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Why Beverages Should Use Conversational Marketing in 2025

ConsumerTalk

Conversational marketing, driven by advancements in artificial intelligence and messaging platforms, is at the forefront of this change. Instead, they must embrace conversational strategies that resonate with modern consumers. It leverages chatbots, messaging apps, and social media platforms to facilitate these conversations.

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AI agents: 2025 predictions

Martech

The good news is that as more AI agents come to market, the use of this technology to improve engagement and drive revenue will become clearer. During the 2024 holidays , traffic to retail sites from genAI-powered chatbots increased 13X over the previous year. Adoption is already underway. How does this work?

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DIY, Home and Garden marketing: Tips to elevate your advertising

illumin

According to Custom Market Insights , the global Home Gardening market is projected to grow to USD 15.78 Geotargeted marketing lets brands identify and target consumers based on certain demographics and behavior, aside from just location. billion in 2025 and reach around USD 26.47 billion by 2034.

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2024 Predictions: Ecommerce and retail

Martech

Many of these channels have been around for years (see shoppable ads, below), but they will be tied together and more engaging thanks to AI innovations marketers will adopt in greater numbers. The data will be connected, enabling brands to offer more ways for shoppers to discover and purchase, either digitally or in physical stores.

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2024 Predictions: Better customer experience is on the way

Martech

This added context gives customers, as well as marketers, more confidence for higher-priced sales. With AI assistance, B2B and high-end retail will see an overhaul of personalized customer experiences in the year ahead.

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The 12 Top Benefits of Chatbots in 2023

Hootsuite

This lets retailers confidently service customers globally, regardless of their time zone. So not only do you provide an upfront answer, you increase the likelihood of a purchase or conversion. Needless to say, this is a major time saver for retailers. This lets them offer assistance outside of normal business hours.

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5 simple ways to increase online sales through social media

Sprout Social

Paid : Conversion rate, return on ad spend (RoAS), cost per conversion. Marketers who are diligent about tagging outbound content have the ability to conduct more granular analysis. Use conversational commerce to nurture buyers on social. form submissions, purchases).