Search Engine Land

JUNE 27, 2024

Whether you’re promoting pharmaceuticals, financial services, adult content or other regulated industries, advertising – especially on Google Ads – requires a balance of creativity, compliance and ethical consideration. For instance: Pharmaceutical advertisers must be certified by Google and can only promote in certain countries.

Pharmaceutical

Martech

MARCH 1, 2024

The massive transition to digital marketing and the increased buyer preference for digital communication channels have inexorably pulled marketing into some of the roles traditionally occupied by sales. Buyers may place orders on their phones but still buy for their companies. This last one is a biggie.

Gen Z

Hootsuite

MAY 29, 2023

When communicating with a global audience on social media, you have a responsibility to reduce the risks. Any of these scenarios can also damage your brand trust, so it’s critical to have security protocols in place. Just ask pharmaceutical company Eli Lilly. This includes taking measures to prevent potential hazards.

Management

Adobe Experience Cloud Blog

JULY 26, 2016

To combat spam and protect consumer privacy , anti-spam laws for email marketing have been rolled out in numerous countries over the past 10-15 years, such as CAN-SPAM (Controlling the Assault of Non-Solicited Pornography and Marketing Act) in the US, CASL in Canada, and the Privacy and Electronic Communications Regulations in the UK.

Law

Martech

DECEMBER 14, 2023

They offer a CRM solution to healthcare institutions and pharmaceutical companies. Though remote-first work eliminated the need to be tied to a specific place, time zone and cultural nuances remain. Canned messages are pre-written responses that save you time while keeping your communication consistent. Where do they work?

Pharmaceutical

Search Engine Land

SEPTEMBER 12, 2023

Rather than placing ads in specific inventory types – like search results or product listings – Performance Max allows advertisers to upload all types of assets and access all of Google’s ad placements from one campaign. Performance Max in Google Ads is the culmination of everything that makes the world’s largest search engine special.

eCommerce

Rock Content

DECEMBER 20, 2023

The need to communicate a strategic change, normally involving the brand’s purpose and value proposition. By choosing to undergo a rebranding process, companies aim to communicate both internal and external changes, such as mergers, shifts in executive vision, new technologies, or competitors.

Transform

Duct Tape Marketing

OCTOBER 1, 2019

John Jantsch: But my original company name was Jantsch Communications. John Jantsch: Well, Jantsch Communications was terrible as a name, because it was-. We speak and think in sounds, whereas something that has more of, say, a pharmaceutical type of nature is a lot harder to remember. Jeremy Miller: Well, it’s your name.

Branding

Rock Content

APRIL 20, 2020

To begin with, because it’s interactive, it collects information left by users, which creates valuable insights for you to understand your audience and know the best ways to communicate with them. Lansinoh is a pharmaceutical company focused on mothers who are breastfeeding. Lansinoh Calculator. Cengage Calculator.

Pharmaceutical

Duct Tape Marketing

OCTOBER 24, 2018

And the leadership strength was concentrated at the top, and they were the ones that kinda came up with the strategy and communicated the orders. ” And so, the early days are actually pretty easy and the best practices are always kinda in place, right? Start getting a bit more bureaucratic, more process and rules get into place.

Transform

Welcome Software

JUNE 7, 2022

Chris Willis ( 01:29 ): Everybody that you can think of, many of the biggest manufacturers and now adding banks and pharmaceuticals and medical device manufacturing. And all of this is essentially the basis of the communication strategy that I have as an organization. How are you framing your communication?

Communications

Jeff Bullas

DECEMBER 7, 2022

This has placed significant stress on Africa’s already strained health systems. In 2015, my company, BlueCloud Health , worked with 2 entrepreneurs who had just identified a problem – over half the medicines in Nigeria were counterfeit, made worse by Africa’s fragmented and poor pharmaceutical supply chains. .

Health

Spiralytics

JANUARY 22, 2023

Brands in the cosmetics, pharmaceutical, fashion, and food industries respond the most to these searches. They place liquid products like creams and exfoliators in tubs, tins, and bottles made from recycled materials. The common denominator across these trends and numbers is the concept of responsible marketing.

Gen Z

Lusha

JANUARY 1, 2022

But there usually comes a time, a dead season in the business, when every inside sales rep runs out of places to look for leads. Last but not least, use your whole body to communicate, including voice, eyes, posture, and hands to convey confidence. This is a common reason why many new reps struggle to generate a steady flow of leads.

Non-Profit

Martech

JULY 2, 2024

Q: And you were in the right place to do so? It’s just full of software and pharmaceutical companies, so it was a great place to be a marketer. Q: Your first degree in technical communication seems relevant to all this. I skilled up as I went. A: Yes, definitely. It’s a very consultant mindset.

Pharmaceutical