Hootsuite

OCTOBER 22, 2024

That’s right: whether employees are re-posting your brand’s content or crafting their own, any social media content that promotes your company can be considered employee advocacy. Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands. Who is enthusiastic about your industry and the company?

PR 114

PR Gen Z Thought Leadership Communications 114

Sprout Social

JUNE 11, 2025

Much of this is proven by today’s influencer marketing statistics ; according to Q2 2025 Sprout Pulse Survey, 32% of Gen Z now choose to use certain social media platforms because they follow creators or influencers who are active on them. Plus, 32% of Gen Z expect brands to be interacting with influencers on their socials.

Influencer Marketing 107

Influencer Marketing Gen Z Food Health 107

Litmus

JUNE 12, 2025

This suggests many retailers could improve engagement and reduce churn by simply sending fewer, more thoughtfully timed messages, rather than bombarding subscribers with daily communications. 42% unsubscribe due to excessive promotions with few valuable offers. Irrelevant or non-personalized content drives 46% of unsubscribes.

Gen Z 69

Gen Z Customer Millennials Retail 69

Neil Patel

JUNE 27, 2025

The visuals, how they should be used, the overall voice, and the types of content they want to promote. Ensures your team can clearly articulate your USP: Include examples of how your product or service helps customers so everyone understands how to promote your brand. Think about it. Think of it like this.

Branding 96

Branding Gen Z Millennials Promotion 96

Sprout Social

DECEMBER 12, 2024

Rather than promote its products, this approach builds camaraderie among the chronically online. The brand boasts 345 million followers on TikTok, YouTube and Instagram, the top platforms for Gen Z. Note: This method isnt reserved for Gen Z. Their role is an undeniably important one.

Gen Z 89

Gen Z Branding Retail Education 89

Sprout Social

NOVEMBER 26, 2024

A third (33%) of Gen Z respondents said it makes them more likely to buy, while about a quarter (26%) of Baby Boomers are less likely to purchase after seeing the #ad label. On YouTube, creators must disclose paid promotions, endorsements or product placements directly within their videos.

Gen Z 123

Gen Z Influencer Marketing Health Promotion 123

Sprout Social

JUNE 24, 2025

Snapchat predominantly reaches Gen Z and younger millennials, including specifically 90% of 13- to 24-year-olds and 75% of 13- to 34-year-olds. Snapchat offers marketers direct access to Gen Z and millennials, two groups with a combined $5 trillion in spending power. Gen Z users create more content, taking 1.4

Gen Z 69

Gen Z Millennials User-Generated Advertisers 69

Sprout Social

JANUARY 15, 2025

Here’s how it typically works: A brand partners with influencers to promote their product or service through social media content. Creators can also easily find products and brands to promote. Polished ads can also feel too promotional and, therefore, easy to ignore. Plus, youre not limited to social media.

Influencer Marketing 99

Influencer Marketing Affiliate Marketing Branding Gen Z 99

Spiralytics

JANUARY 20, 2025

Todays consumers, especially Millennials and Gen Z, are looking for more. Studies show that 70% of Gen Z consumers are more likely to support brands they see as inclusive. According to Statista, over 60% of Gen Z are more likely to buy from brands that align with their values. Why does this matter?

Advertisers 52

Advertisers Advertising Gen Z Millennials 52

Hubspot Marketing

DECEMBER 12, 2024

Many people, like artists, digital creators , journalists, and media organizations, create digital content simply because its their offering; its a new medium for them to express themselves and communicate with others. Digital content can also be cross-posted or promoted to multiple platforms with just the push of a button.

Tentpole 118

Tentpole Gen Z Thought Leadership User-Generated 118

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. Marketing on Facebook doesnt have to cost a lot, either.

Gen Z 101

Gen Z User-Generated Marketing Marketers 101

Hootsuite

OCTOBER 18, 2024

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. It’s about engaging with customers on a personal level, building trust, and cultivating a sense of community to nurture long-term loyalty — not just driving immediate sales. What is social media marketing?

Social Media Marketing 113

Social Media Marketing Marketing Strategy Marketing Marketers 113

Sprout Social

FEBRUARY 28, 2025

As we move into 2025, several key themes are emerging: Authenticity and genuine connection: UK consumers are increasingly drawn to brands that communicate with sincerity and meaning. Brands targeting Gen Z and younger Millennials may need to prioritise other platforms. Facebook user base: Facebook boasts 38.3

Gen Z 80

Gen Z Millennials Social Media Marketing User-Generated 80

Hubspot Marketing

FEBRUARY 25, 2025

Right behind them is Gen Z. social responsibility) User-generated content. Mischenko notes that marketers either bombard prospects with overly promotional content or neglect them altogether, assuming the initial lead magnet or sales pitch is enough to push them down the funnel.

