Search Engine Land

DECEMBER 16, 2022

With this in mind, and as we look toward 2023, how SEOs communicate to key stakeholders across their organization will be of the most critical importance. ” “When and how should I communicate SEO performance across the organization?” ” Here are some insights and tips to help you communicate to the C-suite.

Communications 94

Communications SEO CMO PR 94

Adams & Knight Marketing

MAY 17, 2020

Adams & Knight, one of Connecticut’s largest digital marketing agencies, recently won five prestigious Communicator Awards, including three top awards of excellence in each of the agency’s key industries: financial services, healthcare and travel/leisure. About the Communicator Awards.

Communications 130

Communications CMO Advertising Advertisers 130

Duct Tape Marketing

JULY 8, 2020

How to Master Self-Promotion written by John Jantsch read more at Duct Tape Marketing. Meredith is the founder and CEO of FinePoint, a communication and professional development company that focuses on visibility and voice. Marketing Podcast with Meredith Fineman. She is the author of Brag Better, which was released on June 16, 2020.

Promotion 100

Promotion Advertising Advertisers Communications 100

Search Engine Land

OCTOBER 19, 2022

Build – and stick to – a communication cadence. Err on the side of over-communicating. Over-communication can make the consumption of important content challenging, especially in today’s digital environment. But under-communicating is a worse option. Do not wait for QBRs to bring up big topics like goals. See terms.

Communications 89

Communications eCommerce Advertising Advertisers 89

Hootsuite

OCTOBER 25, 2021

There are many reasons to use social media to promote your business. Here are 7 social media promotion ideas to explore instead, and how to execute them. Why promote your business on social media? Social media is the perfect way to communicate your values and build brand equity with customers across your marketing funnel.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Sprout Social

JANUARY 18, 2022

If you think of all your corporate communications skills as ingredients for a recipe, then social media expertise is the seasoning. After a few tumultuous years, the corporate communications field has evolved dramatically. Executive communications . It elevates the meal, taking it to new and improved heights. . Social listening.

Communications 127

Communications Finance Health Management 127

Sachs Marketing Group

AUGUST 4, 2023

You can promote your business on Instagram by using a variety of methods such as creating engaging content, using Instagram Ads, partnering with influencers, utilizing Instagram Stories and Shopping, hosting contests, leveraging relevant hashtags, and interacting with your audience. Here’s how to promote your business on Instagram.

Promotion 52

Promotion User-Generated Social Media Marketing Transform 52

Sprout Social

MARCH 12, 2021

As people around the globe struggled to adjust to rapid changes in their lives, brands and marketers had to radically transform how they communicate with their audiences. These resources will help you prepare for ongoing adjustments to the new normal businesses and communities are facing. Resources for communicating during this crisis.

Communications 98

Communications Transform Health Management 98

Neil Patel

JUNE 21, 2021

That’s why you want to encourage your satisfied customers to promote your business by sharing their positive experiences. Promote Engagement Through User-Generated Content. For example, Twitter has its promoted and follower ads and there’s no minimum budget. However, getting those word-of-mouth referrals isn’t so easy.

Promotion 136

Promotion Shoppers Non-Profit Advertising 136

Adobe Experience Cloud Blog

APRIL 6, 2018

At Influitive’s Advocamp summit, countless professionals regaled the crowd with tales of how software enhanced their careers, touched their lives, and even earned them promotions. It put her in more direct communication with her customers and the human-centered insights helped her and her team beat their goals and flourish.

Promotion 134

Promotion Product Customer Thought Leadership 134

Sprout Social

FEBRUARY 13, 2020

The content was just too good to keep in the box, so we’re sharing the five skills you need to get promoted in 2020 here, with you. Going for a promotion is a big undertaking. Paul and Skylar broke down the foundational work you need to do to get a promotion in 2020 into two categories: Connect: Don’t make assumptions.

Promotion 108

Promotion Health Education Finance 108

Adobe Experience Cloud Blog

MARCH 28, 2017

If you were an early adopter of inbound marketing , you might have spent 80% of your time creating content and 20% of your time promoting it. To increase engagement, you need to spend 20% of your time creating content and 80% of your time promoting it. . Here are four ways you can promote your content to increase engagement: 1.

