Adobe Experience Cloud Blog

JULY 27, 2016

Some of the biggest challenges that marketers face are the cost of programs and the infrastructure needed to support multi-channel communication in this digital age. Many marketers out there are making similar decisions, in which features and functionality are ultimately weighed against platform cost.

Marketing Automation Platform

Adobe Experience Cloud Blog

OCTOBER 10, 2016

To some, direct mail may seem like a marketing method of the past. However, coupled with a sophisticated marketing automation platform, direct mail is getting a facelift that may make it a channel that helps you differentiate your go-to-market strategy. Rethinking Direct Mail.

Direct Mail

Adobe Experience Cloud Blog

SEPTEMBER 27, 2016

Author: Patrick Groover Marketing communications continue to evolve as audiences interact with brands through an ever-increasing number of channels. This research may need further prompting and nurturing through multiple channels of communication to help encourage a decision (e.g. through SMS text, email, and even direct mail).

Direct Mail

Adobe Experience Cloud Blog

APRIL 17, 2015

Companies looking to invest in marketing automation software can choose from a variety of systems—but not all marketing automation platforms are created equal. Comparing different platforms is simpler when an enterprise knows exactly which features to look for. Triggered Communication.

Thought Leadership

Adobe Experience Cloud Blog

JUNE 22, 2015

A good example is event apps: companies are increasingly using event apps as a way to communicate with customers and partners on their corporate events or tradeshows. Marketing automation allows companies to build user profiles based on what people look at on their website and social networks and then respond to the users activity.

Manufacturing

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Nearly two-thirds of CMOs say demonstrating the impact of marketing actions on financial outcomes is their biggest communication challenge. * But only about one-fourth of all B2B product companies and one-third of B2B s ervice companies can prove the impact of marketing activities on revenues. *. Focus on revenue attribution.

Transform

Adobe Experience Cloud Blog

SEPTEMBER 14, 2015

As a consumer marketer, you can align your sales and marketing process in such a way that cross-channel visits are tracked, messaging is automated, and persona-based and timely alerts are sent to sales for follow-up. The best way to do this is by using a marketing automation platform.

Automobile

Adobe Experience Cloud Blog

DECEMBER 26, 2016

Author: Patrick Groover Many organizations employ a wide variety of tactics when it comes to their marketing strategies. Thankfully, a modern marketing automation platform provides enough flexibility to achieve the same outcomes in many different ways. Campaigns Should Always Add Value.

Health

Adobe Experience Cloud Blog

NOVEMBER 11, 2013

As a marketer, are you taking advantage of all Twitter has to offer? While you’re probably already actively using Twitter for your company – and leveraging it as a thought leadership platform – it is also a proven channel for demand gen. I also strongly recommend syncing leads to your marketing automation platform.

Thought Leadership

Adobe Experience Cloud Blog

SEPTEMBER 19, 2016

Today’s marketers need to be able to conduct millions of 1:1 dialogues like this daily, at scale, with the speed and precision of a person-to-person conversation. To do this, it’s critical to adopt engagement marketing , leveraging a sophisticated marketing automation platform. Personalize Your Message.

Thought Leadership

Adobe Experience Cloud Blog

OCTOBER 13, 2015

While the immediacy of digital communications has its advantages, the time-honored ritual associated with mail can be a powerful tool for brands. Even beyond that, many people actually like getting direct mail marketing: 74% always or sometimes notice advertising in direct mail. 70% are curious to find out what’s in their mailbox.

Direct Mail

Adobe Experience Cloud Blog

SEPTEMBER 16, 2016

Nowadays, there are much better ways to do this for the investment industry and beyond using a marketing automation platform. Those potential investors may prefer more detailed communications in the form of a whitepaper. Lead Scoring.

Management

Adobe Experience Cloud Blog

JUNE 25, 2020

But virtual events can scale as big and fast as you need—especially if you use a dedicated streaming platform rather than a videoconferencing service. If you need to communicate important product or service news to your customers and prospects—and you want to do it in an interactive setting—a virtual event can be a great solution.

Logistics

Adobe Experience Cloud Blog

DECEMBER 9, 2016

This is a critical piece of the puzzle that allows the sales team to focus on the more qualified contacts while your marketing team works on nurturing the rest of the leads. Communicating with them increases both ongoing engagement and saves you and your team time chasing down inopportune leads.

Thought Leadership

Adobe Experience Cloud Blog

SEPTEMBER 17, 2014

Author: Maggie Jones As a marketer, you want to communicate with your audience in a personalized, highly relevant way. But to create meaningful segments, you need a platform that can divide your audience in meaningful ways. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

eBook

Adobe Experience Cloud Blog

AUGUST 5, 2013

One of the most striking things for me in my first 100 days is how the marketing automation platform harmonizes effort within the marketing team, which is spread over three continents. But for now my journey with marketing automation will continue to evolve, what will I think after a year?

Thought Leadership

Adobe Experience Cloud Blog

NOVEMBER 18, 2016

.” In his book, The Long Tail: Why the Future of Business is Selling Less of More , author and entrepreneur Chris Anderson uses this quote to convey how marketers are quickly moving away from mass marketing techniques towards personalized marketing communications. “When people talk, listen completely.

Thought Leadership

Adobe Experience Cloud Blog

JANUARY 17, 2014

Author: Amy Guarino As the VP of Business Development at Marketo, I frequently hear from agencies whose clients are considering marketing automation. Often, their client is already running email campaigns to communicate with prospects, and they want to know: “Why should I start using marketing automation now ?”.

