Hubspot Marketing

DECEMBER 12, 2023

Photography I was scrolling through X (formerly Twitter) when I saw that senior product manager Diego Granados shared the resume he used to land a job at Microsoft in 2019. You can even get specific and list the type of photography you’re interested in, like iPhone, film, or product photography. Cooking Do you have a food blog?

Place 96

Place Real Estate Non-Profit Finance 96

Rock Content

APRIL 24, 2023

Content marketing plays an integral role in lead generation, branding, and product marketing. It’s an expense that’s well worth the cost, as 80 % of people have spent money on a product due to top-tier content marketing. Many users find the platform is easy-to-use and time-saving when it comes to finding a writer.

Place 74

Place Whitepaper Finance Price 74

Sprout Social

OCTOBER 5, 2016

With audiences becoming more hyper-focused, brands are seeing success on social by providing user-generated content. For marketers who aren’t seeing much interaction or social media engagement , it might be time to consider user-generated content. What Is User-Generated Content?

User-Generated 111

User-Generated Analytics Promotion SEO 111

Martech

APRIL 20, 2023

We usually only cover AI-powered martech products that are available to use now. However, we’d be remiss if we didn’t tell you about Google’s plans to use AI for generating unique ads using materials provided by human marketers. It also generates media buying reports based on the insights it finds. Get MarTech!

Product 103

Product Shoppers User-Generated B2C 103

Neil Patel

MARCH 25, 2021

TikTok is a video sharing platform that allows users to create and share dynamic short-form (maximum of 60 seconds) videos. Users can add song snippets, special effects, and filters to their videos and then share them with a vast global network. Below, I’ll show you the strategies and tactics you need to sell products on TikTok.

Product 141

Product eCommerce User-Generated Millennials 141

Orbit Media Studios

DECEMBER 14, 2021

But, what if your users could do this for you — for free? It’s called user-generated content (UGC), and it can be invaluable to your business. How do you encourage user-generated content while improving your online experience? Feature real user reviews on your website. Involve your team.

User-Generated 52

User-Generated Shoppers Product Branding 52

Neil Patel

AUGUST 6, 2021

Whether your customers are shopping for tennis shoes or a marketing automation tool, they care about your product’s features. Features (along with price and design) are one of the main factors people consider when comparing products. Your product’s features are massive selling points, so they need to be clear and compelling.

Product 142

Product User-Generated Real Estate Manufacturing 142

Rock Content

JUNE 17, 2020

User-generated content is a term being discussed right now in every business with Digital Marketing strategies. You’ll see: What is user-generated content? What is user-generated content? Well, we can’t be more concise than this: user-generated content is content that users generate.

User-Generated 72

User-Generated Marketing Strategy Content Marketing Promotion 72

Neil Patel

DECEMBER 14, 2022

As an e-commerce business owner, do you realize your product pages are the moment of truth for your business? Great product pages are vital to a successful e-commerce store, yet far too many sites don’t offer a decent User Experience (UX). Let’s be clear: Your product page is not the time to squander that hard work.

Product 98

Product SEO Shoppers User-Generated 98

Litmus

APRIL 15, 2022

Rather than a bland static email, brands can generate leads more easily and nurture cold leads with interactive email conversations. AMP for email is a smart approach marketers can use to create dynamic, efficient user experiences and engagement. AMP for email allows marketers to send surveys and collect data , too.

Place 70

Place Retail User-Generated Customer loyalty 70

Neil Patel

MARCH 27, 2023

Short is not always sweet when it comes to product pages. That’s what my team discovered by analyzing some of the top-performing B2B product pages out there. What’s so important about product pages? Product pages drive direct sales. Make sure you have the major details included within your product page content.

Product 102

Product User-Generated Customer loyalty Retail 102

Buffer Marketing

JANUARY 20, 2023

A product launch can generate a lot of conversations with our customers. We want to be ready to handle that ticket volume, quickly answer any questions about any nuance of the new feature, and effectively channel feedback to the product teams that built it. There's lots of excitement and a lot to celebrate.

