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Improving marketing operations performance: Best of the MarTechBot

Martech

Familiarize yourself with tools such as CRM systems, marketing automation platforms (like Marketo or HubSpot), and analytics tools. This may involve adopting project management methodologies that facilitate better communication and task management. Tools: Customer relationship management (CRM) software (e.g.,

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Mastering data-driven decision-making in the strategy phase

Martech

Without clarifying goals and key performance indicators (KPIs), it’s challenging to gauge success or make informed adjustments. Leaders should encourage collaboration and communication between teams to ensure valuable data is shared and leveraged effectively and that unknown data gaps are resolved.

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The small B2B marketing team’s guide to ABM

Martech

Develop your ICP by combining insights from your sales team with data about your current customers from your CRM. Ensure your sales and marketing teams communicate regularly and collaborate for a successful ABM strategy. This includes factors like industry, company size and location.

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Delivering large B2B marketing events: Best of the MarTechBot

Martech

CRM, email marketing, event management software) to streamline event planning, registration, and attendee engagement. Data analytics and reporting: Utilize data analytics tools to track and measure event performance metrics, such as attendee engagement, lead generation, and ROI, providing actionable insights for future events.

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CRM and marketing automation: The challenges and benefits of integration

Martech

Customer relationship management (CRM) and marketing automation platforms (MAPs) are two of the foundational elements of modern martech stacks. A prospect fills out a web form, a record is created in the CRM and the prospect can now receive outreach as part of an automation or a future campaign.

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What is Lifecycle Marketing? A Deep Dive for Marketing Managers

Litmus

An effective lifecycle marketing strategy uses the “Trigger, Message, Channel” approach to make sure communication is timely and relevant: Trigger: An action or behavior that signals a customer is moving from one stage to another (e.g., It allows for highly personalized and timely communication. as key triggers.

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Social media measurement: 15 key insights and how to get them

Hootsuite

On top of that, regular reporting and integration with CRM systems help teams action insights and drive business value. We’ve got a whole blog post dedicated to social media goal-setting and another on how to create key performance indicators to work toward those goals. What is social media measurement?

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