Martech

MARCH 18, 2025

By 2028, traditional B2B marketing and sales tactics from demand generation to outbound prospecting will be nearly unrecognizable or extinct. Instead of relying on vendor-generated content, buyers train AI assistants to pull insights from peer networks, case studies and industry benchmarks. The time to adapt is now. The reason?

CMO 118

CMO Transform Price Education 118

Duct Tape Marketing

DECEMBER 20, 2024

Generative AI: Revolutionizing Creative Production 4. Generative AI: Revolutionizing Creative Production AI isnt just for writing blog posts. Generative AI is changing how we create content including videos and graphics. OpusClip s and Vizard are great for AI generated video clipping and minimal editing.

Market Trends 71

Market Trends CMO Transform Influencer Marketing 71

Martech

DECEMBER 27, 2022

New tech platforms, devices and trends will generate new behaviors by consumers, and marketers will have to keep up. Look for more enterprises to adopt composable architectures in 2023 to mitigate the costs of digital transformation. This will create new opportunities for up-and-coming resale apps catering to the younger generation.”.

Transform 98

Transform Retail Shoppers Price 98

Unbounce

JULY 5, 2023

This can only be done by analyzing millions upon millions of datasets from previous users. Without Wadsworth, we’d all still be wondering whodunit? (“It was the CMO, in the boardroom, with the poorly-planned marketing strategy!”) Netflix and Google collect this data so they can make predictions about what you want next.

Transform 126

Transform Analytics Marketers Marketing 126

Hubspot Marketing

MAY 24, 2022

Marketers that effectively use their first-party data can generate 2X the incremental revenue from a single ad placement or outreach. To invest in and prepare for privacy-safe growth, companies need to shift to a first-party data model. First-Party Data Use in Action.

Transform 123

Transform CMO Customer Advertising 123

Sprout Social

JANUARY 27, 2025

Ive watched it evolve from a place where users poked their friends and posted #TBT photos to a connective tissue that drives international culture. Here are the three steps we took to surface insights that mattered to our CMO, board members and even our own product team, and actionable steps you can use to break down communication barriers.

Communications 68

Communications CMO Transform Customer Journey 68

Hubspot Marketing

FEBRUARY 25, 2025

In a B2B selling process, youre managing more user needs and touch points. social responsibility) User-generated content. Noel Griffith , CMO of SupplyGem , says that marketers can get ahead of themselves at this stage and to stay vigilant on prospects needs. And how much revenue are they generating?

Transform 82

Transform Marketers Marketing Gen Z 82

SocialPilot

JANUARY 27, 2025

Unlike B2C (business-to-consumer) strategies, which often focus on driving emotional purchases, B2B strategies prioritize building long-term relationships, establishing authority, and generating leads from decision-makers like CEOs, managers, and teams. a CMO, IT manager, or procurement officer). Why does all of this matter?

Thought Leadership 96

Thought Leadership Whitepaper User-Generated Price 96

Hubspot Marketing

JANUARY 4, 2021

There's video content they watch on-demand, there's a live stream playing on-site and there's a community of users and fans who create a unique and engaging place to be. Bridget Perry , CMO at Contentful , predicts: "We've found a digital innovation gap between what customers demand and what brands are currently capable of delivering.

Market Trends 145

Market Trends Transform CMO Marketers 145

Adobe Experience Cloud Blog

DECEMBER 17, 2019

The enormous influx of data and execution capabilities that organizations have available to them have transformed strategic planning. They’ll continually adapt strategies and transform their best practices as insights are gained. Leave blatant pitches and attempts to create corporate generated, viral social media content in 2019.

Marketing Strategy 174

Marketing Strategy Transform Thought Leadership User-Generated 174

Welcome Software

JANUARY 17, 2025

A longer timeframe typically means your users are finding your content valuable, engaging, and relevant. It gives Google (and other crawlers) a good idea of your website and general content authority, as well as how valuable it is to others in your industry. Email subscriber growth Email marketers, this one's for you!

Content Marketing 52

Content Marketing Transform Marketers Marketing 52

Hubspot Marketing

FEBRUARY 18, 2025

Knowing not just what your audience is searching for but also why they want the information can transform your content strategy. Keyword intent or, as others call it, search intent reflects what a user wants to find in search results. This should lead to higher rankings and more user engagement. of all U.S. Thats quite a lot!)

