Vertical Response

OCTOBER 27, 2024

In this article, you’ll learn top tips to master your email newsletter campaign and make the most out of this essential communication channel. Key Takeaways Email newsletters are an effective marketing tool that helps maintain customer engagement, build loyalty, and provide a direct communication line with subscribers.

Key Performance Indicator 96

Key Performance Indicator Email Marketing Communications Health 96

Welcome Software

JANUARY 24, 2025

Well, we might have something for you: it's called an integrated marketing strategy --and before you ask: no, you don't need to hire 100 more marketers, and no, it won't mean you have to beg for more budget. If you'd prefer an eBook, download your integrated marketing guide here.

Marketing Strategy 52

Marketing Strategy Key Performance Indicator PR eBook 52

Litmus

SEPTEMBER 25, 2024

By matching your marketing to each customer journey stage, you can build trust, increase customer lifetime value, and turn buyers into brand advocates. Lifecycle email marketing Lifecycle email marketing focuses on how email can support customers at each stage of their journey. as key triggers.

Management 98

Management Marketing Marketers CRM 98

Hubspot Marketing

MAY 9, 2025

If you arent investing in updating your marketing strategies to be more inclusive, I suggest making this the year that you start. Get going by identifying a specific community you want to engage. Inclusive marketing is just good marketing. Those are the people that are going to be buying.

Market Trends 101

Market Trends Marketing Mix Key Performance Indicator Marketing 101

SocialPilot

JANUARY 30, 2025

Think of it as a snapshot of how your campaigns, posts, and strategies are performing across platforms like Facebook, Instagram, Twitter (X), LinkedIn, YouTube, and Google Business Profile. It can be achieved because its not too ambitious or unrealistic and is relevant because it aligns with the overall marketing strategy.

Key Performance Indicator 98

Key Performance Indicator Analytics User-Generated Fashion 98

Buffer Marketing

FEBRUARY 17, 2025

As social media managers, you likely have to communicate with various stakeholders — all of whom have different levels of knowledge about your marketing strategy and social media in general. So, they need more explainers behind your marketing strategy. They likely had an input in formulating it.

Transform 114

Transform Analytics Social Media Marketing Key Performance Indicator 114

Vertical Response

NOVEMBER 20, 2024

Understanding Email Marketing Email marketing serves as a direct marketing channel. It enables businesses to communicate products, sales, and updates to their customers. It serves both promotional and educational purposes, making it a versatile tool in any marketer’s arsenal.

Email Marketing 64

Email Marketing User-Generated Key Performance Indicator Marketing 64

Sprout Social

JANUARY 15, 2025

Each compensation model has advantages, depending on your brand’s goals, budget and the influencer or creators reach and performance. Clear and timely payment terms, along with open communication, are also key to keeping influencers interested in your brand by showing them you value their contributions.

Influencer Marketing 100

Influencer Marketing Affiliate Marketing Branding Gen Z 100

AWeber

JUNE 17, 2024

Creating the perfect email marketing plan that drives results doesn’t have to be difficult, especially when you follow these 8 steps to a successful email marketing strategy. Similarly, you shouldn’t begin planning your email marketing strategy without setting goals. Good goals are SMART goals.

Email Marketing 98

Email Marketing Marketing Strategy Marketing Marketers 98

Sachs Marketing Group

MARCH 17, 2023

Are you tired of your social media marketing efforts failing to deliver the results you desire? If so, it’s time to supercharge your social media marketing strategy and leave your competitors in the dust! In today’s hyper-connected world, social media has become a vital marketing tool for businesses of all sizes.

Social Media Marketing 111

Social Media Marketing Marketing Strategy User-Generated Marketing 111

Sprout Social

JUNE 16, 2025

Identifying metrics and tools that help you track LinkedIn marketing ROI How do you know whether what you’re doing is driving ROI with LinkedIn? You identify the relevant key performance indicators (KPIs) that indicate positive ROI. The post What is LinkedIn marketing ROI (and why does it matter)?

CRM 69

CRM Key Performance Indicator Marketing Transform 69

Rock Content

SEPTEMBER 20, 2023

Explore the Go-to-Market strategy concept. What Is a Go-to-Market (GTM) Strategy? A Go-to-Market (GTM) strategy is a strategic plan developed to position your new service or product for launch. Examples of when you need a GTM strategy include: Launching a completely new product or service.

