Sachs Marketing Group

JULY 11, 2023

Creating a digital marketing strategy involves identifying your audience, defining your objectives, evaluating competitors, and determining your marketing channels. You should also outline your content strategy, set up reporting tools to track performance, and delegate responsibilities to your team.

Digital Marketing 68

Digital Marketing Marketing Strategy Whitepaper Marketing 68

Marketing Insider Group

JULY 11, 2023

Gated content filled with handy how-to guides and relevant research can be the fastest route for your clients to make up their minds. Ask yourself: Do your customers really value your content marketing enough to give up their contact info, email address, or even sign in with their social accounts? Help Self-Educating Customers.

Whitepaper 95

Whitepaper Customer eBook Energy 95

Rock Content

APRIL 24, 2023

Content marketing plays an integral role in lead generation, branding, and product marketing. It’s no wonder so many business owners, marketers, and brand owners pay top dollar to outsource their content creation. What makes Contently such a standout?

Place 80

Place Whitepaper Finance Price 80

Tiecas

FEBRUARY 5, 2024

Here are some of the biggest hurdles we encounter and how industrial marketing can assist us in achieving our goals: Limited Resources : One of the most significant challenges for small to mid-sized manufacturing companies is limited resources, including budget, manpower, and time.

Manufacturing 104

Manufacturing Whitepaper Thought Leadership Marketing 104

Martech

MARCH 7, 2023

ChatGPT and generative AI’s increasing capabilities are putting a spotlight on content. Such attention benefits your go-to-market strategy across sales, marketing, brand, digital, product and more. We can use this moment to improve the value of content while it is top of mind for all stakeholders.

Whitepaper 108

Whitepaper Education Content Marketing Marketing Strategy 108

Content Marketing Institute

MAY 4, 2018

B2B marketers understand this, and B2B sales professionals realize that prospects are usually highly educated by the time they connect with sales. Shouldn’t sales trust the content that marketing produces to do more of the initial relationship building? Robert_Rose Click To Tweet. Read more>> Click To Tweet.

Content Marketing 96

Content Marketing Whitepaper Marketing Marketers 96

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place! What Is B2B Digital Marketing?

Digital Marketing 124

Digital Marketing Whitepaper Marketing Marketers 124

Marketing Insider Group

APRIL 11, 2023

Perfecting your website should always be your first step towards improving your digital marketing strategy. The best way to ensure smooth sailing is to work with digital marketing experts. Content Marketing Today’s consumers are eating up content. Content Creation. Distribution. Optimization.

Digital Marketing 128

Digital Marketing Whitepaper Copywriting Real Estate 128

Hubspot Marketing

APRIL 5, 2023

Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers. Essentially, demand generation is a long-term, education-focused marketing strategy that prioritizes reaching and engaging “out of market” buyers.

Inbound Marketing 121

Inbound Marketing Whitepaper Real Estate Non-Profit 121

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Table of Contents 1. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Businesses Grow

JANUARY 8, 2024

The day I finished writing my book, McKinsey published a white paper claiming community is the next big thing in marketing. Social media is not a strategy. Perhaps the most non-obvious social media trends involve posting content and earning audiences in non-traditional places. I’m not alone in this view.

Gen Z 128

Gen Z Whitepaper Influencer Marketing User-Generated 128

Adobe Experience Cloud Blog

OCTOBER 18, 2017

According to the authors of Marketing Metrics , the probability of selling to a new prospect is 5-20% while the probability of selling to an existing customer is 60-70%. Beginning with a well-defined strategy allows you to create drip campaigns that respond to the specific needs and interests of specific customers. Don’t Sell.

Customer 215

Customer Whitepaper Thought Leadership Marketing Automation Platform 215

Marketing Insider Group

OCTOBER 20, 2020

In fact, 76% of marketers say webinars allow them to yield more leads and extend brand awareness. Are you looking to market your B2B business differently and generate new leads to boost your bottom line? Let’s look at why webinar marketing strategies are important and four secrets that will take your campaign to the next level.