Promotion 133

Promotion Whitepaper Inbound Marketing Thought Leadership 133

Sprout Social

JUNE 18, 2020

We asked our community what questions they have and what resources they need to navigate COVID-19, and the responses span everything from how to stay motivated to figuring out the right tone to take with social posts. Cancelled all campaigns promoting services for the time being, but social has me thrown.

Communications 99

Communications Health Retail Promotion 99

Power Digital Marketing

NOVEMBER 21, 2022

This year, brands have an opportunity to be nimble and focus on providing value to their customers in new ways with more cost-friendly alternative promotions. . Let’s snap into some merry-and-bright holiday promotion ideas (sans discounts) that you can bake into your strategy pie this season. Other promotions we love.

Promotion 40

Promotion Shoppers Law Shipping 40

Marketing Insider Group

JUNE 20, 2018

When employees use their personal social networks to promote and publicize their company on social media they help to drive brand awareness, improve the brand image, build a loyal audience, and drive traffic […].

Communications 84

Communications Promotion Branding Marketing 84

Calvyn Lee Blog

DECEMBER 10, 2023

The four Ps are product, price, place, and promotion. Promotion: The communication tactics used to drive awareness and sales. Communicate the key differentiators prominently in messaging and content. For offline audiences in their surrounding community, they host free seminars and conferences.

Marketing Mix 130

Marketing Mix Price Promotion Education 130

Moz

NOVEMBER 17, 2020

In order to capture new customers and grow the evangelism of existing ones, remove as much friction as possible by communicating changes up front. What can all businesses do to communicate updates about new and changing services on Google My Business? Update your images.

Communications 80

Communications Retail Health Shoppers 80

Calvyn Lee Blog

NOVEMBER 26, 2023

The Meaning and Impact of Blue in Branding The color blue promotes a sense of trust, security and reliability. Yellow Sparks Feelings of Happiness and Energy The bright and sunny color yellow commands attention by stimulating the memory and encouraging communication.

Automobile 130

Automobile Marketing Strategy Food Fashion 130

Search Engine Land

FEBRUARY 19, 2024

If an influencer doesn’t clearly say that a post is an advertisement, they’re not just violating advertising guidelines, but both the influencer and the brand they’re promoting could be breaking the law. 40% of the influencers ensured that the disclosure remained visible throughout the entire commercial communication.

Advertising 105

Advertising Advertisers Law Branding 105

Sprout Social

MAY 4, 2020

Here’s what you need to do as you plan your digital event and promote it on social. Use social proof in your email communications, from invites to reminders. Tie promotion of your event into other comms and big initiatives you have coming up. Break down your social plan into pre, during, and post. Use paid when possible.

Promotion 83

Promotion Thought Leadership CMO B2C 83

Trade Press Services Newsletter

SEPTEMBER 7, 2023

A press kit is defined as a set of promotional materials that are professionally packaged, either digitally or printed. The press kit is distributed to members of the press and media outlets for promotional purposes, including newsworthy announcements. Anticipate any questions journalists might ask and answer them in this section.

Whitepaper 130

Whitepaper Branding Promotion Communications 130

Vertical Response

APRIL 19, 2024

Regularly reviewing and revising company goals to align with overall business strategies ensures a collaborative work environment and promotes productivity. The leadership style, company values, culture, and communication style—all these elements create an atmosphere that can significantly impact productivity.

Management 83

Management Product Health Transform 83

AWeber

FEBRUARY 12, 2024

So when someone purchases from your shop, give them an opportunity to opt-in to receive communication from you. However, Etsy doesn’t make it easy because they want to take control over your customer relationships, so they can promote other shops. Instead Etsy is promoting items and shops that help them get more revenue - not you.

Real Estate 93

Real Estate Promotion Communications Email Marketing 93

SmartBrief - Marketing

MARCH 4, 2024

In part two of the series, we address strategies and tactics to grow your email newsletter subscriber base and how to design an email newsletter template that both engages recipients and facilitates communication of important company news and information. For you, the common “hook” is exclusive discounts and promotions as a baseline.

Promotion 93

Promotion User-Generated eCommerce Marketing 93

DirectMail2.0

APRIL 24, 2024

It’s easy to overlook the humble beginnings of marketing communication. Similarly, in ancient Rome, wax tablets were employed for promotional purposes. Businesses began utilizing printed leaflets, flyers, and catalogs to promote their products and services to a broader audience. Email inboxes are overflowing.

