Content Marketing Institute

NOVEMBER 17, 2017

a doctor’s office could provide health-related information ). Specially produced or curated content to air on screens. TIP: Don’t forget printed content. A custom magazine or relevant white paper is an excellent opportunity to connect with visitors (and they can take it with them). Email signature lines.

Whitepaper 111

Whitepaper Real Estate Entertainment Shipping 111

Rock Content

APRIL 24, 2023

Content marketing plays an integral role in lead generation, branding, and product marketing. It’s no wonder so many business owners, marketers, and brand owners pay top dollar to outsource their content creation. What makes Contently such a standout?

Place 95

Place Whitepaper Finance eBook 95

Marketing Insider Group

SEPTEMBER 21, 2020

Because it’s so universal, everyone in website maintenance and content marketing knows how to use it. Downloading an ebook or white paper. Sharing the content on social media. Here’s an example of the article wireframe we use for Marketing Insider Group: 2. Subscribing to your newsletter. Publish Frequently.

Whitepaper 144

Whitepaper eBook Key Performance Indicator User-Generated 144

Search Engine Land

MARCH 10, 2023

Do you know who you’re selling to – and, by extension, who you’re targeting in your content marketing? If you’re building a content strategy , you probably have done audience research to figure those things out. That means, yes – personas really do matter in content marketing. How does it work?

Content Marketing 91

Content Marketing B2C Marketers Marketing 91

Rock Content

MARCH 14, 2024

This article is the first in a series exploring key findings from the 2024 State of Marketing Report , a comprehensive study by industry leaders like HubSpot, Litmus, Rock Content, and Search Engine Journal. Today, we delve into the future of content marketing, a future where personalization reigns supreme.

Whitepaper 111

Whitepaper User-Generated eBook Health 111

Buffer Marketing

OCTOBER 24, 2023

Yet here I am, with a (small) content marketing agency, selling services to companies, including series A startups and tech enterprises, and making a six-figure dollar income each year.  After all, most leads consume three to four pieces of content from a vendor before engaging with their sales team. 

Whitepaper 125

Whitepaper Affiliate Marketing Price B2C 125

Content Marketing Institute

OCTOBER 4, 2018

HANDPICKED RELATED CONTENT: How to Plan a Year’s Worth of Content With One Original Research Survey. Put data-based content into your strategy. Lisa Murton Beets, research director of the Content Marketing Institute, says research-backed content requires a commitment. E-guides and white papers.

Whitepaper 111

Whitepaper Entertainment Health Content Marketing 111

Marketing Insider Group

DECEMBER 20, 2021

So, not only do marketing metrics help you and your team improve, but they also communicate the value your department provides to the company as a whole in terms that stakeholders can appreciate. What Are Some of the Most Valuable Marketing Metrics? Entrances: The number of website sessions initiated on a particular page.

Key Performance Indicator 144

Key Performance Indicator Whitepaper User-Generated Marketers 144

Content Marketing Institute

JULY 30, 2018

HANDPICKED RELATED CONTENT: The Democratization of Distrust Is Our Biggest Opportunity. Bankable trust through content marketing. Trust is our goal as content marketers. A classic example of this is the decision to gate white papers in a resource center. Here’s the kicker. Robert_Rose Click To Tweet.

Whitepaper 76

Whitepaper Thought Leadership Health Customer Journey 76

Content Marketing Institute

MARCH 28, 2018

If you’re thinking about conducting original research to use the data for your content marketing, there are important questions to ask before you get started. I’m talking about collecting data to produce various types of content (e.g., blog posts, e-books, webinars, videos) for content marketing purposes.

Whitepaper 109

Whitepaper Transform B2C Content Marketing 109

Adobe Experience Cloud Blog

MAY 24, 2017

Whether you’re fresh on the job— getting the lay of the land, or you’re a veteran at your organization, as a content marketer you probably face the constant challenge of delivering interesting, valuable, and relevant content at the pace that your organization demands. That source? Your own employees. .

Food 134

Food eBook Whitepaper Thought Leadership 134

Marketing Insider Group

JANUARY 11, 2021

Brand ManageCamp will also provide PREMIUM and PLUS pass-holders access to exclusive content: blog posts, interviews, live Q&A sessions, whitepapers, and additional keynotes. Not your typical marketing conference.”. Their carefully curated speaker lineup includes some of the most brilliant minds in digital marketing.