Thought Leadership 138

Thought Leadership Whitepaper Promotion Marketing 138

Vertical Response

JUNE 20, 2022

About 87% of B2B content marketers use email to engage their audience. A well-executed email marketing strategy would allow your business to reach more customers, raise brand awareness, and grow at a faster rate. They’re more widely used than videos, case studies, eBooks, and white papers.

Whitepaper 79

Whitepaper eBook Shipping Email Marketing 79

Martech

MAY 3, 2023

Awareness At the awareness stage, you want to create content, like blogs that educate your audience on the benefits of your product or service without being too salesy. An active blog is one of the most favored ways to share content, with 79% of companies using it reporting a positive ROI ROI. Consideration.

Whitepaper 95

Whitepaper Email Marketing Customer Journey Education 95

Rock Content

NOVEMBER 2, 2016

A content marketer and a product marketer can do really great work together when they make a concerted effort to integrate their specialized talents. A well-executed joint product/content marketing plan can build more awareness and interest in a product than both counterparts could accomplish without the help of the other.

Product Marketing 86

Product Marketing Product Content Marketing Whitepaper 86

Adobe Experience Cloud Blog

MAY 30, 2010

Doesn’t your B2B marketing strategy deserve a makeover? As we wrap up the first quarter, try out these 5 ideas to improve your B2B marketing strategy: 1. Find new ways to integrate marketing channels. Use content to build relationships. Hear your customers. When it comes to landing pages, test, test, test.

Whitepaper 84

Whitepaper Marketing Strategy B2C Marketing 84

Rock Content

SEPTEMBER 17, 2020

In its development, it is necessary to generate leads , educate them, and build brand awareness. This strategy is essential for brands to keep relevant and able to sell more and constantly. A lead nurturing campaign is a strategy for building relationships with potential customers. Why use this strategy?

Whitepaper 75

Whitepaper Inbound Marketing Education eBook 75

Neil Patel

DECEMBER 1, 2021

SEO is generally viewed as one of the building blocks of most successful digital marketing strategies. If you’re serious about making an impact online, SEO provides a relatively straightforward path to marketing success, as long as you know what to focus on. One of the easiest strategies for improving your YMYL SEO ranks?

SEO 107

SEO Whitepaper Health Law 107

Marketing Insider Group

AUGUST 25, 2020

Even better, some sales automation programs allow you to integrate them with your content marketing platform. When you can do that, you can shatter the silos that have long kept vital information from both marketing and sales. Use Account-Based Marketing to Target High-Value Customers.

Whitepaper 108

Whitepaper Millennials Education Place 108

CXL

MAY 27, 2022

With a tactical understanding of two different marketing strategies: demand generation and lead generation. In this article, you’ll learn why each marketing strategy works and walk away with an armory of tactics to fuel your own growth marketing efforts. Take this post on content creation lessons, for example.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Tiecas

OCTOBER 30, 2023

While it’s true that open and click-through rates have seen a downward trend over the years, email marketing continues to be among the highest-performing industrial marketing strategies. But fear not—one industrial content marketing tactic has proven to be incredibly effective: email marketing. Think again!

Email Marketing 52

Email Marketing Manufacturing Whitepaper Transform 52

Orbit Media Studios

JUNE 20, 2023

Sure, you could create 143 Google sheets and pivot tables and content calendars — but that isn’t a content strategy — it’s content strategy documentation. A content strategy doesn’t have to be complicated. What is content strategy? But content isn’t only for your prospects and customers.

Whitepaper 82

Whitepaper Content Marketing Management Education 82

Rock Content

OCTOBER 30, 2020

The major challenge of any Digital Marketing strategy is to establish an approach capable of generating, nurturing, and converting leads. To conduct this process, countless tech companies already invest in the production of content for various channels, which continually raises the consumer’s expectations. .

User-Generated 131

User-Generated eBook Education Whitepaper 131

Rock Content

MAY 8, 2016

Marketers are creating more content than ever. According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. However, producing more content is only productive when you have a solid plan in place.

