Martech

OCTOBER 10, 2023

That said, maintaining a consistently great customer experience across multiple channels over time requires more than a well-articulated strategy and an initial agreement to move in this direction. It requires a systematic approach to customer journey management and operations that utilizes governance to maintain standards over time.

Customer Journey 124

Customer Journey Customer Law Communications 124

Marketing Insider Group

MAY 31, 2023

But do you know how direct the relationship is between understanding your customers’ needs and maximizing the results of your marketing efforts? Luckily, with the right customer journey mapping tools, you can create a specialized experience for your audience that not only improves satisfaction, but also creates opportunities for growth.

Customer Journey 133

Customer Journey Customer Whitepaper Marketing 133

Martech

OCTOBER 15, 2024

Dig deeper: Why brand trust is declining and how marketers can earn it back Create quality touchpoints across the customer journey Effective marketing relies on understanding the buyer’s psychology and what they need at different stages of their journey.

Customer 124

Customer Transform Customer Journey Marketing 124

Martech

APRIL 16, 2024

Customer journey basics First things first, let’s unpack the customer journey. Imagine it as a roadmap, with your customer at the wheel and your content the signposts guiding them. Engaged users are more likely to progress further along the customer journey.

Customer Journey 127

Customer Journey Customer Energy Transform 127

Martech

JULY 26, 2024

An optimized website is key for customer engagement and retention, impacting every phase of the customer journey. Here’s why a strong digital presence is indispensable: Strategic engagement : A website that strategically engages visitors with personalized experiences enhances customer loyalty and drives conversions.

Transform 129

Transform Whitepaper Thought Leadership Customer Journey 129

Martech

NOVEMBER 11, 2024

Email marketing: Precision in direct communication This strategic function combines insight, creativity and data analysis to reach customers in a way that resonates. Running lifecycle campaigns that guide users through key stages of the customer journey. Identifying areas for optimization based on performance insights.

CRM 114

CRM Customer Journey Customer loyalty Management 114

Search Engine Land

SEPTEMBER 25, 2023

In the vibrant canvas of digital marketing and SEO , weaving personal narratives through customer journey maps isn’t just vital – it’s a sophisticated art. Data-driven insights from understanding and optimizing the customer journey through keyword analysis and proper tagging can inform SEO strategies.

Customer Journey 125

Customer Journey SEO Customer Logistics 125

Martech

JUNE 11, 2025

For example, marketers can input a goal — such as raising awareness of a new product among top customers — and the AI will build and launch the campaign, manage customer journeys and personalize outreach across channels like email, SMS and web. It also assembles personalized web experiences dynamically.

Transform 91

Transform Customer Journey Marketing Marketers 91

Sprout Social

NOVEMBER 2, 2023

All these interactions—from the first ad impression to every “Please help” DM customers send—define your customer journey. To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage.

Customer Journey 131

Customer Journey Customer Social Media Marketing User-Generated 131

Martech

JUNE 26, 2025

While AI enables scale and efficiency, it often sidelines marketing’s strategic role and compromises customer experience, especially in enterprise settings where automated outreach can do lasting damage. Marketing’s core mandate — owning the customer journey, shaping positioning and building trust — is at risk.

Transform 104

Transform Customer Journey Marketing Marketers 104

Martech

AUGUST 12, 2024

Real-time data activation: Enable real-time data activation across channels, allowing for immediate adjustments to campaigns based on customer interactions. Lifecycle marketing Customer journey mapping: Utilize the insights from the CDP to map out customer journeys and identify key touchpoints for engagement.

Customer 115

Customer B2C CMO Customer Journey 115

Martech

JANUARY 10, 2025

The integration of generative AI technologies is poised to further refine these strategies by enabling more nuanced audience targeting and personalized customer journeys. Encouragingly, 75% of consumers report more positive or neutral toward brands after receiving personalized recommendations online.

Manufacturing 127

Manufacturing Advertising Advertisers User-Generated 127

Martech

AUGUST 28, 2024

Apps contribute to the efficiency of business operations in various ways, helping reduce costs through the customer service journey. For instance, an increasing preference for self-serve content and chat communication means apps can provide timely and relevant support while reducing the use of call centers.

