Marketing Insider Group

OCTOBER 16, 2024

Develop educational content that solves problems for your audience, such as case studies and whitepapers, emphasizing quality over quantity for better engagement. Encourage two-way communication by responding to comments, participating in discussions, and utilizing LinkedIn groups to build relationships and trust with your audience.

Social Media Marketing 117

Social Media Marketing Key Performance Indicator Whitepaper Industry Insights 117

Marketing Insider Group

APRIL 21, 2021

With so much content inundating customers today—from short ads on social media to longer form blogs, eBooks, white papers, and articles—you need to carve out your content niche by asking yourself: What type of content will my target audience actually want to read? Try long-form content like eBooks and white papers.

Whitepaper 145

Whitepaper eBook Transform Inbound Marketing 145

Martech

FEBRUARY 20, 2024

This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. Creating and distributing high-quality, well-researched articles and white papers establishes your brand as a trusted authority. Identify key thought leaders and communities in your industry.

Whitepaper 134

Whitepaper Content Marketing Thought Leadership Marketing 134

Hubspot Marketing

JUNE 30, 2025

Include soft skills like strategic and agile thinking, communication, and organizational skills. The ideal candidate will have experience managing multiple projects for key stakeholders and maintaining excellent communication. Maintain strong communication between marketing executives and internal and external stakeholders.

Management 104

Management Inbound Marketing Marketing Marketers 104

Search Engine Land

JULY 23, 2024

Ebooks and whitepapers: Providing in-depth information on specific topics to capture leads. ebooks, whitepapers). Results to expect Direct communication: Personalized and targeted messages reaching your audience. Blogging : Creating valuable blog content to attract and engage an audience. Dig deeper: What is content marketing?

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Lusha

JULY 21, 2024

Shorten Sales Cycles: Nurturing MQLs with targeted content and personalized communication can accelerate their decision-making process. Content Downloads: Downloading whitepapers, ebooks, or case studies shows that the lead is actively seeking information and is willing to share their contact details.

Whitepaper 52

Whitepaper CRM Marketing Automation Platform Marketing 52

Rock Content

AUGUST 15, 2023

While there are many written assets that can really help put a company on the map as a trustworthy industry authority, whitepapers are truly in a class of their own. A whitepaper is an in-depth written document that covers a specific subject or issue in great detail. What Is a Whitepaper? What Should a Whitepaper Include?

Whitepaper 75

Whitepaper B2C Non-Profit SEO 75

Jeff Bullas

FEBRUARY 19, 2023

Here’s a video of how it works: For example, here’s how Anyword updated a headline from a project on Product Hunt : Old text: Asynchronous video communication for remote teams New text: The new and improved way to have a conversation remotely Yes, a computer generated that second headline! Quite amazing. What copy can AI software create?

Copywriting 299

Copywriting Whitepaper New Technology Digital Marketing 299

Marketing Insider Group

JUNE 30, 2020

White Papers. White papers need to be some of your best content. Writing white papers will help establish this credibility, and it can also be used to drive people to your website by sharing it on social media or through email. Like white papers, eBooks will be some of the best content that you provide.

Whitepaper 145

Whitepaper Content Marketing eBook Marketing 145

Marketing Insider Group

FEBRUARY 3, 2021

For example, your team might tackle a set of social media posts for a retailer for the first half of their day, while during the next half, they dig into heavy research to craft a white paper for a medical equipment manufacturer. That’s fine when you’re communicating among yourselves. Every industry has a jargon of its own.

Content Marketing 136

Content Marketing Whitepaper Marketing Marketers 136

Hubspot Marketing

MAY 6, 2022

While these concepts may seem like opposite ends of the communication spectrum, combining content marketing and PR offers a new approach to lead generation for your organization. Both focus on creating and communicating valuable information — just for two different audiences. Keep communications open. Combine science and art.

PR 121

PR Whitepaper Content Marketing eBook 121

Martech

FEBRUARY 27, 2025

Using data insights and automation, you can provide personalized, timely communication to nurture leads while saving time and resources. Additionally, streamline collaboration by automating task creation for sales teams, enabling them to follow up on critical engagement actions like downloading a whitepaper or attending a webinar.