Real Estate 71

Real Estate Transform User-Generated SEO 71

Marketing Insider Group

SEPTEMBER 2, 2020

With new trends, customer behaviors, and technologies transforming the industry at top speed, there has never been a better time to be in marketing. Once the CMO has the CFO in its corner, a full strategy budget is more likely to be approved, and collaboration becomes seamless. Net present value.

CMO 145

CMO Finance Key Performance Indicator Transform 145

Martech

MARCH 8, 2024

Preparing your organization for successful generative AI adoption How do you approach preparing your company for generative AI integration? A common mistake is stating the problem as something you’ll solve with generative AI. Leave generative AI out of the purpose statement so you’re not biasing the solution.

Transform 133

Transform User-Generated CMO New Technology 133

Martech

APRIL 19, 2023

Over the last several years, I’ve written frequently about the lack of CMO engagement in technology strategy and management. I’m now starting to see CMOs actively participating in strategy discussions, working hand in hand with their tech lead to make decisions about what to acquire and what to retire. drove this home.

CMO 126

CMO Customer Acquisition Transform User-Generated 126

Martech

JANUARY 22, 2024

1 challenge for marketers who are new to generative AI is crafting great prompts. Each persona is “tuned” with specific context that effectively “primes the pump” so you can start chatting without worrying about telling me to “act like a CMO/lead gen expert/marketing manager” etc. Custom marketing technology-related personas The No.

Transform 114

Transform CMO User-Generated Management 114

Welcome Software

MARCH 11, 2025

Here's the lowdown from CMI's recent webinar where Shafqat Islam, President and CMO @ Optimizely revealed his predictions. Like seriously, ChatGPT only launched at the end of 2022 and it was only May 2024 when Google search results changed SEO and user experience forever by introducing AI Overview.

Transform 52

Transform User-Generated CMO Marketers 52

Martech

FEBRUARY 27, 2024

AI is going to completely transform marketing. New vendors are emerging with AI-enabled applications; seemingly overnight we’ve seen an explosion in generative AI applications. This call to action extends beyond technology users to those organizations that support them including vendors, consultants, and research and advisory firms.

Transform 114

Transform CMO User-Generated Customer loyalty 114

Hubspot Marketing

AUGUST 29, 2024

As AI reshapes marketing, the next generation of decision-makers is placing more trust in creators than in brands. But the real challenge isn’t just about keeping pace with AI; it’s about understanding how to connect with a new generation of decision-makers — particularly Gen X and Gen Z — while everything else is changing.

Gen Z 117

Gen Z Transform Direct Mail Outbound Marketing 117

The CMO Survey

FEBRUARY 21, 2020

The August 2019 CMO Survey confirms this, with corporate marketers reporting a 27% increase in the implementation of AI and machine learning (ML) in marketing toolkits compared to just six months prior. AI for Targeting : Using AI to develop audience segments and reach users is a logical way to deploy the technology.

CMO 130

CMO B2C Marketers Marketing 130

Martech

SEPTEMBER 27, 2023

Carlos Cantu is CMO of Freepik, a search engine that helps users find high-quality images for their projects. He knows firsthand how the widespread use of generative AI is changing marketing We talked with him about that, what this means for creators and why he thinks this makes artists more valuable than ever.

Copywriting 126

Copywriting Transform User-Generated CMO 126

Martech

NOVEMBER 6, 2023

The last two years were transformative for our team at Belkins as we chose to make a significant investment solely in marketing. For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. Enhance user experience. It might be the Marketing Director who makes decisions.

Transform 130

Transform CMO Marketers Marketing 130

Hubspot Marketing

DECEMBER 12, 2023

So now you can transform a generic prompt — " Write a blog post about five common marketing mistakes in the IT industry " — into an AI-ready masterpiece: " Act as a seasoned marketing blogger. Direct AI to generate and refine email subject lines, and then shortlist the high-potential hitters for A/B testing.

Transform 126

Transform User-Generated Copywriting Marketers 126

Duct Tape Marketing

AUGUST 22, 2024

Are You Ready to Be a Fractional CMO? written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO. What are the skills required?

CMO 67

CMO Customer Journey Transform User-Generated 67

The CMO Survey

SEPTEMBER 17, 2018

Recently, we had the privilege of interviewing Adobe CMO Ann Lewnes about the role of marketing in this transition. Ann Lewnes, Adobe CMO 1. Be fearless about taking risks Lewnes joined Adobe as CMO in 2006. We had a thirst for massive change and risk, recalled Lewnes about the early days of the transformation.