Product 102

Product User-Generated Management Communications 102

Kevin Indig

SEPTEMBER 4, 2023

Learn More There are two types of SEO: product-led and marketing-led. The key lessons about marketplaces from my time at G2 and my work with Nextdoor, Bounce and others: good SEO is the result of Product Growth, not just website optimization. ❓ Why it matters : Most advice and sites on the web are not marketplaces.

Product 59

Product SEO Retail User-Generated 59

Hubspot Marketing

JULY 22, 2022

Imagine you’re scrolling through Instagram and see an ad for a product you might be interested in. While your first thought might be that ad targeting is getting too advanced, you still want to find out more about the product and the company that makes it. How Do Consumers Want to Learn About Products in 2022?

Gen Z 98

Gen Z Product Millennials Retail 98

Search Engine Land

MARCH 15, 2023

Two qualities are at the core of what makes a great SEO product manager : Adaptability. This article will cover how to think critically and creatively in the following areas of SEO product management : Fundamentals for SEO product managers. For an SEO PM, optimizing for search is the product. Critical thinking.

Management 85

Management Product SEO User-Generated 85

Search Engine Land

MAY 1, 2023

SEO product managers and SEO managers may sound similar, but they entail distinct responsibilities. This article covers the different expectations between an SEO product manager and an SEO manager and how each role is designed to operate inside a large organization. The distinction is in the discipline of product management.

Management 93

Management SEO Product User-Generated 93

Sprout Social

AUGUST 31, 2022

You have to juggle multiple plates and wear several hats, from content ideation to video production—basically, you have a lot to handle. Here are 17 social media management tips to help you stay productive and organized: 1. Create a productivity regimen to help organize your daily, weekly and monthly workload.

Management 103

Management Product Key Performance Indicator Health 103

Hubspot Marketing

NOVEMBER 27, 2023

If you’re like most marketers, you’ve tried out a generative AI tool. You’ve played around with ChatGPT to generate headlines. 90% of commercial leaders believe their organizations should use generative AI often, yet only 20% do. Yet, these fragmented use cases don’t capture the full power of deploying AI strategically.

Product 82

Product User-Generated eCommerce Marketing 82

AWeber

AUGUST 8, 2023

But what if you sell a service instead of a product? The solution is to leverage your time by switching from services to products. What if you could build a repeatable digital product that sells itself while you sleep? But before you do, you’ll have to know a few things about digital products: What you can sell?

Product 89

Product eBook Price User-Generated 89

Marketing Insider Group

MARCH 30, 2021

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. Product marketing is where sales, marketing, and product development overlap.

Product Marketing 145

Product Marketing Marketing Strategy Product Customer 145

Martech

APRIL 22, 2024

Adobe’s Firefly was designed to give enterprise users generative AI image tools they could trust. “A A lot of our very big enterprise customers are very concerned about using generative AI without understanding how it was trained,” Adobe chief strategy officer Scott Belsky told TechCrunch last year. But we don’t know that.

Law 113

Law User-Generated Promotion Branding 113

Unbounce

FEBRUARY 23, 2022

When you’re looking for a product to buy, what’s the first thing you do? These product listing ads (PLAs) are like a miniature ecommerce store, complete with images of the product, prices, ratings/reviews, and other helpful information—all the stuff you want to know before you buy. What are Product Listing Ads?

Product 115

Product Real Estate Shoppers Price 115

Rock Content

NOVEMBER 18, 2020

The business world has entered a new dimension and, to adapt to it, we need to understand the concept of Product-led Growth (PLG). It is a valuable strategy (and philosophy) that allows us to meet the high standards of today’s users, who expect real and sustainable solutions to their problems. What is Product-led Growth?

Product 89

Product User-Generated Transform Customer Acquisition 89

Sprout Social

JANUARY 19, 2022

Just like a rocket launch, a product launch takes a lot of planning and preparation. Whether you’re launching new software or a physical product, a successful launch isn’t about luck. And our seven-step product launch checklist has you covered. Your seven-step product launch checklist: Define your audience.

Product 135

Product User-Generated eCommerce Analytics 135

Search Engine Land

JANUARY 18, 2024

Google’s Search Generative Experience (SGE) is having an “extreme” impact on healthcare queries and a high impact on ecommerce, B2B tech, insurance and education. That’s according to new data released by enterprise SEO platform BrightEdge and the company’s new-ish technology, BrightEdge Generative Parser.

