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Using data-driven marketing to navigate an economic downturn

SmartBrief - Marketing

Communicating clear pricing structures, flexible payment options and tangible benefits can build trust in uncertain times. While some segments like high-income millennials continue to splurge, others are tightening their belts. Agility: The key to navigating uncertainty Static marketing plans simply dont cut it in todays environment.

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PPR special edition: The best brands on social media in 2024

Sprout Social

According to The 2024 Content Strategy Report , almost half of Gen X and Millennials use LinkedInyet, theres only one incredibly memorable cereal brand on the platform. Beyond Meats posts more closely resemble a stream of consciousness than a thorough marketing plan. Note: This method isnt reserved for Gen Z.

Gen Z 89
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What Is Digital Content? I Asked Experts What to Expect From It in 2025 — Here’s What They Said

Hubspot Marketing

Many people, like artists, digital creators , journalists, and media organizations, create digital content simply because its their offering; its a new medium for them to express themselves and communicate with others. This is all a part of a greater content marketing plan.) So, here, you outline your content. What can you do?

Tentpole 118
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Meme Marketing – The Indepth Guide to Viral Brand Engagement

SocialPilot

Appeals to Younger Audiences Millennials and Gen Z live and inhale memes. If your brand wants to stay relevant and culturally connected, meme marketing is the perfect solution. A well-defined social media marketing plan ensures that your content, including memes, resonates with the right people and drives meaningful engagement.

Gen Z 52
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17 Marketing Trends You Need to Know for 2022

Marketing Insider Group

Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other new technology. Your marketing goals and objectives must align with the overall goals of your business. Gen Z Will Continue to Influence Marketing More Than Millennials.

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12 Content Marketing Trends You Need to Follow in 2022

Marketing Insider Group

For those looking for what’s in, what’s working, and what’s next, we’re sharing emerging trends in content marketing that have increased in popularity of late. And how they relate to overall digital marketing trends as we head into next year. Learn why they matter and how you can apply them to your overall content marketing plan.

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7 Trends That Will Change Social Media in 2017

Hubspot Marketing

And if you’re a marketer, you may also be fine-tuning your strategic plan for success in 2017. More specifically, many brands are using messaging apps to communicate one-on-one with customers, which is completely changing the way customer service gets done.