Hubspot Marketing

JANUARY 17, 2025

In a recent Marketing Against the Grain episode , HubSpot VP of Marketing Emmy Jonassen and I share how we experimented with AI to transform our email performance. But it was essentially educated guessing at the group level. But what and how? Identifying the Challenge First, let me explain what we were doing before AI.

Transform 116

Transform CMO Influencer Marketing Education 116

Martech

MAY 20, 2025

But then a new investor comes in and suddenly, there’s a shiny new VP or CMO above you. Vendors say early marketing leaders typically lack the authority, support or experience to drive the business transformation needed to fully realize platform value. These roles often have high churn.

Transform 75

Transform CMO Education PR 75

Marketing Insider Group

JUNE 29, 2020

The following marketing quotes from todays leading CMOs and Marketing influencers describe their pandemic experiences and how they’ve adapted to this extreme culture shock. Four major marketing trends emerge from these CMO quotes: Communicating to connect (not promote). Perseverance. Giving back.

CMO 145

CMO Marketers Marketing Health 145

Martech

JANUARY 6, 2023

While evaluating a short list of CMO candidates, I noticed something interesting. CMO candidates and selection committees don’t have it easy. CMOs have one of the most difficult jobs on an executive team. Companies must triangulate the changing business landscape, mixed CMO responsibilities and varied candidate pools.

CMO 122

CMO Transform Energy Succession Planning 122

Hubspot Marketing

FEBRUARY 25, 2025

Middle of the Funnel (Consideration Stage) At the middle of the funnel (MOFU), leads are evaluating different vendors, comparing solutions, and seeking educational content. Noel Griffith , CMO of SupplyGem , says that marketers can get ahead of themselves at this stage and to stay vigilant on prospects needs.

Transform 83

Transform Marketers Marketing Gen Z 83

Adobe Experience Cloud Blog

MAY 10, 2016

Digital Transformation for Tomorrow’s Marketer. Marketers have transformed from being a service component of the business, with the purpose of feeding leads to sales and the perception of being a cost center, into a critical competitive foundation of the business with a seat at the revenue table. And, it’s already begun.

Transform 91

Transform Energy Thought Leadership Marketers 91

Duct Tape Marketing

JUNE 20, 2023

Rewiring Organizations For A Successful Digital Transformation written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Rodney Zemmel In this episode of the Duct Tape Marketing Podcast , I interview Rodney Zemmel. The first one really is the transformation roadmap. And we wanna see the world do better.

Transform 82

Transform Finance Energy Customer 82

The CMO Survey

OCTOBER 8, 2018

Digital Dominates Marketing Spending Chief Marketing Officers (CMOs) are leading the charge as companies rush to become digital-first. These leaders are transforming the customer experience (CX), working collaboratively with sales, product management, IT, and customer service to drive this change. CMO Survey respondents, 95.3%

CMO 100

CMO B2C Transform Marketers 100

Hubspot Marketing

JANUARY 4, 2021

Jake Milstein , CMO at CI Security , told me: "When the pandemic hit, there was a huge spike in registrations and attendance in virtual events that attempted to mimic in-person events. Melissa Sargeant , CMO of Litmus , says: "In the coming year, marketers will experience budget cuts and even smaller teams. Teams and Collaboration.

Market Trends 145

Market Trends Transform CMO Marketers 145

Martech

AUGUST 15, 2022

The scope of the CMO position shouldn’t be limited mostly to marketing communications, such as advertising, PR and social media. Rather, CMOs need to educate internal stakeholders, especially the CEO, on the role marketing can play in leading business strategy. Too often organizations misunderstand marketing’s responsibilities.

Transform 114

Transform CMO PR Education 114

Businesses Grow

MAY 5, 2025

AI is creating iterative improvements but I am not TRANSFORMING. As far as I knew, this had been my first contact with him, and the email was signed with his name and title — he was the CMO of a Fortune 100 company. Yet the foundation of my business is Word, Excel, PowerPoint, and a WordPress blog/website. This is CRUDE.

Transform 76

Transform CMO Price Education 76

Duct Tape Marketing

NOVEMBER 2, 2023

Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics.

Transform 90

Transform Inbound Marketing Analytics CRM 90

Duct Tape Marketing

DECEMBER 18, 2024

This episode uncovers how a marketing system combined with leadership can transform small businesses into scalable, successful enterprises. John Jantsch (02:27.416) that's probably going to be very focused on execution, hire full-time marketing leader, maybe a CMO or fractional CMO, maybe pretty expensive. Hire an agency.

