Martech

APRIL 10, 2025

Content marketers are spoiled from the number of content capabilities, integrations and analytics insights available. Here are 12 underrated content marketing tools and unique ways to use popular tools. Email: Business email address Sign me up! Processing.

Content Marketing

Exposure Ninja

APRIL 25, 2025

Struggling to keep up with content marketing trends? With AI shaking things up and search algorithms constantly changing , many marketers are scrambling to figure out what still works in 2025. According to the American Marketing Association , 71% of marketers use generative AI tools weekly. You’re not alone.

Market Trends

Welcome Software

JANUARY 17, 2025

By tracking content marketing metrics, you turn the lights on; you get all the information you need to make sure your marketing efforts (and marketing budget) never go to waste. Organic traffic indicates how visible your content is in the SERPs, and your content's SEO effectiveness.

Content Marketing

Litmus

OCTOBER 17, 2024

Email marketing delivers a strong return on investment (ROI) , boasting an impressive 36:1 ROI compared to other marketing channels. But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers? Does That Matter?

Email Marketing

Vertical Response

MARCH 15, 2025

Email marketing is a proven method for engaging customers and increasing sales. In this article, youll learn what email marketing is, why its effective, and how to create successful campaigns in 2025. Email marketing is particularly appealing due to its impressive return on investment.

Email Marketing

Martech

AUGUST 5, 2024

Answer: In today’s dynamic marketing landscape, one of the most effective campaign tactics for new contact discovery is leveraging targeted content marketing combined with data-driven social media advertising. Joint webinars, co-branded content, or referral programs can help you reach new contacts effectively.

Whitepaper

Backlinko

JANUARY 6, 2025

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Content Marketing MX Store $65M Search Marketing Who Is Elijah $13M Operational Efficiency Whether your goal is to do $1M or $100M, it comes from executing the fundamentals.

eCommerce

Hubspot Marketing

OCTOBER 22, 2024

Streamlined Data Collection and Processing Ask any marketer what they dislike the most about their role, and they’ll say: collecting data. Jumping between your social media analytics , email marketing dashboards, CRM, and other tools sometimes feels like you’re back in the Stone Age.

Analytics

Litmus

SEPTEMBER 25, 2024

Lifecycle email marketing Lifecycle email marketing focuses on how email can support customers at each stage of their journey. Key differences: Uses email as the main communication channel. Content marketing: Educates and inspires at every stage with valuable content.

Management

Hubspot Marketing

JUNE 30, 2025

If you want to learn how to craft an irresistible one, start with this guide that includes 17 real-life examples and learn how brands market their open positions. Marketing Job Skills Similar to job requirements and qualifications, this section should state what technical and/or soft skills are needed for a candidate to perform in the role.

Management

Marketing Insider Group

JANUARY 6, 2025

A blog post about content marketing might include links to posts on social media strategies or email marketing tips, creating a web of related content. Amplifying Blog Reach Through Promotion Creating strong content is only part of the equation.

Inbound Marketing

Marketing Insider Group

SEPTEMBER 3, 2024

This article presents a giant compendium of digital marketing checklists, guiding you through every key aspect of the field so you can confidently navigate your marketing journey and achieve success. Content Marketing Checklist 1. Use a robots.txt file so search engines know which part of your website to crawl.

Digital Marketing

Martech

NOVEMBER 20, 2024

Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a few. Position-less marketers break down these data silos, gaining a holistic view of the customer journey.

Customer

Orbit Media Studios

OCTOBER 30, 2024

For marketers, AI brings both excitement and anxiety. This is especially true for content marketers and SEOs. Today, we explore the big topic: AI and the disruption of search marketing. Your marketing goals and Google’s profit model are not aligned. Everything before this time was pre-AI. Don’t despair.

SEO

Hubspot Marketing

DECEMBER 30, 2024

So, you might monitor how well your online content i.e., blogs and landing pages performs, for example. Equally, you might track your LinkedIn content's success or how well your email campaigns perform. You can then use the performance data to improve your content marketing strategy.

eCommerce

Orbit Media Studios

NOVEMBER 13, 2024

By Andy Crestodina Every year, we ask 1000+ content marketers 22 questions about content marketing. It shows the changes over time in article length, publishing frequency and marketing challenges. Many of our content heroes share their insights below. Less experienced marketers are more likely to struggle.

Marketing

Exposure Ninja

APRIL 25, 2025

In 2025, content marketing isn’t optional. Content is how you get found, earn trust, nurture your audience, and drive sales. When done right, the content marketing ROI compounds turning every blog, guide, and landing page into a lead-generating, revenue-driving asset that works around the clock.

Content Marketing

Backlinko

DECEMBER 6, 2024

That way, you can tailor your content marketing efforts to fit their needs and interests. And explore the best types of content to create for each stage. Top of Funnel (ToFu): Awareness The ToFu stage is the entry point to your marketing funnel. We leverage email marketing to build relationships with our target audience.

Customer Journey

Martech

JULY 23, 2024

Deliverability may not be the most interesting part of email marketing, but it is the most important. It doesn’t matter how good your creatives or offers are if they never get to the email inbox. Earlier this year, Google and Yahoo started enforcing new requirements for bulk email senders. What are the new requirements?

