Buffer Marketing

FEBRUARY 18, 2025

These events tick one or more of these boxes: Relevant topics: You’ll walk away with strategies that actually work and insights on trends shaping social media, marketing, and business today. What to expect: Keynotes and panels covering TikTok strategies, SEO, and social media trends.

Social Media Marketing 110

Social Media Marketing Price Energy Influencer Marketing 110

Marketing Insider Group

OCTOBER 23, 2024

Artificial intelligence (AI) is no longer a concept – it’s a driving force in social media marketing. As businesses look for more efficient ways to engage with their audience, AI marketing tools proved to be assets. But the role of AI in social media goes far beyond scheduling posts or analyzing basic data.

Social Media Marketing 71

Social Media Marketing Transform User-Generated Marketers 71

Marketing Insider Group

JULY 16, 2025

Two innovations that are shaping the future of social media marketing are Instagram templates and AI-powered tools. In this article, we’ll explore how these tools are transforming the way companies approach social media marketing.

Transform 58

Transform Social Media Marketing User-Generated Marketers 58

Calvyn Lee Blog

NOVEMBER 14, 2024

In a compelling session at the conference, international brand consultant Frank Vinchon shared valuable insights on creating meaningful social media engagement. The key is to focus on creating value, fostering genuine conversations, and building sustainable communities.

Social Media Marketing 130

Social Media Marketing Customer loyalty User-Generated Communications 130

Marketing Insider Group

AUGUST 27, 2024

Quick Takeaways Conducting thorough research to know your target audience’s needs and analyzing competitors to find market gaps and opportunities helps you understand your market. Optimizing your website for SEO, creating valuable content, and engaging on the right social media platforms can reach and attract your audience.

Manufacturing 124

Manufacturing Whitepaper Marketers Marketing 124

Hubspot Marketing

JANUARY 8, 2025

As a content pro (and former social media manager), Ive got you covered. Lets talk about what a good social media marketing budget looks like, who should be involved, and how you can data-charge your approach. Table of Contents What is a social media budget? Lets drill down even further.

Social Media Marketing 134

Social Media Marketing CMO Finance Health 134

Buffer Marketing

NOVEMBER 4, 2024

Whether you are a seasoned social media marketer, a marketer looking to venture into  social media  marketing, or a business owner who wants to leverage the enormous power of social, it’s helpful to know about the most popular social media platforms out there right now.

Branding 125

Branding Social Media Marketing User-Generated Advertisers 125

Martech

JULY 10, 2024

Today, you would get no argument on the importance of building relationships with influencers across social platforms, as social media marketing ROI and KPIs have become well-established within strategic frameworks. I wish it were that simple when it comes to AI. The simple answer is that it depends.

User-Generated 131

User-Generated Social Media Marketing Marketers Marketing 131

Marketing Insider Group

JULY 23, 2024

As you know, social media marketing is a cornerstone of brand success, providing businesses with unparalleled opportunities to engage with audiences and build their online presence. Real-time Communication Twitter excels in real-time communication, making it an excellent platform for immediate interaction with your audience.

Branding 129

Branding Communications Management Social Media Marketing 129

Sprout Social

SEPTEMBER 26, 2024

With feedback and communication tools like ratings, reviews and Messenger, the platform helps brands, like you, to build trust with their audience and start conversations that lead to sales. Facebook analytics also enables social media marketers to dive deeper into content performance and engagement to see what’s working and what isn’t.

Analytics 100

Analytics Social Media Marketing Marketers Marketing 100

Hootsuite

SEPTEMBER 18, 2024

Psst: Once you grab your benchmarks, head to our guide to using social media for citizen engagement to find out how to action these insights. #1 1 Social Media Tool for Government Engage citizens with the only tool that makes it easy to communicate, deliver services, and manage crises.

User-Generated 116

User-Generated Social Media Marketing Management Analytics 116

SocialPilot

DECEMBER 23, 2024

But, did you know: In Hubspot’s 2023 survey on The State of AI in Marketing, it was revealed that 33% of marketers use AI for idea generation, 28% for copywriting, 26% for creating marketing images, and 25% for summarizing texts. These statistics confirm that AI is becoming a non-negotiable for social media marketing.