CMO 66

CMO Marketers Marketing Transform 66

Marketing Insider Group

SEPTEMBER 2, 2020

With new trends, customer behaviors, and technologies transforming the industry at top speed, there has never been a better time to be in marketing. So, how can CMOs become the factor that drives business growth? Let’s take a look at the relationships CMOs need to form and the potential hurdles they face along the way.

CMO 145

CMO Finance Key Performance Indicator Transform 145

Duct Tape Marketing

OCTOBER 16, 2023

Maximizing Success with a Fractional CMO: A Complete Guide written by John Jantsch read more at Duct Tape Marketing Have you ever felt the pressure of needing a seasoned marketing pro, but balked at the sky-high salary? That’s where the magic of a fractional CMO comes in. What is the difference between a CMO and a fractional CMO?

CMO 83

CMO Transform Education Marketing Strategy 83

SocialPilot

JANUARY 27, 2025

a CMO, IT manager, or procurement officer). If youre a SaaS company like us, these are pretty astounding ways to hook your audience while educating them about your products. Balance your posts between promotional, educational, and conversational content. Use scheduling tools like SocialPilot to maintain consistency.

Thought Leadership 97

Thought Leadership Whitepaper User-Generated Price 97

Duct Tape Marketing

MARCH 14, 2024

How To Hire a Fractional CMO written by Tosin Jerugba read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I go solo and dive into the trend in the marketing consultancy agency world that is: Fractional Chief Marketing Officers or CMOs. We do a lot of education.

CMO 86

CMO Key Performance Indicator Transform Thought Leadership 86

Welcome Software

JUNE 30, 2025

AI has moved from the fringes to the core of marketing operations, transforming how teams plan, create, deliver, and optimize across every channel. Gartner's 2024 Senior Executive Views of CMO Leadership survey states that CMOs remit has grown from driving 5 different initiatives on average, to 8 initiatives.

Transform 52

Transform User-Generated Logistics CMO 52

Duct Tape Marketing

APRIL 9, 2025

Goal: I want to become a fractional CMO with a few high-ticket clients. Choose the Right Marketing Certification for Long-Term Growth As a marketing agency owner or fractional CMO, you know the importance of staying ahead not just in tactics, but in how you run and grow your marketing business.

CMO 57

CMO Price Marketers Marketing 57

The CMO Survey

FEBRUARY 21, 2020

The August 2019 CMO Survey confirms this, with corporate marketers reporting a 27% increase in the implementation of AI and machine learning (ML) in marketing toolkits compared to just six months prior. CMO Survey results suggest that this concern is overblown with only 1.7% The CMO Survey also found that only 1.9%

CMO 130

CMO B2C Marketers Marketing 130

Duct Tape Marketing

OCTOBER 5, 2023

We dive deep into the transformative realm of the Fractional CMO, uncovering the nuances and potential it holds for modern businesses. Key Takeaway: The rise of the Fractional CMO marks a significant shift in the way businesses perceive leadership roles. How would you briefly describe this role to someone unfamiliar with it? [01:28]

CMO 92

CMO Transform Shipping Social Media Marketing 92

Marketing Insider Group

NOVEMBER 18, 2020

As mainstream media continues to shrink and tech press primarily focuses on the biggest companies, Nutanix needed to find ways to effectively raise its profile in order to remain successful in a highly competitive and transformative industry, according to Jennifer Massaro, senior director of Public Relations and executive director of The Forecast.

Transform 107

Transform Thought Leadership PR CMO 107

The CMO Survey

SEPTEMBER 17, 2018

Recently, we had the privilege of interviewing Adobe CMO Ann Lewnes about the role of marketing in this transition. Ann Lewnes, Adobe CMO 1. Be fearless about taking risks Lewnes joined Adobe as CMO in 2006. We had a thirst for massive change and risk, recalled Lewnes about the early days of the transformation.

Transform 100

Transform CMO Price Analytics 100

Martech

APRIL 3, 2023

The MarTech contributor has been recognized as a Top Business Speaker by Huffington Post and a Top CMO Influencer by Forbes. She’s chief content officer for Marketing Profs, the marketing training and education company with more than 600,000 subscribers. ” She also hosts The Content Transformation Podcast. followers) A.

Content Marketing 115

Content Marketing Transform CMO Marketers 115

Martech

AUGUST 25, 2021

“There’s one advertiser and that’s us,” HubSpot CMO Kipp Bodnar told me. The short answer is that it’s part of the transformation in the relationship between businesses and customers, from brand-driven, often in-person and transactional to customer-driven, digital and experiential. Here’s the longer answer. .

