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Why traditional marketing systems can’t keep up with AI and what to do about it

Martech

Marketing relies on highly skilled people in areas like copywriting, design and media management to create winning campaigns that drive business outcomes. Workflows are set up to hand off from one specialty to another, with the assumption that each specialty has unique skills that they apply to the marketing work. Processing.

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The 7 habits of highly effective people is a blueprint for the Positionless Marketer by Optimove

Martech

The Positionless Marketer is the new marketing professional who is a triple threat with data, creative and optimization power. They blow up the traditional marketing assembly line, where roles are rigidly defined. A blueprint for the way Positionless Marketers achieve this level of independence and mastery is Stephen R.

Transform 106
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5 Simple SEO Copywriting Tips For Small Businesses

Duct Tape Marketing

5 Simple SEO Copywriting Tips For Small Businesses written by Guest Post read more at Duct Tape Marketing. The disconnect lies in the fact that we may struggle to communicate the value of our products or services in ways that compel people to buy it. 1) What is SEO Copywriting. 3) Key Elements of SEO Copywriting.

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This is the Most Amazing Marketing Book. And I can prove it.

Businesses Grow

How “purpose” can make or break a podcast The ideal length of videos for every social media channel The best formula for copywriting How to build a future-proof social media strategy TikTok’s most common recording errors The unexpected power of Twitter threads The traditional marketing channel that consistently delivers an ROI of (..)

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How to bridge the gap between creative marketers and marketing analysts

Martech

Understanding the gap Marketers have historically built structures that physically and culturally separate teams. The creatives included campaign management, graphics and copywriting, with a focus on content creation, campaign ideation, branding and storytelling.

Gen Z 131
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How to Capture Buyer Intent in B2B Marketing

Marketing Insider Group

Using buyer intent data will improve your content marketing, lead generation, copywriting, and keyword optimization efforts. The Shift to Customer-Centric Marketing. Now, it’s about how well you can deliver what your target market wants in terms of communication, products, and customer service. Copywriting.

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9 Healthcare Marketing Experts to Work with This Year

Rock Content

Although traditional marketing still has its value, your overall strategy simply isn’t complete until you’ve mastered digital and content marketing , as well. However, with a Washington State certification in health communication and promotion to her credit, she’s especially well-versed in all aspects of healthcare marketing.