Sprout Social

MAY 29, 2025

Arming yourself with clearer benchmarks and industry statistics isnt just helpfulits the key to confidently explaining whats working, defending your social media marketing strategy and making smarter decisions that drive future success. These statistics reflect perceived and actual social channel performance.

Gen Z

Sprout Social

JUNE 24, 2025

With so many competing channels, you might wonder if Snapchat is worth a slice of your social media marketing budget and time. You won’t see a lot of overlap with users on other social networks like X (formerly Twitter) or TikTok. Snapchat has a broad reach across social media demographics in over 25 countries.

Gen Z

Sprout Social

JUNE 25, 2025

Amid the noise, social media is becoming a central force in how people discover, evaluate and buy—especially younger consumers with newfound purchasing power. According to Sprout’s Q2 2025 Pulse Survey , Gen Z now turns to social platforms more than search engines when looking for information.

Gen Z

Buffer Marketing

AUGUST 26, 2024

  With the rise of the LinkedIn personal brand , decentralized networks , the launch of Threads , and even long-form posts on X, the power of text-based posts on social media platforms shouldn’t be overlooked. The latter is a particularly great strategy on Threads, where niche communities are often ready to lend a hand.

Social Media Marketing

Sprout Social

FEBRUARY 28, 2025

For social media professionals in the UK or targeting its highly engaged user base, staying ahead of the game requires a solid grasp of the latest stats and trends to make smart decisions. The evolving role of AI: AI is becoming more prevalent in social media management, but ethical and strategic implementation is crucial.

Gen Z

Hootsuite

APRIL 22, 2025

With over three billion active monthly users , Facebook is still the worlds most-used social platform. And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. Marketing on Facebook doesnt have to cost a lot, either. Use OwlyWriter to: Instantly generate new social media postsand ads!

Gen Z

Sprout Social

MAY 7, 2025

Digital marketing is about more than creating content and managing campaigns. Direct engagement, communication and customer care can set your business apart from your competition. And one of the most reliable social media apps for doing so is WhatsApp.

Gen Z

Sprout Social

MARCH 26, 2025

With 82% of the UK population using social media across a growing number of networks, businesses can reach virtually any target demographic through social media marketing. Research from the UK Sprout Social Index showed the quality of your product or service matters most. With a substantial user base of 24.8

Entertainment

SocialPilot

JUNE 26, 2025

Ideal Use Cases (with Built-in Marketing Insights) Instagram shines when used for building brand affinity, visual storytelling, and community growth. It’s especially strong for B2C brands, creators, local businesses, and even service providers who want to communicate visually. billion monthly users.

Gen Z

SocialPilot

FEBRUARY 12, 2025

Did you know that 73% of marketers believe social media marketing has become ‘somewhat effective’ or ‘very effective’ for their business growth? That’s where engaging and encouraging social media copywriting comes into play. Why Is It Important?

Copywriting

SocialPilot

APRIL 23, 2025

Some popular social channels include Instagram, TikTok, Facebook, Twitter (now X), LinkedIn, and YouTube. 48% of Gen Z and 47% of millennial consumers prefer to learn about new products through short-form video platforms like TikTok and Instagram Reels. Try SocialPilot for free! It helps foster trust.

PR

Martech

AUGUST 21, 2024

This means brands must be savvy and selective when communicating with customers during this busy time, which coincides with the first waves of holiday purchases. Marketers also need to decide if there’s a payoff in appealing to customers’ voting passions, or if customers prefer brands stay out of the political debates.

Marketing Plan

Hootsuite

FEBRUARY 10, 2025

For example, the British Columbia College of Physicians and Surgeons explicitly lists what doctors can and cannot do when advertising or communicating with the public, including on social media. Inappropriate uses of social media in healthcare Here are a few examples of what to avoid in healthcare social media marketing.

Law

SocialPilot

MARCH 10, 2025

Appeals to Younger Audiences Millennials and Gen Z live and inhale memes. If your brand wants to stay relevant and culturally connected, meme marketing is the perfect solution. Understanding your audience is the foundation of any successful social media strategy. Are they more formal or casual in communication?

Gen Z

SocialPilot

JUNE 18, 2025

Her bio clearly communicates who she helps and how, reducing drop-offs from confused visitors. They know their Gen Z audience isn’t looking for lectures—they’re looking to laugh, connect, and feel seen. Their branding extends from their website to TikTok and Instagram, creating immediate familiarity.

Gen Z

SocialPilot

JUNE 19, 2025

Every bottle was recalled to keep consumers safe and build trust on social media. Transparent Communication: Kept the public informed to maintain trust. businesses have a formal crisis communication plan. Here are five essential tips to help you manage a social media crisis effectively.

Management

Sprout Social

MAY 19, 2025

Influencer marketing is one of the strongest tools to add to your social media marketing toolbox. And it’s something social media marketers can’t sleep on86% of consumers purchase because of an influencer at least once a year. This would be a successful influencer seeding.

Influencer Marketing

Martech

JULY 18, 2025

X is built for direct communication. The target demographic is often identified as Gen Z/Millennial men. They’re on X late at night, during industry events and whenever news breaks. If you want to stay in front of them beyond the 9-to-5, this is one place to do it. You can reply, DM, quote-tweet, and join public threads.