Transform 90

Transform CRM Whitepaper eBook 90

Hubspot Marketing

MAY 9, 2023

Marketers need to know how to communicate their goals effectively to AI systems. Generate ideas for repurposing a white paper into a video series about [topic] using this pre-existing text: [insert old whitepaper content]. Rewrite an old email campaign into a new one with updated messaging suited for [season] [year].

Whitepaper 139

Whitepaper Transform Promotion Marketing 139

Backlinko

NOVEMBER 18, 2024

When everyone is aligned, things run smoothly, and communication improves. Whitepapers: In-depth reports or guides on the topic with detailed information. Content briefs help teams work together by reducing revisions and speeding up the writing process. Strategists set the goals. Writers follow the plan. The result?

Whitepaper 101

Whitepaper SEO Content Marketing Product 101

Trade Press Services Newsletter

MARCH 2, 2023

Make sure your home page clearly communicates your corporate distinction. If the content on your home page doesn’t communicate the answers to these questions, it’s time to spring-clean your home page’s messaging. Clean out your email inbox and unsubscribe from any irrelevant communications.

Whitepaper 130

Whitepaper Energy Communications Marketing Plan 130

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

An engaged customer means they expect relevant communication from your business. Second, let visitors fill out forms to access white papers or eBooks. You want these names to have a meaningful interaction with your business. Step 2: Create Engaging Content. There are a few tactics you can put in place to capture leads.

Whitepaper 174

Whitepaper Manufacturing Customer Journey Outbound Marketing 174

Set Up

FEBRUARY 25, 2025

Actionable Steps: Develop content like blogs, webinars, and whitepapers that address Client pain points and position you as a thought leader in a discipline or industry. Set expectations around feedback and communication. Maintain regular communication through collaboration tools like Slack or Zoom. Create lead magnets (e.g.,

Inbound Marketing 59

Inbound Marketing Whitepaper Thought Leadership B2C 59

Martech

DECEMBER 17, 2021

What it is: Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. Why it’s important today.

Whitepaper 118

Whitepaper Transform Management Communications 118

Tiecas

JULY 23, 2024

Technical Expertise: They can effectively communicate complex technical information in a way that resonates with engineers and other technical decision-makers. Transparent Communication: Open and honest communication is essential for a successful partnership.

Manufacturing 52

Manufacturing Whitepaper Marketing Marketers 52

Trade Press Services Newsletter

DECEMBER 1, 2022

One long-form content piece such as a white paper or eBook can be segmented and used in organic social media, email newsletters, infographics, website copy, short articles and blogs—the possibilities are endless. Every organic post should have a purpose and communicate with distinct messaging appropriate for each channel.

Whitepaper 130

Whitepaper Transform PR eBook 130

Trade Press Services Newsletter

SEPTEMBER 7, 2023

Depending on your industry, you may want to include additional resources such as white papers, case studies, data sheets or background information. An FAQ sheet can help you avoid any unnecessary back-and-forth communications, saves time for all parties, and ensures more accurate reporting. Published materials.

Whitepaper 130

Whitepaper Branding Promotion Communications 130

Martech

JANUARY 7, 2022

What it is: Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. Why it’s important today.

Whitepaper 136

Whitepaper Marketing Marketers Management 136

Trade Press Services Newsletter

MAY 4, 2023

This course teaches marketers how buyers use social platforms to research the products and services they need, and students will also learn how to communicate with buyers on each social channel. Take the first step in your continuing education journey by checking out our resource s page featuring white papers, infographics, and more!

Education 130

Education Whitepaper Inbound Marketing Social Media Marketing 130

Rock Content

APRIL 24, 2023

So, marketers will need to do their own editing, communicate with writers, and negotiate through a bidding process for jobs. This means your account will be expertly managed, and communication will be streamlined between you and your writing team. Upwork doesn’t offer much when it comes to customer service.

Place 95

Place Whitepaper Finance eBook 95

Martech

JANUARY 21, 2022

What it is: Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. Why it’s important today.

