Litmus

APRIL 15, 2022

Rather than a bland static email, brands can generate leads more easily and nurture cold leads with interactive email conversations. AMP for email is a smart approach marketers can use to create dynamic, efficient user experiences and engagement. AMP for email allows marketers to send surveys and collect data , too.

Place 71

Place Retail User-Generated Customer loyalty 71

Neil Patel

MARCH 27, 2023

Short is not always sweet when it comes to product pages. That’s what my team discovered by analyzing some of the top-performing B2B product pages out there. What’s so important about product pages? Product pages drive direct sales. Make sure you have the major details included within your product page content.

Product 102

Product User-Generated Customer loyalty Retail 102

Orbit Media Studios

DECEMBER 14, 2021

But, what if your users could do this for you — for free? It’s called user-generated content (UGC), and it can be invaluable to your business. How do you encourage user-generated content while improving your online experience? Feature real user reviews on your website. Involve your team.

User-Generated 52

User-Generated Shoppers Product Branding 52

Hubspot Marketing

MAY 23, 2024

From my experience running a small business, I know it doesn’t always feel productive to invest time and money into a new tool, but the advantages far outweigh the disadvantages. Increased Productivity Tools are a cheap way to improve operations, automate work, and “outsource” tasks you don’t want to do.

CRM 100

CRM User-Generated Transform Digital Marketing 100

Neil Patel

DECEMBER 14, 2022

As an e-commerce business owner, do you realize your product pages are the moment of truth for your business? Great product pages are vital to a successful e-commerce store, yet far too many sites don’t offer a decent User Experience (UX). Let’s be clear: Your product page is not the time to squander that hard work.

Product 98

Product SEO Shoppers User-Generated 98

Sprout Social

AUGUST 31, 2022

You have to juggle multiple plates and wear several hats, from content ideation to video production—basically, you have a lot to handle. Here are 17 social media management tips to help you stay productive and organized: 1. Create a productivity regimen to help organize your daily, weekly and monthly workload.

Management 101

Management Product Key Performance Indicator Health 101

Search Engine Land

MAY 1, 2023

SEO product managers and SEO managers may sound similar, but they entail distinct responsibilities. This article covers the different expectations between an SEO product manager and an SEO manager and how each role is designed to operate inside a large organization. The distinction is in the discipline of product management.

Management 95

Management SEO Product User-Generated 95

Duct Tape Marketing

OCTOBER 26, 2022

The Best Way To Communicate With And Convert Your Website Visitors written by John Jantsch read more at Duct Tape Marketing. For the last 13 years, he’s helped thousands of organizations communicate with visitors on their websites, including many small businesses. Real-time communication. That's a fun place to, Well.

Communications 92

Communications Non-Profit Customer User-Generated 92

Hubspot Marketing

FEBRUARY 14, 2024

AI project management tools simplify decision-making, keep projects rolling, and streamline communications. They’re commonly used for automating routine tasks, managing production schedules, storing files against projects and tasks, and providing a central hub with all content related to a project.

Management 119

Management Price User-Generated CRM 119

Businesses Grow

APRIL 1, 2024

Repurpose your content into short-form videos for social and get your expertise into places being scraped to build AI data models (sites like Reddit and Quora, featured snippets in Google, and guest blog/vlog appearances). Engage and collaborate with influencers and participate in online communities where your audience finds trusted answers.

Gen Z 126

Gen Z Marketing Marketers User-Generated 126

Search Engine Land

APRIL 23, 2024

For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. Learn why Gartner named Salesforce a Leader, placing highest in ability to execute and furthest in completeness in vision.

Analytics 109

Analytics Customer Journey User-Generated Customer loyalty 109

Unbounce

OCTOBER 24, 2023

/ Digital marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. SaaS marketing is, well, marketing your SaaS products, which are often subscription-based. If your customer service isn’t tops, this will affect how users view your product. Updated on October 26, 2023.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

/ Content marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. SaaS marketing is, well, marketing your SaaS products, which are often subscription-based. If your customer service isn’t tops, this will affect how users view your product. Updated on October 24, 2023.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Search Engine Land

DECEMBER 13, 2023

Within the products we consume and how we create and manage content, AI has become an expectation rather than an exception in our lives. Driven by a competitive landscape and customer expectations, in 2023, we saw AI emerge as an enhancement for 100s of SEO and martech products and tools.

