Marketing Insider Group

NOVEMBER 23, 2023

I’ve put together a list of some of the most important content marketing questions marketers at all levels — from CMO to SEO intern — have today. Bryan Del Monte , Managing Director of Clickafy Media Group, makes an excellent point about understanding what exactly content marketing is and isn’t. Once a week? One a month?

Content Marketing 88

Content Marketing Marketing Marketers Transform 88

Martech

MARCH 15, 2022

Download the ebook (no registration required). However, the micro-management culture ran deep. Let’s say the team is reviewing a recent marketing campaign with you and their CMO, and you honestly think the campaign is not hitting the mark. The following is a selection from the e-book “MarTech’s agile marketing for leaders.”

Marketing 90

Marketing Marketers CMO Management 90

Adobe Experience Cloud Blog

JULY 28, 2014

Author: Phillip Chen As our recent ebook about marketing career paths proves, you don’t need an expensive MBA to become a great marketer. And, just as you would with a stock portfolio, be sure to diversify — if you can manage multiple investment, all the better. Take a Class. Go to community events, like user groups.

Thought Leadership 134

Thought Leadership CMO eBook Marketing 134

Duct Tape Marketing

OCTOBER 12, 2017

Alon Alroy, CMO of Bizzabo, explains how event marketers can measure and optimize their event marketing campaigns before during and after the event process. Forrester Research estimates that the average B2B CMO invests over 24% of their marketing budget in live events. They aren’t the only ones. About the Author.

Event Marketing 73

Event Marketing CMO CRM Marketing 73

Litmus

OCTOBER 28, 2021

Jon May (Email Marketing Manager, RAC) shared the best practices for running A/B tests and analyzing results in his session “Simplifying A/B testing to make better data-led decisions.”. Subscribe to the Litmus newsletter for updates on future Litmus Live events, webinars, ebooks, and more. Watch out for the HIPPO.

Email Marketing 88

Email Marketing Copywriting CMO Communications 88

Marketing Insider Group

JANUARY 24, 2013

B2BLeadBlog – B2B Lead Roundtable – B2B Lead Roundtable (MECLABS) reaches 9,000+ daily LinkedIn Group and Blog on: markting, lead generation, management, nurturing, research, case studies. NoyesJesse – Jesse Noyes – Managing Editor @ Eloqua. Write case studies, eBooks, white papers, etc. Taco connoisseur.

PR 111

PR Whitepaper CMO Marketing 111

Duct Tape Marketing

NOVEMBER 2, 2023

I was the first person to go from individual contributor sales rep to manager, director, and MVP. But yeah, it's very much important piece of what we consider a set of features that are important for really managing the performance of the business. Peter Caputa (17:07): I just want the stupid ebook. Why am I asking?

Transform 74

Transform Analytics Inbound Marketing CRM 74

Adobe Experience Cloud Blog

JUNE 30, 2016

Author: Nate Dame One concern I hear over and over from marketing managers and executives is about accurately and objectively measuring SEO progress and ROI. It’s every CMO and business owner’s first (and sometimes last) SEO thought, and usually the primary metric by which SEO efforts are measured.

SEO 92

SEO Thought Leadership Analytics CMO 92

Martech

DECEMBER 5, 2023

Appoint a lead to run the annual budget planning process In a perfect world, someone on the marketing operations team manages the overall marketing budget, working closely with a trusted finance partner. The CMO should give this person the authority to run the process as they see fit and require all budget owners to follow.

Finance 115

Finance CMO Marketing Marketers 115

Marketing Insider Group

MAY 11, 2020

Where content stands out is that a brand owns the distribution channels – the website, the in-person events, the social media profiles, the eBook series. This starts with the CMO and his or her role in building a culture of content that connects with the target audience. Content marketing needs to be a CMO-led initiative.

Content Marketing 66

Content Marketing Thought Leadership eCommerce Marketing 66

Duct Tape Marketing

MARCH 17, 2023

Louis is a fractional CMO for B2B companies, and mentors startups at MIT. He is a fractional CMO for B2B companies and mentors, startups at MIT. So I quote the former CMO of Gusto, she was the CMO when they grew from 500 to 50,000 in customers. Listen to creative elements wherever you get your podcast. (00:52):

Marketing Strategy 82

Marketing Strategy B2C CMO Marketing 82

Welcome Software

OCTOBER 12, 2022

I was also reading through your website ahead of our conversation today, and I noticed you used the term fractional CMO in a few places. And I would just like to know what is a fractional CMO? Would you consider yourself a fractional CMO at this point? Stephanie Nivinskus: I am a fractional CMO, yes. Content Management

CMO 40

CMO Whitepaper Place Shipping 40

Welcome Software

OCTOBER 12, 2022

I was also reading through your website ahead of our conversation today, and I noticed you used the term fractional CMO in a few places. And I would just like to know what is a fractional CMO? Would you consider yourself a fractional CMO at this point? Stephanie Nivinskus: I am a fractional CMO, yes. Content Management.

