Buffer Marketing

MARCH 19, 2024

You could be making the most attention-grabbing, helpful, entertaining videos — if you’re not leveraging the power of YouTube SEO, you’re leaving views on the table.  Optimizing your YouTube videos for search is one of the best ways to ensure they get in front of your target audience. The best part?

SEO 108

SEO Analytics User-Generated Price 108

SocialPilot

FEBRUARY 6, 2024

In this competitive social media generation, authenticity and engagement are the two alphas of the game. Millions of people are now browsing social media platforms daily in search of product recommendations. Marketers are taking advantage of the rapidly increasing number of social media users to increase brand exposure.

Influencer Marketing 99

Influencer Marketing Gen Z Fashion Food 99

Businesses Grow

JANUARY 8, 2024

Annual social media prediction posts deserve their own category of boring. Let’s consider some non-obvious social media trends that are insightful, bold, and important! Response speed is among the most overlooked and important factors weighing in on social media success, and nobody is talking about it. Just kidding.

Gen Z 128

Gen Z Whitepaper Influencer Marketing User-Generated 128

Search Engine Land

AUGUST 29, 2023

Optimizing your social media pages can help boost your visibility in search engine results and attract more organic traffic to your website. Whether it’s Instagram, Facebook, LinkedIn or a different platform, below are some tips to optimize your social media profiles and content for the best SEO results possible.

SEO 98

SEO Market Trends Branding Communications 98

Hubspot Marketing

JANUARY 16, 2023

Influencer marketing harnesses the power of word-of-mouth — and scales it via social media. Influencer Marketing on YouTube. Typically, nano influencers work with brands for little to no pay, instead receiving free products in exchange for a review or endorsement on social media. Influencer Marketing on YouTube.

Influencer Marketing 134

Influencer Marketing Gen Z Millennials Price 134

Hubspot Marketing

OCTOBER 27, 2023

Everyone wants a personalized and custom experience online, so it’s no wonder that social commerce has taken over the online shopping world. HubSpot ) 41% of consumers have discovered a product on social media in the past three months, up 14% YoY. HubSpot ) 67% of consumers have already bought through social media platforms.

Gen Z 114

Gen Z Millennials eCommerce Social Media Marketing 114

Hootsuite

NOVEMBER 24, 2021

There’s something for everyone on YouTube. From the auditory delights of ASMR to comedians going viral stereotyping valley-girls , YouTube has steadily evolved to become the second-most visited website in the world. What is YouTube Creator Studio? What is YouTube Creator Studio? Where to find YouTube Creator Studio.

Analytics 137

Analytics User-Generated Place Management 137

Search Engine Land

NOVEMBER 27, 2023

This approach also works for other indirect conversions, like those from social media, PPC ads or blog content. Tip: Check out the backlink profile and, if you can, social shares. Even if they say mass media sites with a million categories, that is still beneficial for keyword research.

SEO 128

SEO PR Law eBook 128

Search Engine Land

MAY 9, 2023

I see it in advertising all the time – someone who gets excellent results from search struggles with social, and vice versa. And then there’s YouTube. Not truly search and not fully social, it’s a platform where you compete against organic content for attention and time. Thinking about trying YouTube Ads in 2022?

Entertainment 97

Entertainment Advertising Advertisers eCommerce 97

Martech

OCTOBER 27, 2023

HubSpot has teamed up with TikTok to provide real-time lead synchronization between the social-media phenom and HubSpot’s Smart CRM. Dig deeper: B2B social media ‘sweet spots’: What’s working and what’s not Although TikTok’s audience skews young, it does attract people of all ages — 30.4% in the 55+ category.

CRM 121

CRM Customer Acquisition User-Generated Price 121

Search Engine Land

OCTOBER 27, 2023

But eight surprising social video trends should astound even the most unflappable digital marketers. The number of creators on YouTube is exploding YouTube.com is the second most visited website in the U.S. million accounts uploaded 696 million videos to YouTube from Oct. How long should a social video be? Last year, 15.4

Transform 118

Transform Digital Marketing User-Generated Education 118

Search Engine Land

JANUARY 25, 2024

With billions of users worldwide, one of the lowest advertising costs and the growing preference for video, YouTube has some serious marketing potential. Aside from the well-known organic side of YouTube , it also offers highly lucrative marketing tools: retargeting video and display ads. Is YouTube a good way to advertise?

