Martech

JULY 16, 2024

Important metrics might include time on page, downloads, but also more advanced metrics such as: Page flow: Analyze the path users take through your site to identify drop-off points. Understanding where potential customers are leaving the site can help refine content and improve user experience, leading to higher engagement.

Finance

Martech

JULY 28, 2025

Amid the hype and dire warnings about AI creating a “Frankenstein’s monster,” one of the most tangible shifts marketers face today is the rapid transformation of B2B buying behavior. Savvy users are learning to assess the reliability of AI outputs based on what’s at stake. ” he said.

Whitepaper

Martech

MARCH 18, 2025

By 2028, traditional B2B marketing and sales tactics from demand generation to outbound prospecting will be nearly unrecognizable or extinct. Instead of relying on vendor-generated content, buyers train AI assistants to pull insights from peer networks, case studies and industry benchmarks. The time to adapt is now. The reason?

CMO

Duct Tape Marketing

DECEMBER 20, 2024

Generative AI: Revolutionizing Creative Production 4. Generative AI: Revolutionizing Creative Production AI isnt just for writing blog posts. Generative AI is changing how we create content including videos and graphics. OpusClip s and Vizard are great for AI generated video clipping and minimal editing.

Market Trends

Hubspot Marketing

FEBRUARY 25, 2025

In a B2B selling process, youre managing more user needs and touch points. social responsibility) User-generated content. Noel Griffith , CMO of SupplyGem , says that marketers can get ahead of themselves at this stage and to stay vigilant on prospects needs. And how much revenue are they generating?

Transform

Martech

JANUARY 14, 2025

2025 will be a breakthrough year for dynamic creative optimization as generative AI finally unlocks its full potential, said Oz Etzioni, CEO and co-founder of digital advertising company Clinch. DCO breakthrough Advertisers have had access to dynamic creative optimization (DCO) for years.

Advertisers

Sprout Social

JANUARY 27, 2025

Ive watched it evolve from a place where users poked their friends and posted #TBT photos to a connective tissue that drives international culture. Here are the three steps we took to surface insights that mattered to our CMO, board members and even our own product team, and actionable steps you can use to break down communication barriers.

Communications

Orbit Media Studios

JUNE 24, 2025

At Orbit Media, we’ve never used them because we prioritize user experience and we can meet our goals without them. ” Andy Crestodina Andy Crestodina is the Co-Founder and CMO of Orbit Media. Email, unlike search and social, is owned by you. You control it. Big tech isn’t between you and your audience. But it’s your call.

Law

Hubspot Marketing

JUNE 10, 2025

It’s fast, easy, and will completely transform your marketing efforts. This killer technique lets you gather data, test user experiences, and increase conversion rates. Do user research. o1-pro generated a prompt way better than I could write myself. That's the kind of speed that transforms how you do marketing.

CMO

Orbit Media Studios

AUGUST 6, 2025

Does it include all of the details necessary to help guide the user toward your brand? metrics, business transformation) Differentiators or trust signals (e.g., by lowering classification confidence or making the brand less likely to appear in AI-generated answers). AI may be generating a comparison table.

PR

Welcome Software

JANUARY 17, 2025

A longer timeframe typically means your users are finding your content valuable, engaging, and relevant. It gives Google (and other crawlers) a good idea of your website and general content authority, as well as how valuable it is to others in your industry. Email subscriber growth Email marketers, this one's for you!

Content Marketing

SocialPilot

JANUARY 27, 2025

Unlike B2C (business-to-consumer) strategies, which often focus on driving emotional purchases, B2B strategies prioritize building long-term relationships, establishing authority, and generating leads from decision-makers like CEOs, managers, and teams. a CMO, IT manager, or procurement officer). Why does all of this matter?

Thought Leadership

Search Engine Land

JULY 24, 2024

Couple all this with an unstable macro environment, reduced liquidity that depressed valuations, little-to-no acquisitions or exits, once-in-a-generation technology advancements like AI and a couple of crushing core algorithm updates to boot. My approach to SEO content has always been to publish quality content that answers user intent.

SEO

Hubspot Marketing

FEBRUARY 18, 2025

Knowing not just what your audience is searching for but also why they want the information can transform your content strategy. Keyword intent or, as others call it, search intent reflects what a user wants to find in search results. This should lead to higher rankings and more user engagement. of all U.S. Thats quite a lot!)

Real Estate

Welcome Software

JUNE 30, 2025

AI has moved from the fringes to the core of marketing operations, transforming how teams plan, create, deliver, and optimize across every channel. The result is an intelligent system that goes beyond simple content generation or data analysis. The benefits of AI As a Campaign Manager Optimizely Opal has: 👉 Created 20.8%

Transform

Sales Force: CMO

JUNE 23, 2025

This isn’t just another algorithm update; it’s a fundamental transformation in how people access information. Users would then sift through these top results to find the answers to their queries. Users would then sift through these top results to find the answers to their queries.

SEO

Animalz blog

JULY 29, 2025

In this episode, you’ll see how Jennifer Clark’s small team produced 300 pieces of content last year, and why rethinking content’s value could transform your marketing strategy. Jennifer reports directly to the CMO, which gives her the organizational authority to enforce this vision. Now I report directly to our cmo.

PR

Welcome Software

MARCH 11, 2025

Here's the lowdown from CMI's recent webinar where Shafqat Islam, President and CMO @ Optimizely revealed his predictions. Like seriously, ChatGPT only launched at the end of 2022 and it was only May 2024 when Google search results changed SEO and user experience forever by introducing AI Overview.

Transform

Sales Force: CMO

JUNE 17, 2025

These AI agents transform ‘do-not-reply’ messages into agentic engagements — where every channel becomes a two-way conversation. Marketing Cloud Next has a simplified user experience and personalization powered by Agentforce. Agentic marketing puts autonomous AI agents to work across every touchpoint. Marketing Cloud Next changes that.

