Search Engine Land

NOVEMBER 8, 2023

YouTube is rolling out a personalized ‘For You’ section on the home tab of creators’ channels. From November 20, whoever visists your channel will be greeted with a tailored list of recommended videos, comprising a “mix of content from your channel based on the viewer’s watch history.”

Branding 111

Branding Customer 111

Martech

DECEMBER 26, 2023

Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Get organized After years of going to market through channels, suppliers are finding that they are offering too many, or too complicated, partner support offerings.

Partner Marketing 110

Partner Marketing Manufacturing Thought Leadership Marketing 110

Digital Marketer

FEBRUARY 16, 2024

It’s the best YouTube video editing software for beginners who are willing to learn video editing as they grow their YouTube channels. However, if your YouTube channel is already monetized and you’re willing to spend money on a super-advanced tool, Premiere Pro will be ideal. You’ll save money while accessing advanced editing features.

Transform 91

Transform Price Video Marketing Branding 91

Martech

SEPTEMBER 19, 2023

AI-powered content personalization platform Movable Ink launched new Universal Data Activation capabilities that allow marketers to create personalized experiences across email and mobile channels. The post Movable Ink introduces Universal Data Activation for cross-channel personalization appeared first on MarTech. Why we care.

Customer Journey 127

Customer Journey Customer Place Product 127

Search Engine Land

OCTOBER 11, 2023

Learn how every click, keyword and channel alignment is a step closer to conquering your customers’ loyalty. Learn more by registering and attending “Maximize Intent Signals and Win Customer Loyalty with Cross-Channel Strategies,” presented by Cordial. Click here to view more Search Engine Land webinars.

Customer loyalty 106

Customer loyalty Customer Whitepaper Marketing 106

Search Engine Land

MARCH 15, 2023

Google Analytics has introduced a new feature that allows users to build personalized channel groups, either by starting from scratch or by utilizing Google’s default channel group as a foundation. This enables you to tailor your channels to better suit your needs. About custom channel groups. Dig deeper.

Analytics 98

Analytics Customer Advertising Advertisers 98

Martech

NOVEMBER 9, 2022

Podcasts are now a top channel for B2B content , with 43% of decision makers saying they use them to get business related content, according to a new study. That puts them into a tie with email newsletters, webinars and social media as the most preferred channels for buyers. 57% higher brand consideration. 14% higher purchase intent.

Whitepaper 130

Whitepaper Information Technology Retail Marketing 130

Martech

MARCH 22, 2023

Instagram unveiled two new advertising channels this week. The post Instagram unveils two new advertising channels appeared first on MarTech. One, which it calls Reminder Ads, is available now, and the other, ads in search results, is expected to launch in the coming months. Let’s hope more ad inventory doesn’t mean less ad viewers.

Advertising 101

Advertising Advertisers Product Marketing 101

Rock Content

JUNE 12, 2023

They may accomplish this using a number of different channels, including landing pages, email messages, and blogs. However, not all inbound marketing channels are equal. Here’s a closer look at some of the most popular, effective inbound marketing channels that successful brands use. It’s also efficient and cost-effective.

Inbound Marketing 57

Inbound Marketing Outbound Marketing Marketing Marketers 57

Search Engine Land

DECEMBER 1, 2023

Retargeting is a method that uses Google Ads to bring users back to your website after they’ve taken a certain action, such as visiting the site from another channel (i.e., 5 methods to combine Google Ads with other channels to retarget, nurture, and convert While retargeting ads are great, they’re just one piece of the nurturing puzzle.

Direct Mail 120

Direct Mail User-Generated eCommerce Email Marketing 120

Hubspot Marketing

FEBRUARY 16, 2023

However, while it's important to meet your audience where they are, it's equally critical to know which social media channels offer the best ROI for your business. Here, we'll explore which channels provided marketers with the highest ROI in 2023. Which social media channels have the best ROI? Let's dive in.

