SmartBrief - Marketing

JULY 11, 2023

Social media is everywhere, and nearly everyone including brands and businesses have a presence on one social media platform or more. This starts with being authentic while also trying to balance customer expectations and aligning with the brands overall marketing strategy.

Social Media Marketing 52

Social Media Marketing Gen Z Customer loyalty User-Generated 52

Hootsuite

JUNE 28, 2023

Social media marketing for doctors is the new Yellow Pages. The wild west of advertising on social media can seem like extra work on your busy plate or simply not for you. The Most Trusted Social Media Tool for Healthcare Create and publish posts. Wake up and smell the antiseptic, Doc. Measure ROI.

Social Media Marketing 83

Social Media Marketing Health Education Marketing 83

Neil Patel

JANUARY 12, 2021

This is not a platform for communicating complicated or profound messages. Studies show 92% of marketers who use video marketing say it’s an essential part of their marketing strategy, and 83% of marketers say video marketing has helped them generate more leads. Show Users How to Do a Task.

Social Media Marketing 117

Social Media Marketing Marketing Marketers User-Generated 117

Hubspot Marketing

FEBRUARY 13, 2023

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. And a sure way to boost engagement is by fostering a tight-knit social media community.

Branding 144

Branding Social Media Marketing User-Generated Entertainment 144

Adobe Experience Cloud Blog

AUGUST 10, 2016

Author: Elaine Ip As a marketer, are you using social media to reach the 67.4% of internet users who are on it? Marketing #FOMO, anyone? Social media is now status quo in a business’ digital presence. There is so much more that marketers can and should explore. Facebook, LinkedIn, and Twitter).

Social Media Marketing 94

Social Media Marketing Thought Leadership User-Generated Marketing 94

Hubspot Marketing

OCTOBER 11, 2023

The Early Years The early years of social media (1970s - 1990s) laid the foundational elements of the platforms we know today. 1971 - Ray Tomlinson sent the first email, marketing the beginning of modern electronic mail. 1985 - America Online (AOL) is founded, and it lets users communicate online via email and messaging.

Gen Z 134

Gen Z User-Generated Transform Social Media Marketing 134

Hootsuite

JUNE 30, 2022

It’s hard to believe, but there was a time before emojis when humans were forced to communicate through words alone. Communications were fraught and confusing. And adding them to your social media posts offers benefits beyond fun. And adding them to your social media posts offers benefits beyond fun.

Communications 111

Communications Gen Z Food Health 111

Hootsuite

MARCH 26, 2024

If there’s one thing social media marketers need more of, it’s time. More time to execute their social strategy, to create content, and to engage with customers. But since you can’t get more time in your day, the next best thing is to use social media collaboration tools to get everything done.

Price 87

Price Communications Social Media Marketing Analytics 87

Customers.ai

DECEMBER 12, 2023

After all, technology changes fast, user expectations change fast, and those who don’t adapt, won’t succeed. Its user-friendly interface ensures beginners can swiftly set up and customize their digital storefronts while at the same time simplifying inventory management, order processing, and payment transactions.

eCommerce 120

eCommerce PR User-Generated Marketing 120

Search Engine Land

APRIL 17, 2024

UA reported what users did; GA4 generates predictive insights. But most executives are focused on business objectives like “raise brand awareness,” “generate leads” or “drive online sales.” UA used cookies; GA4 uses modeling to estimate key events. UA let you set up to 20 goals; GA4 lets you mark up to 30 key events.

Whitepaper 123

Whitepaper Analytics User-Generated Key Performance Indicator 123

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. You could post on community review sites or live-stream it to the masses. Social curation and bookmarking sites. What about forums?

User-Generated 145

User-Generated Social Media Marketing Marketing Marketers 145

Hubspot Marketing

OCTOBER 16, 2023

In fact, my generation was among its first users when it launched in 2007. Since then, I‘ve seen countless other social media websites rise and fall, but after more than 15 years, Tumblr still remains a space for fans of different niches to gather and bond over their shared interests. One major key is its community.

