Search Engine Journal

AUGUST 7, 2020

Great content that no one reads just drives a poor ROI. Learn how to efficiently distribute your content and make your content marketing successful. The post Content Distribution: Getting Started in 9 Simple Steps via @Stevenvvessum appeared first on Search Engine Journal.

Content Marketing 140

Content Marketing Marketing Marketers 140

Content Marketing Institute

MARCH 23, 2021

You’re confident the content is valuable, so why aren’t you seeing the traffic and conversions? You need a more proactive content distribution strategy. Continue reading → The post Reach a Wider Audience, Step Up Your Content Distribution Strategy appeared first on Content Marketing Institute.

Content Marketing 116

Content Marketing Marketing Marketers 116

Zumvu

MARCH 19, 2022

Have you ever thought of distributing that quality content you created via Quora? I guess you hardly think of it. What if I tell you that a percentage of 300 million users on Quora may want to consume it.

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Content Marketing Institute

JULY 29, 2019

If you don’t distribute your content smartly, you’ll never achieve your brand’s content marketing goals. Continue reading → The post How to Match Your Content to the Best Distribution Channel appeared first on Content Marketing Institute. This succinct guide will help.

Content Marketing 105

Content Marketing Marketing Marketers 105

Content Marketing Institute

JUNE 14, 2018

There are countless ways to get eyes on your content. Promoting your content on Facebook doesn’t have to break the bank. HANDPICKED RELATED CONTENT: Don’t Be Overwhelmed by Facebook Advertising: 10 Tips to Use Any Time. Create relevant content. You need to create content that’s valuable to the people you’re targeting.

Promotion 110

Promotion Entertainment Advertising Advertisers 110

Content Marketing Institute

SEPTEMBER 11, 2019

Your content marketing success often lives or dies by your distribution and promotion choices. Set the stage for optimal content discovery, engagement, and performance with this handy tutorial on the essentials and resources to help.

Promotion 108

Promotion Content Marketing Marketing Marketers 108

Content Marketing Institute

OCTOBER 24, 2018

Content marketing heavily relies on technology, which means it evolves quickly. Mobile search, video marketing, SEO – all of that has been changing and advancing content marketing for the past few years. HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs.

Millennials 94

Millennials User-Generated Conversational Marketing Communications 94

Marketing Insider Group

NOVEMBER 7, 2017

No matter how great or valuable your content is, it won’t be worth anything if nobody reads it. However, with all the content being published online, getting your message in front of the right people is a critical factor in how well a piece of content performs. Before you think about promoting that blog posts […].

Promotion 65

Promotion Marketing Marketers Content Marketing 65

Marketing Insider Group

FEBRUARY 7, 2017

Are you creating awesome content, publishing it on your website on a consistent, regular basis? You’re on the right track, but unless your content marketing strategy encompasses plans for getting relevant eyeballs on those content pages, you’ve still got work to do.

Marketing Strategy 75

Marketing Strategy Content Marketing Marketing Marketers 75

Trade Press Services Newsletter

MARCH 7, 2024

Marketing Your Book Marketing Mistakes Authors Make and How to Avoid Them Get Published, Get Results When experts showcase thought leadership through published content, they forge new connections with target audiences based on valuable insights. The outcome, however, can transform your business and thought leadership.

Whitepaper 311

Whitepaper Transform Thought Leadership Energy 311

Duct Tape Marketing

APRIL 30, 2015

Are Paid Content Distribution Platforms Cost Effective? Creating great content is only one aspect of digital marketing. In order for that content to be effective you need an audience, you need eyeballs and traffic. Paid Content Platforms: A Distribution Alternative? Organic traffic to Pages is below 2%.

Real Estate 63

Real Estate Copywriting Promotion Analytics 63

Businesses Grow

NOVEMBER 20, 2023

In four out of my last five coaching calls , the business leader on the other end of Zoom told me their main platform for content is LinkedIn. No content on a website. Today I’m turning you from the dark side and explaining why LinkedIn cannot be your primary content platform. Send me more content.”

