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Marketing Trends 2025: Actionable Insights for Agencies & fCMOs

Duct Tape Marketing

These changes are about meeting the new expectations of your customers, and if you adapt, youll thrive Table Of Contents: Marketing Trends 2025: What to Expect 1. Generative AI: Revolutionizing Creative Production 4. Generative AI: Revolutionizing Creative Production AI isnt just for writing blog posts.

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CMOs and AI: Leading marketers into a new way of working

Sprout Social

Cole brought in Nicole Leffer , a CMO AI advisor, to help navigate this new frontier. Rather than fight against technology, how do you train and develop the next generation of marketers so they can leverage it to have a greater impact on the companyrather than be disrupted by it? It feels better to take control Cole says.

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Why CMOs must cross the technical divide

Martech

Over the last several years, I’ve written frequently about the lack of CMO engagement in technology strategy and management. I’m now starting to see CMOs actively participating in strategy discussions, working hand in hand with their tech lead to make decisions about what to acquire and what to retire.

CMO 124
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How to assess your organization’s AI readiness with the 5P framework

Martech

Preparing your organization for successful generative AI adoption How do you approach preparing your company for generative AI integration? A common mistake is stating the problem as something you’ll solve with generative AI. Leave generative AI out of the purpose statement so you’re not biasing the solution.

Transform 132
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Smart Marketing: How Corporate Marketers Deploy AI

The CMO Survey

The August 2019 CMO Survey confirms this, with corporate marketers reporting a 27% increase in the implementation of AI and machine learning (ML) in marketing toolkits compared to just six months prior. AI for Targeting : Using AI to develop audience segments and reach users is a logical way to deploy the technology.

CMO 130
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MarTech in 2024: Who will be the enterprise and vendor winners and losers?

Martech

This isn’t going to happen overnight and it’s not yet clear how this is all going to unfold but what we do know is that: AI technology is rapidly becoming enterprise-ready and will give us the power to leverage the data we have in new ways to drive revenue and customer engagement. This means new strategies, tactics, and tools.

Transform 112
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How to do an AI implementation for your marketing team

Martech

That’s the question we asked Carrie Mahon, CMO for Unanet, which provides ERP and CRM solutions for government contractors, architecture, engineering, construction, and professional services. Mahon, who has been CMO for four years, led the implementation of AI for her team of 25 marketing professionals. One example is my events team.

Education 126