Adobe Experience Cloud Blog

MARCH 26, 2019

“Powerful experiences change the way we think, interact, entertain, work, and relate to the world around us,” Adobe CEO Shantanu Narayen told a record 17,000 attendees at Summit, in Las Vegas. Inside Adobe’s Digital Transformation. Data is the enabler of digital transformation,” Joly said. Best Buy’s Playbook For Success.

Transform

Adobe Experience Cloud Blog

AUGUST 18, 2016

Virtual reality (VR) was inaccessible until three months ago; now Oculus is in the hands of consumers and enabling them to use VR beyond gaming–in entertainment, real estate, and even medicine. Here are three ways that technology is transforming marketing: 1. It’s up to you to determine how quickly you will adopt that transformation.

Transform

Adobe Experience Cloud Blog

MAY 10, 2016

Digital Transformation for Tomorrow’s Marketer. Marketers have transformed from being a service component of the business, with the purpose of feeding leads to sales and the perception of being a cost center, into a critical competitive foundation of the business with a seat at the revenue table. And, it’s already begun.

Transform

Marketing Insider Group

JUNE 29, 2020

The following marketing quotes from todays leading CMOs and Marketing influencers describe their pandemic experiences and how they’ve adapted to this extreme culture shock. Four major marketing trends emerge from these CMO quotes: Communicating to connect (not promote). Perseverance. Giving back.

CMO

Set Up

FEBRUARY 8, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. She then moved on to working in the entertainment and media industries which prepared her for her role at Twitter. Never miss a CMO Spotlight! WATCH THE FULL INTERVIEW TO THE RIGHT. First Name. Email Address.

CMO

Adobe Experience Cloud Blog

JULY 10, 2015

As former CMO of a software company, I discovered it was customer engagement. We were inspired by marketers at companies like CVS, IBM, and Regal Entertainment that have achieved jaw-dropping increases in customer acquisition and sales by integrating gifting into campaigns. Response Rates and the Art of Motivation.

Marketing Strategy

Adobe Experience Cloud Blog

SEPTEMBER 22, 2016

As San Francisco emerges from its summertime fog into crisp fall days, it’s also getting ready for hundreds of thousands people to descend on it for Dreamforce—a week full of fresh insights, entertainment (hello, afterparty), and tourism (you can fit it in!). Time: Tuesday, Oct 4, 1:00 PM – 2:00 PM.

Thought Leadership

Businesses Grow

APRIL 15, 2024

” It was signed by the CMO of a Fortune 100 company. Two years later, he hired me for a consulting project to transform his content marketing department. I come alive on a stage because I can teach and entertain, and I’m really good at it. But shaking hands all night at a cocktail reception is my idea of torture.

Transform

Marketing Insider Group

SEPTEMBER 19, 2013

And in some cases, we might even provide some entertainment or distraction. How is content marketing transforming marketing itself? In order to achieve real transformation, you have to starts with a culture of customer-centricity. Our own CMO, Jonathan Becher (@ jbecher on Twitter) was listed as one of the most social CMOs.

Content Marketing

Econsultancy

JUNE 1, 2022

We caught up with @@ MallowsBeauty founder Laura to find out how TikTok Shop has transformed her business… #SmallBusiness #TikTokShop. We look forward to continuing to bring engaging experiences to our customers that allow them to shop seamlessly while also being entertained.” tiktokshop_uk. TikTok Shop. Anthropologie.

Branding

Martech

APRIL 12, 2024

BlueConic’s pure-play CDP is designed to give transformation-minded organizations and their growth-focused teams, such as marketing, ecommerce, digital product and experience, and analytics, access to unified, actionable, and privacy-compliant firstparty customer data.

Customer

Marketing Insider Group

JUNE 7, 2012

Internet access, mobile browsing and social networking are all conspiring to deliver information, education and entertainment to all of us on demand – where and when we want and need it. Hubspot: It’s Time to Transform Your Marketing. Forrester: CMO Mandate: Adapt or Perish.

Inbound Marketing

Set Up

JANUARY 30, 2024

At Set up , we regularly interview marketing leaders from different industries ranging from Tourism to Packaging to Entertainment and Healthcare. This trend will only get stronger as companies begin to leverage their own data to drive decisions, changing the role of the CMO and agencies forever.

