Remove Communications Remove Transform Remove User-Generated
article thumbnail

4 marketing ‘jobs to be done’ being transformed by genAI

Martech

Generative AI isn’t just transforming marketing it’s already embedded in how marketing teams work. Unlike traditional martech implementations, this transformation is happening from the ground up as individual marketers adopt AI assistants for their daily work.

article thumbnail

How autonomous AI pipelines will transform marketing campaigns

Martech

But in the past two years, I’ve seen an explosion of AI “point solutions” in marketing: single-task tools that can create voices, generate videos or design images. But its AI functions remain point solutions, offering AI-generated content, customer service agents and reporting. Other marketers will support pipelines in different ways.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

4 pitfalls of digital transformations and how to avoid them

Martech

Digital transformation has reached near-universal adoption but success remains elusive. The reasons are well-documented, but the solution lies in something more specific: shifting how transformation is delivered in practice, especially within marketing, data, martech and digital teams. The investment was, too. Processing. Its perfect.

article thumbnail

How data-driven email nurturing transforms the B2B sales funnel

Martech

Using data insights and automation, you can provide personalized, timely communication to nurture leads while saving time and resources. Modern marketing automation allows you to tailor emails based on user behavior, such as interacting with certain content or attending a webinar, ensuring your messaging is always relevant. Processing.

article thumbnail

The two approaches to AI implementation: Collaboration vs. independence

Martech

The visionary leader in AI integration A successful AI initiative begins with a visionary leader who understands its transformative potential and aligns it with business strategy. They communicate effectively with executives and teams, bridging the gap between complex technology and business needs to drive results.

article thumbnail

Lessons from AI’s 2024 rise and a pragmatic path for marketing in 2025

Martech

From breathtaking advancements in generative models to bold proclamations about the agentic era, the year has been dominated by promises of transformation. The year brought groundbreaking advancements: Generative AI breakthroughs: Tools like ChatGPT, Googles Gemini 2.0, These developments were nothing short of extraordinary.

article thumbnail

How illumin can transform advertising agencies and help them thrive

illumin

With illumins connected journey, you can manage ad creative and ad frequency at every stage, establish alternative pathways, and enhance performance based on user behavior. Agencies can generate highly customized reports that cater specifically to their clients’ needs. What do agencies need in a DSP?