Marketing Strategy 95

Marketing Strategy Customer loyalty eBook Marketing 95

Pam Didner

MARCH 17, 2021

Some of the requests will be addressed as part of your plan; some will be addressed as part of on-going communications. If you do that, you need to make sure that you communicate with your stakeholders for closure. If your internal stakeholders agree with you on your two-pagers, they simply agree with you on: Marketing objectives.

Content Marketing 97

Content Marketing Marketing Strategy Whitepaper Marketing 97

Hootsuite

DECEMBER 3, 2024

We’ve got a whole blog post dedicated to social media goal-setting and another on how to create key performance indicators to work toward those goals. Keep in mind that your goals and associated measurement strategies may vary by platform, or even by campaign. Are your goals still realistic?

Analytics 110

Analytics CRM Price Key Performance Indicator 110

Vertical Response

JUNE 4, 2025

Key Takeaways Marketing amnesia occurs when customers forget a brand due to ineffective engagement and lack of brand recall, leading to diminished customer loyalty. To combat marketing amnesia, brands should enhance customer engagement through personalized communication, consistent branding, and monitoring customer feedback.

Customer 59

Customer Branding Customer loyalty Email Marketing 59

Scoop.it!

AUGUST 29, 2024

On that note, let’s go forward and dive into this topic a little more, including why content curation should be part of your strategy and some of the best practices you can leverage to improve your performance. Why should content curation be part of your content marketing strategy?

Content Marketing 59

Content Marketing Key Performance Indicator Marketing Marketers 59

Duct Tape Marketing

DECEMBER 19, 2023

Mastering Marketing Strategy: Simplify Your Success with These 5 Key Questions written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I dive into the complexities of marketing strategy.

Marketing Strategy 86

Marketing Strategy Key Performance Indicator Marketing Marketers 86

Vertical Response

DECEMBER 27, 2024

Maintaining list health through metrics such as bounce rate and unsubscribe rate is crucial for sustaining a successful email marketing strategy. Understanding Email Marketing Metrics Email performance metrics are the backbone of any successful email marketing strategy. What are email marketing metrics?

Email Marketing 52

Email Marketing Non-Profit Health Key Performance Indicator 52

Marketing Insider Group

APRIL 14, 2020

It’s also essential that your marketing strategy is crafted to drive awareness and exposure of your brand to the right audience. Content marketing for startups could mean the difference between failure and success. The major aim of content marketing for businesses in the startup phase is to get the word out.

Content Marketing 145

Content Marketing Key Performance Indicator Whitepaper Marketing 145

Marketing Insider Group

DECEMBER 20, 2021

What Are Marketing Metrics? Marketing metrics are quantifiable data points that help measure the success of a marketing campaign. They show how effectively campaigns are tracking for Key Performance Indicators (KPIs) and help marketers develop a clear picture of their strategy, continuously optimize it, and plan for the future.

Key Performance Indicator 144

Key Performance Indicator Whitepaper User-Generated Marketing 144

Neil Patel

SEPTEMBER 23, 2020

73% of millennials prefer receiving business communication via email. Approximately 80% of business professionals believe that email marketing can be incredibly useful for increasing customer retention. So why not incorporate the brilliance of email into your marketing strategy to achieve your business objectives?

Email Marketing 144

Email Marketing Key Performance Indicator Marketing Marketers 144

Orbit Media Studios

JANUARY 26, 2022

You have to get the most out of your growth marketing strategy to get there. This article walks you through several ways to optimize your growth marketing strategy. Know Growth Marketing Isn’t Growth Hacking. Re-focus your marketing efforts on that ideal audience. Your Call to Action (CTA) wording.

Marketing Strategy 65

Marketing Strategy Key Performance Indicator Marketing Marketers 65

Sprout Social

JUNE 11, 2025

With nearly half of consumers (49%) making purchases based on influencer recommendations, according to the 2024 Influencer Marketing Report, your marketing strategy needs to be aligned for ROI. Here are some best practices to help you determine your influencer marketing budget: 1.

Influencer Marketing 57

Influencer Marketing Price Key Performance Indicator Thought Leadership 57

Hootsuite

MAY 20, 2021

Based on feedback from its customers, AXA integrated WhatsApp into its customer service engagement strategy to deliver faster, more personalized service. They now offer customers the option of communicating via WhatsApp if they’re involved in a car accident or need roadside assistance.