User-Generated 115

User-Generated CMO Fashion Social Media Marketing 115

Adobe Experience Cloud Blog

NOVEMBER 27, 2013

Author: Chase McMichael Across industries, sophisticated organizations are now committing both time and money to their social media marketing campaigns. But the healthcare industry (including hospitals, B2B medical manufacturers, and health clubs) has hesitated to embrace social media. Social Media'

Social Media Marketing 134

Social Media Marketing Health eBook Food 134

Hootsuite

MAY 6, 2024

Book a Demo What is a social inbox tool? A social inbox tool is an online tool designed to manage messages from multiple social media platforms in one place. With this type of software, you can manage and reply to all types of social interactions. The 14 best social inbox tools for 2024 1.

CRM 82

CRM Price Communications Social Media Marketing 82

Hootsuite

JANUARY 10, 2023

Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. Social media marketing tools. Want to automate tedious tasks, stay organized and on top of to-do’s, and better connect with your audience on social? How did you even get here?

Digital Marketing 130

Digital Marketing Non-Profit Price Analytics 130

Hubspot Marketing

FEBRUARY 5, 2024

According to Nilan Peiris , Chief Product Officer at Wise, the company aimed to build a product that “blows user’s socks off.” That intended feat has come to fruition because a whopping 70% of Wise’s user growth comes through word-of-mouth marketing (WOMM). Below are three steps Wise took to build a product that won users.

Marketing 107

Marketing Marketers User-Generated Influencer Marketing 107

Martech

APRIL 18, 2024

UA reported what users did; GA4 generates predictive insights. But most executives are focused on business objectives like “raise brand awareness,” “generate leads” or “drive online sales.” UA used cookies; GA4 uses modeling to estimate key events. UA let you set up to 20 goals; GA4 lets you mark up to 30 key events.

Whitepaper 106

Whitepaper Analytics User-Generated Key Performance Indicator 106

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. If you’re tasked with starting a social media strategy for your company, you might be wondering which type of platforms you should be on. Social Networking Examples of Major Platforms Facebook: 2.9

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Customers.ai

DECEMBER 12, 2023

After all, technology changes fast, user expectations change fast, and those who don’t adapt, won’t succeed. Its user-friendly interface ensures beginners can swiftly set up and customize their digital storefronts while at the same time simplifying inventory management, order processing, and payment transactions.

eCommerce 84

eCommerce PR User-Generated Marketing 84

Hootsuite

JULY 18, 2023

If your business uses social media to interact with your customers (and at this point, it’s pretty much non-negotiable), you need a plan for handling social media interactions. These days, social platforms play a role in customer service, brand management, sales, and more. What is social media interaction?

User-Generated 93

User-Generated Communications Social Media Marketing Management 93

Rock Content

MAY 13, 2023

Inbound marketing and social media marketing aren’t two separate strategies. Social media trends change year by year. Even so, social media usage hasn’t gone out of style. Facebook alone has nearly 3 billion monthly active users. Social media makes this process easy.

Inbound Marketing 90

Inbound Marketing Social Media Marketing User-Generated Marketing 90

InTouch Marketing

JANUARY 31, 2024

Key components of digital marketing include Search Engine Optimization (SEO), content marketing, social media marketing and email marketing. Let’s dive into the objectives of each of these and how they can work together to create a powerful marketing strategy.

Affiliate Marketing 83

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 83

Sprout Social

FEBRUARY 6, 2023

Here’s an example of an interactive bio from Semrush’s Twitter account : Lead generation Social has features dedicated to generating leads, like mobile-optimized ads that capture customers details while offering a lead magnet. Use the analytics feature to tailor your social media marketing strategy and prove ROI.

User-Generated 96

User-Generated Social Media Marketing eCommerce Communications 96

Hubspot Marketing

FEBRUARY 16, 2023

When applied in the context of social media, it's the return on investment from your social media activities and expenses. One of the most popular ways to measure social media ROI is through paid advertising. However, it also shines when it comes to generating ROI from organic content.

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

Hootsuite

OCTOBER 4, 2021

Since its launch in 2006, Twitter has gone from a punchline about sharing what you ate for lunch with the world to an unavoidable part of online communication. In Q3 of 2020, Twitter boasted 187 million monetizable daily active users , a 29% increase over the previous year. billion hours that users spend on Twitter each month.

