Adobe Experience Cloud Blog

MARCH 13, 2019

As such, the International Data Corporation, a global market intelligence firm, predicts that businesses and consumers will be generating 163 zettabytes of data per year by 2025. For some marketers, this future can’t get here fast enough. Analyze and Iterate.

Thought Leadership 134

Thought Leadership CMO Advertisers Advertising 134

Adobe Experience Cloud Blog

SEPTEMBER 9, 2014

And the primary reason behind all these overlaps, conflicts, and communication gaps is one thing: the rudimentary, disconnected calendar tools that we use every day. Marketo’s Marketing Calendar gives you visibility across campaigns at the time you’re planning or rescheduling a single campaign, so you can avoid these mistakes.

Thought Leadership 132

Thought Leadership Fashion Marketers Marketing 132

Adobe Experience Cloud Blog

NOVEMBER 17, 2016

His quote is meant to be provocative–of course, Marketo offers many more features than an email tool, but Jason’s point is that if you don’t have a plan with a defined process that’s backed by the right resources, you will not be set up to get the most out of your marketing automation system. Avoid the shiny object syndrome.

CRM 134

CRM Thought Leadership Marketing Automation Platform User-Generated 134

Adobe Experience Cloud Blog

JANUARY 2, 2014

Websense, a global leader in the data security industry, is succeeding in their usage of marketing automation due to a strong team structure and savvy manager. Cristan describes their team structure as: Manager, Marketing Operation s – Overall marketing automation manager and administrator. (1 Marketing Automation'

CRM 134

CRM Thought Leadership Inbound Marketing User-Generated 134

Adobe Experience Cloud Blog

JANUARY 2, 2014

Websense, a global leader in the data security industry, is succeeding in their usage of marketing automation due to a strong team structure and savvy manager. Cristan describes their team structure as: Manager, Marketing Operation s – Overall marketing automation manager and administrator (one full-time employee).

CRM 119

CRM Thought Leadership Inbound Marketing User-Generated 119

Adobe Experience Cloud Blog

APRIL 14, 2016

As Ashley Johnston, SVP, Global Marketing at Experian Marketing Services put it, “Consumers don’t wake up and say, ‘I’m going to be a mobile consumer today.’ This cross-channel approach is known by some as opti-channel marketing, in which you use the optimum channel your buyer prefers.

Direct Mail 91

Direct Mail Thought Leadership Key Performance Indicator Millennials 91

Adobe Experience Cloud Blog

FEBRUARY 17, 2012

This set the stage for the expert panel of interactive marketers which featured speakers from B2B heavy hitters HP, Intel, and SAP; three companies known for being forward thinking utilizing their thought leadership to set the standard for other marketers.

B2C 99

B2C Whitepaper Thought Leadership Global Marketing 99

Marketing Insider Group

DECEMBER 29, 2020

According to Deloitte’s 2021 Global Marketing Trends report, people seek more human-centric businesses and leave the companies that don’t value authentic connection. consumers find marketing personalization appealing. Thought Leadership. Again, human connection plays a role in video marketing’s surging popularity.

Market Trends 145

Market Trends Digital Marketing Marketers Marketing 145

Hubspot Marketing

MARCH 19, 2024

And, as much as people might like to say that they make their own product decisions, influencer marketing works — last year, one in four consumers bought a product based on an influencer’s recommendation. Want to leverage influencer marketing but don't know where to start? Bolster your SEO with thought leadership.

Thought Leadership 105

Thought Leadership Marketers Marketing B2C 105

Marketing Insider Group

NOVEMBER 16, 2021

In that spirit, here are my “Top 10 Insanely Great” Ah Hah Moments from the 2021 ITSMA Marketing Vision Virtual Conference, with inspiration from David Letterman’s classic “Top Ten” lists: ABM is the new Black — or is it the new Pink? The Thought Leadership Journey is Here to Stay. Invest in Competitive Intelligence.

Thought Leadership 94

Thought Leadership Transform Marketers Marketing 94

Pam Didner

MARCH 17, 2021

Gather their feedback, recognize their needs, comprehend their expectations of your content marketing efforts. For example, management wants to have more thought-leadership content, but the product team would ask you to spend all your budget on product content. Some of them will simply have to deprioritize. Social media.

Marketing Strategy 97

Marketing Strategy Content Marketing Whitepaper Marketers 97

Animalz blog

OCTOBER 9, 2024

We marketers are busy people — hunting for perfect keyword opportunities, juggling a bloated MarTech stack, trying to stay ahead of ChatGPT, explaining the ROI of thought leadership to the CFO — the to-do list goes on. They also offer a fresh angle to communicate your product’s benefits without sounding sales-y.

User-Generated 70

User-Generated Marketers Marketing Thought Leadership 70

Set Up

MAY 4, 2023

He is able to communicate complicated concepts in a digestible way in order to make the right impact. He also shared that, as a CMO, he often uses his love for storytelling and language to make complex marketing functions into something that is simple for consumers. Q2 | What is your superpower? Q5 | What media inspires you?

CMO 52

CMO Entertainment Thought Leadership Global Marketing 52

Set Up

MARCH 19, 2024

Featured Leaders: Paige Farrow | Former Senior Director of Brand, Creative, & Social Strategy at NAPA Auto Parts Tiffany Grinstead | Vice President-Personal Lines Marketing at Nationwide Mary Beth Sharp | Vice President Marketing at Pratt Industries, Inc. Teri Otte | Vice President of Global Marketing at Neogen Corporation 1.

Transform 105

Transform PR Marketers Marketing 105

Martech

SEPTEMBER 26, 2024

Social media and digital marketing have transformed communication, but they haven’t rendered traditional PR obsolete. Instead, they enhance its reach and efficacy, providing new channels to amplify messages and engage with diverse audiences globally. Internal subject matter experts for thought leadership articles.

Marketing Mix 133

Marketing Mix Global Marketing PR Thought Leadership 133

Unbounce

JULY 14, 2023

We’re gonna talk a little bit about where companies are on their data maturity curve, and what that even means, and hopefully anchor that back to, uh, some good thought leadership for our marketing audience today. Revenue Ops is responsible for three pillars: data, marketing technology tools, and processes.

Transform 52

Transform Marketers Marketing CRM 52

Unbounce

JULY 14, 2023

We’re gonna talk a little bit about where companies are on their data maturity curve, and what that even means, and hopefully anchor that back to, uh, some good thought leadership for our marketing audience today. Revenue Ops is responsible for three pillars: data, marketing technology tools, and processes.

Transform 52

Transform Marketers Marketing CRM 52

Adobe Experience Cloud Blog

DECEMBER 10, 2019

Platform implementations supply meeting and communication structures across functions. Before shutting down collaborative structures as a result of an initiative ending, examine which motions should continue for the sake of organizational communication and learning. In some organizations, Marketing’s voice is strong and well respected.

Energy 90

Energy Transform Thought Leadership Marketers 90