Adobe Experience Cloud Blog

MARCH 26, 2019

Inside Adobe’s Digital Transformation. Adobe, Narayen said, has spent the past few years going through its own significant transformation–one that has spanned every part of the organization. And we weren’t attracting the next generation of new users.”. Data is the enabler of digital transformation,” Joly said.

Transform 133

Transform Customer Branding Finance 133

Martech

JANUARY 14, 2025

2025 will be a breakthrough year for dynamic creative optimization as generative AI finally unlocks its full potential, said Oz Etzioni, CEO and co-founder of digital advertising company Clinch. DCO breakthrough Advertisers have had access to dynamic creative optimization (DCO) for years.

Advertisers 131

Advertisers Advertising Transform Shoppers 131

Orbit Media Studios

APRIL 30, 2025

By Andy Crestodina Each of us is on a transformational journey. We can all acquire new AI skills and guide our own transformational journeys. Stage Zero: The AI User It started with a poem. In that moment, you became an AI user. You were an ad hoc AI user. Do you see AI as disruption? Or opportunity?

Transform 101

Transform User-Generated CMO Copywriting 101

Martech

DECEMBER 18, 2023

I am the first generative AI chatbot for marketing technology professionals. Prompt Tell me why advisory and consulting is necessary for CX transformation programs. Answer Advisory and consulting services play a crucial role in customer experience (CX) transformation programs for several reasons: 1.

Transform 113

Transform Customer eCommerce Key Performance Indicator 113

Martech

MARCH 18, 2025

By 2028, traditional B2B marketing and sales tactics from demand generation to outbound prospecting will be nearly unrecognizable or extinct. Instead of relying on vendor-generated content, buyers train AI assistants to pull insights from peer networks, case studies and industry benchmarks. The time to adapt is now. The reason?

CMO 120

CMO Transform Price Education 120

Hubspot Marketing

JUNE 10, 2025

It’s fast, easy, and will completely transform your marketing efforts. This killer technique lets you gather data, test user experiences, and increase conversion rates. Do user research. o1-pro generated a prompt way better than I could write myself. That's the kind of speed that transforms how you do marketing.

CMO 64

CMO Transform CRM Copywriting 64

Duct Tape Marketing

DECEMBER 20, 2024

Generative AI: Revolutionizing Creative Production 4. Generative AI: Revolutionizing Creative Production AI isnt just for writing blog posts. Generative AI is changing how we create content including videos and graphics. OpusClip s and Vizard are great for AI generated video clipping and minimal editing.

Market Trends 70

Market Trends CMO Transform Influencer Marketing 70

Martech

DECEMBER 27, 2022

New tech platforms, devices and trends will generate new behaviors by consumers, and marketers will have to keep up. Look for more enterprises to adopt composable architectures in 2023 to mitigate the costs of digital transformation. This will create new opportunities for up-and-coming resale apps catering to the younger generation.”.

Transform 98

Transform Retail Shoppers Price 98

Unbounce

JULY 5, 2023

This can only be done by analyzing millions upon millions of datasets from previous users. Without Wadsworth, we’d all still be wondering whodunit? (“It was the CMO, in the boardroom, with the poorly-planned marketing strategy!”) Netflix and Google collect this data so they can make predictions about what you want next.

Transform 126

Transform Analytics Marketing Marketers 126

Sprout Social

JANUARY 27, 2025

Ive watched it evolve from a place where users poked their friends and posted #TBT photos to a connective tissue that drives international culture. Here are the three steps we took to surface insights that mattered to our CMO, board members and even our own product team, and actionable steps you can use to break down communication barriers.

Communications 71

Communications CMO Transform Customer Journey 71

Hubspot Marketing

MAY 24, 2022

Marketers that effectively use their first-party data can generate 2X the incremental revenue from a single ad placement or outreach. To invest in and prepare for privacy-safe growth, companies need to shift to a first-party data model. First-Party Data Use in Action.

Transform 124

Transform CMO Customer Advertisers 124

Hubspot Marketing

FEBRUARY 25, 2025

In a B2B selling process, youre managing more user needs and touch points. social responsibility) User-generated content. Noel Griffith , CMO of SupplyGem , says that marketers can get ahead of themselves at this stage and to stay vigilant on prospects needs. And how much revenue are they generating?

Transform 84

Transform Marketing Marketers Gen Z 84

Search Engine Land

JULY 24, 2024

Couple all this with an unstable macro environment, reduced liquidity that depressed valuations, little-to-no acquisitions or exits, once-in-a-generation technology advancements like AI and a couple of crushing core algorithm updates to boot. My approach to SEO content has always been to publish quality content that answers user intent.