SEO 127

SEO Branding Place Education 127

Search Engine Land

MARCH 11, 2024

The digital world thrives on content. But managing that content for various channels and platforms can be a monumental task. Enter generative AI – artificial intelligence technology so advanced and humanlike that it has changed how we create, manage and deliver content.

Management 119

Management User-Generated Analytics SEO 119

Search Engine Land

MAY 2, 2024

Google introduced new restrictions on deep fake sexual content for Shopping ads. Google also updated its general content policy prohibiting promoting synthetic content that has been altered or generated to be sexually explicit or contain nudity Why we care. Google will issue a warning to advertisers if they violate this policy.

Promotion 81

Promotion Advertising Advertisers 81

illumin

APRIL 25, 2024

Over-the-Top or OTT refers to the digital content delivered (can be video-based or audio-based) directly to viewers over the internet, bypassing traditional distribution channels like cable or satellite providers. Put succinctly, OTT is the process of streaming or viewing video content on your phone, tablet, television, or laptop.

Advertising 111

Advertising Advertisers Price User-Generated 111

Animalz blog

MARCH 28, 2024

We love to invite content marketing pioneers to share the innovative strategies they’re using to drive results. In this guest post, Mark Rogers, Director of Content Marketing at Freshpaint and former Director of Strategy at Animalz, shares his framework for using a central idea to tie together all content efforts.

Thought Leadership 84

Thought Leadership Content Marketing Branding Product 84

Animalz blog

FEBRUARY 25, 2024

It’s the belief that customers will find your great product without a distribution strategy. Content marketers fall for this same trap all the time. A distribution-first strategy starts with the “they will come” part. Many folks now get information from other content formats – videos, social posts, or emails.

Thought Leadership 82

Thought Leadership SEO Place Content Marketing 82

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Whitepaper 126

Whitepaper Content Marketing Thought Leadership Marketing 126

Trade Press Services Newsletter

JANUARY 4, 2023

Mistake #2: Forgetting the Importance of Distribution You’ve spent so much time and energy creating relevant content for your target audiences. Without a thorough content distribution plan in place, that amazing white paper or blog post will disappear. Assess engagement and then fine-tune your distribution plan.

Whitepaper 130

Whitepaper Thought Leadership Energy Marketing 130

Search Engine Land

APRIL 8, 2024

The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with Search Engine Land content. I am the first generative AI chatbot for search marketers.

Finance 100

Finance Manufacturing Health Education 100

Martech

FEBRUARY 26, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. See more about how marketers are using MarTechBot here.

Price 95

Price CMO Marketing Marketers 95

Martech

OCTOBER 9, 2023

DAM’s place in modern martech DAM is still at the core of the martech stack, as digital content should be viewed as a constant connection between people, process and technology. DAM is the right thing to do for your content and your brand, because when everything is connected, everything changes.

Transform 114

Transform CRM Customer Journey Management 114

Rock Content

APRIL 9, 2024

Between company blogs, multiple social media feeds, and email marketing material, today’s content creation teams have their work cut out for them when it comes to keeping content flowing without sacrificing quality. That’s where the right content creation tools can help. Here are a few to know.

Promotion 59

Promotion Analytics Content Marketing SEO 59

Rock Content

MARCH 18, 2024

2024 is a year of amazing content marketing technology. AI and automation simplify data analysis, audience engagement, and content reach. 32% of marketers around the world have already begun to use AI with marketing automation to make decisions about paid advertising and how to personalize content for their target audiences.

Content Marketing 95

Content Marketing Marketing Marketers Analytics 95

Tiecas

FEBRUARY 14, 2024

Table of Contents Unlocking AI’s Potential: Top 5 Questions Answered for Improving B2B Marketing for Industrial Companies How Can AI Improve Lead Generation and the Qualifying Processes? How Does AI Impact Industrial Content Creation and Distribution? What Role Does AI Play in Personalizing Industrial Marketing Efforts?

