Martech

OCTOBER 29, 2021

Is your company prepared to share, or flat-out give up, even more customer data within a walled garden when you interact with customers in a new way that generates fresh behavior data and improves Meta’s performance for your competitors? But you should have some questions ready. Understanding buyer intent .

Transform 120

Transform CMO Advertisers Advertising 120

Martech

APRIL 27, 2022

To meet that challenge, marketers need insights into the vast quantities of data being generated from the wealth of customer touchpoints. New technologies surface insights faster and create the opportunity to visualize and share data. New technologies are making old channels more accessible. Content planning.

Analytics 134

Analytics Customer Journey Marketers Marketing 134

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

ResearchCorp’s Demand Generation Adoption Survey. 91% of successful users agree that marketing automation is “very important” to the success of their overall marketing.– This leader will be responsible for your demand generation strategy for different segments and its orchestration across channels. Have a hacker’s mindset.

Management 134

Management Thought Leadership B2C Marketing Automation Platform 134

Sprout Social

OCTOBER 9, 2023

Cole brought in Nicole Leffer , a CMO AI advisor, to help navigate this new frontier. Rather than fight against technology, how do you train and develop the next generation of marketers so they can leverage it to have a greater impact on the company—rather than be disrupted by it? It forgets things every now and then.

User-Generated 135

User-Generated Marketers Marketing CMO 135

On24- CMO Confessions

FEBRUARY 18, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Deb Wolf, Chief Marketing Officer at Integrate. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below.

CMO 52

CMO B2C Advertisers Advertising 52

Hubspot Marketing

JUNE 3, 2024

Image Source It can also automate repetitive tasks such as generating SEO descriptions and social media posts. Otherwise, the content might sound off, and readers will notice it's AI-generated. Predictive audiences help target users likely to take specific actions, like making a purchase soon. So, be ready to tweak and refine.

User-Generated 130

User-Generated Customer Journey Marketers SEO 130

Martech

DECEMBER 27, 2022

New tech platforms, devices and trends will generate new behaviors by consumers, and marketers will have to keep up. Updating and implementing new technology is a bigger ask for enterprises because of all the people and systems involved in organizations of their size.

Transform 98

Transform Retail Shoppers Price 98

Hubspot Marketing

MAY 16, 2022

I get that," says Kipp Bodnar, HubSpot CMO. "A In the next generation, the internet, it's making something somebody thought was impossible possible.". Could Enable extended reality, user-built platforms, coin/token incentives, and other experiences. It's really easy to naysay all of it. A lot of it is going to be crap.

Customer Acquisition 103

Customer Acquisition User-Generated CMO Transform 103

Marketing Insider Group

OCTOBER 25, 2021

In fact, leads that your employees generate through social media marketing posts are seven times more likely to convert than leads you generate through other channels, according to Sociabble. Google, Pinterest, and several other companies are also investing in visual search technology. Source: [link].

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Sales Force: CMO

OCTOBER 18, 2023

Demand generation marketing (or “demand gen,” for short) means finding, learning about, and winning over potential customers. It’s about helping that person realize that your product helps solve their problems (when that happens, it’s called generating demand ). Connect 1:1 What is demand generation marketing? Here’s how.

Customer 111

Customer User-Generated Marketers Marketing 111

Duct Tape Marketing

APRIL 23, 2025

AI Can Amplify Content Strategy: Rather than fearing AI, smart businesses use it to generate customer questions, create outlines, and brainstorm unique, value-driven content ideas. And for what it's worth, typically in enterprise companies, particularly for a company like Calendly, the user within that company tends to test it out first.

Price 51

Price CRM CMO User-Generated 51

Pam Didner

SEPTEMBER 16, 2020

That’s not an easy feat as it requires to focus on the back-end and front-end, automation/workflows of customer journeys, and user-interface and creative design as a whole. In essence, digital marketing is a lot of work, as is demand generation and working with sales. VP of Marketing or CMO. Demand Generation.

CRM 103

CRM Event Marketing Marketers Marketing 103

Marketing Insider Group

NOVEMBER 25, 2019

Google, Pinterest, and several other companies are also investing in visual search technology. Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other new technology. Get started today and generate more traffic and leads for your business.

Market Trends 112

Market Trends Transform Marketers Marketing 112

Unbounce

JULY 12, 2023

How you can improve your prompts to get better AI-generated results? Is managing your data privacy effectively is even possible in this new AI age? And, as you know, I’m Pete Housley, CMO of Unbounce. Ad tools, copy generation, content and layout, you know, cropping, et cetera.

User-Generated 96

User-Generated Whitepaper B2C Product 96

Unbounce

AUGUST 16, 2023

” But this generative AI boom didn’t happen overnight. In this episode, co-hosts Pete Housley and Unbounce Vice President of Growth Marketing Alex Nazarevich welcome special guest Harold Price Professor of Entrepreneurship and Technology at NYU’s Stern School of Business, Arun Sundararajan. I’ve got some news.

User-Generated 52

User-Generated Law Customer Acquisition Price 52

On24- CMO Confessions

SEPTEMBER 10, 2020

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Jon Russo, CMO and Founder of B2B Fusion. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below.

CMO 52

CMO Finance Pharmaceutical Event Marketing 52

Marketing Insider Group

JULY 1, 2020

Content marketing is important , not just because it works for building trust, generating leads, and cultivating customer loyalty, but because it has become the new normal from the consumer side. Under the leadership of CMO Karen Walker, Cisco brought on 200 content marketers back in 2015 and they haven’t looked back.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketers 145

Econsultancy

DECEMBER 13, 2021

Snap has once again seen rapid growth in revenue and Daily Active Users (DAUs) as we move into the latter half of this year. This quarter’s 23% uplift equates to an extra 57 million users engaging with the app daily compared to the same period the year before. Just 4% expect it to decline. of revenue.

Advertisers 52

Advertisers Advertising Retail Shoppers 52

SmartBrief - Marketing

FEBRUARY 21, 2025

There was lots to cover, from content generation in the era of AI to brand management to retail and shoppable ads and developing strategies for a streaming future. Are you being transparent when using generative AI or interacting with chatbots? higher), connected TV (13.8%) and social media (11.9%).

CMO 52

CMO Law Advertisers Advertising 52

Hubspot Marketing

MAY 27, 2025

Generate a blog post, summarize a data report, draft an ad you get something at the end of the agentic process. Challenges of Multi-Agent Systems No new technology comes without its caveats. A multi-agent system is certainly a new technology. The name of that game is output. Choose your AI tools.

Copywriting 88

Copywriting Marketers Marketing User-Generated 88