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

Martech

NOVEMBER 2, 2022

Channel groups are rule-based definitions of your website’s traffic sources that let you monitor the performance of all of the channels sending traffic to your website. Default channel grouping is one of those reports that everybody loves and kind of becomes that first individualized report to use.” says Harris. “I

Analytics 120

Analytics Customer Marketing Marketers 120

Social Media Examiner

AUGUST 21, 2023

Have you considered using broadcast channels? In this article, you'll discover 16 Instagram broadcast channel use cases to help you map out your strategy. What Are Instagram Broadcast Channels and Why Should Businesses Care?

Communications 91

Communications 91

Search Engine Journal

APRIL 3, 2023

your own YouTube channel. The post How To Create And SEO Optimize Your YouTube Channel appeared first on Search Engine Journal. Harness the massive traffic potential of YouTube to your advantage with this guide to creating (and optimizing!)

SEO 135

SEO 135

Hubspot Marketing

MAY 8, 2023

Whether you're a brand or an influencer, this article will help you find the perfect match by showing you the top channels for influencer marketing. Discover the best social media channels for your next influencer marketing campaign and what platforms to use to find a brand or creator to collaborate with.

Influencer Marketing 122

Influencer Marketing Marketing Marketers CRM 122

Animalz blog

FEBRUARY 25, 2024

You analyze all your channels — including the unsexy ones — to find the biggest opportunities and only then double down with great content. An increasing number of customers focus most of their budgets on different channels, platforms, and formats. Have you really considered which channels they prefer and why?

Thought Leadership 82

Thought Leadership SEO Place Content Marketing 82

Martech

NOVEMBER 16, 2023

But as we look into 2024, we see numerous enhancements on the horizon that will bring beneficial new features to this powerful ad channel that B2B marketers won’t want to miss. Register and attend “Upgrade Your 2024 B2B-Marketing Game With This Powerful Ad Channel,” presented by MNTN.

Marketing 109

Marketing Marketers Whitepaper Advertising 109

Buffer Marketing

FEBRUARY 21, 2024

Because of that, we’ve found that the most effective way to market to our audience is via very niche channels: specifically, micro-influencers on YouTube. Plus, whereas content on most social channels is fairly temporary, YouTube videos can have lasting effects. My company, Galan Leather Co.

Shipping 90

Shipping Product Influencer Marketing Advertising 90

Practical eCommerce - Marketing

SEPTEMBER 28, 2022

The post Email Marketing Drives Conversions in Other Channels appeared first on Practical Ecommerce. But it's even better when combined with other marketing vehicles. Here's how email drives sales across the entire purchase journey.

Email Marketing 114

Email Marketing eCommerce Marketing Marketers 114

Sprout Social

JULY 5, 2022

Use these inspiring, educational and entertaining YouTube video ideas to supercharge your brand’s channel. Let’s dive into 15 video ideas you can use to get more views on YouTube , grow your channel and fuel your video strategy across your social platforms. Kickstart your YouTube channel by introducing your brand. Meet the team.

Entertainment 131

Entertainment Education Food User-Generated 131

Hootsuite

MAY 8, 2023

And now, Meta has brought back a traditional one-way radio style of advertising in the form of broadcast channels. In this article, we’ll take you through how broadcast channels work, how to join and create them, and how they can help creators and social media managers connect with your audiences. What are broadcast channels?

Gen Z 90

Gen Z Communications Social Media Marketing Advertising 90

Neil Patel

JANUARY 8, 2021

How do you ensure your YouTube channel is reaching the right audience and helping you achieve your marketing objectives? But, if you want to make the most of this channel, you need to ensure your content is high-quality, targeted, and optimized. Why Your YouTube Channel Needs an Audit. By performing a YouTube audit.

User-Generated 143

User-Generated Key Performance Indicator Shoppers eBook 143

AWeber

NOVEMBER 1, 2022

Creating and growing a YouTube channel is no small thing. So if you want to grow your YouTube channel, but you don’t want to have to put in seven hours of work for every minute of video you publish, keep reading. We use it for the AWeber YouTube channel , and the information it gives us is well worth its monthly fee.

Promotion 129

Promotion User-Generated SEO Management 129

Search Engine Journal

MARCH 29, 2023

Google Ads is introducing cross-channel conversion credit import, improving analysis of the customer buying journey, and empowering informed marketing decisions. The post Google Ads Update: Cross-Channel Conversion Credit Import appeared first on Search Engine Journal.