Manufacturing 98

Manufacturing Transform User-Generated Marketing 98

Search Engine Land

JANUARY 12, 2024

The repercussions of negative, false and defamatory content on the web are profound for businesses and individuals, especially when it ranks highly on Google. This article explores nine of the most effective and commonly used strategies for removing negative content from the web.

Law 117

Law User-Generated Management Communications 117

Hubspot Marketing

APRIL 3, 2023

Simply put, tons of user-generated content are posted in various forms daily, and moderating what finds its way to your brand's online platform can be overwhelming and tedious — unless you leverage AI content moderation. AI can optimize the moderation process by automatically classifying, flagging, and removing harmful content.

Branding 119

Branding User-Generated Product Marketing 119

Social Media Examiner

NOVEMBER 14, 2022

Wondering how to take advantage of Facebook unconnected distribution? In this article, you’ll discover how to optimize your Facebook content for more exposure via unconnected distribution. Unconnected Distribution and Facebook Reach Facebook started as a platform for connected distribution.

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Welcome Software

OCTOBER 5, 2023

It also requires marketers to do this efficiently; by creating content once and saving it as a component that can be reused cross channels. Content creation takes too long Creating quality content for one channel is hard enough, but creating for multiple channels can take weeks to produce. Need to see how a Marketo email looks?

Marketing 90

Marketing Marketers SEO Content Marketing 90

Search Engine Land

MARCH 12, 2024

While many factors contribute to experience, expertise, authoritativeness and trustworthiness ( E-E-A-T ), SEOs focus more on content-based cues. It involves strategically placing hyperlinks within your website’s content to connect relevant pages within your site. Internal linking, however, is often overlooked.

Transform 120

Transform SEO Energy Place 120

Hootsuite

MAY 9, 2023

In this example, your marketing content is the high-end cuisine. Just like restaurants need ways for customers to access the food, you need a plan to get that A+ content to your audience. Content distribution is how you serve your content to your customers. What is content distribution?

Whitepaper 98

Whitepaper Key Performance Indicator Food Influencer Marketing 98

Hubspot Marketing

DECEMBER 13, 2023

Content makes the world go 'round (at least for marketers), but it can’t create itself. This growth is fueled by increased cash flow from brands and higher demand for content. In 2024, a well-rounded marketing strategy has content embedded throughout, and strong relationships with creators are essential to making these strategies work.

Gen Z 108

Gen Z B2C User-Generated Branding 108

Rock Content

DECEMBER 27, 2023

If you follow Rock Content on any social channel, chances are you have seen some Rock Content posts telling you to “ Get your b(r)and together ” or to “ Amplify your Marketing Skills ”. We wanted to demonstrate that using Rock Content can make you feel that “victorious moment” all the time.

Branding 85

Branding Energy Promotion Customer 85

Animalz blog

MARCH 21, 2024

A few years back, I mentioned to John Collins, then content director at Intercom, how much Animalz customers admired their blog. John’s quip summed up what so few seem to understand about content strategy: You must be able to afford your own approach. But a lot has changed in the content world since then.

Thought Leadership 81

Thought Leadership Finance SEO Promotion 81

Practical eCommerce - Marketing

OCTOBER 10, 2022

Here is a list of tools for editorial flow, multimedia content, social media distribution, and more. The post 20 WordPress Plugins for Content Marketing appeared first on Practical Ecommerce.

Content Marketing 130

Content Marketing eCommerce Marketing Marketers 130

Search Engine Land

JULY 18, 2023

To illustrate: CC0 allows LLMs to distribute, remix, adapt, and build upon the material in any medium or format with no conditions. CC BY allows LLMs to distribute, remix, adapt, and build upon the material in any medium or format, so long as attribution is given to the creator. The license allows for commercial use.

Communications 95

Communications Management Product Place 95

Martech

SEPTEMBER 1, 2023

A look at AI’s pros and cons Every day, I hear from colleagues about ways they’ve used generative AI to either speed up a process or create content. HubSpot, for example, has an integrated AI assistant to help create and polish content. Chances are that your team members are already using these tools to create and edit content.

Transform 125

Transform User-Generated Marketing Marketers 125