Finance 129

Finance eCommerce User-Generated Entertainment 129

Hubspot Marketing

JUNE 26, 2023

As any business owner knows, product-market fit is one of the most challenging aspects of starting a business. I sat down with Mishra to discuss how AI will revolutionize every aspect of the product development process, and how startups and SMBs should prepare for it. Product-market fit predictions will be more accurate.

Product 89

Product Transform User-Generated Shipping 89

Martech

FEBRUARY 27, 2024

The new tools aim to use AI-generated insights and messages, including product recommendations, for better deployment to the right customers at the right time. The AI is informed by customer data and product data within the business. Why we care. We started with predictive analytics, to help anticipate consumer needs.

User-Generated 108

User-Generated Marketing Automation Platform Analytics Product 108

Search Engine Land

APRIL 17, 2024

UA reported what users did; GA4 generates predictive insights. But most executives are focused on business objectives like “raise brand awareness,” “generate leads” or “drive online sales.” Play at least 50% of a product video. UA used cookies; GA4 uses modeling to estimate key events. Well, it differs by organization.

Whitepaper 122

Whitepaper Analytics User-Generated Key Performance Indicator 122

Search Engine Land

APRIL 23, 2024

TikTok is no longer just an entertainment platform – it has rapidly evolved into a powerful search engine, particularly for the younger generation. Users are looking for the things they’d search for on Google, but staying in the app much longer than they’d stay on Google because of that entertainment factor.

SEO 106

SEO Gen Z User-Generated Entertainment 106

Martech

APRIL 18, 2024

UA reported what users did; GA4 generates predictive insights. But most executives are focused on business objectives like “raise brand awareness,” “generate leads” or “drive online sales.” Play at least 50% of a product video. UA used cookies; GA4 uses modeling to estimate key events. Well, it differs by organization.

Whitepaper 112

Whitepaper Analytics User-Generated Key Performance Indicator 112

Hubspot Marketing

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. Which Social Media Platform Should You Market Products On?

Shoppers 120

Shoppers Product Gen Z Promotion 120

Buffer Marketing

MAY 18, 2022

In our experience, when growing a business/brand/product, deciding what to do is probably less important than deciding what not to do. We’ve experienced this ourselves at Buffer Six months ago we launched Start Page , a free landing page builder that brings together all of your best content in one place.

Product 76

Product User-Generated Shipping Promotion 76

Hubspot Marketing

NOVEMBER 15, 2022

Let’s face it — there’s always another brand out there that makes a product similar to yours. Chances are that there are quite a few brands that make products or services similar to yours. It’s also likely that new brands and businesses will pop up in the future with similar products. SKIMS Made Shapewear Exciting. Image Source.

Product 84

Product Energy Branding Price 84

Search Engine Land

DECEMBER 13, 2023

Within the products we consume and how we create and manage content, AI has become an expectation rather than an exception in our lives. Driven by a competitive landscape and customer expectations, in 2023, we saw AI emerge as an enhancement for 100s of SEO and martech products and tools.

SEO 118

SEO User-Generated Manufacturing Customer Journey 118

Search Engine Land

FEBRUARY 23, 2024

It’s getting harder to find Google Search results that don’t include Search Generative Experience (SGE) results. Those findings (and more below) come from enterprise SEO platform BrightEdge and its Generative Parser, which has been tracking the behavior of Google SGE across 1 billion queries in nine industries. Why we care.

User-Generated 112

User-Generated eCommerce Education SEO 112

Search Engine Land

APRIL 23, 2024

For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. Learn why Gartner named Salesforce a Leader, placing highest in ability to execute and furthest in completeness in vision.

Analytics 108

Analytics Customer Journey User-Generated Customer loyalty 108

Hubspot Marketing

NOVEMBER 15, 2023

However, social media platforms need users to spend as much time on their apps as possible and to continue buying from advertisers in order to remain profitable. In other words, social media users want to socialize and social media platforms want to sell, leading to a misalignment between a product and its customer base.

Non-Profit 137

Non-Profit User-Generated Law Entertainment 137