Transform 94

Transform Marketing Marketers Gen Z 94

Sprout Social

MAY 7, 2025

Direct engagement, communication and customer care can set your business apart from your competition. WhatsApp is a massive app globally; billions of people rely on it as their main communication channel. In 2023, Ofcom found that approximately two-thirds (65%) of UK adults use WhatsApp as their main online communication service.

Gen Z 69

Gen Z Marketing Marketers Communications 69

Buffer Marketing

AUGUST 26, 2024

The latter is a particularly great strategy on Threads, where niche communities are often ready to lend a hand. Here’s a great example from Buffer’s Head of Content and Communications, Hailley Griffis : These types of posts can also spark social media content ideas. In: Messy, authentic, candid snaps.

Social Media Marketing 117

Social Media Marketing User-Generated Gen Z Thought Leadership 117

Customers.ai

NOVEMBER 20, 2024

This simple step ensured they wouldn’t miss out on the surge of interest generated by their appearance. It was a brilliant strategy to maximize the impact of such a major promotional moment! If your audience is Gen Z, you might focus on bold visuals and short-form videos on platforms like TikTok or Instagram.

PR 78

PR Gen Z User-Generated Analytics 78

Sprout Social

MARCH 26, 2025

Charities like the RSPCA are using Facebook to share animal welfare information and promote adoptions. Instagram is a hotbed for brands looking to connect with a younger audience and communicate through engaging visuals. It continues to serve as a dynamic platform for real-time news, public discourse and targeted communication.

Entertainment 88

Entertainment Gen Z Millennials User-Generated 88

Welcome Software

JUNE 23, 2025

.” Your AI : [insert something super generic and forgettable here] 🆗 Okay prompt: You : “Write a fun headline for our new campaign for our new eco-friendly sneakers.” Audience: Gen Z. Be clear, be direct, and prepare to repeat yourself (to the generic AI tools anyway). What your AI doesn't know.

Gen Z 40

Gen Z Transform Marketing Marketers 40

Sprout Social

FEBRUARY 13, 2025

For example, on Bluesky, they share static images promoting their latest releases. The brand introduced the lenses to bring their product catalog to Gen Z audiences. Gen Z consumers say Snapchat is among the three platforms they use most often, per the Q2 2024 Sprout Pulse Survey.

Gen Z 70

Gen Z Branding Fashion Retail 70

Welcome Software

SEPTEMBER 17, 2024

These offerings strike a chord with tech-savvy millennials and Gen Z, who prioritize convenience and a tailored touch in their financial dealings. Seeing how younger generations are driving the push for personalization, it’s clear that expectations are being set high by non-banking platforms as well.

Gen Z 52

Gen Z User-Generated Law Transform 52

SocialPilot

JUNE 26, 2025

Here’s where it really shines for companies, agencies, and marketing pros: Generate Quality Leads: LinkedIn lets you get super specific with targeting things such as job titles, industries, seniority, and even company size. Promote lead magnets or events by targeting roles, industries, and company sizes with precision.

Gen Z 40

Gen Z Thought Leadership User-Generated Education 40

SocialPilot

APRIL 23, 2025

48% of Gen Z and 47% of millennial consumers prefer to learn about new products through short-form video platforms like TikTok and Instagram Reels. 48% of Gen Z and 47% of millennial consumers prefer to learn about new products through short-form video platforms like TikTok and Instagram Reels. Try SocialPilot for free!

PR 40

PR Branding Whitepaper Thought Leadership 40

Businesses Grow

DECEMBER 16, 2024

Polished, scripted, and overly-rehearsed podcasts & even keynotes will give way to communications that are more real, vulnerable, and reflective of who we are as flawed human beings. Research shows that Gen Z is the fastest-growing audience on Pinterest, making up 42% of its global user base.

Gen Z 101

Gen Z Marketing Marketers B2C 101

Sprout Social

DECEMBER 19, 2024

They were quick to respond to any timely conversations tied to social issues (or risked being cancelled), and never missed an opportunity to promote the ways they were solving those issues. But is activism still impactful if its tied to self-promotion and selling products? Publicity stunts and cheap self-promotion will be sniffed out.