User-Generated 124

User-Generated Social Media Marketing Promotion Transform 124

Hubspot Marketing

JUNE 30, 2025

Include soft skills like strategic and agile thinking, communication, and organizational skills. The ideal candidate will have experience managing multiple projects for key stakeholders and maintaining excellent communication. Maintain strong communication between marketing executives and internal and external stakeholders.

Management 112

Management Inbound Marketing Marketers Marketing 112

Hootsuite

JANUARY 10, 2025

The Pinterest team would have access to an almost unlimited library of data about how people use the app, but specific points are chosen to communicate a narrative. The brain processes visual information much faster than text up to 60,000 times faster, as frequently cited in communication studies, says Froese. Try it free today.

PR 126

PR Communications Management Food 126

Vertical Response

JULY 29, 2024

Clear articulation of goals also improves communication among team members, ensuring everyone is aligned. By defining what success looks like and how it will be measured, you set your team up for a focused and effective marketing effort. Ultimately, clear, measurable, and actionable goals form the bedrock of successful campaigns.

Key Performance Indicator 102

Key Performance Indicator Marketers Marketing Communications 102

Hootsuite

OCTOBER 22, 2024

Employees like these are a social media manager’s best friend. Empower them to help build your employee advocacy program by defining and communicating campaigns, setting goals, and creating incentives. To address this, you need two documents: Social media content policy. What kind of language should they use?

PR 114

PR Gen Z Thought Leadership Communications 114

Martech

JULY 30, 2024

Social media marketing is essential for both startups and large corporations. Up to 52% of all online brand discovery occurs through public social feeds, per Hootsuite. Email marketing is a powerful method for nurturing leads and converting them into customers.

CRM 115

CRM Marketers Marketing Customer loyalty 115

Hubspot Marketing

DECEMBER 12, 2024

Many people, like artists, digital creators , journalists, and media organizations, create digital content simply because its their offering; its a new medium for them to express themselves and communicate with others. Why is this great digital content?

Tentpole 118

Tentpole Gen Z Thought Leadership User-Generated 118

Hootsuite

NOVEMBER 21, 2024

Because short form content is, well, short, it can be difficult to communicate complex ideas or tell longer stories. Long form can communicate complex ideas and better explain how your brand can solve a problem. appeared first on Social Media Marketing & Management Dashboard. It can be time-consuming.

Social Media Marketing 125

Social Media Marketing Communications Entertainment Analytics 125

Hootsuite

OCTOBER 7, 2024

Why every marketer needs a social media analytics tool Social media analytics tools help you figure out what’s working and what’s not. They should also provide the historical data you need to assess your social media marketing strategy on both macro and micro levels.

Analytics 119

Analytics Price PR CRM 119

Hubspot Marketing

OCTOBER 18, 2024

The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. I didn’t know it yet, but I was about to take a crash course in event marketing. The year I turned 30, I started a new job. Also tucked in the job description?

Event Marketing 134

Event Marketing Food Direct Mail Entertainment 134

Search Engine Land

JULY 23, 2024

Dig deeper: What is content marketing? Defining marketing’s present and future 3. What does social media marketing include? Conversion rate: The percentage of social media users who take a desired action (e.g., Dig deeper: What is social media marketing?

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Hubspot Marketing

JULY 15, 2024

As of 2024, 86% of social media marketers say building an active and engaging online community is critical to a successful social media strategy. Fortunately, I have years of experience in both and can give some advice based on what I learned working in-house and later for an outsourced marketing firm.

Management 117

Management Social Media Marketing Communications Place 117

Hootsuite

SEPTEMBER 18, 2024

If you’re using social media for marketing and communications at a bank, credit union, or other financial institution, you might find reporting on your progress tricky. Book a demo Get more leads, engage customers and stay compliant with Hootsuite, the #1 social media tool for financial services.

User-Generated 117

User-Generated Social Media Marketing Communications Management 117

Sprout Social

DECEMBER 2, 2024

Influencers and creators play a pivotal role in global social media marketing. Many leading brands rely on influencer marketing to raise awareness about their products, build brand recognition and increase their overall sales. But the first hurdle can be challenging: influencer outreach. What is influencer outreach?

