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5 keys to an effective crisis communications plan

SmartBrief - Marketing

During my two decades working in public relations for education companies, I’ve seen a major shift in crisis communications. To be prepared, your organization needs a comprehensive crisis communications plan that takes into account issues specific to your community.

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Decoding corporate communications: Functions, goals and skills

Sprout Social

Corporate communications cover many verticals and each of them needs a separate strategy and skill set. In a world of information overload, corporate communications is your way to expand your reach and build your brand. It can be difficult to correlate corporate communication efforts to business impact.

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A Deep Dive into Building a Productive Workplace

Hubspot Marketing

Creating a productive workplace for yourself is tough enough, but doing it for the entire team? As a marketing team leader for many years, I learned firsthand the importance — and the challenges — of building a productive workplace. Table of Contents What is Workplace Productivity? That's a whole different ball game.

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How Technology Affects Communication

Neil Patel

For better or worse, technology affects communication because it is a part of our everyday lives. From a business perspective, you could argue that technology communication is beneficial. From a business perspective, you could argue that technology communication is beneficial. How Has Technology Affected Communication?

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40 Interests That Deserve a Place on Your Resume

Hubspot Marketing

If the company you’re applying to values uniqueness or specific personality traits, interests could help communicate how you’d be a good culture fit. What we like: If you’re an active sports team or community league member, add it to the interests section on your resume to showcase your teamwork outside of work.

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How This Founder Built a $5 Million Product Business With No Experience in Product Development

Buffer Marketing

She had no clue where to start—she knew nothing about how to create a product or how to bring one to market, but she knew that her idea was one for the masses. Potentially anyone with a shower could find a use for this product, and that was a huge number. 

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The greatest hidden cost to marketing success: Ineffective communication

Martech

But one critical—and overlooked—factor hampers the ability to deliver on these goals: ineffective communication. For example, even well before the pandemic, poorly written communication was costing businesses a staggering $400 billion annually in lost productivity.