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How social media changed the sports marketing game

Sprout Social

The use of social media in sports marketing has transformed the way fans interact with their favorite athletes, teams and sporting events. Fashion SKIMS became the official underwear partner of the WNBA this year. Download our CMO 2025 social content strategy pre-mortem to facilitate more productive planning for you and your team.

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11 marketing leaders who put social media first

Sprout Social

Leslie Berland, CMO, Verizon Leslie Berland is the CMO of Verizon, an iconic telecommunications company earning a reputation for best-in-class organic engagement on social. Nathan Jun Poekert, CMO, General Idea Nathan Jun Poekert has built a name for himself on LinkedIn.

CMO 97
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Transforming Fashion And Luxury: Exploring The Implications Of Apple’s Vision Pro And The Spatial Computing Era

CMO Network

The impact of Apple’s new spatial computing device on fashion, luxury, and retail shouldn’t be underestimated. Are we ready for this new shift?

Fashion 90
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Can’t keep up? 3 timeless ways to future-proof SEO

Search Engine Land

Once again, it’s not through tricks, hacks, shortcuts, AI content, rainbows or unicorns, but good, old-fashioned brand-building across multiple channels at the same time. I’m excited about our upcoming ‘big rock campaigns’ such as the ebook for marketing leaders, ‘Diary of a first-time CMO.’” Business email address Sign me up!

SEO 97
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Rewiring Organizations For A Successful Digital Transformation

Duct Tape Marketing

Rewiring Organizations For A Successful Digital Transformation written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Rodney Zemmel In this episode of the Duct Tape Marketing Podcast , I interview Rodney Zemmel. The first one really is the transformation roadmap. And we wanna see the world do better.

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What to Leave Behind and What to Adopt in 2020 | Taking Stock of Your Marketing Strategy

Adobe Experience Cloud Blog

The enormous influx of data and execution capabilities that organizations have available to them have transformed strategic planning. They’ll continually adapt strategies and transform their best practices as insights are gained. All fashion experiences look the same.”. Most experiences look, feel, and behave alike.

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The CMO’s guide to aligning martech and business strategy

Martech

But what exactly does alignment involve, why is it essential and how can you, the CMO, make it happen? Dig deeper: Why you should always ask why: Strategy must lead tactics in marketing planning The role of the CMO in alignment It might sound counter-intuitive, but the CMO is pivotal in aligning martech with business strategies.