Set Up

JULY 7, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. He also believes that this is why CMOs are promoted to CEO roles. Don't miss another CMO Spotlight! ” Read the recap + watch the full video below. ” Q3 | What values are important to you?

CMO 52

CMO Thought Leadership Communications Performance Marketing 52

Marketing Insider Group

MARCH 9, 2015

I recently did this Google Hangout with Jon Reed on CMO Disruption. Whether it’s a dilemma or really disruption for the CMO, across the industry, I think we can all agree that marketing is changing. CMOs are struggling with how to deal with the massive changes happening in the media landscape. Content Marketing'

CMO 79

CMO Promotion Marketing Marketers 79

The Next CMO

MAY 4, 2022

CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for events, creatives, and messaging that pushes product or service messages to drive awareness with prospects and customers. The CMO should partner closely with key functional peers.

CMO 52

CMO Transform Health Customer Journey 52

Set Up

MARCH 21, 2022

Set up CEO, Joe Koufman , virtually sat down with Lindsay Listanski , the former VP of National PR and Communications and recently promoted National Vice President of Field Marketing for Coldwell Banker. Never miss a CMO Spotlight! Watch the full interview to the right. Sign up with your email address to receive news + updates.

CMO 52

CMO PR Thought Leadership Communications 52

Rock Content

APRIL 12, 2018

Following our formal announcement , we’d like to send our congratulations to Mary Ward , who has been promoted from ion interactive General Manager to Chief Marketing Officer of ScribbleLive. Mary will make her first official appearance as ScribbleLive CMO at this week’s Oracle Modern CX Conference in Chicago.

CMO 40

CMO Promotion Management Customer 40

CMO Network

DECEMBER 16, 2022

According to Tom Peters, there’s a single measure for leadership that is the most important for evaluating candidates for promotion.

Promotion 84

Promotion CMO 84

The CMO Survey

MARCH 28, 2023

Results from the 30 th edition of The CMO Survey indicate that inflation and economic uncertainty are harming marketing spending as the C-suite retrenches and cuts costs. The CMO Survey Award for Marketing Excellence is selected by fellow marketers. Sign up to participate in the next CMO Survey here.

CMO 130

CMO Finance Marketing Marketers 130

Marketing Insider Group

JUNE 8, 2020

As CMO of Jones, Lang, and Lasalle (JLL), she focused on creating compelling stories and stacking her team with gifted storytellers. Storytelling Eclipses Promotion. The post How One B2B CMO Focused Her Company On Storytelling appeared first on Marketing Insider Group. inspiration for my book Mean People Suck.

CMO 114

CMO Real Estate Advertising Advertisers 114

Martech

MAY 14, 2024

In the fall 2023 CMO survey , CMOs report Increased pressure from the CFO to properly report and improve marketing ROI. For most marketing functions there are two primary roadblocks to effective internal promotion and to developing ROI measures that the CFO and CEO can buy into. The costs of brand development add up.

Marketing 107

Marketing Marketers Finance Customer loyalty 107

Martech

MAY 9, 2024

AI will take over the enforcement of brand guidelines and AI agents will handle brand promotion and basic PR. Here is what the organization of the future may look like: Note that in this organization, there is no CMO, and there is no marketing organization. The CMO position may be eliminated in the organization in the future.

PR 116

PR Transform CMO Marketing 116

The CMO Survey

JUNE 16, 2020

Against this backdrop, The CMO Survey conducted a Special Covid-19 Edition survey, asking marketing leaders at U.S. Planned marketing hiring drops to the lowest point in CMO Survey history, going negative for the first time ever with average hiring predicted to be -3.5% Marketing leadership promoted : 62.3% in the next year.

CMO 130

CMO Transform Customer Acquisition B2C 130

On24- CMO Confessions

JANUARY 28, 2021

Welcome back to another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Dan Frohnen, Chief Marketing Officer at Sendoso. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below.

CMO 52

CMO B2C Market Trends Shipping 52

OnPassive Marketing

APRIL 9, 2022

According to Adobe’s CMO, 9 out of 10 B2B buyers redo at least one task during the buying process. The post Most Effective B2B Marketing Strategies That Promote Business Growth In 2022 appeared first on ONPASSIVE. The B2B marketing funnel has evolved into more of a looping roller coaster ride than a funnel.

