Animalz blog

JUNE 24, 2025

But yeah, a lot of the success comes from putting the customer at the center, doing things that are scalable, repeatable, and utilizing other brands, other practitioners, influence and thought leadership to really bolster your own brand’s credibility and being a thought leader. And it’s very much B2C marketing.

B2C

Animalz blog

JULY 15, 2025

As the Director of Industry & Portfolio Marketing Content at Autodesk, she leads a global team that handles executive thought leadership, original research, and content for key accounts. 06:30) This result shows that editorial, thought-leadership content can have a clear business impact when it replaces product-focused pages.

Thought Leadership

Adobe Experience Cloud Blog

SEPTEMBER 2, 2014

There may not be a CMO at your NGO, but people who work in development, donor relations, and communications are looking for better, more cost-effective ways to fund their good work – whether your goal is running after-school programs, supporting innovative research, or providing humanitarian relief. Knowledge is power.

Communications

Adobe Experience Cloud Blog

OCTOBER 15, 2018

Michael Brenner recently uncovered the five critical skills a CMO needs to produce content with the customer at the heart while also demonstrating business results through leads, revenue, and ROI. One of the first tasks of the CMO is to look at why your marketing organization exists. Leadership (To Reach Across the Business).

CMO

Marketing Insider Group

JUNE 29, 2020

Way back in 2012 and 2013, I interviewed some marketing influencers and leaders in the field to understand what they thought the Future of Marketing would look like. Some of the predictions on the rise of thought leadership, empathy , and culture were spot on. Connection and Communication with Employees. Perseverance.

CMO

Adobe Experience Cloud Blog

MARCH 18, 2015

They acknowledged that a brand is what the audience says it is, not what the CMO says it is, reinforcing the need to create touch points with consumers throughout the marketing funnel to win their loyalty. I’d love to hear your thoughts, please share them in the comments section below. Engagement Marketing Consumer'

CMO

Adobe Experience Cloud Blog

JANUARY 28, 2014

Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. Today’s CMOs are held accountable for revenue generation, which requires a more systematic approach to market engagement, and a deeper understanding of technology.

CMO

Set Up

JUNE 2, 2022

Set up CEO, Joe Koufman , virtually sat down with Abby Lee , Senior Vice President of Marketing and Communications for RE/MAX. As the SVP of Marketing and Communications for RE/MAX, Lee has a broad scope of responsibilities. As the SVP of Marketing and Communications for RE/MAX, Lee has a broad scope of responsibilities.

CMO

Adobe Experience Cloud Blog

JANUARY 12, 2010

The CMO needs to articulate a clear vision, supported by closed loop processes, on how marketing will outperform those industry statistics. This also means finding ways to maintain an equal footing with sales leadership. Their communication becomes more disciplined with joint staff assignments.

Thought Leadership

Adobe Experience Cloud Blog

SEPTEMBER 28, 2012

by Dayna Rothman IDC recently released their 2012 CMO Advisory Service Best Practices Series: Realizing the Vision of the 21st Century Lead Management. You have to make sure that you hire the right candidates with a mix of creativity, communication, and technical aptitude. Service Level Agreements are a best practice here.

CMO

Adobe Experience Cloud Blog

JANUARY 20, 2015

Jim’s themes were clear—personalization, automation, ambitious purpose, humanity, and the visual aspect of communication. The themes you listed are personalization, automation, ambitious purpose, humanity, and the visual aspect of communication. Marketing used to be seen as the communication department.

CMO

Adobe Experience Cloud Blog

OCTOBER 9, 2018

Why is it that the average tenure of a CMO is so much less than other C-suite executives? According to the CMO Impact Study , over 40% of CMOs have been in their roles for less than two years and 70% less than four years. Given this information, perhaps the limited incumbency of CMOs isn’t that surprising.