Price

Hubspot Marketing

DECEMBER 4, 2024

B2B newsletters serve a very different purpose from email marketing or email promotions. Think of the latter like more traditional marketing, where you’re alerting existing customers to sales or other events and trying to get readers to click out of the email. Read more about AI segmentation tools.

Education

Search Engine Land

JULY 23, 2024

Backlinks: Monitor the number and quality of external websites linking to your content. What does content marketing include? Blogging : Creating valuable blog content to attract and engage an audience. Video content : Producing videos to educate, entertain or inform your audience. What does email marketing include?

Digital Marketing

Martech

JANUARY 21, 2025

Step 5: Measure and iterate Track how your atomized content performs and refine your approach based on data. Monitor key metrics: Use tools like Google Analytics or email marketing platforms to assess engagement, conversions and traffic. Processing.

Whitepaper

Litmus

OCTOBER 18, 2024

In theory, email signup is a simple formality before you get to the good stuff of email marketing. What seems like a straightforward action comes with decisions that can impact your email deliverability and performance, though. But that’s universal for all inbox service providers.”

Law

Orbit Media Studios

JUNE 24, 2025

Email, unlike search and social, is owned by you. Email marketing is disintermediation. In the next few minutes, you’ll learn exactly how to get more email subscribers for your blog by improving your email subscriber form. If you have a documented content marketing mission statement , this is easy.

Law

Buffer Marketing

JULY 25, 2024

Unlike traditional email newsletters, LinkedIn newsletters leverage the platform’s algorithm to enhance visibility and engagement, making it easier for your content to reach a broader audience. Publishing a LinkedIn newsletter can be a game-changer for your content marketing strategy.

Analytics

Marketing Insider Group

DECEMBER 4, 2024

Recycling blog content on social media provides bite-sized information, making it easier for followers to consume and share. Use Content in Email Marketing Campaigns Email marketing can reach a targeted audience directly, offering an effective way to repurpose blog content.

eBook

illumin

OCTOBER 24, 2024

Types of B2B Advertising Content and Search Engine Marketing (SEM) This involves creating and distributing valuable, relevant content to attract and engage a target audience. Types of content include blog posts, whitepapers, case studies, and eBooks. Email Marketing Email remains a powerful tool for B2B advertising.

Advertisers

Hubspot Marketing

MARCH 3, 2025

When I worked in-house at a SaaS company, marketing felt like an endless challenge. We covered all the basics: paid campaigns, blog content, and email marketing. Content Marketing and SEO In my experience, content marketing and SEO play a major role in building awareness and generating organic leads.

Customer Acquisition

Litmus

DECEMBER 24, 2024

The Litmus team is constantly abuzz discussing new email marketing ideas and predictions. Trends like interactive emails will shape the industry in the next twelve months. Marketers will aim for goals like increased engagement and retention throughout the customer journey.

B2C

Buffer Marketing

JANUARY 7, 2025

Hubspot: Generate and optimize B2B emails Source: Hubspot Looking to improve your B2B email performance? Hubspot 's AI helps you create and optimize email marketing campaigns that convert better. The tool can generate content, optimize subject lines, and suggest the best send times to boost your open rates.

Price

Search Engine Land

JULY 11, 2024

To identify patterns and correlations that will significantly impact your SEO strategy and content marketing efforts. With clean and abundant data on hand, analyze everything to uncover trends, patterns, preferences and new content opportunities. Share via social media and email marketing.

Whitepaper

Hubspot Marketing

JANUARY 16, 2025

These pieces of content were tracked and analyzed to gauge their success, but all using unique measuring sticks. Using a tailored content scoring process. With your own tailored content scorecard, you can create a data-driven process for measuring your individual content marketing success. What is content scoring?

Analytics

illumin

OCTOBER 24, 2024

Types of B2B Advertising Content and Search Engine Marketing (SEM) This involves creating and distributing valuable, relevant content to attract and engage a target audience. Types of content include blog posts, whitepapers, case studies, and eBooks. Email Marketing Email remains a powerful tool for B2B advertising.

Advertisers

Vertical Response

JULY 29, 2024

Emerging marketing channels like SMS and live chat are becoming more vital for real-time engagement and support. Content marketing continues to grow, focusing on delivering valuable content to attract and retain audiences.

Key Performance Indicator

Martech

JULY 26, 2024

Mastering the customer journey Guiding visitors through their customer journey requires a strategic, data-driven approach: Precise targeting for awareness : Use advanced SEO and content marketing strategies to attract high-intent visitors searching for solutions in your industry.

Transform

Hubspot Marketing

NOVEMBER 6, 2024

Content Marketing Lead Generation 5. Create valuable content (blog posts, podcasts). Your audience wants content, whether that’s a blog post, a podcast, or a video. That's why I think content marketing remains one of the most effective and recognizable ideas for lead generation strategies.

User-Generated

Scoop.it!

JULY 18, 2024

These days, you can’t just bombard your target audience with tons of generalized content and hope something sticks. You need to do what your competitors are doing: deliver tailored, personalized marketing messages. Of course, it would be impractical to create unique content for every single customer.

Gen Z