Transform

Businesses Grow

DECEMBER 16, 2024

Research shows that Gen Z is the fastest-growing audience on Pinterest, making up 42% of its global user base. And theyre searching and saving more than other generations. Being part of the RISE community transformed my perspective on digital engagement. That could be Pinterest or smaller, more intimate spaces like Discord.

Gen Z

Animalz blog

MARCH 6, 2025

Kyle Coleman, CMO at copy.ai, brings clarity and wisdom that will energize you. with just $37,000 spent on demand generation. “It’s not AI-generated content,” Kyle says. “It’s not AI-generated content. “We have generated over 50 million in pipeline. This one does.

CMO

Hubspot Marketing

APRIL 7, 2025

These platforms came together to transform our content from largely informational into an ever-present part of our target customers lives. At the same time, weve also seen that HubSpot content actually performs really well within AI-generated responses. We invested in channels like YouTube, podcasts, and social media.

Transform

Animalz blog

JUNE 24, 2025

His team interviews users, reviews recorded calls each Friday, and logs insights in a shared document. He drove content-led demand generation at Amplitude, fueling 400% revenue growth. Zuddl (41:41): New platform that auto-generates clips and transcripts, enabling same-day follow-up after webinars.

B2C

SocialPilot

JULY 14, 2025

With more users joining the platform every day, the competition for attention is fiercer than ever, and therefore, organic reach continues to decline for individual creators and brands. Free AI LinkedIn Hashtag Generator Get tailored LinkedIn hashtags that amplify your reach and boost professional engagement. Use Cases with Examples 1.

Real Estate

Hubspot Marketing

APRIL 14, 2025

SurveyMonkeys latest AI survey found that, of the marketers using AI: 93% use it to generate content faster. But, as Nirmal Gyanwali , Founder & CMO and WP Creative , notes, the buck does not stop at the AI tool. How can you possibly appeal to users that quickly? Start by generating a free AI website.

Branding

Animalz blog

JUNE 3, 2025

Her recent experiments with vertical video and employee advocacy are transforming how B2B brands present themselves online. At the enterprise level, you need content, creative, product marketing, and demand generation working together. He reports to a general manager slash global CMO for this area. No one can work alone.

Advertisers

Adobe Experience Cloud Blog

MARCH 26, 2019

Inside Adobe’s Digital Transformation. Adobe, Narayen said, has spent the past few years going through its own significant transformation–one that has spanned every part of the organization. And we weren’t attracting the next generation of new users.”. Data is the enabler of digital transformation,” Joly said.

Transform

Martech

DECEMBER 18, 2023

I am the first generative AI chatbot for marketing technology professionals. Prompt Tell me why advisory and consulting is necessary for CX transformation programs. Answer Advisory and consulting services play a crucial role in customer experience (CX) transformation programs for several reasons: 1.

Transform

Martech

DECEMBER 27, 2022

New tech platforms, devices and trends will generate new behaviors by consumers, and marketers will have to keep up. Look for more enterprises to adopt composable architectures in 2023 to mitigate the costs of digital transformation. This will create new opportunities for up-and-coming resale apps catering to the younger generation.”.

Transform

Hubspot Marketing

MAY 24, 2022

Marketers that effectively use their first-party data can generate 2X the incremental revenue from a single ad placement or outreach. To invest in and prepare for privacy-safe growth, companies need to shift to a first-party data model. First-Party Data Use in Action.

Transform

Unbounce

JULY 5, 2023

This can only be done by analyzing millions upon millions of datasets from previous users. Without Wadsworth, we’d all still be wondering whodunit? (“It was the CMO, in the boardroom, with the poorly-planned marketing strategy!”) Netflix and Google collect this data so they can make predictions about what you want next.

Transform

Hubspot Marketing

JANUARY 4, 2021

There's video content they watch on-demand, there's a live stream playing on-site and there's a community of users and fans who create a unique and engaging place to be. Bridget Perry , CMO at Contentful , predicts: "We've found a digital innovation gap between what customers demand and what brands are currently capable of delivering.

Market Trends

Adobe Experience Cloud Blog

DECEMBER 17, 2019

The enormous influx of data and execution capabilities that organizations have available to them have transformed strategic planning. They’ll continually adapt strategies and transform their best practices as insights are gained. Leave blatant pitches and attempts to create corporate generated, viral social media content in 2019.

Marketing Strategy

Marketing Insider Group

SEPTEMBER 2, 2020

With new trends, customer behaviors, and technologies transforming the industry at top speed, there has never been a better time to be in marketing. Once the CMO has the CFO in its corner, a full strategy budget is more likely to be approved, and collaboration becomes seamless. Net present value.

CMO

Hubspot Marketing

AUGUST 29, 2024

As AI reshapes marketing, the next generation of decision-makers is placing more trust in creators than in brands. But the real challenge isn’t just about keeping pace with AI; it’s about understanding how to connect with a new generation of decision-makers — particularly Gen X and Gen Z — while everything else is changing.

Gen Z

Martech

APRIL 19, 2023

Over the last several years, I’ve written frequently about the lack of CMO engagement in technology strategy and management. I’m now starting to see CMOs actively participating in strategy discussions, working hand in hand with their tech lead to make decisions about what to acquire and what to retire. drove this home.

CMO

Martech

JANUARY 22, 2024

1 challenge for marketers who are new to generative AI is crafting great prompts. Each persona is “tuned” with specific context that effectively “primes the pump” so you can start chatting without worrying about telling me to “act like a CMO/lead gen expert/marketing manager” etc. Custom marketing technology-related personas The No.

Transform