SEO 97

SEO Transform User-Generated Fashion 97

SocialPilot

JANUARY 27, 2025

Unlike B2C (business-to-consumer) strategies, which often focus on driving emotional purchases, B2B strategies prioritize building long-term relationships, establishing authority, and generating leads from decision-makers like CEOs, managers, and teams. a CMO, IT manager, or procurement officer). Why does all of this matter?

Thought Leadership 97

Thought Leadership Whitepaper User-Generated Price 97

Hubspot Marketing

JANUARY 4, 2021

There's video content they watch on-demand, there's a live stream playing on-site and there's a community of users and fans who create a unique and engaging place to be. Bridget Perry , CMO at Contentful , predicts: "We've found a digital innovation gap between what customers demand and what brands are currently capable of delivering.

Market Trends 145

Market Trends Transform CMO Marketing 145

Adobe Experience Cloud Blog

DECEMBER 17, 2019

The enormous influx of data and execution capabilities that organizations have available to them have transformed strategic planning. They’ll continually adapt strategies and transform their best practices as insights are gained. Leave blatant pitches and attempts to create corporate generated, viral social media content in 2019.

Marketing Strategy 174

Marketing Strategy Transform Thought Leadership User-Generated 174

Hubspot Marketing

FEBRUARY 18, 2025

Knowing not just what your audience is searching for but also why they want the information can transform your content strategy. Keyword intent or, as others call it, search intent reflects what a user wants to find in search results. This should lead to higher rankings and more user engagement. of all U.S. Thats quite a lot!)

Real Estate 73

Real Estate Transform User-Generated SEO 73

Welcome Software

JANUARY 17, 2025

A longer timeframe typically means your users are finding your content valuable, engaging, and relevant. It gives Google (and other crawlers) a good idea of your website and general content authority, as well as how valuable it is to others in your industry. Email subscriber growth Email marketers, this one's for you!

Content Marketing 52

Content Marketing Transform Marketing Marketers 52

Marketing Insider Group

SEPTEMBER 2, 2020

With new trends, customer behaviors, and technologies transforming the industry at top speed, there has never been a better time to be in marketing. Once the CMO has the CFO in its corner, a full strategy budget is more likely to be approved, and collaboration becomes seamless. Net present value.

CMO 145

CMO Finance Key Performance Indicator Transform 145

Martech

APRIL 19, 2023

Over the last several years, I’ve written frequently about the lack of CMO engagement in technology strategy and management. I’m now starting to see CMOs actively participating in strategy discussions, working hand in hand with their tech lead to make decisions about what to acquire and what to retire. drove this home.

CMO 128

CMO Customer Acquisition Transform User-Generated 128

Martech

MARCH 8, 2024

Preparing your organization for successful generative AI adoption How do you approach preparing your company for generative AI integration? A common mistake is stating the problem as something you’ll solve with generative AI. Leave generative AI out of the purpose statement so you’re not biasing the solution.

Transform 135

Transform User-Generated CMO New Technology 135

Martech

JANUARY 22, 2024

1 challenge for marketers who are new to generative AI is crafting great prompts. Each persona is “tuned” with specific context that effectively “primes the pump” so you can start chatting without worrying about telling me to “act like a CMO/lead gen expert/marketing manager” etc. Custom marketing technology-related personas The No.

Transform 117

Transform CMO User-Generated Management 117

Martech

FEBRUARY 27, 2024

AI is going to completely transform marketing. New vendors are emerging with AI-enabled applications; seemingly overnight we’ve seen an explosion in generative AI applications. This call to action extends beyond technology users to those organizations that support them including vendors, consultants, and research and advisory firms.

Transform 117

Transform CMO User-Generated Customer loyalty 117

Welcome Software

MARCH 11, 2025

Here's the lowdown from CMI's recent webinar where Shafqat Islam, President and CMO @ Optimizely revealed his predictions. Like seriously, ChatGPT only launched at the end of 2022 and it was only May 2024 when Google search results changed SEO and user experience forever by introducing AI Overview.

Transform 52

Transform User-Generated CMO Marketing 52

Hubspot Marketing

AUGUST 29, 2024

As AI reshapes marketing, the next generation of decision-makers is placing more trust in creators than in brands. But the real challenge isn’t just about keeping pace with AI; it’s about understanding how to connect with a new generation of decision-makers — particularly Gen X and Gen Z — while everything else is changing.