Gen Z

Martech

FEBRUARY 19, 2025

TikTok is mainly seen as a prime venue for Gen Z to share dance crazes, which can be perfect for B2C marketers. So, it’s useful for B2B marketers, too. Also, the Gen Z cohort is moving up into positions make purchase decision What makes it suitable for B2C applies to B2B as well.

Gen Z

Sprout Social

JUNE 3, 2025

Theyve featured videos of moms at a rage room for Mothers Day, memes for Gen Z employees whove recently entered the corporate workforce and meditation for outdoor enthusiasts. Niche communities are powerful because of their more exclusive nature. One important part of social media community management is to ask questions.

Gen Z

Sprout Social

FEBRUARY 24, 2025

As a result, it can be hard to know how to tailor your digital marketing strategy accordingly. But heres the thing: social media marketing isnt just about trends and hashtags. At a time when misinformation spreads rapidly online, financial institutions can use social media to inform and protect their audiences.

Marketing Strategy

Hootsuite

NOVEMBER 3, 2022

There’s no question about it: Gen Z is built different. But the definition of who qualifies as Gen Z varies depending on who you ask (for example, if you ask me, it’s anyone who has never had to rewind a VHS). Read on to find out how to effectively market to this unique demographic with ever growing buying power.

Gen Z

Hootsuite

OCTOBER 8, 2020

Tracking essential Snapchat user stats, familiarizing yourself with the most up-to-date Snapchat business statistics, and learning interesting facts about the social media platform can take your social media marketing strategy to the next level. 55% of Gen Z have ad recall after watching 0 to 2 seconds of an ad.

Social Media Marketing

Martech

MAY 3, 2022

Meanwhile, organic engagement is growing on newer platforms, especially through the use of influencers, allowing marketers to reach new generations of customers. billion people worldwide use social media, and the social media advertising market’s worldwide revenue was $153 billion in 2021, according to data from Hootsuite.

Social Media Marketing

Neil Patel

SEPTEMBER 29, 2020

Social media marketing is essential for any business. billion social media users worldwide and, for most of us, social media is part of our everyday lives. What this means is, if you want to reach your target audience, social media is the place to do so. There are now 3.8

Social Media Marketing

Sprout Social

MARCH 12, 2024

The key is being quick to the draw when it comes to sharing their unique POV on timely topics, and understanding which issues are important to their community. For example, Gen Z voters are particularly interested in mental health , while Gen X is more concerned about employment opportunities.

Social Media Marketing

Sprout Social

MAY 24, 2022

Ten-cent text messages, AIM chat rooms with your best friends and glittery MySpace pages with bulletin boards are just a few nostalgic elements from the early days of social media. Soon enough, features like direct messages and @-mentions arrived, changing the trajectory of social media forever.

Social Media Marketing

Sprout Social

JULY 22, 2021

We surveyed 500 British and Irish consumers comprised of: Generation Z (survey respondents ages 18-23). Generation X (survey respondents ages 40-55). The score on Generation Z and social media. As the most tech-reliant group, Gen Z and social media are almost synonymous.

Gen Z

SocialPilot

JANUARY 21, 2024

In fact, as per a recent study by Arrivia , nearly one in three travelers seek their next vacation ideas on social media. Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. Dive in to learn how to do hotel social media marketing.

Social Media Marketing

Sprout Social

APRIL 12, 2022

Between the pandemic, emerging technologies and an information landscape where a viral Tweet or TikTok can mean success (or scandal), the world of communications has seen massive change over the past few years. Some 73% of chief communications officers also report that social issues shifted their communications agenda.

Communications

Hootsuite

MAY 8, 2023

Insurance social media marketing presents unique challenges. Social media marketing for insurance companies offers the ability to address those concerns. Social media provides two-way communication. Free Demo Lead generation Insurance is generally not an impulse buy.

Social Media Marketing

Sachs Marketing Group

MARCH 17, 2023

Are you tired of your social media marketing efforts failing to deliver the results you desire? If so, it’s time to supercharge your social media marketing strategy and leave your competitors in the dust! So, are you ready to take your social media marketing to new heights?

Social Media Marketing

Hubspot Marketing

FEBRUARY 17, 2023

Video (short form, specifically) Short-form video is the top trend marketers will be leveraging in 2023, and HubSpot’s 2023 Social Media Trends Report found that it is the highest ROI format for social media marketing. Audio chat rooms are trendy among Gen Z.

Gen Z

Hubspot Marketing

SEPTEMBER 26, 2022

The top reasons were for fun, to share their same interests with others, and to stay connected with their communities. Online communities are especially impactful for Gen Z, who value in-the-moment connection. Image Source.

Gen Z

Hubspot Marketing

OCTOBER 11, 2023

The Early Years The early years of social media (1970s - 1990s) laid the foundational elements of the platforms we know today. 1971 - Ray Tomlinson sent the first email, marketing the beginning of modern electronic mail. 1985 - America Online (AOL) is founded, and it lets users communicate online via email and messaging.

Gen Z

Hubspot Marketing

APRIL 13, 2020

QZone, a social media site and app, launched in 2005. In 2019, as mobile-first mindsets grew in millennial and Gen Z audiences, Tencent transformed the QQ website into a standalone app. QZone still serves as a social media platform while QQ is now similar to the Facebook Messenger app.

Gen Z

Hootsuite

JUNE 28, 2023

Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. Source: Morning Consult Great news for social media marketers, but what if your target audience isn’t Gen Z?

Gen Z