Marketing Strategy 59

Marketing Strategy Promotion B2C Thought Leadership 59

CMO Network

SEPTEMBER 22, 2022

Researchers have found that political advertising literacy in the U.S. The article discusses the underlying reasons for this low literacy and what the Politcal Advertising Literacy Group is doing to help voters better understand political advertising.

Advertising 98

Advertising Advertisers Promotion CMO 98

Sprout Social

MAY 4, 2020

Here’s what you need to do as you plan your digital event and promote it on social. We have our Customer Success Managers taking over on Facebook Live, our CMO presenting and members across the marketing team acting as moderators on sessions. Tie promotion of your event into other comms and big initiatives you have coming up.

Promotion 81

Promotion Thought Leadership CMO B2C 81

Adobe Experience Cloud Blog

JANUARY 28, 2014

Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. Today’s CMOs are held accountable for revenue generation, which requires a more systematic approach to market engagement, and a deeper understanding of technology.

CMO 134

CMO Thought Leadership Marketing Automation Platform B2C 134

Martech

AUGUST 14, 2023

Taylor Bryant, CMO at agency Mythic, concurs that these factors have “accelerated” the movement, not initiated it. Michelle Taite, Global CMO at Intuit Mailchimp, echoes this sentiment, emphasizing the dynamic nature of the marketing industry. There is plenty of room and plenty of opportunity for both.”

CMO 94

CMO Marketing Marketers Marketing Mix 94

Hubspot Marketing

JANUARY 7, 2024

According to Merriam-Webster , marketing is "the process or technique of promoting, selling, and distributing a product or service." The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services.

Copywriting 100

Copywriting CMO PR Social Media Marketing 100

Martech

MARCH 18, 2022

The CMO can be held accountable for the spend, but he must be able to speak to the CEO in terms they can understand. Marketing, as it is taught in college, heavily stresses promotion, Brenner noted. Relying on promotion turns out to be a poor move. The CMO spends money at the CEO’s request. Brenner does not stop there.

CMO 119

CMO Marketing Marketers Law 119

AWeber

MARCH 13, 2024

So when you’re promoting a sale, blog content, products, or events with Instagram posts you can’t ask viewers to click on the link and go to your website. Rotate it out regularly to promote new content, products, or incentives you want to spotlight. Consider what you are currently promoting or what you want to focus on the most.

Real Estate 104

Real Estate CMO Promotion Marketing 104

Marketing Insider Group

JUNE 9, 2020

A modern CMO needs a lot more than just marketing skills. The CMOs of today must refocus their marketing efforts on meeting the customers’ needs rather than on simple promotion. Coca-Cola made headlines a few years ago when they decided to ditch the role of CMO. Why CMOs Are a Dying Breed.

CMO 125

CMO Transform Advertising Advertisers 125

Set Up

JULY 12, 2022

Proctor , EVP and CMO at State Farm Arena and Atlanta Hawks. 3 - Love | Jo Ann Herold , Former CMO at Honey Baked Ham Co. 5 - Collaboration | Joanna Irwin , Global CMO at Randstad. 6 - Purpose Driven | Ellen Donahue-Dalton , CMO at VillageMD. 9 - Curiosity | Mark Roberts , CMO at TPx Communications. Authenticity.

CMO 98

CMO Health Communications Promotion 98

Sales Force: CMO

JULY 19, 2021

To get a better idea of what top business leaders consider when making these types of decisions, we asked members of The CMO Club to share some of their own strategies going forward. The CMO Club, which includes more than 650 of the world‘s most innovative marketing executives, represents both B2B and B2C brands. GET THE GUIDE.

CMO 97

CMO Energy Health B2C 97

Martech

JANUARY 5, 2023

Identify what the CMO is most focused on. Or a particular product they have been wanting to try and promote? When a sales manager mentions a Marketing Ops team member’s name to the CMO, it’s going to make an impression. Internal promotion: Share your wins. Identify target audience. Is it new customer growth?

CMO 97

CMO Marketing Marketers Education 97

Duct Tape Marketing

NOVEMBER 21, 2022

One of the greatest ways to do so is hiring a CMO or Chief Marketing Officer, an experienced, result-driven executive responsible for all your marketing efforts. But with an average annual salary of over $330,000 many small to mid-sized businesses can’t easily afford a CMO. That’s what I want to discuss today.