SEO 119

SEO User-Generated Manufacturing Customer Journey 119

Search Engine Land

JANUARY 17, 2024

Ways to communicate your unique value clearly to users and engines alike, cementing your place as the best solution for searchers’ needs. Why brand matters when communicating with your audience If you’re still treating SEO as a siloed or primary strategy, it’s time for a paradigm shift. Audio recordings.

SEO 122

SEO Branding Entertainment Communications 122

Customers.ai

DECEMBER 12, 2023

After all, technology changes fast, user expectations change fast, and those who don’t adapt, won’t succeed. Its user-friendly interface ensures beginners can swiftly set up and customize their digital storefronts while at the same time simplifying inventory management, order processing, and payment transactions.

eCommerce 120

eCommerce PR User-Generated Marketing 120

Backlinko

MAY 21, 2024

Posts can be written to communicate your industry expertise. Brian shares his insights on creating and optimizing pages based on user intent. Hotjar’s AI vs. Human Writer Experiment Hotjar is a behavior analytics tool that’s used to capture data around user behavior with heatmaps, session recordings, and surveys.

Content Marketing 86

Content Marketing User-Generated Marketing Marketers 86

Martech

DECEMBER 13, 2023

Within the products we consume and how we create and manage content, AI has become an expectation rather than an exception in our lives. Driven by a competitive landscape and customer expectations, in 2023, we saw AI emerge as an enhancement for 100s of SEO and martech products and tools.

SEO 108

SEO User-Generated Manufacturing Customer Journey 108

Hubspot Marketing

MARCH 25, 2020

There are few times more exciting in a company than during a product launch. Still, a question always arises when a new product launches: do enough people know about this product launch for it to be successful? Featured Resource: Product Marketing Email Templates [Download Now]. Internal Product Launch Email.

Product 115

Product PR Communications Promotion 115

Hubspot Marketing

OCTOBER 11, 2023

1978 - The Bulletin Board System (BBS) is introduced, allowing users to upload and download software and data, read news online, and exchange messages with people in online communities. 1985 - America Online (AOL) is founded, and it lets users communicate online via email and messaging. billion monthly active users.

Gen Z 134

Gen Z User-Generated Transform Social Media Marketing 134

Search Engine Land

APRIL 17, 2024

UA reported what users did; GA4 generates predictive insights. But most executives are focused on business objectives like “raise brand awareness,” “generate leads” or “drive online sales.” Play at least 50% of a product video. UA used cookies; GA4 uses modeling to estimate key events. Well, it differs by organization.

Whitepaper 123

Whitepaper Analytics User-Generated Key Performance Indicator 123

Hubspot Marketing

FEBRUARY 13, 2023

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. And a sure way to boost engagement is by fostering a tight-knit social media community. Social media communities are incubators for brand awareness, loyalty, and trust.

Branding 144

Branding Social Media Marketing User-Generated Entertainment 144

Search Engine Land

APRIL 30, 2024

Simply put, Yahoo had the best user experience on the web for 10 years, but Google provided a better one. It had the effect of “trapping” users on Google’s sites so they would click more paid ads and visit more Google properties. However, in fairness to Google, they really were looking to improve the user experience.

SEO 111

SEO Thought Leadership User-Generated Shipping 111

Search Engine Land

APRIL 23, 2024

TikTok is no longer just an entertainment platform – it has rapidly evolved into a powerful search engine, particularly for the younger generation. Users are looking for the things they’d search for on Google, but staying in the app much longer than they’d stay on Google because of that entertainment factor.

SEO 109

SEO Gen Z User-Generated Entertainment 109

Hubspot Marketing

DECEMBER 15, 2023

Though generative AI is everywhere , the fear around the state of AI is real. From our survey of 1350+ business professionals in the US, including marketers, we found that 63% of marketers not already using generative AI are not looking to start. Also, 28% said the content generative AI produces isn’t always relevant to desired goals.