CMO

Duct Tape Marketing

MARCH 14, 2024

How To Hire a Fractional CMO written by Tosin Jerugba read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I go solo and dive into the trend in the marketing consultancy agency world that is: Fractional Chief Marketing Officers or CMOs. I should start there, right?

CMO

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Source: 2019 CMO Survey, Deloitte. Nearly two-thirds of CMOs say demonstrating the impact of marketing actions on financial outcomes is their biggest communication challenge. * It can also help you personalize email campaigns and make them better over time. . Focus on revenue attribution. Make mobile marketing a priority.

Transform

Adobe Experience Cloud Blog

JUNE 10, 2013

This transparency helps breed communication and awareness of what we’re up to, as well as showing the variety of areas that we, the IT team, are delivering business value across the company. The Overlapping CMO and CIO. There has been a lot of discussion recently about the relationship between the CIO and the CMO.

CMO

Adobe Experience Cloud Blog

OCTOBER 12, 2015

This is a prime example of what happens if there’s no communication between teams. I met recently with the CMO of one company who tore down all the silos in her entire organization, replacing them with people who could think about messaging across multiple channels—from television to digital to social to email and beyond. What gives?

Whitepaper

Adobe Experience Cloud Blog

SEPTEMBER 14, 2016

It’s been nearly two years since then and we’ve enjoyed a diverse range of speakers–from Clara Shih, CEO of Hearsay Social, to Jamie Gutfreund, Global CMO of Wunderman. From the beginning, you can develop a short survey and communication channel to solicit ongoing feedback before and after meetings.

Thought Leadership

Adobe Experience Cloud Blog

MARCH 10, 2015

In the Economic Intelligence Unit’s conversation with Jim Stengel , former CMO at P&G, a different metaphor came up. As the way customers prefer to communicate evolves, marketers need to respond with speed and agility. Think about it—in an always-on, Marketing First world, how will our current marketing departments measure up?

Thought Leadership

Set Up

DECEMBER 20, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. She explained that it’s important that people communicate directly with her and not beat around the bush. Never miss a CMO Spotlight! Be honest and direct. Don't pee on my boots and tell me it's raining.”

CMO

Adobe Experience Cloud Blog

DECEMBER 3, 2019

Still others develop webinars for educational or event-related communication. When the CMO wants a tweak that can be made internally, it might not make sense to send the video back to the agency or creative team. Whatever your content’s goal, a vague statement of purpose won’t cut it. Giving short shrift to editing.

Branding

Adobe Experience Cloud Blog

SEPTEMBER 10, 2013

The CIO is now focused on embracing social media and working with the CMO and other executives to determine how to best use these tools. Social as a Thoughtful Business Channel. Because we encourage collaboration and interaction on social channels, we created a company-wide social media policy to guide company communications.

Thought Leadership

Adobe Experience Cloud Blog

DECEMBER 17, 2018

Everyone must buy in, from the CFO to the CRO, head of sales, and CMO. Having sales and marketing sitting next to each other helps facilitate these communications. . You have to get stakeholders together regarding the implementation of technology and establish what each team will own. Measurement.

Thought Leadership

Adobe Experience Cloud Blog

APRIL 16, 2015

This year we had a diverse set of keynotes (including a musical performance from John Legend), a kick-butt set of thought leadership sessions, an amazing Great Gatsby-style party at the San Francisco City Hall ( tres chic ), an exhibit hall filled with valued partners, and of course, the best of breed marketers from around the world.

Thought Leadership

Adobe Experience Cloud Blog

JULY 13, 2018

Brooke Bartos, Marketing Automation Manager, Walker Sands Communications. Melanie Chapman, Director of Strategic Communications, Jellyvision. Melissa Hobley, CMO, OkCupid. One of our Fearless 50 members, Maria Pergolino, CMO of Anaplan , shared her excitement, “I’m honored to be a part of Marketo’s inaugural Fearless 50.