Transform 100

Transform CMO Price Analytics 100

Martech

OCTOBER 29, 2021

Is your company prepared to share, or flat-out give up, even more customer data within a walled garden when you interact with customers in a new way that generates fresh behavior data and improves Meta’s performance for your competitors? But you should have some questions ready. Understanding buyer intent .

Transform 117

Transform CMO Advertising Advertisers 117

Adobe Experience Cloud Blog

DECEMBER 9, 2014

From marketing luminary Seth Godin, to Bain Capital executive Aditya Joshi, to former P&G CMO Jim Stengel, we gathered rich insights about the future of marketing. The CMO didn’t decide on the product line or pricing or what the toxic waste policy should be. Sales isn’t so different, but marketing has been completely transformed.

CMO 134

CMO Manufacturing Transform Marketers 134

Econsultancy

JUNE 1, 2022

According to founder Laura Mallows, the brand typically generates more revenue through one live shopping event than its flagship Cardiff store does in a week. We caught up with @@ MallowsBeauty founder Laura to find out how TikTok Shop has transformed her business… #SmallBusiness #TikTokShop. tiktokshop_uk. TikTok Shop.

Branding 120

Branding User-Generated Transform Retail 120

Adobe Experience Cloud Blog

MAY 23, 2012

by Dayna Rothman What a packed day here at the Marketo User Summit! In fact, according to hashtracking.com, there has been 1,500 tweets generated 3,672,672 impressions, reaching an audience of 626,077 followers within the past 24 hours. These are the metrics that the modern marketer needs to consider in order to transform.

Transform 90

Transform CMO User-Generated Communications 90

Duct Tape Marketing

JANUARY 18, 2024

For those stepping into the role of a fractional CMO, grasping this viewpoint is essential; it’s all about capturing the essence and connecting with audiences just as vividly as a well-pictured story does. In this guide, we’ll break down the five most important marketing trends for fractional CMOs in 2024.

Market Trends 95

Market Trends CMO Transform User-Generated 95

Marketing Insider Group

OCTOBER 25, 2021

In fact, leads that your employees generate through social media marketing posts are seven times more likely to convert than leads you generate through other channels, according to Sociabble. Strategic Marketing Transformation. Smart speaker users can ask their digital assistant to “ask Patròn for a cocktail recipe.”

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Martech

FEBRUARY 22, 2024

“Who should the primary user of my CDP be?” It’s worth reconsidering who the user is for your CDP — especially in light of advances within “composable CDP.” Many CDPs have tried to embrace marketing as the core user. Artificial intelligence advances a business users’ ability to scale segmentation and creative exponentially.

User-Generated 113

User-Generated Transform Analytics CMO 113

Martech

APRIL 12, 2024

BlueConic’s pure-play CDP is designed to give transformation-minded organizations and their growth-focused teams, such as marketing, ecommerce, digital product and experience, and analytics, access to unified, actionable, and privacy-compliant firstparty customer data. Those reporting that they had implemented a CDP fell from 31% to 25%.

Customer 119

Customer B2C Transform Retail 119

Marketing Insider Group

FEBRUARY 16, 2012

CMOs feel largely unprepared for the challenges of today’s marketing challenges when it comes to the changing buyer, the corporate pressures to contribute and the skills and tools they have to work with. And yet much of the B2B Marketing conversation is still on generating leads. Put all of the above on your “ people agenda.”

Transform 103

Transform CMO Marketers Marketing 103

Hubspot Marketing

OCTOBER 17, 2023

Over the past decade, affiliate marketing has transformed significantly as a result of evolving marketing channels, technology, and consumer behavior. More businesses are recognizing the value of affiliate programs as a cost-effective way to increase brand exposure, generate leads and drive sales.

Affiliate Marketing 130

Affiliate Marketing Market Trends B2C Transform 130

Sprout Social

JANUARY 11, 2023

Example: CMO and R&D). As you scroll, you can see sharing trends, the highest volume of sharing activity and overall story performance, top users by shares and top users by potential reach. Transform the raw figures into riveting dashboards and data visualizations. Which metrics matter most to achieving this goal?

Branding 140

Branding Transform Analytics CMO 140

Marketing Insider Group

NOVEMBER 25, 2019

Strategic Marketing Transformation. Strategic marketing transformation is the term used to describe the process when a business operating without a strategic marketing plan evolves by changing its fundamental business processes and procedures. Get started today and generate more traffic and leads for your business.

Market Trends 112

Market Trends Transform Marketers Marketing 112