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Guardrails and governance: How to protect your brand while using AI

Martech

Instead of A/B testing, marketers can programmatically test from A to infinity. state data privacy laws: What you need to know Some rules like color palette, fonts and spacing can be hard-coded into AIs parameters. Instead of creating content exclusively, marketing writers may also spend some time reviewing and refining AI output.

Branding 136
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What to Look for in a Copywriting Service: The B2B Marketer’s Guide

Marketing Insider Group

A copywriting service can feel like a nice-to-have luxury. Anyone can write content, right? A copywriting service for B2B companies is one of the most worthwhile investments you can make for your business. In today’s digital world, B2B copywriting isn’t a luxury, it’s an essential. Quick Takeaways. Quick Learners.

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3 must-follow marketing copy rules to win your prospects’ trust

Martech

Of men, minivans and major decisions Because my wife and I have four kids and its practically required by law we own a minivan, which our kids named Hercules. Without these three elements, your sales and marketing teams fail to establish trust and credibility, and they wont win the sale.

Transform 131
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6 Best SEO Content Writing Tips for SaaS Companies?

Jeff Bullas

You might target your campaign towards law firms one month and home services the next. Picking an industry also helps refine your SaaS content marketing and makes it more effective. Also, think about where your market is at in the buyer journey. Image Source. Write for your customer, not your company.

SEO 317
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How to Do SEO for Your New Website [10-Step Guide]

Backlinko

For example, a law firm client might seek advice about filing for divorce in their state. For example, a law firm specializing in civil law should narrow down its business category to “Civil law attorney” to increase its visibility for relevant searches. Learn everything you need to know in our free SEO copywriting guide.

SEO 116
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Where to Hire a Legal Content Writer?

Rock Content

Running a law firm is a lot of work, regardless of whether you’re big or small. For many firms, the challenges of daily operations mean that they can’t keep up with their digital marketing strategies. To streamline the content marketing process, it makes sense for a firm to hire a legal copywriter.

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8 Golden Rules of Web Copywriting: How to Nurture and Convert with Smart Communication

Scoop.it!

Web copywriting can be an exceptionally intricate process. With this in mind, it’s no surprise that business owners regularly seek opportunities to outsource the copywriting process. A recent survey from Semrush discovered that 67% of businesses used AI tools for content marketing and SEO in 2024.