Direct Mail 52

Direct Mail Transform Advertising Advertisers 52

Search Engine Land

NOVEMBER 21, 2023

This article gives an overview of integrating SEO into digital PR to achieve business goals, plus best practices for effective collaboration and communication. Focus on cross-promotion of content for amplification In digital marketing, content’s effectiveness extends beyond creation to strategic promotion.

PR 119

PR SEO Branding Non-Profit 119

Lynton Web

JANUARY 12, 2024

As the landscape of digital marketing expands, email marketing continues to be a tool for direct, personalized communication with prospects and customers. Email marketing is a direct form of marketing that uses email to promote your business's products, services, or other content, enabling you to engage meaningfully with your audience.

Email Marketing 102

Email Marketing Transform User-Generated Marketing 102

illumin

FEBRUARY 6, 2024

As text messaging became an essential part of most people’s daily communication, marketers began utilizing SMS marketing strategies to reach customers on their personal devices. Marketing communications platform Attentive attributed $1.8 SMS marketing has become a critical, although contentious form of marketing over the past decade.

Communications 95

Communications Marketing Marketers Social Media Marketing 95

Campaign Monitor

MARCH 21, 2024

The initial communication you make with a subscriber sets the tone for your relationship with them. Is my welcome series a good mix of content, such as opportunities for subscribers to learn more about my brand, as well as promotions that provide opportunities for subscribers to purchase? Providing a good experience is key.

Customer loyalty 78

Customer loyalty Promotion Fashion Email Marketing 78

Search Engine Land

APRIL 17, 2024

This is the latest action YouTube has taken to curb the use of Ad blockers: Last year they introduced pop-ups communicating “Ad blockers are not allowed on YouTube ”, while others saw messages warning users to either “Allow YouTube ads” or subscribe to YouTube Premium. The only ad-free experience YouTube promotes is YouTube Premium.

Law 88

Law Advertising Advertisers Communications 88

Martech

FEBRUARY 19, 2024

Today, B2B marketing teams must tackle the challenge of handling intricate workflows, enhancing communication and fostering efficient collaboration. They bring structure to day-to-day work, streamline and automate workflows and enhance communication and collaboration across teams.

Management 119

Management Communications Marketing Marketers 119

Martech

FEBRUARY 13, 2024

For marketers relying heavily on email campaigns and communications, this policy will require quick action to ensure deliverability doesn’t take a hit. For instance, you should have a longer leash for consistent communication for users who came to your site organically and expressed a level of purchase intent.

Communications 117

Communications Promotion Branding Management 117

Customers.ai

NOVEMBER 28, 2023

By creating engaging and unobtrusive opportunities for subscription, you not only capture valuable contact information but also pave the way for establishing a direct line of communication with potential customers. Limited-Time Promotions Inject a sense of urgency into your pre-cart strategy with the strategic use of limited-time promotions.

Shipping 113

Shipping Outbound Marketing eCommerce Promotion 113

Martech

APRIL 25, 2024

This makes them a great target for adventure, luxury or wellness travel and event-based promotions. In awareness campaigns, consider combining national linear TV with connected TV using story-driven 15- and 30-second ads to communicate important product information focusing on value. Controlling most U.S.

Health 113

Health User-Generated Marketing Marketers 113

Scoop.it!

APRIL 11, 2024

It’s a big part of why they have a strong online community of 500,000 marketers. Screenshot from Moz.com ALT: Promotional page for a webinar by Moz Increased Brand Awareness and Credibility 26% of marketers are concerned about how they’ll engage their audience in overcrowded digital marketing channels.

Content Marketing 86

Content Marketing Branding Marketing Marketers 86

Search Engine Land

DECEMBER 14, 2023

Ads on Reels: Promotion on the Reel separate from the content Best practices Leverage eye-catching visuals and content that fills the whole screen. Videos allow creators a more expansive way to communicate their message and increase results, whether for brand awareness, sales or leads. Business email address Subscribe Processing.

User-Generated 100

User-Generated Advertising Advertisers Promotion 100

Buffer Marketing

SEPTEMBER 18, 2023

Open-source and decentralized nature : Unlike many mainstream platforms, Bluesky operates on an open-source model, promoting transparency and community involvement. This promotes user freedom and reduces platform lock-in. This ensures a more tailored and empowering user experience.

Promotion 122

Promotion Energy Communications Customer 122