Hootsuite

MAY 29, 2023

As a social marketer, you’re on the front lines of risk management. When communicating with a global audience on social media, you have a responsibility to reduce the risks. That’s why a social media risk management plan must be an essential part of your brand strategy. What is social media risk management?

Management 91

Management PR Pharmaceutical Law 91

Buffer Marketing

AUGUST 16, 2023

As the founder of a PR agency that defied the odds, I learned firsthand that reaching the seven-figure mark requires more than just a passion for communication and storytelling. So how did I scale my PR agency to a coveted seven-figure powerhouse? In this article, I will share six key strategies I’ve used so far.

Transform 52

Transform PR Key Performance Indicator Thought Leadership 52

Hubspot Marketing

SEPTEMBER 18, 2019

While it was a funny (albeit dangerous) start to the new year, this small boost of infamy was a PR mess for the detergent brand in question, Tide , whose crisis communication team had to figure out how to respond to America’s teens swallowing their toxic product. Image source: Prezly. If not all, your plan should cover a fair amount.

Communications 130

Communications PR Advertising Advertisers 130

Sprout Social

APRIL 26, 2022

And with new data revealing that the majority of people expect CEOs to be the face of change at a company, strong executive communications are a must. Communications professionals are increasingly involved with managing brand and corporate identity. Let’s get into the question of, “What is executive communication?”

Communications 84

Communications Thought Leadership PR Health 84

Hubspot Marketing

APRIL 20, 2018

What is PR? Public Relations professionals help a business or individual cultivate a positive reputation with the public through various unpaid or earned communications, including traditional media, social media, and in-person engagements. The positive, storytelling side of PR. Hopefully, this is a digestible definition of PR.

PR 139

PR Advertising Advertisers Communications 139

Hootsuite

SEPTEMBER 6, 2023

Don’t sweat through your blazer: here’s everything you need to know for your social media manager job interview. Then, you can enjoy the fabulous life of a social media manager (77% of social marketers are happy in their jobs… and hey, the salary’s not bad, either ). Tell me about a time you’ve had to work in a team.

Management 103

Management Social Media Marketing Communications Analytics 103

Hootsuite

JUNE 2, 2022

Note: we also have a guide to using social media for crisis and emergency management , if you need help on that front). Your crash course in social media crisis management starts… now! 9 social media crisis management tips for business and brands. That would be a PR miracle. Have a crisis communication plan.

Management 145

Management PR Communications Health 145

Sprout Social

SEPTEMBER 12, 2022

So it’s never been a better time to explore social media management services. When we say social media management services, we’re referring to the social media agency world—organizations that live and breathe social media. What do social media management services include?

Management 88

Management Real Estate Branding Food 88

Customers.ai

DECEMBER 12, 2023

Its user-friendly interface ensures beginners can swiftly set up and customize their digital storefronts while at the same time simplifying inventory management, order processing, and payment transactions. Inventory management and secure payment processing capabilities streamline operations.

eCommerce 120

eCommerce PR User-Generated Marketing 120

Search Engine Land

AUGUST 16, 2023

So I also checked in with our PR expert, Michelle Garrett of Garrett Public Relations, to get her perspective and ideas. How to get ahead of publicity If you’re lucky, you’ll have a PR department, consultant or agency that monitors the media and online spaces for conversations about your company. But this is easier said than done.

PR 93

PR Health Law Advertising 93

Customers.ai

DECEMBER 12, 2023

Its user-friendly interface ensures beginners can swiftly set up and customize their digital storefronts while at the same time simplifying inventory management, order processing, and payment transactions. Inventory management and secure payment processing capabilities streamline operations.

eCommerce 84

eCommerce PR User-Generated Marketing 84

Hubspot Marketing

JANUARY 7, 2024

The following degree programs can lead to a career in marketing: Marketing Management Business Economics Psychology Communications Public Relations Journalism Nowadays, it doesn’t matter as much what you major in as it does where you go to school or what you get involved in. Some internships can lead to full-time jobs, too.

Copywriting 109

Copywriting CMO PR Social Media Marketing 109

Search Engine Land

MARCH 6, 2024

Marketing channels and the teams managing them should be constantly collaborating and avoiding operating within silos. Voice and tone, keyword usage and general branding should be consistent, and collaboration as SEOs and social media managers is an easy (and relatively low-cost) way to do it. But it’s easier said than done sometimes.