Key Performance Indicator 145

Key Performance Indicator Customer loyalty Transform CRM 145

Adobe Experience Cloud Blog

APRIL 17, 2018

Automation is a great tool for enhancing marketing strategies and gathering data. But you need people to develop those strategies, track those analytics, and find patterns in the information being gathered. Hold regular meetings to discuss key performance indicators. Emphasize and clarify the ROI.

Key Performance Indicator 134

Key Performance Indicator Thought Leadership Marketing Marketers 134

Welcome Software

MARCH 12, 2025

With a platform like Optimizely Warehouse-Native Analytics, you can create detailed audience segments to tailor your product differentiation strategy even further toward specific groups. How do you measure the success of a product differentiation strategy?

Product 52

Product Product Life Cycle Key Performance Indicator Price 52

Sprout Social

MAY 24, 2022

Most communications professionals would say we’re in the midst of a major shift in media mix effectiveness. As consumers turn to social media for everything from education to entertainment and more, the channel’s role in a successful integrated marketing strategy expands. Social doesn’t just amplify your communications strategy.

Key Performance Indicator 126

Key Performance Indicator Transform Communications Customer Acquisition 126

Marketing Insider Group

JANUARY 8, 2024

Enhanced Communication AI isn’t just a tool for marketers; it’s also revolutionizing customer engagement. AI-powered chatbots and virtual assistants enhance communication channels, providing instant responses to queries and streamlining the customer journey.

Key Performance Indicator 127

Key Performance Indicator Transform Marketing Mix Marketing 127

Martech

MAY 13, 2024

However, it is generally recommended to have Martech and Marketing Ops aligned under the marketing function. This alignment ensures that marketing strategies and initiatives are effectively supported by the technology and operational capabilities required for their execution.

CMO 111

CMO Key Performance Indicator CRM Analytics 111

Sprout Social

AUGUST 31, 2022

This is where metrics and key performance indicators (KPIs) come into play. Once you set your goals, identify the key performance indicators (KPIs) you’d like to use to measure your success. Talk to your manager about burnout if you need to communicate your concerns. to achieve your goals?

Management 116

Management Product Key Performance Indicator Health 116

Sprout Social

JUNE 3, 2025

Your Facebook marketing strategy hinges on measurable impactnot just reach. Facebook key performance indicators (KPIs) are critical to track performance, improve content based on performance and tie your efforts to business goals. So, whats the first step?

Key Performance Indicator 86

Key Performance Indicator User-Generated Analytics Management 86

SmartBrief - Marketing

MARCH 10, 2024

In the final segment of our series, we will outline how to utilize A/B testing to improve your email newsletter performance, audience segmentation and how to analyze data to inform future optimization efforts to maximize the ROI of your email newsletter.

Analytics 138

Analytics Key Performance Indicator Email Marketing Place 138

Martech

JANUARY 12, 2024

Your efforts should directly contribute to key business outcomes and can never operate in isolation from them. Identify and focus on key performance indicators that genuinely measure the impact of your marketing on business results. Leverage data analytics Emphasize analytic-driven decision-making.

Key Performance Indicator 136

Key Performance Indicator Transform Marketing Mix Marketing 136

Sprout Social

JANUARY 26, 2023

Once you start using the template, you can even improve how you measure key performance indicators (KPIs). Enable back-and-forth communication between teammates, stakeholders and clients for sharing feedback and asking questions. Tags automatically organize content and streamline performance analysis.

Key Performance Indicator 145

Key Performance Indicator Analytics Management Social Media Marketing 145

Adobe Experience Cloud Blog

APRIL 17, 2014

Presenting your panel with a convincing case for marketing automation is the first step, but once you’ve got buy-in, it’s crucial to follow up your initial pitch with check-ins, making sure the leadership team is consistently aligned with the goal. In a word, he evangelized the value of marketing automation.

Key Performance Indicator 125

Key Performance Indicator Thought Leadership Customer Acquisition CRM 125

Sprout Social

FEBRUARY 22, 2023

Improving your social media marketing strategy requires frequent reevaluation and iteration, and running social media experiments is an essential part of the process. Whenever you have a hypothesis, question or challenge related to your social media marketing strategy, social media experiments can provide actionable next steps.

Key Performance Indicator 138

Key Performance Indicator Social Media Marketing Marketing Strategy Management 138

Martech

APRIL 16, 2024

With the right content marketing strategy, you can engage your audience at every stage of their journey. Here are some actionable insights and strategies to ensure your content reaches, genuinely resonates with and converts your audience. Infographics should be shareable and designed for easy comprehension.

Customer Journey 130

Customer Journey Customer Energy Transform 130