next win on social. Clear data.

Analytics 115
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Social media marketing: Strategy template and tips for 2025

Hootsuite

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing.

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Grammys 2025 predictions, according to social media

Hootsuite

Last year, when Taylor Swift made history by winning her fourth Album of the Year award, social media erupted with opinions was the win deserved? Maybe they arent on Stan Twitter quite as much, but their voting habits often mirror public sentiment. But Carpenter isnt the only artist in this category earning plenty of online buzz.

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100+ ChatGPT Prompts for Social Media in 2025

SocialPilot

Social media is a crowded space, and capturing attention is more challenging than ever. These statistics confirm that AI is becoming a non-negotiable for social media marketing. These statistics confirm that AI is becoming a non-negotiable for social media marketing. Do you know whos leading this race? series about our industry.

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A Guide To Social Media Analytics: Measure Social Social Success

SocialPilot

Have you ever scrolled through your social media feed and wondered, “Is any of this actually working?” That is where the practice of social media analytics comes in. What is Social Media Analytics? What is Social Media Analytics? What all gets covered in social media analytics, you ask? Yeah, us, too.

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