Transform

Adobe Experience Cloud Blog

APRIL 25, 2017

Key highlights from our brilliant CMO panel include: “Now it’s time to empower your whole organization. Our final guest was the CMO of Box, Carrie Palin. How To Think Like A CMO. Drew Neisser , CEO of Renegade, delivered an authentic and humorous presentation on how to think like a CMO. Penny Wilson. “

CMO

Set Up

MARCH 19, 2024

While I started in marketing communications, I realized my real strengths in marketing were in business transformation, change management, and team leadership. I started in event marketing which included a lot of after hours events, trade shows, customer entertaining, and alcohol where people sometimes dropped their professionalism.

Transform

OnDemand CMO

AUGUST 24, 2023

The idea that an organization would entertain the thought of rebrand vs. redesign without conducting competitive research, SEO analysis, and formulating a comprehensive positioning and messaging strategy seems preposterous. The reason behind my reaction?

Transform

Marketing Insider Group

NOVEMBER 23, 2023

Content, along with the digital innovations that have facilitated it, is transforming the way brands and businesses view one another. I’ve put together a list of some of the most important content marketing questions marketers at all levels — from CMO to SEO intern — have today. Take Apple’s Carpool Karaoke as an example.

Content Marketing

Duct Tape Marketing

JUNE 12, 2024

Key Takeaways Jonathan Gandolf emphasizes that content must educate and entertain to build trust and engagement, noting that ungated content is 26% more engaging than gated content. It's time to transform your approach. I say great content educates and entertains, and you're right. Book your call today, DTM World slash scale. (01:03):

Marketing

Duct Tape Marketing

NOVEMBER 22, 2022

Look, if you wanna know what's happening now in marketing, what's ahead and how you can stay ahead of the game, this is the podcast for you, host and HubSpot's, CMO and SVP of Marketing. I mean, sometimes people are just doing things for entertainment and that's fine, it's an escape or whatever the case is.

Transform

Unbounce

JUNE 6, 2023

I’m Pete Housley , CMO of Unbounce. So it’s clear that the ethics of AI were very much coming through, that it’s been trained or programmed to just not allow elephants to be promoted as a form of entertainment. [00:12:54] Order now and transform your elephant’s playtime like never before.”

Marketing

Welcome Software

MARCH 15, 2022

Roles: CMO/Head of Marketing, Content Marketing, Content Operations, Brand Marketing, Digital Marketing, Product Marketing, Creative Services, Web Ops, Communications ? Industries: Tech, BFSI, Healthcare, Pharma, Media, Entertainment, Education, eCommerce? Who was targeted? Titles: Director & above? Respondents : 140+.

Transform

Exposure Ninja

JULY 5, 2023

By putting a name on a bottle for their legendary Share a Coke campaign, Coca-Cola transformed a simple beverage into a meaningful, shareable experience. Influencers can showcase products in entertaining and relatable ways while inspiring their followers, bringing true social proof to campaigns.

Marketing Strategy

Marketing Insider Group

JULY 14, 2020

This digital transformation means customers have different relationships with brands. They overwhelmingly blame their CMO. A study from the Fournaise Marketing Group found 80 percent of CEOs don’t trust their CMOs. They may be more for entertainment. The CEO and CMO were on board with content marketing.

Thought Leadership

Sales Force: CMO

JANUARY 6, 2021

Only 3% believe their organizations are exceptionally effective in turning data insights into actions, according to a recent CMO Council survey. Prepare for another transformation. Social distancing has brought an increase in home food deliveries, contactless payments, and streaming entertainment. What’s next?

Transform

Econsultancy

DECEMBER 13, 2021

Of course, this has wide-ranging ramifications for marketing and advertising – as well as a number of other sectors like travel, entertainment and FMCG. Gartner’s annual CMO Spend Survey , published in July 2021, has found global marketing budgets now equate to just 6.4% ” Marketing budgets now equate to just 6.4%

Advertising

Unbounce

NOVEMBER 2, 2023

I, of course, am Pete Housley, CMO at Unbounce. He’s constantly thinking about the ethics of AI, both as a 30 year PR expert who’s watched the industry transform, and as the founder and CEO of an AI powered product. I find you guys very entertaining. We have some big podcast news today.

PR

Marketing Insider Group

JANUARY 6, 2020

As well as inspiring speakers, you’ll benefit from breakout sessions led by innovative names in the world of marketing, sales, and customer service, the INBOUND Studio ­­– telling stories of inspiring brands and people, and “not-working” events including parties and exciting entertainment. Social Media Marketing World.

Marketing