CMO 40

CMO Whitepaper Place Shipping 40

AWeber

FEBRUARY 13, 2024

Valerie Lavska CMO Promodo Benefits of microblogging The greatest advantage of microblogging is that it gives you a solid path to creating a large, engaged audience on nearly any social platform. Antonio Gabric Outreach Manager Hunter.io Microblogging was one of the best decisions I made for my business.”

Non-Profit 94

Non-Profit User-Generated Entertainment Promotion 94

Marketing Insider Group

FEBRUARY 5, 2024

DemandMetric) Image Source: Neal Schaffer Blogging ranks as the third most prevalent content marketing strategy after video and eBooks. Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. HubSpot) 80% of bloggers affirm that blogging contributes to significant marketing success.

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

Rock Content

JUNE 19, 2020

The annual Gartner CMO Spend Research 2019-2020 predicted that MarTech spending will keep rising —even during a period of marketing budget contraction. However, do not forget to monitor your metrics in order to manage staff and campaign costs. There is no escape from Digital Marketing. How is that possible? Mobile features.

Transform 59

Transform CMO eBook User-Generated 59

Adobe Experience Cloud Blog

FEBRUARY 27, 2012

by Jon Miller So your company is committed to an inbound marketing strategy; in which kind of resources should a CMO invest on a sustainable basis? As a CMO, you should personally plan on at least one hour a month for brainstorming content ideas and strategies. Success with inbound marketing will not happen by itself.

Inbound Marketing 99

Inbound Marketing Marketing Strategy CMO Whitepaper 99

Adobe Experience Cloud Blog

MAY 27, 2016

For example, practitioners are more likely to be grabbed by a video, infographic, or ebook—something that explains the basic concepts while, CEOs and managers may be more willing to exchange email addresses for whitepapers. Remember that all of the above will vary for every decision maker.

SEO 91

SEO Thought Leadership Whitepaper User-Generated 91

Marketing Insider Group

AUGUST 28, 2014

Leading up to the event, Lee Odden has been very busy publishing a series of ebooks and infographics on Content Marketing Strategy , Audience Development , Visual Content Marketing , and now the latest on Content Marketing ROI. Each ebook contains insights from 10 experts. But also make sure to check out the infographic and ebook.

Content Marketing 98

Content Marketing eBook CMO Food 98

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

To help you find the good stuff, we recently put together a new site with B2B marketing tools and resources that collects a whopping 64 eBooks, whitepapers, webinars, podcasts and blog posts to help you learn all these best practices and more. Five Lead Management Tools and Resources. Ten Tips for Best Practice Lead Management (eBook).

Whitepaper 53

Whitepaper Buzz Marketing eBook CMO 53

Moz

JANUARY 16, 2019

Use content to fuel social media distribution (and not the other way around) Prior to selling the brand and blog to Neil Patel, Kissmetrics had no dedicated social media manager at the height of their success. You can just load up the queue with content, and the tool will manage the rest. Social media did drive traffic to their posts.

Promotion 57

Promotion Transform Logistics Manufacturing 57

Hubspot Marketing

JANUARY 7, 2024

The following degree programs can lead to a career in marketing: Marketing Management Business Economics Psychology Communications Public Relations Journalism Nowadays, it doesn’t matter as much what you major in as it does where you go to school or what you get involved in. But what are these specific opportunities, you ask?

Copywriting 99

Copywriting CMO PR Social Media Marketing 99

Duct Tape Marketing

APRIL 4, 2018

Is this the CMO’s job to get better at this, or do we need experience officers? One great place to use it, that I talk about in the book, is the hand off between the sales person and the account manager. He’s going to be your account manager. Where does this role, if we call it that, fit into the organization?

Customer 61

Customer Communications Promotion Millennials 61

Martech

APRIL 5, 2022

For instance, 59% of marketing leaders said they face high levels of pressure from CEOs to show the impact of their efforts, according to the August 2021 CMO Survey sponsored by the American Marketing Association, Deloitte, and Duke University’s Fuqua School of Business. Marketing attribution has the potential to address this need.

Customer 101

Customer CMO Customer Journey Non-Profit 101

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. Software companies have become tech teachers with how-to videos and eBooks. Take Demandbase for example. It’s not rented space. image source.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145

Exposure Ninja

JULY 5, 2023

Example: A B2B SaaS company offers free eBooks, webinars, and blog posts covering topics such as software implementation, best practices, and industry trends. And let’s not forget those scrumptious whitepapers, research reports, and eBooks. It’s like an all-you-can-learn buffet for hungry business Ninjas!

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52