Customer Journey 119

Customer Journey Retail Communications Customer 119

The LeadG2 Blog

FEBRUARY 11, 2025

Yet, many organizations struggle with teams working in silos, leading to missed opportunities and inefficiencies.

Customer Journey 102

Customer Journey Communications Marketing Marketers 102

Martech

NOVEMBER 13, 2024

Mobile experience company Sinch announced RCS features are now available in the Sinch Customer Dashboard, allowing marketers to integrate rich content into mobile message (SMS) campaigns. RCS (rich communication services) was a little used version of SMS messages only available on Android, until this year. In the U.S., Processing.

Customer 109

Customer Customer Journey Communications Management 109

Hubspot Marketing

SEPTEMBER 20, 2024

Customer Journeys Don’t assume that the journey customers take as part of your multilingual content strategy will be the same as it is in the primary language your brand operates in. What you find about consumers during the customer intimacy phase may lead you to create a different journey.

Customer 132

Customer Customer Journey Global Marketing Energy 132

Martech

FEBRUARY 21, 2025

Marketing leaders have long relied on various techniques to measure and communicate their impact, but traditional digital attribution methods often fall short. Dig deeper: Unlocking the full customer journey with advanced marketing measurement models Email: Business email address Sign me up! Processing.

Marketing Mix 121

Marketing Mix Finance Analytics Marketing 121

Search Engine Land

SEPTEMBER 27, 2024

This research provides valuable insight into competitors’ SEO strategies and the customer journey they are targeting. Clear communication and data-driven decision-making can empower both teams. An effective digital PR strategy enhances every stage of the customer journey.

Digital Marketing 105

Digital Marketing SEO PR Copywriting 105

Martech

AUGUST 12, 2024

Knowing where contacts are in their customer journey lets you see whether they should be handed off to sales or further nurtured by Marketing — and how to communicate with them when you do. Contacts with no first name : Tracks contacts missing a first name, which is necessary for more personalized communication (i.e.

Health 122

Health CRM Communications User-Generated 122

Martech

JULY 16, 2024

Enhancing CMO-CFO collaboration To foster better collaboration with finance, marketing should focus on communicating the financial impact of marketing activities in terms that resonate with the finance team. Predictive analytics can help marketers predict customer profitability (short-term and long-term).

Finance 124

Finance Non-Profit Transform CMO 124

SmartBrief - Marketing

NOVEMBER 19, 2024

As communication channels explode, lines between the real and the virtual blur, influencers get overused and brands seek attention aggressively, underscoring the importance of powerful storytelling. Attribution models have struggled to factor in increasingly complex customer journeys in the past.

User-Generated 122

User-Generated New Technology Retail Customer Journey 122

Martech

JANUARY 9, 2025

These assistants will seamlessly interact with brands and service providers, offering a level of convenience and customization previously unattainable, Patel stated. This evolution will significantly enhance the overall customer experience, creating a more dynamic and responsive digital environment.

Customer loyalty 129

Customer loyalty CMO Retail Customer Journey 129

Martech

JULY 1, 2025

This makes it challenging to understand overall marketing effectiveness or attribute success across the customer journey. Agree on three to five high-level, business-oriented KPIs everyone contributes to (examples include marketing-sourced pipeline, customer lifetime value, cost per MQL).

Thought Leadership 93

Thought Leadership CRM Key Performance Indicator Marketing Automation Platform 93

Martech

DECEMBER 19, 2024

Instead, use language that clearly communicates what the user will gain. Adding a name to a CTA, such as Sarah, reserve your spot now, creates a sense of direct communication. Mapping CTAs to the customer journey CTAs should align with the users stage in their journey. Does it align with the users intent?

Customer Journey 123

Customer Journey Energy Communications Branding 123

Martech

OCTOBER 31, 2024

Organic search remains a key touchpoint in many customer journeys. Balancing personalization with privacy requires being transparent about their practices and communicating what is being collected and how it will be used. Within any brand’s marketing mix, you’ll likely find a focus on ranking in Google.