CMO 61

CMO Key Performance Indicator Customer Journey Marketing Strategy 61

Martech

DECEMBER 5, 2022

Her understanding of business and email has fueled her desire to help others, most notably as president and co-founder of Women of Email , an association of 8,000+ aimed at promoting leadership and cultivating professional growth among women in the email space. Company: Postmark Website: JustineJ Twitter: @meladorri (10.6K followers).

Email Marketing 119

Email Marketing CMO Marketing Marketers 119

Martech

APRIL 18, 2024

This year, our aim was to place a strong emphasis on actionable insights at the core of our discussions,” said Benoit Skinazi, CMO at Sharethrough, the programmatic adtech company hosting the event. “We Leaders in the adtech industry gathered to discuss new tools and strategies that lead to more sustainable digital advertising.

Advertising 99

Advertising Advertisers Finance Marketing 99

Martech

MARCH 8, 2024

This collaborative approach fosters buy-in and promotes a culture of innovation. Some examples: “As a CMO, I want to discover new and efficient content creation methods, so that we can better connect with our audience.” The best and most effective way to engage people in the initiative is through user stories.

Transform 116

Transform User-Generated CMO New Technology 116

Search Engine Land

DECEMBER 16, 2022

” “How best do I talk to my CMO and the CFO on budgets?” You can also show them how your efforts are helping promote other digital marketing channels while boosting customer retention rates through more personalized offerings based on understanding the customer experience. “What key metrics matter to the CEO?”

Communications 90

Communications SEO CMO PR 90

GrowPowerful

FEBRUARY 16, 2023

"There’s a seismic movement towards both individuals who prefer the interim CMO model as well as companies who are realizing what an incredible asset interim marketing leadership can be. Being a part of the CMO community allows GROW access to B2B marketing’s best of the best.

Transform 52

Transform CMO Manufacturing Thought Leadership 52

Martech

OCTOBER 13, 2023

Like McDonald’s, Pepsi CMO Todd Kaplan described how an iconic brand can make an impact in digital culture. Pepsi CMO Todd Kaplan at DPAA Summit. The game was promoted using DOOH in Times Square and other locations around the city. Experiential culture. Image: DPAA Global. Image: DPAA Global.

CMO 117

CMO Advertising Advertisers Retail 117

Duct Tape Marketing

JANUARY 19, 2024

Biggest Takeaway: Newsletters have made a comeback by combining email marketing with content marketing and direct response promotion. Whether you are a business owner or a consultant, who doesn’t understand why your marketing is not working the way it should, the Fractional CMO model could change your business.

CMO 75

CMO Law Marketing Marketers 75

Martech

DECEMBER 7, 2023

He’s assisted in the effort by his strategic advisor Karen Steele, former CMO of Lean Data and a senior marketing executive at Marketo. .” That’s a landscape Du Nguyen is seeking to transform with his AR-powered gift card start-up Cardii. ” For years, marketing teams just sent emails with a link to a static gift card.

Transform 101

Transform CMO B2C New Technology 101

Marketing Insider Group

NOVEMBER 9, 2020

That’s right, for just $8,000 per month, you can get a content marketing strategy , a year’s worth of content ideas , an SEO audit and keyword strategy , external link building, conversion funnel development, and paid promotion to reach all the new people you need to grow your business. Image: CMO Survey. billion in 2019.

CMO 116

CMO Marketing Marketers SEO 116

Adams & Knight Marketing

MAY 17, 2020

Together with its client, The Connecticut Office of Tourism, Adams & Knight received an award of excellence, the program’s highest honor, in the Individual-Contests & Promotions for Online Advertising & Marketing for the “So Much, So Close" quiz, an example of interactive content designed for social media.

Communications 130

Communications CMO Advertising Advertisers 130

Martech

AUGUST 24, 2023

We’re excited to expand our existing partnership with Lyft as a launch partner in this new channel,” said Zoe Oz, CMO at Bilt Rewards. When customers buy a ticket to an event, Rokt’s technology sends a promotion that fits contextually with that event based on location, interest or other relevant tie-ins.

Real Estate 90

Real Estate Retail eCommerce Advertising 90

Orbit Media Studios

MARCH 10, 2024

Promote the piece persistently Our first job is to drive traffic to the article. This will further expand the reach and show the writer that you’re paying attention and helping to promote, especially if you mention them again 4. Here’s a prompt from AI advisor and CMO, Liza Adams. The more, the better. AI can help.

PR 106

PR SEO CMO Energy 106