Gen Z 118

Gen Z Transform Direct Mail Outbound Marketing 118

The CMO Survey

FEBRUARY 21, 2020

The August 2019 CMO Survey confirms this, with corporate marketers reporting a 27% increase in the implementation of AI and machine learning (ML) in marketing toolkits compared to just six months prior. AI for Targeting : Using AI to develop audience segments and reach users is a logical way to deploy the technology.

CMO 130

CMO B2C Marketing Marketers 130

Martech

SEPTEMBER 27, 2023

Carlos Cantu is CMO of Freepik, a search engine that helps users find high-quality images for their projects. He knows firsthand how the widespread use of generative AI is changing marketing We talked with him about that, what this means for creators and why he thinks this makes artists more valuable than ever.

Copywriting 128

Copywriting Transform User-Generated CMO 128

Martech

NOVEMBER 6, 2023

The last two years were transformative for our team at Belkins as we chose to make a significant investment solely in marketing. For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. Enhance user experience. It might be the Marketing Director who makes decisions.

Transform 131

Transform CMO Marketing Marketers 131

Hubspot Marketing

DECEMBER 12, 2023

So now you can transform a generic prompt — " Write a blog post about five common marketing mistakes in the IT industry " — into an AI-ready masterpiece: " Act as a seasoned marketing blogger. Direct AI to generate and refine email subject lines, and then shortlist the high-potential hitters for A/B testing.

Transform 127

Transform User-Generated Copywriting Marketing 127

Martech

OCTOBER 29, 2021

Is your company prepared to share, or flat-out give up, even more customer data within a walled garden when you interact with customers in a new way that generates fresh behavior data and improves Meta’s performance for your competitors? But you should have some questions ready. Understanding buyer intent .

Transform 120

Transform CMO Advertisers Advertising 120

The CMO Survey

SEPTEMBER 17, 2018

Recently, we had the privilege of interviewing Adobe CMO Ann Lewnes about the role of marketing in this transition. Ann Lewnes, Adobe CMO 1. Be fearless about taking risks Lewnes joined Adobe as CMO in 2006. We had a thirst for massive change and risk, recalled Lewnes about the early days of the transformation.

Transform 100

Transform CMO Price Analytics 100

Duct Tape Marketing

AUGUST 22, 2024

Are You Ready to Be a Fractional CMO? written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO. What are the skills required?

CMO 66

CMO Customer Journey Transform User-Generated 66

Adobe Experience Cloud Blog

DECEMBER 9, 2014

From marketing luminary Seth Godin, to Bain Capital executive Aditya Joshi, to former P&G CMO Jim Stengel, we gathered rich insights about the future of marketing. The CMO didn’t decide on the product line or pricing or what the toxic waste policy should be. Sales isn’t so different, but marketing has been completely transformed.

CMO 134

CMO Manufacturing Transform Marketing 134

Econsultancy

JUNE 1, 2022

According to founder Laura Mallows, the brand typically generates more revenue through one live shopping event than its flagship Cardiff store does in a week. We caught up with @@ MallowsBeauty founder Laura to find out how TikTok Shop has transformed her business… #SmallBusiness #TikTokShop. tiktokshop_uk. TikTok Shop.

Branding 120

Branding User-Generated Transform Retail 120

Duct Tape Marketing

JANUARY 18, 2024

For those stepping into the role of a fractional CMO, grasping this viewpoint is essential; it’s all about capturing the essence and connecting with audiences just as vividly as a well-pictured story does. In this guide, we’ll break down the five most important marketing trends for fractional CMOs in 2024.

Market Trends 94

Market Trends CMO Transform User-Generated 94

Martech

FEBRUARY 22, 2024

“Who should the primary user of my CDP be?” It’s worth reconsidering who the user is for your CDP — especially in light of advances within “composable CDP.” Many CDPs have tried to embrace marketing as the core user. Artificial intelligence advances a business users’ ability to scale segmentation and creative exponentially.

User-Generated 116

User-Generated Transform Analytics CMO 116

Adobe Experience Cloud Blog

MAY 23, 2012

by Dayna Rothman What a packed day here at the Marketo User Summit! In fact, according to hashtracking.com, there has been 1,500 tweets generated 3,672,672 impressions, reaching an audience of 626,077 followers within the past 24 hours. These are the metrics that the modern marketer needs to consider in order to transform.

Transform 90

Transform CMO User-Generated Communications 90