Law

Adobe Experience Cloud Blog

OCTOBER 3, 2016

The more your marketing production processes resemble a factory, the more marketing output you can generate per team member. Most marketing departments are under-resourced and over-committed. Without the right tool, consolidating and communicating marketing activities is pure overhead and can be quite labor intensive.

Management

Adobe Experience Cloud Blog

JANUARY 19, 2017

Paired with an account-based marketing tool , you can prioritize your accounts with the highest account score that have the propensity to purchase. Marketing Automation Platform: To track each account’s activities and see the different channels and campaigns that they’ve engaged with.

Thought Leadership

Adobe Experience Cloud Blog

JULY 8, 2015

Nothing gives marketers confidence like knowing that their company is willing to invest in them to gain the skills and experience required to do the job right. When you buy marketing automation platforms there’s so much excitement and promise, so much you can do, so many big dreams and plans across the organization.

Thought Leadership

Adobe Experience Cloud Blog

FEBRUARY 11, 2016

But don’t be discouraged by this, because single channel marketing is a thing of the past. Fortunately, there are technologies like marketing automation platforms that support integrated, multi-channel campaigns (both online and offline) that are automated and trigger-based.

Thought Leadership

Adobe Experience Cloud Blog

FEBRUARY 14, 2014

Because advanced nurturing automates communication with a lot of different segments over a set period of time, it requires a lot of content. An understanding of what your different markets want, and which messages will resonate best with each. Nurture Content Manager. Editing skills. A head for numbers. Provide feedback.

Marketing Automation Platform

Adobe Experience Cloud Blog

OCTOBER 13, 2016

Best-selling author and TED talk speaker Simon Sinek , who’s described as “a visionary thinker with rare intellect,” has devoted his life to sharing his insights on how impactful leaders and companies think, act, and communicate to create environments in which people operate at their natural best.

Thought Leadership

Adobe Experience Cloud Blog

JULY 8, 2016

The marketing landscape has changed rapidly in the past few years and continues to evolve with new technologies and channels. The good news is that services-oriented marketing automation platforms, which leverage APIs to connect disparate data and information, can deliver true multi-channel communication.

Place

Adobe Experience Cloud Blog

OCTOBER 31, 2016

This year was particularly unique because the campaign had grown so large in recent year that the team was considering moving to a new marketing automation platform. After all, who could argue with his well-documented and over-communicated spreadsheets that showed the team being fully loaded? Only time will tell.”.

Marketing Automation Platform

Adobe Experience Cloud Blog

JANUARY 22, 2020

A complete marketing automation platform, like Marketo, will be able to help you communicate with sales and share all the engagement activities and interesting moments in a lead’s history. Marketo marketing automation platform makes lead follow up easy. We would love to hear in the comments below.

Management

Adobe Experience Cloud Blog

APRIL 16, 2014

Specifically, through a sophisticated marketing automation solution that gives you in-depth insight into usage, and then allows you to encourage successful usage with tailored communications to your trial/freemium users. Marketing Automation' This will help you improve the journey for future free trial users.

Customer

Adobe Experience Cloud Blog

AUGUST 13, 2015

In this situation your multi-channel strategy could look something like this: After 30 minutes, an automated email is triggered encouraging Molly to complete her order (in case she got distracted by a phone call…or Game of Thrones). We’re likely to see a lot more multi-channel marketing over the next year or two.

Transform

Adobe Experience Cloud Blog

JUNE 24, 2015

This is just one example of the various every-day real-life situations where data affects how you communicate. Empower Your Marketing Team With Authoritative Data . Finding a solution to augment your data that integrates with your marketing automation platform can make it much easier to ensure you have authoritative data.

Direct Mail

Adobe Experience Cloud Blog

MAY 24, 2019

And by using a marketing automation platform, you can personalize your digital ads and make sure they reach your targeted audience. Plus, users will receive an actual email notification, alerting them that they’ve got a new communication waiting for them to read. It’s hard to beat a tweet.

Advertising

Adobe Experience Cloud Blog

MAY 23, 2014

Automate appropriate email conversations so that they are relevant to specific behavioural triggers – such as a website visit or social engagement. If your customer is showing an interest in a specific product/topic category, then ensure your automated email communications reflect that. Modern Marketing'

Customer

Adobe Experience Cloud Blog

JUNE 17, 2019

Interactions with prospects and customers before, during, and after an event don’t just offer a chance for engagement, but also a unique opportunity to further customize your follow-up, communications, and their next event experience, which in turn helps accelerate impact, velocity, and conversion. The problem?

Logistics

Adobe Experience Cloud Blog

JANUARY 19, 2018

These are content marketing KPIs meant to measure the depth of engagement and intent to purchase. Take the concept of conversions a step further with this feature in a marketing automation platform to see how many new leads your premium content generated. New Leads by Program & Asset.

Content Marketing

Adobe Experience Cloud Blog

OCTOBER 10, 2017

The answer lies in using technology to create segments, and tailor your marketing to each persona by assigning it a segment. Segmentation is the practice of dividing your database into identifiable groups for the purpose of tailoring your marketing and communication to your target audiences.

Thought Leadership

Adobe Experience Cloud Blog

DECEMBER 27, 2013

marketing automation platforms can be a great leveler. By using cutting-edge solutions and processes, small teams can achieve provable revenue results and targeted market reach comparable to larger operations. Don’t just talk about alignment between sales and marketing – make it happen! Modern Marketing'

Thought Leadership

Adobe Experience Cloud Blog

NOVEMBER 14, 2013

But the key here is that each category must represent a really good reason to communicate differently with someone. Your marketing automation platform will listen for these triggers, and transition leads accordingly. If you can’t say that, your categories aren’t strong. Forget the Flowchart! Lead Nurturing'

Thought Leadership