User-Generated 142

User-Generated Social Media Marketing Analytics Promotion 142

Buffer Marketing

MAY 9, 2024

Social media search is growing. Google search results are increasingly filled with results from social platforms. According to this study , 87 percent of social media marketers say social search is vital to their strategy. Treat your connections as a community to nurture professional relationships.

SEO 123

SEO User-Generated Thought Leadership Social Media Marketing 123

Buffer Marketing

MAY 23, 2024

Meta Business Suite simplifies the social media and ad management process for its main platforms by combining functionalities from the now-sunsetted Facebook Business Manager and Facebook Creator Studio. This platform enables users to streamline their workflow, reducing the need to switch between different tools and dashboards.

User-Generated 116

User-Generated Analytics Management Advertising 116

AWeber

MAY 3, 2022

Segment email campaigns based on past user actions. Have a strategy in place for regularly publishing high-quality search-engine optimized content on your ecommerce website to engage current customers and attract new ones to your brand. High-quality content promotes a great user experience on your site. Use SEO for ecommerce.

eCommerce 118

eCommerce Marketing Strategy Social Media Marketing User-Generated 118

SMA Marketing

APRIL 13, 2023

By utilizing digital platforms, tools, and content delivery systems, companies can better communicate with their target market to drive traffic to their websites and generate qualified leads. Internet marketing plays a vital role in the success of any business, both large and small.

Marketing 94

Marketing Marketers Affiliate Marketing Digital Marketing 94

Backlinko

MAY 14, 2024

This includes your audience’s: Interests and buying habits Pain points Preferred methods of communication Create Buyer Personas Organize your findings into buyer personas. It allows you to share your brand story, showcase your products, and ensure a good user experience (UX). And encourage them to take desired actions. Or interactive.

PR 102

PR Customer loyalty User-Generated Marketing 102

Digital Marketer

NOVEMBER 17, 2022

The Objectives of Digital Marketing Strategies. With the use of online resources, marketers may accomplish the following objectives with a digital marketing strategy: Increase brand exposure and authority by engaging users. A digital marketing strategy that lacks the right mix of effective content is doomed to fail.

Digital Marketing 87

Digital Marketing Marketing Strategy Social Media Marketing User-Generated 87

Search Engine Land

SEPTEMBER 15, 2023

But you’re responsible for building and executing a company’s entire marketing strategy, which can feel overwhelming given the sheer amount of effort it takes to be present in the right places at the right times. What are their most successful posts, and what type of content do those posts contain?

Personalized Marketing 136

Personalized Marketing Marketing Marketers Energy 136

Hootsuite

APRIL 27, 2022

Looking for a direct communication channel to potential and current customers? A marketing solution that drives community and commerce? The app allows users to send and receives messages (obviously!) So, what does Meta’s domination mean for social media marketing? Facebook Messenger user stats.

Digital Trends 99

Digital Trends Social Media Marketing Communications User-Generated 99

Rock Content

JULY 14, 2023

Here’s what you should know about content marketing , its history, why it’s critical, and how to start developing a content strategy that generates results. What Is Content Marketing? Simply put, content marketing involves using content or copy to achieve specific goals. And the algorithms continue to grow and evolve.

Content Marketing 80

Content Marketing Automobile User-Generated Real Estate 80

Hootsuite

JUNE 29, 2021

What are the benefits of using social media for business? billion active social media users across the globe. If you’re not taking advantage of social within your digital marketing strategy, you’re missing out on a fast, inexpensive, and effective way to reach almost half the world’s population.

Real Estate 145

Real Estate User-Generated Analytics Promotion 145

Hootsuite

MARCH 2, 2023

Many chatbots use conversational AI , so you know the communication will flow naturally. Source: Heyday Chatbots can also be used to generate leads and collect contact information. You’ll quickly build a database of potential customers who have opted in to receive your communications. Twitter is all about communication.

Analytics 132

Analytics Shoppers Communications Shipping 132

Unbounce

MARCH 23, 2023

After all, how are folks going to buy your stuff or sign up for your service if they don’t even know your brand exists in the first place? Enter: The Internet and the wide, webby world of digital marketing. What are some types of digital marketing? How do you create a digital marketing strategy? And it is wide.

Digital Marketing 75

Digital Marketing Affiliate Marketing Social Media Marketing Marketing 75