Sprout Social

FEBRUARY 5, 2024

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. As an employer, you are bringing in diversity through many layers.

Gen Z 111

Gen Z User-Generated Branding Education 111

Marketing Insider Group

SEPTEMBER 7, 2023

But when you’re talking about leading marketing teams, there are two absolutely critical traits that can’t slip off of the radar: inclusion and vulnerability. Inclusion in Marketing Inclusion is a hot topic throughout 21st-century culture. What Is Inclusion in the Workplace? How Does Inclusion Fit Into Marketing?

Transform 99

Transform Marketing Marketers Communications 99

Martech

APRIL 5, 2022

Diversity at all levels of a company is an indicator of success. A culture of diversity and inclusion is the cause of it. The benefits of diversity and inclusion can be seen in stock and revenue performance, hiring and retention, and customer acquisition and loyalty. Business performance. Heat Test Report ).

Gen Z 110

Gen Z Millennials Customer Acquisition Advertising 110

Hubspot Marketing

NOVEMBER 27, 2023

Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. The on-ramp for many brands starting with inclusive marketing focuses on making their visuals more representative. Representation matters.

Marketing Mix 92

Marketing Mix Customer Journey Marketing Marketers 92

Neil Patel

DECEMBER 21, 2021

In this article, I’ll explain what inclusive content really means, why you need to be creating it, and how to do it in a meaningful way. What Does “Inclusive Content” Mean? Inclusive content is any form of media (such as a blog post, a video, an image, etc.) that speaks to a broad and diverse audience without excluding anyone.

Millennials 132

Millennials Health Advertising Advertisers 132

SmartBrief - Marketing

MARCH 19, 2024

These core principles include: Transparency : Being open about products, services, pricing, sourcing and business operations along with access to information about how the company makes decisions. Lush highlights the importance of cruelty-free and inclusive marketing, showing respect for all life and diversity.

Gen Z 102

Gen Z Law Marketing Marketers 102

Martech

JULY 18, 2022

Diversity at all levels of a company is a major indicator of company success and productivity. The benefits of diversity and inclusion can be seen in stock and revenue performance, hiring and retention and customer acquisition and loyalty. A diverse marketing organization aids access to diverse markets.

Gen Z 83

Gen Z Millennials Customer Acquisition Education 83

Martech

DECEMBER 7, 2022

While marketing organizations’ ethnic diversity continues to improve overall, it shrinks as you go up the org chart, according to a new survey by the ANA. Diversity at all levels of a company is a major indicator of company success and productivity. A diverse marketing organization aids access to diverse markets.

Customer Acquisition 94

Customer Acquisition Marketing Marketers Advertising 94

Hubspot Marketing

JULY 19, 2023

Whether it's a graduation speech, an all-company meeting, a championship sporting event, or a conference keynote, these speeches are designed to change how their listeners see the challenges facing them in the future. Unconscious bias training, diverse recruitment, and employee resource groups contributed to his success.

Health 145

Health Promotion Energy Entertainment 145

Hubspot Marketing

MARCH 29, 2023

Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Senate Committee on Small Business and Entrepreneurship report more than four million minority-owned companies in the United States today.

Manufacturing 119

Manufacturing Information Technology Retail Place 119

Hubspot Marketing

MARCH 15, 2022

Inclusive content is no longer considered a bonus for video marketers; Diversity, Equity & Inclusion (DEI) is an integral component of an effective video content strategy. According to Facebook Advertising, 64% of audiences in the US, UK, and Brazil said they would like to see more diversity. But where does one start?

Video Marketing 101

Video Marketing Marketing Marketers Advertising 101

Search Engine Land

JANUARY 19, 2024

It must consider cultural nuances to resonate with diverse audiences with different languages and needs. This article explores the dos and don’ts of SEO localization , guiding you through creating visible, culturally appropriate content that engages diverse audiences. Consulting local specialists.

SEO 116

SEO User-Generated Law Global Marketing 116

Digital Marketer

JULY 24, 2023

In 2023, the renowned toy company Mattel , famous for creating the iconic Barbie doll , faced challenging times amidst a competitive market. However, a recent development has the potential to reshape the company’s trajectory and revitalize its brand presence: the release of the much-anticipated Barbie movie.