Customer 115

Customer Marketing Marketers 115

Search Engine Land

NOVEMBER 16, 2023

But as we look into 2024, we see numerous enhancements on the horizon that will bring beneficial new features to this powerful ad channel that B2B marketers won’t want to miss. Register and attend “Upgrade Your 2024 B2B-Marketing Game With This Powerful Ad Channel,” presented by MNTN.

Marketing 100

Marketing Marketers Whitepaper Advertising 100

Hootsuite

JANUARY 3, 2023

Do you want to start a YouTube channel but don’t want to show your face? Plenty of great YouTube channel ideas don’t require you to show your face! Plenty of great YouTube channel ideas don’t require you to show your face! 14 faceless YouTube channel ideas. Illustration/animation channels.

Promotion 91

Promotion Education Entertainment Place 91

Social Media Examiner

NOVEMBER 14, 2023

. #1: Ad-Free Facebook Subscriptions Meta announced the rollout of a paid subscription without ads to EU, EEA, and Swiss users, balancing regulators' requirements […] The post Facebook Updates: Reels A/B Testing Tool, New Ads, Broadcast Channels, and More appeared first on Social Media Examiner.

Social Media Marketing 106

Social Media Marketing Marketing Marketers 106

Hootsuite

JANUARY 13, 2022

If you want to harness the platform’s potential, learning how to promote your channel is a must. Here are some of our favorite tricks for optimizing your YouTube content to help new people find your channel. How to promote your YouTube channel: 30 tactics that work. A great YouTube channel starts with great SEO.

Promotion 144

Promotion User-Generated SEO Analytics 144

Hubspot Marketing

AUGUST 19, 2022

With that in mind, you're probably wondering how to promote your YouTube channel so that it stands out above the rest. Fortunately, there are many tools, tips, and tricks you can use to promote your YouTube channel without having to spend a lot of money — or any money at all. Promote your channel on social media. Post regularly.

Promotion 131

Promotion Fashion Analytics Retail 131

Martech

JUNE 7, 2023

Every marketer must incorporate this channel into their strategy. Start long and go short YouTube is the number one platform and channel for video marketing. If you’re serious about investing in video for the long term, it’s hard to beat building a YouTube channel. Making videos used to be a complicated and expensive process.

Video Marketing 113

Video Marketing Marketing Marketers Entertainment 113

Neil Patel

JUNE 8, 2021

Have you defined the distribution channels that will be used by your company? In short, distribution channels determine the path goods will take from the manufacturer to the final consumer. There are many types, formats, and levels of distribution channels. What Are Distribution Channels? Direct Channels.

Manufacturing 121

Manufacturing Logistics Retail Real Estate 121

Martech

MAY 3, 2022

Precision marketing provider Integrate has announces new capabilities for Precision Social and Cross-Channel Insights within its Demand Acceleration Platform. Cross-Channel Insights. The post Integrate announces Social and Cross-Channel Insights appeared first on MarTech. What Precision Social does.

CRM 103

CRM Digital Marketing Advertising Advertisers 103

Kuno Creative

OCTOBER 20, 2022

When developing a strategy for brand awareness, you have to make a decision about which digital marketing channels to use, and how much priority to give to each. And, we know from the explosion of TikTok during the pandemic, channels can burst into popularity, creating new opportunities for marketers.

Digital Marketing 105

Digital Marketing Branding Marketing Marketers 105

Hubspot Marketing

JUNE 8, 2021

In fact, the number of channels earning six figures per year on YouTube grew more than 40% y/y , the number of channels earning five figures per year on YouTube grew more than 50% y/y , and the number of channels with more than one million subscribers grew by more than 65% y/y. Why Do Consumers Subscribe to YouTube Channels.

Entertainment 131

Entertainment Education SEO Content Marketing 131

Martech

AUGUST 9, 2022

New ad channels pop up seemingly overnight. Join experts at MNTN who share performance metrics used to determine the effectiveness of ad channels they’ve tested—whether it’s a new social channel or even Connected TV. The post Webinar: What ad channels work best for your brand? appeared first on MarTech.

Branding 110

Branding Performance Marketing Marketing Marketers 110