SEO 114

SEO PR Branding Customer 114

Exposure Ninja

SEPTEMBER 18, 2023

If you’re still confused about the TOFU joke, the best place to start your marketing learning is with some of the most popular terms used in marketing. There are often rules to follow, which vary from place to place. Key Marketing Terms The marketing world is full of new terms and snappy acronyms.

PR 52

PR Copywriting Marketing Marketers 52

Set Up

MARCH 19, 2024

I ended up majoring in public relations/journalism and had both marketing and PR internships while I was in school. While I started my career in Corporate Communications, I found myself increasingly attracted to the marketing function for its emphasis on storytelling supported by data and analytics.

Transform 105

Transform PR Marketing Marketers 105

Unbounce

NOVEMBER 2, 2023

Today’s episode started out with the relatively simple idea of exploring how AI is shaping PR. So we’re going to ask our guests today to not only speak about AI for PR, but also about AI for misinformation and even propaganda. And we’ll talk to an expert about that. See, it’s complicated. That’s amazing.

PR 98

PR Marketing Marketers Non-Profit 98

Duct Tape Marketing

NOVEMBER 2, 2017

7 Ways to PR your Personal Brand on a Budget written by Guest Post read more at Duct Tape Marketing. Make the best use of the tight resources you have with these 7 best practice tips to PR your personal brand on a budget: 1. You don’t need to hire an expensive PR firm to get some traction with this. Get Media Coverage.

PR 68

PR Branding Non-Profit Social Media Marketing 68

Businesses Grow

DECEMBER 18, 2023

I was threatened and harassed in a Discord community sponsored by a celebrated global brand. One of the worst PR meltdowns I have ever seen. The relevant Discord community Let’s start with the business case for Discord. The last brand communication was almost 18 months ago. So, this is bad.

Branding 114

Branding PR CMO Education 114

Search Engine Land

FEBRUARY 16, 2023

We haven’t yet arrived at a place where SEO clearly informs every part of the business like: PR. So where do we place SEO responsibilities within an organization to ensure the best results? But oftentimes, the marketing, tech or PR team (or person) has to implement the SEO advice. Marketing Sales.

SEO 98

SEO PR Key Performance Indicator Communications 98

Orbit Media Studios

MARCH 10, 2024

You can set up all of these shares at once using social scheduling in your social media marketing management tool. Virginia Mann , Public Relations, Corporate Communications & Public Affairs Strategist “ Don’t forget about Reddit. If you’re active within the community, you know where these are. We use Agorapulse.

PR 106

PR SEO CMO Energy 106

Sprout Social

SEPTEMBER 18, 2023

Managing social media and other marketing channels in this economy can be challenging. If you didn’t have metrics in place last year, now is the perfect time to implement them based on your company’s overall goals. It is clear that personalization and intuitive communication are important in marketing and are valued by customers.

Social Media Marketing 126

Social Media Marketing Marketing Marketers Influencer Marketing 126

Search Engine Land

NOVEMBER 22, 2023

Best practices for aligning your efforts with paid search, social, PR and other marketing initiatives leading up to opening day and beyond. Dig deeper: How to manage and optimize local listings for SEO Websites and local landing pages Your client’s website is a vital channel to share information about the business.

SEO 120

SEO PR Promotion Customer Journey 120

Adobe Experience Cloud Blog

JUNE 30, 2015

June 30, 2015 marks the 6 th annual global celebration of social media’s impact on global communications and the contributions that social has made to our lives. But what do Social Media Managers really do all day? We all know how social looks on the outside—hashtags, sponsored Facebook ads, viral videos, and selfies on selfies.

Management 134

Management Thought Leadership PR CMO 134

Martech

AUGUST 6, 2021

When companies invest in brand building they are starting the relationship process without even directly communicating with prospective customers. As targeting gets more complex, branding and PR will be what allows businesses to be sought after, without having to hard sell to cold leads. Customer relationship management and community.

Customer Acquisition 143

Customer Acquisition PR Shipping B2C 143

Buffer Marketing

SEPTEMBER 5, 2023

Managing social media requires the expertise of executives like VPs and Chief Marketing Officers (CMOs) who are dedicated to social media. These individuals also provide strategic direction, manage their social team, and report on quantitative and qualitative metrics vital to their company. This couldn’t be more wrong.