Branding 85

Branding Entertainment Transform Manufacturing 85

Martech

MARCH 8, 2023

IWD 2023 is a great opportunity for businesses to reflect on the progress they have made with their diversity and inclusion initiatives, and how far they still have to go,” says Lauren Wetzel, chief operating officer of InfoSum, a data collaboration platform vendor. Why we care. This is bad for business.

Promotion 81

Promotion Management Product Marketing Branding 81

Sprout Social

SEPTEMBER 23, 2022

This rapidly growing demographic should be a crucial part of your inclusive marketing strategy. Most (60%) consumers are more likely to buy from a brand with inclusive marketing. To improve your inclusivity, creators are the key to making an impact with the Latinx community. 365 days of inclusive marketing.

Marketing Strategy 109

Marketing Strategy Marketing Marketers Branding 109

Martech

SEPTEMBER 13, 2023

However, a new Gartner report takes a contrarian view, saying the focus should be on inclusivity and ESG (environmental, social and governance) achievements. Dig deeper: How Shake Shack measures experience and activates customer insights This is why most companies will be marketing around price.

Gen Z 110

Gen Z Shoppers Retail Price 110

Martech

NOVEMBER 29, 2021

With workers holding the upper hand in the job market, employers are under pressure, not just to provide fair compensation, but to address quality of life issues — including not just work/life balance and opportunities for remote or hybrid working where appropriate, but ensuring teams are diverse and workplaces inclusive.

Health 100

Health Millennials Finance Entertainment 100

Martech

NOVEMBER 30, 2021

One is that creating diverse and inclusive workplaces and supporting equitable treatment within them is the right thing to do, regardless of the bottom line. As McKinsey said last year, the business case for diversity continues to strengthen. Good morning, Marketers, and let’s all lift each other up. As simple as that.

Millennials 100

Millennials Digital Marketing Management Transform 100

Duct Tape Marketing

DECEMBER 7, 2023

10:58] Explain the value individuals have towards diversity and inclusion in the workplace? [12:04] 12:04] How do the 10 truths outlined in your book, help create a more inclusive environment? [13:49] And empathy is the beginning of inclusion. And what we all want is a diverse and inclusive workforce.

Transform 78

Transform Millennials Non-Profit Place 78

Digital Marketer

NOVEMBER 26, 2022

We live in the most diverse and multicultural times in the history of the world. Diversity in Ad Campaigns is a No-brainer. Diversity in Population is Growing Fast. Also, 70% of Gen Z consumers trust brands that show diversity in their advertisements. Diversity in Marketing Creates Significant New Revenue Streams.

Gen Z 61

Gen Z Advertising Advertisers Finance 61

Hubspot Marketing

AUGUST 1, 2022

In 2021, HubSpot became a company led by Yamini Rangan , a woman of color. In addition, the Company Executive Leadership Team (CELT) is made up of four women, and more than 50% of HubSpot leaders are women. HubSpot cares about diversity, inclusion, and belonging beyond the screens of employees’ work computers.

Non-Profit 95

Non-Profit Health Energy Education 95

Sales Force: CMO

AUGUST 2, 2022

Is age part of your equation when you think about diversity, equity and inclusion? Companies need to meet the needs of this intergenerational workforce, and those that do see a positive impact from age diversity and age-friendly workplaces. The company they founded? Inclusive companies posted a 14.4%

Gen Z 89

Gen Z Millennials Health User-Generated 89

Hubspot Marketing

AUGUST 17, 2022

Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. The Diversity Gap. Choose Inclusion.

Education 112

Education Thought Leadership Finance Marketing 112

SmartBrief - Marketing

OCTOBER 2, 2023

DE&I has been top of mind for most companies in 2023, and as marketers we know it’s no longer an option to stay silent when it comes to the lack of diversity in our content, in our campaigns, and in our ad images. However, 71% of consumers expect brands to promote diversity and inclusion.

Marketing Strategy 52

Marketing Strategy Whitepaper Transform Marketing 52

Litmus

APRIL 26, 2021

Diversity and inclusion is a hot topic, and so it should be! “Normal casting to me is a process that strives for representation and in many cases, strives to simply portray the world as it actually is instead of as falsely non-inclusive. . There are many ways to let the world know that you are an inclusive brand.

