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5 keys to an effective crisis communications plan

SmartBrief - Marketing

During my two decades working in public relations for education companies, I’ve seen a major shift in crisis communications. To be prepared, your organization needs a comprehensive crisis communications plan that takes into account issues specific to your community.

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How to make the most of your marketing work management solution

Martech

Today, B2B marketing teams must tackle the challenge of handling intricate workflows, enhancing communication and fostering efficient collaboration. Traditional project management tools might not fully meet the requirements of B2B marketing teams. That’s where marketing work management solutions step in.

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Decoding corporate communications: Functions, goals and skills

Sprout Social

Corporate communications cover many verticals and each of them needs a separate strategy and skill set. In a world of information overload, corporate communications is your way to expand your reach and build your brand. It can be difficult to correlate corporate communication efforts to business impact.

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How Technology Affects Communication

Neil Patel

For better or worse, technology affects communication because it is a part of our everyday lives. From a business perspective, you could argue that technology communication is beneficial. From a business perspective, you could argue that technology communication is beneficial. How Has Technology Affected Communication?

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40 Interests That Deserve a Place on Your Resume

Hubspot Marketing

Recruiters and hiring managers review countless resumes for every job role. In my experience, having interests on my resume has led to fun conversations with recruiters and hiring managers. For example, here’s a job opening for a Senior Merchandising Manager at Tecovas , a direct-to-consumer western brand based in Austin.

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Project management for in-house SEO teams: 6 best practices

Search Engine Land

Without effective project management, this constant influx of work can quickly become overwhelming. There is a significant difference between removing dead weight and smart redirections and link management. In reality, in-house SEOs are one of the most communicative teams.

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Getting your digital asset management system to work with other tools

Martech

Organizations want a digital asset management (DAM) system that is adaptable and can be used for years to come. Dig deeper: Making data the foundation of your digital asset management system Once this data foundation is in place, it’s time to think about how your organization’s DAM works with other tools in the stack.