Influencer Marketing 111

Influencer Marketing Food User-Generated Affiliate Marketing 111

Buffer Marketing

AUGUST 26, 2024

  With the rise of the LinkedIn personal brand , decentralized networks , the launch of Threads , and even long-form posts on X, the power of text-based posts on social media platforms shouldn’t be overlooked. The latter is a particularly great strategy on Threads, where niche communities are often ready to lend a hand.

Social Media Marketing 117

Social Media Marketing User-Generated Gen Z Thought Leadership 117

Sprout Social

NOVEMBER 25, 2024

Social media marketers understand how pivotal influencers are to the success of their brand. At the same time, they don’t always know the perfect formula to succeed with influencer marketing. The definition of what is authentic in marketing is a moving target, as it varies across generations and demographics.

Influencer Marketing 104

Influencer Marketing Marketers Marketing User-Generated 104

Sprout Social

JANUARY 24, 2025

Social media is where culture thrives. As UK social media marketers, we love navigating this ever-changing landscape, but staying ahead of the curve isn’t easy. Whether you’re a social media manager for a UK brand or a global powerhouse, the coming year is going to be a wild ride.

Entertainment 104

Entertainment Transform Social Media Marketing Health 104

Sachs Marketing Group

JANUARY 13, 2025

Social Media Marketing Social media platforms are essential for building brand awareness, fostering engagement, and driving sales. Effective social media marketing includes: Organic content creation to connect with audiences authentically.

Digital Marketing 52

Digital Marketing Influencer Marketing Customer Journey Social Media Marketing 52

Martech

SEPTEMBER 11, 2024

Meta communicated this update to advertisers this week. Custom audiences may need adjustments. Some ad sets could be paused. Reduced visibility in Events Manager. Dig deeper: How brands are using AI in Meta’s Advantage+ campaigns First seen.

Advertisers 116

Advertisers Advertising Communications Management 116

Hubspot Marketing

JULY 12, 2024

I spoke about this with Hubspot‘s principal marketing of community (and fellow ’Erica'), Erica Finley. Community managers often mediate community conflicts and may be required to draft crisis communications,” Finley says. And community managers aren't just managers.

Management 113

Management Communications Social Media Marketing Digital Marketing 113

Sprout Social

SEPTEMBER 19, 2024

The Sprout Social Index™ 2023 found that one of social media marketers’ top priorities in 2024 is to better quantify engagement in terms of business revenue, and 42% now include social traffic that leads to purchases in their reporting. You need to be able to state the goals for your campaign.

Influencer Marketing 125

Influencer Marketing Key Performance Indicator Transform Marketers 125

Neil Patel

JUNE 25, 2025

Both the post and the product launch capture the essence of relationship marketing. More than just clever marketing campaigns, it’s about establishing a mutual relationship based on two-way communication. This recognition can go a long way toward building strong relationships and reinforcing customer loyalty.

Shoppers 98

Shoppers Customer Acquisition Customer loyalty Marketers 98

Vertical Response

JULY 7, 2024

Brands can broaden their reach and connect with TikTok’s energetic community through collaborations with influencers. The platform’s ability to translate news stories and trends into engaging short-form videos makes it a powerful tool for modern social media marketing. billion monthly active users.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Hootsuite

MAY 28, 2025

Brandwatch Influence Source: Brandwatch Brandwatch Influence is a complete influencer marketing solution. It centralizes creator communication, deliverables tracking, campaign reporting, and analytics. You can track all influencer communication and campaigns in one place. Weve got you! 3 influencer campaign management tools 5.

Influencer Marketing 110

Influencer Marketing Affiliate Marketing CRM Marketers 110

Buffer Marketing

SEPTEMBER 11, 2024

Hailley Griffis , Head of Communications and Content, agrees that sharing a peek behind the curtain of how you work can resonate. This has made it easier for me to find my crowd, both those who tune into my content, but also those I follow to learn from as a marketing practitioner.”

Entertainment 130

Entertainment Education Communications Branding 130

Buffer Marketing

JULY 11, 2024

Here, Buffer's Head of Content and Communications Hailley Griffis talks about why she's taken the 'risk' of staying in her role rather than moving on: Day 12 What does a week in the life of a [insert your job title here] look like? Day 10  Share a cliche quote that you can't help but take seriously.

Branding 127

Branding B2C Management Product 127