Fashion 125

Fashion Retail Energy Education 125

Marketing Insider Group

APRIL 26, 2021

Where should you place your focus in 2021 and beyond to set your company up for growth and success? They must prioritize inclusivity and diversity in their business moving forward. Higher inclusivity. Focus on Diversity and Inclusivity. It may be time to build a more diverse marketing team.

Marketing 142

Marketing Marketers Customer Journey Communications 142

Hubspot Marketing

JANUARY 2, 2023

They'll look at your company values and goals when they visit your website or landing page. Soft skills are quickly rising in importance to companies across the globe. Today’s labor market is experiencing a skills deficit, and talent pools offer companies an effective way to address their labor needs.

Gen Z 111

Gen Z Law Marketing Marketers 111

Sprout Social

JANUARY 27, 2021

But following a year of racial justice protests and more companies than ever taking a stand on social and political issues, brands are under pressure to get Black History Month 2021 right. To support your growth, incorporate diverse voices and core values into the fabric of your company’s brand and culture.”.

Branding 129

Branding Education Place Product 129

Hubspot Marketing

APRIL 12, 2022

HubSpot’s commitment to diversity, equity, and inclusion (DEI) best practices has played an essential role in our success and we know that it can for all companies in the HubSpot community. We asked, shouldn’t it be easier for companies to identify and adopt DEI best practices and measure their success?

Price 81

Price Place Customer Product 81

Sprout Social

AUGUST 31, 2021

Since we first embarked on our journey with Diversity, Equity and Inclusion (DEI), our efforts have led to a team who not only understands the importance of DEI, but who see it as an essential aspect of who we are as a company. And over the past year, we took a deeper look at the way our team experiences DEI at Sprout.

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Sprout Social

JULY 6, 2020

People expect the companies they shop with and the organizations they support to take a stand—in fact, 70% of U.S. Brands need to go beyond a one-time statement about diversity on social media. As social marketers, we should be integrating diversity, equity and inclusion into our social strategies for the long term.

Education 145

Education Retail Communications Thought Leadership 145

Rock Content

JUNE 21, 2023

Pinterest As for Pinterest, for 2023 Pride Month, the intent is to show positivity and inclusion. Where are the statistics on the decrease in the practice of LGBTphobia within these companies and the connection spaces they provide? This knowledge helps us develop empathy, challenge biases, and foster a more inclusive culture.

Non-Profit 88

Non-Profit Education Promotion Branding 88

Adobe Experience Cloud Blog

SEPTEMBER 3, 2020

While initially, some panic meant that companies cut B2B solutions contracts in anticipation of dwindling revenue, many businesses who have leadership and customer-facing employees who are empathetic, are seeing their customer base double down and remain loyal as they’re being helped to weather the storm. An Experience Maker is Inclusive.

Transform 168

Transform Customer Journey Thought Leadership Education 168

Buffer Marketing

JUNE 2, 2022

While diversity, equity, and inclusion (DEI) have always been a big part of our culture, it is more important than ever for organizations to bring a business approach to DEI efforts in order to foster a culture where all team members feel welcomed and valued, and everyone has an equal opportunity for success.

Education 72

Education Health Promotion Analytics 72

Sprout Social

OCTOBER 10, 2023

According to our Pulse Survey, we found that companies are focused on the following brand-influencer partnerships: giveaways, product collaborations and influencer-led advertisements. Dunkin’ Dunkin’ is a great example of a company stepping outside the box for brand partnerships. Several had never been to a brand trip before.

Influencer Marketing 126

Influencer Marketing Affiliate Marketing Marketing Marketers 126

The CMO Survey

SEPTEMBER 14, 2021

companies, 94.1% The pandemic has prompted many companies to undergo a rapid transformation in their go-to-market models. More companies report moving past the nascent phase of their digital transformations (31.1% More companies report moving past the nascent phase of their digital transformations (31.1%

Digital Marketing 130

Digital Marketing Transform CMO Marketing 130

Sprout Social

AUGUST 18, 2020

It’s never been more important to talk about diversity, equity and inclusion (DEI). As our CEO, Justyn Howard, recently said, “This has long been a focus and priority for Sprout, but like all aspects of this company, we measure ourselves by the work left undone. There’s more to do, and we will.” . Read the Report.

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