Remove Communications Remove Gen Z Remove User-Generated
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Want to Engage Gen Z? 4 Marketing Strategies for Nonprofits

Marketing Insider Group

Generation Z, or those born between 1997 and 2012, make up more than 20% of the U.S. The generation is at an interesting place developmentally—while its youngest members are attending middle school, older Gen Zers are graduating college, building professional careers, and raising families. population.

Gen Z 71
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A guide to choosing the most effective social media networks for your brand

Sprout Social

A social media network is an online platform that supports communication, interaction and content sharing among individuals and communities. Feeds and timelines have become entirely unique to the individual, based on user preferences. They’re built primarily for communication, connection and content sharing.

Gen Z 122
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6 effective influencer marketing examples in Australia (& why they work)

Sprout Social

According to The 2025 Sprout Social Index™ Australia , 91% of Aussie social media users use it to stay abreast of trends and cultural moments. The Index also found that 24% of users plan to increase their social media use in 2025. Similarly, this figure increases among younger users (76% of Gen Z and 74% of Millennials).

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Generational Divides in Email: Are Marketers Missing their Mark?

Litmus

Less than 50% of Gen Z think they receive too many emails. Yet, less than half of Gen X share the same concern. Take an age-targeted approach that respects individual communication thresholds and preferences. Nearly 50% of respondents and 66% of Gen Z ranked them first.

Gen Z 78
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The Top Social Media Platforms to Use in 2024 for Your Brand

Vertical Response

Facebook – The Go-To Platform for Businesses Unrivaled in popularity, Facebook boasts 3 billion monthly active users worldwide, securing its position as the world’s most popular social media platform. For businesses, it’s a goldmine of opportunities, offering essential tools for customer service, advertising, and community engagement.

Gen Z 101
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The attention economy is the actual economy—and social media is the throughline

Sprout Social

According to Sprout’s Q2 2025 Pulse Survey , Gen Z now turns to social platforms more than search engines when looking for information. Plus, 76% of all users say social media has influenced a purchase in the last six months. Consumers—especially Gen Z—aren’t learning about brands through traditional ads or blog posts.

Gen Z 88
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Employee advocacy: How it works + how to get started

Hootsuite

Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands. PS: Armanino also used Hootsuite Amplify , our employee advocacy tool, to help equip their 595 active users with plenty of content to reshare and make their own. Which advocates are generating the most engagement? Not too shabby!

PR 114