Analytics 119

Analytics Marketing Mix Customer Journey Education 119

Martech

DECEMBER 16, 2024

Dig deeper: Unlocking the full customer journey with advanced marketing measurement models 3. Be transparent and build trust Clearly communicate how data is collected and used. Embrace multi-attribution models Adopt multi-attribution approaches to identify how different channels, touchpoints, and strategies influence outcomes.

Transform 122

Transform Marketing Marketers Customer loyalty 122

Martech

APRIL 8, 2025

When customers have a specific intent on a website, 43% go straight to the search bar. Businesses must invest in a robust, unified search experience that connects all customer journey touchpoints. Location-aware search is a tool that can significantly enhance the customer experience.

Customer 114

Customer B2C Customer Journey Communications 114

Litmus

OCTOBER 17, 2024

But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers? An email marketing funnel guides subscribers through the email customer journey —from prospective leads to loyal customers. Loyalty/advocacy.

Email Marketing 110

Email Marketing Customer Journey Customer loyalty eCommerce 110

Customers.ai

JANUARY 3, 2025

Unlike general customer journey mapping , which focuses on high-level stages, path to purchase research gets into the nitty-gritty details. When you understand the key stages in the path to purchase, you can create strategies that resonate with your customers at every step. Pro Tip : Use Customers.ai

Customer 89

Customer eCommerce Shipping Customer Journey 89

The Marketing Operations Leader

JANUARY 14, 2025

UTMs make advanced reporting possible: Multi-touch attribution, ROI measurement, and customer journey analysis all rely on clean, standardized UTMs. . “Facebook,” missing parameters, or random naming conventions lead to messy, unreliable reports. It may not be fancy, but it is super necessary.

Marketing 130

Marketing Marketers Customer Journey Analytics 130

Litmus

SEPTEMBER 25, 2024

By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand. as key triggers.

Management 99

Management Marketing Marketers CRM 99

Customers.ai

NOVEMBER 25, 2024

website visitor identification, customer journey insights and remarketing platform to skyrocket conversions and sales. Customer Journey Mapping Tool Customers.ai Customer Journey Mapping & Visitor Tracking Tool Best for: Marketers seeking to visualize and optimize the customer journey.

eCommerce 89

eCommerce Price Customer Journey CRM 89

Hubspot Marketing

JULY 2, 2025

And what better channel to invest in privacy-first communication than email? A channel where users opt in to get personalized customer experiences. As Georgia Riga, Moosend’s Customer Success Manager, puts it: “Collecting zero-party data through an email preference center is just the start. Build customer profiles gradually.

User-Generated 83

User-Generated Transform Customer Journey Communications 83

Martech

SEPTEMBER 11, 2024

A previous column showcased seven content strategies for using martech insight and talent to upsell and engage customers. Here are three customer journey practices for tapping this institutional, cross-functional wisdom. This will lead to a more cohesive customer journey — and a better customer experience.

Customer 111

Customer Customer Journey B2C Management 111

Martech

DECEMBER 16, 2024

Dig deeper: How to categorize customer data for actionable insights Intercoms listening strategy Intercom, a global SaaS company, took this approach when it shifted its marketing strategy. They moved away from broad, generalized marketing efforts and focused on one-on-one customer interviews. Processing. Processing. Processing.

Marketing Strategy 106

Marketing Strategy Customer Transform Marketing Mix 106

Duct Tape Marketing

AUGUST 8, 2024

This includes content creation, advertising, and communication strategies that drive sales and create awareness. Customer Strategy: Develop an excellent post-sale experience to wow customers, retain them, and generate referrals. 07:57] Customer strategy insights. And then the last piece of this is the customer strategy.

Marketing Strategy 88

Marketing Strategy Marketing Customer Journey Marketers 88

Backlinko

DECEMBER 6, 2024

A marketing funnel is a way to think about your customer journey. It starts when they discover your brand and tracks through as they become a loyal customer. It identifies drop-off points and guides customers to purchase. Do you need to communicate the value proposition more effectively? Go find out why.

Customer Journey 94

Customer Journey User-Generated Marketing Marketers 94