PR 111

PR Social Media Marketing Management Analytics 111

Search Engine Land

NOVEMBER 27, 2023

Off-page SEO involves activities, such as link building and digital PR , that aim to boost the external authority signals pointing to your website. Armed with these insights, the digital PR specialist aims to generate real-world activity, securing high-tier editorial coverage. Managing wider site architecture issues (e.g.,

SEO 111

SEO PR Health User-Generated 111

Backlinko

MAY 14, 2024

This includes your audience’s: Interests and buying habits Pain points Preferred methods of communication Create Buyer Personas Organize your findings into buyer personas. For starters, the colorful design communicates the brand’s lively visual identity. But managing multiple social profiles can be time-consuming.

PR 102

PR Customer loyalty User-Generated Marketing 102

Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. Leading to an ever-increasing emphasis on how corporations reflect these values when communicating with their audiences. Promote Open, Authentic Communication. Refine and communicate. Seek Simplicity.

Branding 125

Branding Communications Health PR 125

Sprout Social

OCTOBER 11, 2022

Whether you’re in PR or a Social Media Manager, knowing how to navigate online interactions is important. Managing social media moderation is especially critical to plan ahead for as news becomes more continual and even more immediate. Work to make their accounts kind and respectful places.

User-Generated 109

User-Generated Communications PR Health 109

Buffer Marketing

JUNE 19, 2023

Outside of AI-heavy tools, some of our other resources have AI incorporated into them like Threads , which we use for internal communication Notion , which we use for knowledge management Canva , for designing social media posts and blog graphics and even Buffer. It even gives a summary of each call. Let us know how it goes!

PR 130

PR Communications Management Place 130

Duct Tape Marketing

JULY 14, 2016

6 Ways to Revamp Your PR Budget written by Guest Post read more at Duct Tape Marketing. In marketing-speak, PR stands for public relations , which is defined as “a strategic communication process that builds mutually beneficial relationships between organizations and their publics” by the PRSA (Public Relations Society of America).

PR 41

PR Finance Communications Advertising 41

Hubspot Marketing

DECEMBER 13, 2023

In his article " Dawn of the Inbound Marketing Agency ," Paul Roetzer explained how wired PR firms, digital PR firms, and Internet PR firms will redefine the industry and give birth to a new category of agency — the inbound marketing agency. What sets us apart is our insane project management capabilities.

Inbound Marketing 79

Inbound Marketing PR Manufacturing Marketing 79

Sprout Social

FEBRUARY 21, 2022

Anyone who manages their company’s social media for a living operates every day in fear of being the one at the helm when the company Twitter account is hacked. It is about as exciting to most social media managers as getting a tooth pulled. It is about as exciting to most social media managers as getting a tooth pulled.

Pharmaceutical 119

Pharmaceutical Energy PR Law 119

Search Engine Land

OCTOBER 11, 2023

Greenwashing can anger consumers and bring unwanted bad PR and a potential fine or penalization. So, if you’re managing the Google Ads on behalf of a client or are working in-house, you’ll want to make sure your Google Ads aren’t greenwashing, too. Callout assets might be a common place to greenwash. Meanwhile, in the U.S.,

Branding 113

Branding Law PR Fashion 113

Sprout Social

MAY 11, 2023

With this intel on hand, you are empowered to respond to reputational risks before they become a full-blown crisis, and expand the breadth of your corporate communications strategy. These features allow you to keep Twitter a safe place for your brand and community. Track branded hashtags and related keywords.

Branding 126

Branding Transform Thought Leadership Advertising 126

Buffer Marketing

JANUARY 22, 2024

A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time.   She shared three key factors contributing to this shift – Social media managers increasingly need an alternative to X (Twitter).

Gen Z 124

Gen Z Entertainment Transform User-Generated 124

Sprout Social

APRIL 15, 2024

However, an effective crisis communication strategy can help your company plan for a worst case scenario and emerge with your reputation intact. While we hope any crisis management plan will remain in storage and never used—preparation is key. Table of contents What is crisis management? The hack was a PR nightmare for 23andMe.

Management 89

Management Communications Health PR 89