Advertising 118

Advertising Advertisers User-Generated Finance 118

Hubspot Marketing

MARCH 8, 2024

Consumers and businesses alike are making more and more purchases online, and that’s only expected to increase, especially so on social media. Boston Consulting Group , 2023) A majority of social media marketers (68%) use social media to drive traffic to products on its own website. trillion USD market cap. trillion USD in 2023.

eCommerce 89

eCommerce Gen Z B2C Shoppers 89

Search Engine Land

MARCH 6, 2024

Remember that although search ads were groundbreaking, Google’s vast ecosystem encompasses Display, the Discover feed, product feed ads, YouTube and more. This style of content has increased in popularity with the rise of social media and works well on YouTube and in YouTube Shorts format.

User-Generated 121

User-Generated Transform Advertising Advertisers 121

Search Engine Land

OCTOBER 3, 2023

At a time when many marketers are trying to predict when their lives will return to pre-pandemic normalcy, let’s examine three key trends reshaping YouTube marketing today. This song by a virtual YouTuber, or VTuber, now has 1.4 Episode 2 now has over 823,000 views. million views. This cover now has almost 25,000 views.

Gen Z 126

Gen Z Millennials Marketing Marketers 126

SocialPilot

JANUARY 15, 2024

Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. Videos on social media get 12 times more shared than text and images combined. Social Media Week reported that 75% of people prefer watching videos horizontally on their mobile devices. Video Consumption Statistics 18.

Video Marketing 84

Video Marketing Gen Z Marketing Marketers 84

Hootsuite

NOVEMBER 21, 2023

YouTube Shorts are bite-sized vertical videos that can supercharge engagement with your audience. It’s quick and easy to upload YouTube Shorts, so what are you waiting for? Whether you want to upload your YouTube Short from desktop or mobile, we’ve got you covered. Under Create , select YouTube video. Let’s get into it.

Entertainment 90

Entertainment Analytics Promotion Social Media Marketing 90

Hubspot Marketing

DECEMBER 4, 2023

Category: The category that best describes your business. exclusively use their phones to browse the social media site. Canva features templates for every type of social media post you can imagine, so you never have to worry about choosing the correct dimensions. Integrate your YouTube channel. As of 2023, 98.5%

Gen Z 114

Gen Z User-Generated Millennials B2C 114

Neil Patel

DECEMBER 13, 2022

Organic Social Media. 32% of companies are planning on increasing their organic social media budget. The primary response was because of the Apple IOS changes , and they aren’t able to spend as much as they want on paid social media. There are a lot of different paid ad channels, for this category we looked at the main leaders.

B2C 144

B2C Marketing Marketers Influencer Marketing 144

Buffer Marketing

OCTOBER 16, 2023

Thanks to ever-changing social media algorithms and the ever-growing list of platforms that make them, it’s easier than ever to become a creator. A content pillar is a key theme or topic you want to focus on in your content and become known to your audience on social media. Why are content pillars important for social media?

Entertainment 117

Entertainment Branding Education Analytics 117

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. If you’re tasked with starting a social media strategy for your company, you might be wondering which type of platforms you should be on. Social Networking Examples of Major Platforms Facebook: 2.9

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Sprout Social

SEPTEMBER 21, 2022

Social media shopping apps. Features like customer reviews , detailed product information, organized categories, sizing guides, free delivery, and unique deals and discounts often make clothing apps seem like a more attractive option over brick-and-mortar stores. Social media shopping apps. YouTube shopping.

Shoppers 127

Shoppers Retail Finance Shipping 127

Search Engine Land

JULY 13, 2023

Rank them for category research search terms (think questions and comparison style search). We now have Google about to add perspectives that will rank TikTok videos and YouTube shorts. Finally, you get invites to the social team’s events, where you’ll ask them to create videos for you. But search is evolving.

SEO 98

SEO Thought Leadership PR Branding 98

Neil Patel

OCTOBER 21, 2021

While the platforms mentioned above are pretty commonly used for live video, YouTube also shares this live-stream capability. If you’re looking for new ways to connect with your target audience, read on to learn if YouTube Live is the right platform for you. What Is YouTube Live and What Are the Benefits?

Promotion 143

Promotion Shoppers Branding Advertising 143

SocialPilot

DECEMBER 6, 2023

Social media has become a beloved platform for connecting thousands of people. Thankfully social media algorithms exist to make social media live up to your expectations and bring you the content you want to engage with. As a social media user, algorithms lighten up your social media experience. Absolutely no!

Entertainment 83

Entertainment Fashion User-Generated Analytics 83

Scoop.it!