Transform 144

Transform Retail Marketers Marketing 144

Sprout Social

SEPTEMBER 25, 2023

When I joined Sprout Social in 2018, part of my role as CMO was educating my peers about the value of social media. Brands that continue to silo social in one department will find themselves struggling to capitalize on social’s ability to transform the entire business.

Transform 126

Transform CMO Education CRM 126

Martech

MARCH 14, 2022

Regardless of the source, there’s one thing the research has in common; the analysis reveals the success rate of digital transformations is horrible. Embarking on a journey to marketing technology transformation is also not without disappointments. But the sky is not falling just yet, my friends.

Transform 129

Transform Key Performance Indicator Marketers Marketing 129

Businesses Grow

APRIL 15, 2024

” It was signed by the CMO of a Fortune 100 company. Two years later, he hired me for a consulting project to transform his content marketing department. Perhaps it is too dramatic to say that blogging saved my life, but mentally, physically, spiritually, and financially, I am transformed from creating these words on a screen.

Transform 116

Transform Thought Leadership CMO Entertainment 116

The Next CMO

MAY 4, 2022

CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for events, creatives, and messaging that pushes product or service messages to drive awareness with prospects and customers. The CMO should partner closely with key functional peers.

CMO 52

CMO Transform Health Customer Journey 52

Adobe Experience Cloud Blog

MARCH 7, 2017

I’m not going to say you haven’t, but there really is only one industry event for anyone that’s marketing in this transformational age. A dashboard is not to inform or educate, but instead to drive action. Have you really experienced digital marketing if you haven’t attended Summit? Frustrated by Your Marketing Dashboard?

Transform 117

Transform Thought Leadership Marketers Marketing 117

Hubspot Marketing

DECEMBER 12, 2023

So now you can transform a generic prompt — " Write a blog post about five common marketing mistakes in the IT industry " — into an AI-ready masterpiece: " Act as a seasoned marketing blogger. Insightfulness : Is it educated by in-depth knowledge, providing value that exceeds mere information regurgitation? A distinct tone?

Transform 126

Transform User-Generated Marketers Marketing 126

Martech

MAY 16, 2024

The transformation of martech consultancy In my company’s early days, as we defined our product offering, we spent months on the road talking to enterprise marketing teams and marketing agencies to validate our ideas and hypotheses. I reached out to John Steinert, CMO of TechTarget, to ask about the motivation for the partnership.

Transform 112

Transform CMO Direct Mail New Technology 112

Martech

MARCH 18, 2022

The CMO can be held accountable for the spend, but he must be able to speak to the CEO in terms they can understand. For 99% of businesses that have to educate their buyers, promotion is the worst way to start,” Brenner said. The path to the bottom line becomes more confusing when the CEO and CMO are not even on the same wavelength.

CMO 127

CMO Marketers Marketing Law 127

Sprout Social

MAY 18, 2020

Speakers throughout the day, including Sprout’s CMO, Jamie Gilpin , and BCW’s SVP of Digital Innovation, Matt Kelly , agree that success comes from finding creative ways to differentiate your brand from the rest. We’ll continue to use video to give our audience the educational content they want even as things start to normalize again.”.

CMO 125

CMO Transform Marketers Marketing 125

Marketing Insider Group

JUNE 7, 2012

Internet access, mobile browsing and social networking are all conspiring to deliver information, education and entertainment to all of us on demand – where and when we want and need it. Hubspot: It’s Time to Transform Your Marketing. Forrester: CMO Mandate: Adapt or Perish. Marketers are acting as publishers.

Inbound Marketing 96

Inbound Marketing Outbound Marketing Transform Content Placement 96

Marketing Insider Group

NOVEMBER 16, 2021

Jeff is now the CMO of Duck Creek Technologies and was a very charismatic and vocal proponent of ITSMA’s work and events – the perfect executive sponsor. The mix of keynotes, breakout sessions, ITSMA’s annual Marketing Excellence Awards (MEA), and post-event workshops have made for many informative and educational events.

Thought Leadership 94

Thought Leadership Transform Marketers Marketing 94

Martech

AUGUST 28, 2023

will they need to be educated or convinced, do you need their buy-in, resources or support to get approval, etc.). The CMO, CTO or other senior peers should agree on the solution and acknowledge that the project will occur simultaneously. Most people don’t like change, but you will not transform anything if you don’t change it.

Transform 98

Transform Communications CMO Analytics 98