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How SEO can work with digital marketing teams

Search Engine Land

In digital marketing , agencies and in-house teams often separate into specialized units like SEO , PPC and content marketing. This reality calls for a unified approach to digital marketing, where SEO plays a pivotal role. This reality calls for a unified approach to digital marketing, where SEO plays a pivotal role.

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How to make your content stand out in the ocean of AI slop

Martech

The AI wave hitting digital marketing is filled with slop AI-generated content that doesn’t engage people or search engines. That’s good news for copywriters and brands that understand good content is still king and still based on sound SEO principles “AI is a tool.

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How to Master Product Launches: Strategies That Stand the Test of Time

Duct Tape Marketing

I was going some sort of mental health release or something, but Jeff Walker (17:16): Turns out there's a technique for it, and they knew how to do it, so they taught it. For those of you don't know, Gary Halbert's, one of the legends of copywriting. And I'm like, okay, we got to get these guys on a call and find out what this is.

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Kirti Sharma (Adobe) on Original Content AI Can’t Copy — and Buyers Remember

Animalz blog

About Our Guest: Kirti Sharma Kirti Sharma is Director of Product Marketing for Adobe Learning Manager and Captivate. She leads product, demand, and content marketing for a 250-person business unit at Adobe. Before joining Adobe, Kirti created a scalable content strategy that helped Whatfix win early SEO. Also SignEasy.

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Breaking Down the Scope of Website Features Marketers Often Ask For

Orbit Media Studios

If youre working with a long-term SEO partner, you may also get in-depth SEO and content marketing strategy, including competitive keyword research, building backlinks, producing new content and more. A must-read for anyone looking to build a content strategy that drives real business impact.

SEO
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The Science Behind Copywriting Headline Formulas That Grab Attention

Jeff Bullas

If you’re in the world of copywriting , you know that headlines are a big deal. In this article I’ll introduce you to some copywriting headline formulas that you can use to make your headlines super compelling and get readers clicking. I’ll show you the most popular copywriting headline formulas and why they work so well.

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SEO Copywriting: How to Write Content For People and Optimize For Google

Neil Patel

One of the biggest challenges that bloggers and content marketers face is writing content that’s optimized for search engines, yet will also appeal to people. If you want to build your blog audience , you’re going to have to get smarter with your content. The principal way to accomplish this is SEO copywriting.