Marketing Plan 75

Marketing Plan Content Marketing B2C Whitepaper 75

Duct Tape Marketing

SEPTEMBER 19, 2013

Why Your Small Business Needs a Content Marketing Mission Statement written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest blog post day here at Duct Tape Marketing and today’s guest is Joe Pulizzi - Enjoy! Enter the Content Marketing Mission Statement.

Content Marketing 74

Content Marketing Whitepaper Shipping eBook 74

Neil Patel

DECEMBER 3, 2021

As well, if industry terms change or a new term is introduced, a subject matter expert should be aware of these changes and update your content accordingly. Streamline Content Creation. Subject matter experts can go a long way in improving efficiencies in your content marketing strategy.

Whitepaper 127

Whitepaper Price Advertising Advertisers 127

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Consider Account-Based Marketing.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Marketing Insider Group

JULY 5, 2015

Do your customers value your content marketing enough to provide their contact information, email address or social sign-in credentials? What The Content Marketing and Relationship Currency Facts Tell Us. Help Self-Educating Customers. More Content Is Always Better In The Eyes Of The Customer; but is it really?

Whitepaper 84

Whitepaper Customer Thought Leadership Energy 84

TechWyse

MARCH 8, 2023

Use social media to engage and educate your audience: Whether through storytelling, community building, or branding, sharing authentic and educational content can help you increase your visibility, stay in touch with clients and increase leads. They can also be a discount on a product or a seven-day free trial of your service.

Inbound Marketing 52

Inbound Marketing Gen Z User-Generated Influencer Marketing 52

Marketing Insider Group

OCTOBER 26, 2020

As more customer interactions are online we can collect more data and use this data to prove the value of marketing activities, particularly content marketing. Most organizations find it more effective and affordable to outsource their content marketing to a specialist agency, rather than attempting to run it all in-house.

Transform 141

Transform Marketing Strategy Content Marketing Whitepaper 141

Sprout Social

JULY 1, 2021

Content SEO : B2B content marketing for SEO is the practice of using research on user needs and search intent to create content. You go through the steps of research, ideation, content creation and promotion. These four SEO types combine to create your SEO strategy at a high level. Conduct keyword research.

SEO 121

SEO B2C PR Whitepaper 121

Rock Content

APRIL 15, 2024

Although content marketing is a key part of any successful ongoing marketing strategy, making sure your content really hits the mark is especially important when it comes to SaaS marketing. Content plays a huge role in this process. Here’s what you need to know.

Marketing Strategy 52

Marketing Strategy Content Marketing Thought Leadership Key Performance Indicator 52

Hubspot Marketing

APRIL 21, 2022

Download a content map template. To help you brainstorm and map out content ideas for targeting specific segments of your audience, we've created a new free template resource: The Content Marketing Planning Template. Whitepapers. Content Mapping Template. Content Mapping Tips From the Pros.

Price 145

Price CRM Marketing Marketers 145

Duct Tape Marketing

OCTOBER 9, 2015

Just as marketing strategies are built around buyer personas, it’s possible to segment your email list using persona data as well. Here’s a sample of email marketing tools that can help you manage this task: MailChimp offers a “send time optimization” feature, so you can implement and test using your list as a source of information.

Whitepaper 70

Whitepaper Copywriting Analytics Email Marketing 70

Rock Content

APRIL 20, 2023

Therein lies the problem with regular marketing. Go-To-Market Strategy A unique approach is needed for every single product. As a marketer, it’s vital for your business to implement a product marketing strategy that combines regular conventional marketing, sales, and product design in its development.

Product Marketing 92

Product Marketing Marketing Strategy Product Whitepaper 92

Marketing Insider Group

APRIL 18, 2023

If you’re staying on top of the latest and greatest ClimateTech content marketing, then I’m sure you’ve already heard about Prometheus Fuels (and maybe even invested in their stock, like we did). And, as I’m sure you know, there’s no better way to win our hearts at MIG than with revolutionary web design and great content marketing.

Content Marketing 113

Content Marketing Whitepaper Food Energy 113