Customer 141

Customer Whitepaper Transform Fashion 141

Marketing Insider Group

DECEMBER 17, 2020

Whitepapers are persuasive, authoritative pieces where you discuss a particular issue or topic and provide your proven stance or solution. Whitepapers are typically denser than blogs but more concise than an eBook. Infographics have become a staple of communication at all levels of customer and client engagement.

Whitepaper 142

Whitepaper eBook Marketing Mix Thought Leadership 142

Adobe Experience Cloud Blog

JANUARY 22, 2020

For lead sources with lower-than-average conversion rates, such as whitepaper downloads, a higher qualification bar is required before passing the lead to sales. As a first step, marketing can provide the sales team with case studies, whitepapers, and other educational materials that they can send to leads.

Management 160

Management Whitepaper Marketing Automation Platform Thought Leadership 160

Martech

JULY 22, 2021

Just to use one example, we may use Google Doc to write a whitepaper, Canva to create graphics to illustrate it, and something like Adobe InDesign or Acrobat to bring it all together. But most marketing initiatives require we employ multiple tools to achieve our objectives.

Management 145

Management Whitepaper Marketing Automation Platform Marketing 145

Hubspot Marketing

MARCH 28, 2019

That is why your marketing and sales teams need to be in tight alignment in 2019 -- because your buyer needs to be communicated with, and sold to, wherever and whenever she wants. The traditional sales and marketing tactics no longer work. Document content gaps along a buyer's journey.

Whitepaper 145

Whitepaper Marketing Marketers CRM 145

Marketing Insider Group

SEPTEMBER 28, 2020

Lead nurturing during the buying process helps: Establish communication with leads immediately. Dedicated landing pages: With a focused landing page, you can effectively communicate your brand’s main message and tie in advanced personalization. Build thought-leadership and credibility. Increase engagement.

Whitepaper 145

Whitepaper Thought Leadership Entertainment Education 145

Martech

AUGUST 22, 2023

Thanks to these insights, Finish Thompson was able to develop an improved strategy for its marketing communications. They also produced a stream of helpful content, like white papers and case studies, intended to demonstrate Finish Thompson’s expertise and help customers and prospects learn how to solve their fluid movement problems.

Whitepaper 97

Whitepaper Manufacturing Customer Pharmaceutical 97

Trade Press Services Newsletter

OCTOBER 6, 2022

Here are six key marketing essentials to consider incorporating into your 2023 marketing communications strategy. Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. It positions your brand as an expert, authoritative leader in your industry.

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Martech

AUGUST 10, 2021

I didn’t explore the vendor’s website, download a white paper, or put on a t-shirt saying “Intent!”. Digital communications bring customers closer to brands in many different ways. A solution like Toluna’s puts brands back in the driver’s seat and draws on the biggest advantage gained by instant communication — time.

Whitepaper 113

Whitepaper Transform CMO Market Segmentation 113

Welcome Software

APRIL 22, 2025

Same rules for different content types Risk : Applying identical consistency standards across all your content types—from social media to white papers to executive communications—is only going to create tone mismatches and will quickly undermine the effectiveness across channels.

Gen Z 52

Gen Z Whitepaper Transform Global Marketing 52

Neil Patel

JUNE 15, 2021

In addition to simply operating as a help feature, chatbots can be used as a tool to improve site visitor experience, not to mention completely changing the way brands communicate and interact with their existing and would-be consumers. If you’re looking to drive whitepaper downloads, drive to a blog. A/B test: Test everything.

Whitepaper 145

Whitepaper User-Generated Copywriting Advertising 145

Rock Content

MAY 18, 2020

With this, communication gets more effective, reaching the public’s pains, desires, and generating more leads and sales. There are also different formats for producing interactive content, such as infographics , ebooks , calculators, landing pages, and quizzes, as well as white papers, assessments, and lookbooks.

Whitepaper 126

Whitepaper User-Generated eBook Marketing Strategy 126

Lynton Web

DECEMBER 29, 2024

Start by looking at the following: Positive Signals : A lead who visits your pricing page three times, opens your last five emails, downloads a crucial whitepaper, or books a demo shows genuine interest. A good setup should start with engagement scoring based on specific behaviors.

Customer Journey 97

Customer Journey Customer Transform CRM 97