APRIL 13, 2023

The second largest search engine in the world, YouTube was believed to “eat” 82% of all consumer internet traffic by 2022. 720.000 video hours go to YouTube daily, and users consume 1 billion hours of video every day. YouTube has more than 2.6 Here go five steps to optimizing your content strategy at YouTube.

Promotion 101

Promotion Analytics Entertainment SEO 101

Sprout Social

SEPTEMBER 16, 2022

The latest Sprout Social Index™? found that YouTube is the second-most popular social platform (behind Facebook). This makes YouTube a powerful search engine that can help brands increase their reach and realize significant business value. We’ll cover: How to post a YouTube video. How to post a YouTube video.

User-Generated 111

User-Generated Promotion SEO Branding 111

Neil Patel

JANUARY 12, 2021

Just like Amazon, YouTube, and Netflix before it, Facebook officially entered the video streaming game with Facebook Watch. The New “Social Viewing” Trend: Facebook Watch Alternatives. Facebook Watch’s personalization takes advantage of everything users already love about the platform – it’s personal, and it’s social.

Marketing 135

Marketing Marketers Entertainment Advertising 135

Search Engine Land

AUGUST 30, 2023

Communicate the official logo (upload light and dark variants and use a transparent background) and the square variant, ensuring it matches what is used on social media profiles and app icons. General Publication category provides another opportunity to inform the Google Knowledge Graph. a YouTube channel or playlist).

SEO 143

SEO User-Generated Management Branding 143

Search Engine Land

FEBRUARY 21, 2024

Categories : Some ads are not eligible for Ad Meter, including ads that only run on digital platforms. USA Today says, “We fully expect brands to use social media outlets as a way to promote a campaign.” This explains us why “70% of YouTube viewers say that they bought a brand as a result of finding the brand on YouTube.”

Key Performance Indicator 113

Key Performance Indicator Advertising Advertisers Digital Marketing 113

Hootsuite

MAY 5, 2020

If you’ve been creating video content for your business’s YouTube marketing strategy for a while now, you might be wondering how to schedule YouTube videos. Scheduling videos helps with the planning of a social media content calendar. Keep reading for a simple step-by-step guide to scheduling YouTube videos.

Analytics 140

Analytics Management Place Promotion 140

Hubspot Marketing

JUNE 24, 2022

SEO, social media, and paid search are three powerful opportunities to get your products or services in front of more customers. When you're first creating a digital presence, you'll want to start by focusing on some broad, easy-to-identify categories of your target market. Plus, social media has a huge audience — over 3.6

SEO 126

SEO Customer Acquisition Advertising Advertisers 126

Hubspot Marketing

APRIL 14, 2023

25 ChatGPT Prompts for Marketing 25 ChatGPT Prompts for Business 27 ChatGPT Prompts for Content Creation and Social Media 9 ChatGPT Prompts for Analytics 25 ChatGPT Prompts for Email Campaigns 25 ChatGPT Prompts for Resume 11 ChatGPT Prompts for E-Commerce 23 ChatGPT Prompts for Customer Service 20 ChatGPT Prompts for Sales What is ChatGPT?

Marketing 141

Marketing Marketers Analytics Influencer Marketing 141

Buffer Marketing

APRIL 22, 2024

Enter social media. The social media challenge for solopreneurs Even those with limited social media experience understand that neglecting this marketing channel is a missed opportunity for sales and growth. Which social platforms should you choose? Solopreneurs can be excellent at their craft. What should you post?

Thought Leadership 93

Thought Leadership Real Estate User-Generated Food 93

Businesses Grow

OCTOBER 16, 2023

Most lists put them in an elite category that includes Apple and Coca-Cola. Part of Disney’s décor’s prevalence is its success on social media. This was a mature and boring commodity category shaken up by a brand that had meaning. Follow Mark on Twitter , LinkedIn , YouTube , and Instagram.

Branding 121

Branding Fashion Food Communications 121

Hootsuite

JULY 19, 2023

In this blog, we’ve got 71 realtor hashtags that will help increase the curb appeal of your social media strategy PLUS our free tool that makes generating hashtags a breeze. Bonus: Get a free social media strategy template designed specifically for real estate agents, brokers, and marketers.

Real Estate 80

Real Estate User-Generated Law Branding 80

Search Engine Land

DECEMBER 28, 2023

This includes regular YouTube videos and Shorts, providing advertisers with greater flexibility in crafting content that resonates with their target audience. YouTube’s ad blocker battle In May, YouTube began issuing warning notifications to users, informing them that ad blockers are not allowed on the platform.

User-Generated 127

User-Generated Retail Non-Profit Advertising 127