Digital Marketing 29

Digital Marketing Marketers Marketing Transform 29

Marketing Insider Group

MARCH 2, 2020

Others think blogging isn’t for them – it’s the purview of foodies, mommies, and health gurus. Think about these apples , ripe for plucking: Content marketing gives you three times the number of leads compared to paid search ads for every dollar you spend. White papers and case studies. Videos and infographics.

Whitepaper 143

Whitepaper Real Estate Marketers Marketing 143

Rock Content

FEBRUARY 16, 2024

When talking about digital success, the role of a content marketing agency stands out as a pivotal force. It’s no secret that content marketing continues to be at the forefront of any successful strategy. Examples include blog posts, ebooks, white papers, listicles, how-tos, and social media posts.

Marketing Strategy 98

Marketing Strategy Whitepaper eBook Marketers 98

Hubspot Marketing

JANUARY 5, 2024

Read on for a deep dive into content writing and some tips to bring your content writing to the next level. Content creation is a critical component of most businesses' marketing strategies — as of 2020, 70% of marketers now actively invest in content marketing. Now, that's purposeful.

Health 117

Health Entertainment SEO eBook 117

SocialPilot

JUNE 18, 2025

Offer free resources such as guides, webinars, or templates, and use strong CTAs to guide prospects down the sales funnel.” — Ann Handley , Content Marketing Expert How it Works in Practice: To generate leads, focus on solving problems, not selling. “To generate organic leads, focus on providing value upfront.

Real Estate 59

Real Estate Transform User-Generated Education 59

Search Engine Land

APRIL 8, 2024

How this prompt could be improved: You are a mid-market corporate finance boutique providing advisory services to businesses across our five key sectors: Sustainability; Software, Media & Technology; Business Services; Manufacturing & Distribution; and Health & Education.

Finance 90

Finance Manufacturing Health Education 90

Lynton Web

JUNE 8, 2023

Most often, it’s because you may not realize which of your content is driving results, which isn’t, and where your gaps lie. Fortunately, that’s where a content audit comes into play. Content is the driving force of your website, so it’s essential to keep tabs on its health. Sound like a lot?

Whitepaper 64

Whitepaper eBook Inbound Marketing SEO 64

Sachs Marketing Group

JULY 11, 2023

A digital marketing strategy is a comprehensive plan that outlines how a business will achieve its marketing goals through online channels like search, social media, email, and content marketing. It serves as a road map, guiding your marketing activities towards reaching its business objectives.

Digital Marketing 75

Digital Marketing Marketing Strategy Whitepaper Marketers 75

Exposure Ninja

JULY 21, 2022

Assess Your Website’s Current Health and Performance. Research Your Competitors’ Content Strategies. Create an On-Site Content and SEO Strategy. Increase and Improve Your Website’s Content. Create a Content Marketing Strategy and Stick to It. Assess Your Website’s Current Health and Performance.

Health 98

Health SEO Advertising Advertisers 98

Search Engine Land

MARCH 3, 2023

One caveat: Whether you’re brand-new to content strategy, revising an existing strategy, or completely overhauling your content marketing, you need a solid framework to lean on. What is a content strategy framework? A content strategy framework is a plan that guides all of your content marketing actions.

Real Estate 99

Real Estate Key Performance Indicator Whitepaper Promotion 99

Rock Content

JUNE 22, 2020

SaaS companies found out that interactive content can be a powerful ally to accelerate their sales cycle. Any successful Content Marketing strategy should include this concept in its practices. The point is interactive content grabs people’s attention way more efficiently than a typical blog post or just a PDF.

Whitepaper 72

Whitepaper eBook Transform User-Generated 72

Hubspot Marketing

JANUARY 7, 2024

Growth marketing takes into account the fact that retention is a major factor of growth and so it prioritizes both customer success and customer acquisition. Content Marketing Content marketing, since it’s mainly executed online, could be considered a segment of digital marketing.