Education 112

Education User-Generated Marketing Marketers 112

Search Engine Land

FEBRUARY 26, 2024

Generative AI tools like ChatGPT can create content, but it doesn’t always sound natural. Setting yourself up on ChatGPT You need a user-friendly interface through which to interact with AI and also to refine your generated output. it remains fast enough for productive long-form content generation and refinement.

Energy 129

Energy User-Generated SEO Education 129

Martech

APRIL 18, 2024

UA reported what users did; GA4 generates predictive insights. But most executives are focused on business objectives like “raise brand awareness,” “generate leads” or “drive online sales.” Play at least 50% of a product video. UA used cookies; GA4 uses modeling to estimate key events. Well, it differs by organization.

Whitepaper 106

Whitepaper Analytics User-Generated Key Performance Indicator 106

Hubspot Marketing

MAY 1, 2024

It can also: Save time by generating RFP content. If your tool offers generative AI capabilities, you can ask it to create ready-to-use instructions for bidders. Develop a user-friendly layout that enhances navigation and accessibility for our target audience. With the rise of AI, I believe this number will continue to climb.

Communications 86

Communications User-Generated Transform Management 86

Hubspot Marketing

DECEMBER 29, 2023

Landing pages are one of the most important elements of lead generation. It’s common to put more attention and resources into your main website and product pages, but landing pages are the most direct way to convert a higher percentage of visitors into leads. We'd also recommend not using a main site product page either.

eBook 126

eBook User-Generated Whitepaper Place 126

Scoop.it!

FEBRUARY 15, 2024

That forces them to adopt cost-effective marketing strategies that can generate significant returns. Email marketing helps companies communicate their message effectively and build relationships with their customers. Generates traffic to the site Email marketing is a powerful tool for small businesses to promote their websites.

Email Marketing 94

Email Marketing Manufacturing User-Generated Marketing 94

Unbounce

MAY 13, 2024

Why landing pages are the best place to run A/B tests What elements can you A/B test on landing pages? Positioning and marketing messaging (the what) Messaging is all about how you present your products or services to the market. These are the places you want to nail over time. TABLE OF CONTENTS What should you A/B test?

Price 105

Price eCommerce User-Generated Copywriting 105

Hubspot Marketing

MAY 2, 2024

But what's even more interesting is that we're also in the early days of AI-generated audio content. AI-generated podcasts, AI-transcribed audiobooks, and AI-generated music are now more accessible than ever before. Increased Productivity AI-driven audio tools can streamline the process for so many things.

Transform 105

Transform User-Generated Advertising Advertisers 105

Hubspot Marketing

APRIL 2, 2024

If your pricing page isn't well-designed and user-friendly, you risk losing people before they click the “Buy Now” button. You'll notice the best pricing pages have clean layouts, use simple language that speaks to the customer, and aim to inspire trust between the business and the user.

Price 98

Price User-Generated Shipping CRM 98

Hubspot Marketing

OCTOBER 16, 2023

In fact, my generation was among its first users when it launched in 2007. The first one is fandom; we're a great place for fans to really go deep into their particular fandom of choice." Moreover, Ryan says the site is a “blank” platform that allows users to post any media type they want.

User-Generated 115

User-Generated CMO Fashion Social Media Marketing 115

Martech

JANUARY 17, 2024

To ensure a smooth implementation, organizations have to communicate the value of the new technology and present a clear roadmap to everybody involved. You’ve even had a kickoff meeting with leaders and key users in the organization. And these messages trickle down as part of the buyer journey with individual users…getting buy-in.” “The

Transform 100

Transform New Technology User-Generated Communications 100

Use Insider

MAY 13, 2024

At the same time, a good welcome workflow can do so much more — like guiding users to their first purchase quickly and efficiently. This can be done by creating an automated sequence of emails (instead of sending just one) and personalizing it based on users’ actions. Products that users have shown interest in get a price reduction.

Price 52

Price eCommerce Marketing Marketers 52

Martech

APRIL 15, 2024

I like more the communication and the data part of it, so I ended up being really interested in digital marketing because it really had a lot of data you could leverage. Even though Stanley Black & Decker is very much a B2B company, it understands that it can generate demand on behalf of its distributors and retailers. A: Exactly.

CRM 97

CRM eCommerce Retail User-Generated 97