CMO

Adobe Experience Cloud Blog

MAY 23, 2014

Earlier this month, RyanAir CMO Kenny Jacobs announced that he will be overhauling the customer experience. If your customer is showing an interest in a specific product/topic category, then ensure your automated email communications reflect that. The Marketing U-Turn. Like any technology, it works best when appropriately fueled.

Customer

Adobe Experience Cloud Blog

SEPTEMBER 30, 2015

But as Marketo CMO Sanjay Dholakia outlined in his keynote, our role as marketers today is to support our customers as they navigate their own unique (read: unpredictable) journey. These are the types of challenges faced by revenue teams, and it is only through working closely and communicating regularly that they can be overcome.

Transform

Adobe Experience Cloud Blog

JUNE 7, 2019

Automation is truly revolutionary and offers numerous benefits that every CMO needs to be aware of. Automation makes personalized, timely communication possible. Any CMO will admit that they have an uphill task when it comes to keeping up with new trends and technology. Marketing automation is creating new roles.

Transform

Adobe Experience Cloud Blog

MARCH 15, 2019

Whereas 20 years ago much of brand strategy was focused on positioning and communication strategy, today we use the tools and processes of CXM to understand how experiences—what our brand does and not just what it says—help to craft the brand perception in the mind of the customer.”. But I think of CX as the CMO’s game to lose. …

Transform

Adobe Experience Cloud Blog

JANUARY 5, 2018

However, my caution to marketers is that you need to shift to personalizing a majority of your content in 2018, or you will face an accelerated increase in communication opt-out from your customers and prospects. For more blogs from me and thought leadership from the C-Suite, check out CMO Nation.

Thought Leadership

Set Up

MAY 16, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO + Founder, Joe Koufman , spoke with DeLu Jackson , the EVP and Chief Marketing Officer of ADT, about the power of collaboration, harnessing different communication styles, Apple’s innovation, and more. “

CMO

OnDemand CMO

NOVEMBER 29, 2022

Your public image, and — in essence — your brand, are a result of forward-thinking thought leadership and content marketing. Companies should feel encouraged to get involved in their communities — participate in neighborhood events, attend parades and block parties, and donate to nearby organizations.

Thought Leadership

Adobe Experience Cloud Blog

JUNE 30, 2015

June 30, 2015 marks the 6 th annual global celebration of social media’s impact on global communications and the contributions that social has made to our lives. As Marketo’s CMO likes to say—“Social should be an ingredient in the cake, not the icing on the cake”. If you haven’t, then you should.

Management

Set Up

JANUARY 20, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO, Joe Koufman , virtually sat down with Catherine LaCour , the CMO of Blackbaud, to share her passion for marketing for social good companies and how she leads by example by staying true to her values. “

CMO

Adobe Experience Cloud Blog

MARCH 13, 2019

These employees must be able to communicate that understanding to every member of the C-suite, as well as to other members of your organization. In 2019 and beyond, CMOs will likely be asked to present their data management strategies to boards, shareholders, and colleagues. Analyze and Iterate.

Thought Leadership

Set Up

NOVEMBER 30, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Reid also learned that you have to communicate with different types of people in business. During the height of the COVID-19 pandemic, Reid’s team quickly adapted to digital. WATCH THE FULL INTERVIEW TO THE RIGHT.

CMO

Marketing Insider Group

OCTOBER 13, 2011

These forces are adding to increasing levels of complexity not just in marketing but in the larger customer and business landscape, according to the introductory note from Jon Iwata, IBM’s SVP of Marketing and Communications. The report highlights the major challenges CMOs are facing. Source: IBM "Global CMO Study" (Oct.,

Transform

Adobe Experience Cloud Blog

DECEMBER 13, 2016

It was a great gathering of B2B thought leaders, innovators, and account-based marketing practitioners that highlighted how marketing and sales professionals are winning with ABM. Tyler Lessard , the charismatic CMO of Vidyard , discussed the value of using personalized video content in your account-based marketing strategy.

Thought Leadership