Gen Z 79

Gen Z Communications Millennials Promotion 79

Sprout Social

APRIL 3, 2025

According to Sprouts Q1 UK Consumer Pulse Survey, which involved surveying over 2,000 consumers across the country, 90% of Gen Z now have Instagram profiles. Instagram popularity in the UK isnt limited to Gen Z; almost 35 million people of varying ages in the UK, according to Statista, have an Instagram account.

Gen Z 98

Gen Z Branding Food Fashion 98

Hootsuite

FEBRUARY 10, 2025

For those in the B2B health space, social media is both a way to promote your products to healthcare organizations and help contribute to public health literacy with educational content. Across all industries, people dislike brands who are too self-promotional, post low-quality content, or dont engage with their followers.

Law 61

Law Health Entertainment Gen Z 61

SocialPilot

JUNE 18, 2025

Her bio clearly communicates who she helps and how, reducing drop-offs from confused visitors. Emotionally resonant content gets bookmarked, shared, and commented on more than polished promotional posts. They know their Gen Z audience isn’t looking for lectures—they’re looking to laugh, connect, and feel seen.

Gen Z 52

Gen Z User-Generated Promotion Education 52

Sprout Social

MAY 19, 2025

To kickstart a successful influencer seeding strategy, prioritize transparency and clear communication from the start. Ask these questions: What product or service do you want to promote? Gen Z and millennial audiences offer the greatest potential for influencer impact. This would be a successful influencer seeding.

Influencer Marketing 56

Influencer Marketing Gen Z Marketing Marketers 56

Martech

JULY 18, 2025

X is built for direct communication. The target demographic is often identified as Gen Z/Millennial men. Generally, the aim is to provide about 70% helpful or interesting content and 30% promotional. A shared post or a guest appearance on a webinar can expand your audience without feeling like paid promotion.

Gen Z 112

Gen Z Millennials Marketing Marketers 112

Martech

FEBRUARY 19, 2025

TikTok is mainly seen as a prime venue for Gen Z to share dance crazes, which can be perfect for B2C marketers. Also, the Gen Z cohort is moving up into positions make purchase decision What makes it suitable for B2C applies to B2B as well. However, its reach is far broader than that. Why is there a law banning TikTok?

Gen Z 123

Gen Z Law B2C Entertainment 123

Sprout Social

FEBRUARY 24, 2025

According to a 2024 RFI Global report , over a third (35%) of American Gen Z and 21% of millennial respondents said they searched for information on specific banking products using social media. A 2024 FIS study found that less than 25% of Gen Z and Millennial respondents are learning from their financial institutions.

Marketing Strategy 82

Marketing Strategy Gen Z Finance Social Media Marketing 82

Hubspot Marketing

SEPTEMBER 16, 2022

A 2022 study by Spotify found that 80% of Gen Z consumers enjoy audio content because it allows them to express their individuality and "explore different sides of their personalities." In our 2022 survey , we spoke to Gen Z consumers about their social media habits. Only 14% mentioned Twitter and 13% said Clubhouse.

Gen Z 134

Gen Z Influencer Marketing Entertainment Marketing 134

Sprout Social

JULY 22, 2021

We surveyed 500 British and Irish consumers comprised of: Generation Z (survey respondents ages 18-23). Generation X (survey respondents ages 40-55). The score on Generation Z and social media. As the most tech-reliant group, Gen Z and social media are almost synonymous. Be transparent and authentic.

Gen Z 144

Gen Z Millennials User-Generated Entertainment 144

Sprout Social

APRIL 13, 2020

Now, as these government communications leaders settle into their home offices (and perhaps become more familiar than they’d like with the pitfalls of videoconferencing), the reality of the work ahead is setting in. Crisis response requires consistent, clear and accurate communication, especially when public health is in question.

Communications 145

Communications Gen Z Law Food 145

Jeff Bullas

JANUARY 24, 2023

It’s the social media home for Gen Z users across the globe and whether you are an aspiring influencer or a brand, you shouldn’t ignore a platform with that potential reach – especially if you’re targeting Gen Z. But how do you make a splash on TikTok and get noticed?

Gen Z 342

Gen Z Price Target Market Customer 342

Contently B2C

JUNE 30, 2016

“How do I talk to Gen Z?” “Gen Z isn’t anti-corporate or anti-brand,” she said. Based on new research , Goldman Sachs recently stated that “ Gen Z matters more than Millennials.” After all, being a social influencer and being part of Gen Z is often one and the same.

Gen Z 64

Gen Z Pharmaceutical Millennials User-Generated 64