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Retail media networks evolve with new in-store measurement standards and omnichannel strategies

Martech

Left to right: David Cohen, CEO IAB, Kaisy O’Reilly, SVP, CMO, Stuart Weitzman and Jacquelyn Baker, Global CEO Omnicom Commerce Group discuss RMNs at IAB’s Connected Commerce Summit: Retail Reimagined in New York. Dig deeper: How in-store technology will bolster retail media networks Why we care. Photo: Chris Wood.

Retail 120
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How AI and ML bridge the attribution disconnect across marketing channels

Martech

While the majority of retail sales, for example, still happen in physical stores, most marketing efforts focus solely on tracking online metrics. The CMO’s attribution dilemma If you’re a CMO, chances are you’re laser-focused on delivering results and spending most of your marketing budget on digital channels.

Retail 124
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Integration isn’t a martech problem, it’s an organizational one

Martech

I remember a major retailer replacing its entire integration platform after a failed digital transformation. Dig deeper: The sticky problem of martech integration The value stream revelation When integration projects sputter, I ask, “Have you mapped how customer value flows through your organization?”

Transform 108
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AI agents: 2025 predictions

Martech

During the 2024 holidays , traffic to retail sites from genAI-powered chatbots increased 13X over the previous year. 2025 will be the year of the AI agent Marketers looking to integrate AI agents into customer experience now have several options. Adoption is already underway.

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Data, AI and advertising: 2025 predictions

Martech

From personalized recommendations to automated customer service, these technologies offer insights and experiences at a scale that was previously impossible. Brands and retailers will also have to make sure the supply chain is flexible enough to deliver on personalized offers.

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Social media and influencers: 2025 predictions

Martech

Customer service on social media We dont know what shape TikTok will take in the U.S., Whe do know that regardless of which platform customers move to, they will have things to say about brands and retailers. This creates an opportunity for marketers to boost customer service on social in the new year.

Gen Z 117
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2024 Predictions: Ecommerce and retail

Martech

Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence. Yes, the aim is to make both digital and physical experiences available for every customer journey upon request.

Retail 124