Copywriting 132

Copywriting CMO PR Social Media Marketing 132

Marketing Insider Group

JULY 19, 2010

Some people prefer whitepapers, demo’s, trial offers, benchmarking studies, so we must be sure we have these ready as it will aid us in increasing our lead count and subsequent ROI. The representative needs to have many assets at the ready, as people like to view products or services in various ways.

Telemarketing 88

Telemarketing Inbound Marketing Customer loyalty Whitepaper 88

InTouch Marketing

JANUARY 31, 2024

Digital Marketing Digital marketing encompasses a broad spectrum of strategies that leverage the power of the internet to reach and engage audiences. Key components of digital marketing include Search Engine Optimization (SEO), content marketing, social media marketing and email marketing.

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86

Hootsuite

MARCH 31, 2020

This is often required for regulatory compliance in industries like health care and finance. Learn more: The Complete Guide to Content Curation: Tools, Tips, Ideas. Content marketing. Related: Content marketing. Basically, it means keeping a record of absolutely everything. See Conversion rate.

User-Generated 145

User-Generated Social Media Marketing Promotion Analytics 145

Lusha

DECEMBER 9, 2024

You attract potential customers with awesome content and experiences, creating a magnetic pull that draws prospects in. Inbound tactics include content marketing (like blogs and videos), SEO (so people find you on Google), social media engagement, and webinars. Take care of yourself: Prioritize your physical and mental health.

Communications 52

Communications CRM Direct Mail Whitepaper 52

SocialPilot

JUNE 26, 2025

Value-first content builds trust and strengthens your brand’s credibility over time. Turn blog posts, webinars, or whitepapers into short carousels, quotes, or quick how-to updates. Posts from personal profiles often perform better than company pages. Encourage leaders, founders, and team members to contribute.

Gen Z 40

Gen Z Thought Leadership User-Generated Education 40

Rock Content

APRIL 20, 2020

This means putting aside the production of static content and investing in interactive content, which provides a much more complete experience for the consumer. To accomplish this, you can choose from many formats such as quizzes, infographics, whitepapers, maps, and, our focus in today’s post, calculators.

Pharmaceutical 52

Pharmaceutical User-Generated Education Health 52

Lusha

NOVEMBER 11, 2024

Key Parts of Inbound Sales Content Marketing: This means creating and sharing useful, informative content that addresses your target audience’s problems and interests. SEO: Optimize your website and content for relevant keywords to attract organic search traffic.

CRM 52

CRM Whitepaper User-Generated Non-Profit 52

Neil Patel

DECEMBER 1, 2021

If a physician has a financial relationship with an entity, then they may not make a referral to the entity for the furnishing of designated health services. Categorized as pages that could impact the future health, happiness, and financial stability of the users, Google holds medical pages to a high standard. Do Content Marketing.

SEO 132

SEO Whitepaper Health Law 132

Hubspot Marketing

MAY 2, 2022

Host Nicaila Matthews Okome talks about finance, online business, and marketing. She also covers business trends in fashion, health, and wellness. What it offers: HubSpot Academy is best known for its excellent certification programs in Inbound Marketing, Sales, Social Media Marketing, and Content Marketing.

Price 124

Price Whitepaper Communications Non-Profit 124

Dana Nicole

JANUARY 27, 2021

But I wanted to speak with other content marketing experts to see what they had to say. So I spoke with over 60 content marketing experts and asked them one question and one question only: is blogging dead in 2021? financial advice, medical and health advice, etc.). 14 Content Marketing Experts Weigh In!

Content Marketing 52

Content Marketing Whitepaper Shoppers Marketers 52

Lusha

NOVEMBER 18, 2024

It’s like having a health check-up for your sales process—identifying strong points and areas that need work. Take care of yourself : Look after your physical and mental health. Email Marketing : Use targeted email campaigns to introduce your company, share relevant resources, and generate interest in your product or service.

CRM 40

CRM B2C Telemarketing Communications 40

Backlinko

MAY 14, 2024

Like white papers and case studies. Tools like HubSpot’s marketing budget template can help you identify your most profitable marketing channels. There you can check your Site Health score—this is like a grade for your website’s overall SEO health. Nearly 85% of Instagram’s audience is under 45.

PR 115

PR Customer loyalty User-Generated Marketers 115