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Improving marketing operations performance: Best of the MarTechBot

Martech

This may involve adopting project management methodologies that facilitate better communication and task management. Budget and resource allocation: Develop a clear understanding of your marketing budget and allocate resources effectively. Use insights gained from performance data to make informed adjustments to your campaigns.

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7-week influencer marketing strategy template

Sprout Social

While we’ve structured this influencer marketing plan template into weeks, the actual timing may vary depending on factors like influencer availability and contract negotiations. What is an influencer marketing strategy template? The post 7-week influencer marketing strategy template appeared first on Sprout Social.

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10 Best Black Friday Email Marketing Strategies for 2024

Vertical Response

Enter email marketing. A whopping 75% of consumers prefer email for promotional communications, making it the go-to channel for engaging with Black Friday shoppers. Effective email marketing focuses on sending the right emails at the right time, not just more emails.

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How to Plan for a Marketing Campaign in 7 Simple Steps

Vertical Response

Develop specific, measurable goals for your marketing campaign, such as increasing website traffic by 20% in six months or generating 500 leads. Accompany these goals with key performance indicators (KPIs) to track progress using a marketing campaign template.

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Mastering data-driven decision-making in the strategy phase

Martech

Vague goals and no measurable targets can ruin any marketing strategy, making it nearly impossible to be data-driven. Without clarifying goals and key performance indicators (KPIs), it’s challenging to gauge success or make informed adjustments.

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Best Strategies for B2B Social Media Marketing

Marketing Insider Group

In fact, eMarketer reports that 60% of B2B marketers say social media is their most effective channel for generating revenue. Quick Takeaways Conduct thorough audience research to identify key decision-makers and their specific pain points, tailoring your messaging to address their needs.

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What is Lifecycle Marketing? A Deep Dive for Marketing Managers

Litmus

By matching your marketing to each customer journey stage, you can build trust, increase customer lifetime value, and turn buyers into brand advocates. Lifecycle email marketing Lifecycle email marketing focuses on how email can support customers at each stage of their journey. as key triggers.