Marketing Insider Group

AUGUST 13, 2024

Content marketing is vital for all businesses because it helps their message reach its intended audience. No matter the size of your agency, effective content marketing can transform how you connect with potential travelers, turning casual browsers into loyal adventurers.

Content Marketing 124

Content Marketing Transform User-Generated Marketing 124

Marketing Insider Group

JULY 24, 2024

Content marketing is a dynamic field that evolves rapidly, and staying ahead requires significant effort. Whether you’re a seasoned marketer or just starting, these benchmarks will help define your successes and failures. From there, you can optimize your strategies and achieve the desired results.

Content Marketing 118

Content Marketing Marketing Marketers Customer Acquisition 118

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing.

Social Media Marketing 112

Social Media Marketing Marketing Strategy Marketing Marketers 112

Martech

NOVEMBER 20, 2024

In the fast-paced world of marketing, it’s easy to get distracted by the newest technology trends. However, amidst the excitement, we don’t want to overlook the marketing fundamentals that form the backbone of our efforts, such as organizing all our marketing assets, understanding our audience and staying on brand.

Content Marketing 120

Content Marketing Marketing Marketers Place 120

Sprout Social

JANUARY 29, 2025

AI in content marketing is transforming how marketers like you have traditionally worked. You’re able to build engaging brand stories, personalize messaging at scale, analyze content performance and map audience preferences quickly and accurately. This growing change isn’t lost on marketers.

Content Marketing 125

Content Marketing Transform User-Generated Marketing 125

Marketing Insider Group

OCTOBER 21, 2024

And one of the most effective ways to boost your online branding is by updating your marketing processes. Though there are countless ways to revitalize your marketing, you may want to consider starting with the following strategies. Just as websites can grow stale, content can become dated very quickly.

Marketing Strategy 122

Marketing Strategy Marketing Marketers Influencer Marketing 122

Aspiration Marketing

APRIL 20, 2022

As a marketer, it can be difficult to decide where--and how--to focus your marketing efforts and resources. When Pew Research started tracking social media use back in 2005, only 5% of American adults used at least one platform. How things have changed!

Marketing Strategy 264

Marketing Strategy Content Marketing Marketing Marketers 264

Scoop.it!

OCTOBER 24, 2024

Content marketing is an increasingly vital digital marketing strategy for law firms to attract new leads, establish authority and brand awareness, and widen the client base. However, legal content is often associated with being dry and dull.

Law 106

Law Content Marketing Education Marketing 106

Hubspot Marketing

DECEMBER 18, 2024

Over the past five years, Ive been creating content for some of the most successful content-first brands. And if there's one thing that all their content marketing strategies have in common, it is a solid content gap analysis. Why is content gap analysis important? Think about it.

Marketing Strategy 104

Marketing Strategy Thought Leadership Marketing Marketers 104

Martech

APRIL 10, 2025

In pursuit of creating the most interesting, creative and drool-worthy marketing content , I’ve become a bit of a software nerd. Content marketers are spoiled from the number of content capabilities, integrations and analytics insights available. Most marketers underestimate the power of Pinterest.

Content Marketing 122

Content Marketing User-Generated CRM Social Media Marketing 122

Search Engine Land

JULY 15, 2024

SEO often finds itself siloed away from other marketing tactics when the best results come from tight integration. Two tactics that should absolutely be integrated for the best results are SEO and content marketing. What is content marketing? What is content marketing? What is SEO?

SEO 98

SEO Content Marketing Entertainment PR 98

Jeff Bullas

FEBRUARY 27, 2023

Content marketing was an obscure term that I stumbled upon while reading the book “ The New Rules of Marketing and PR ” by David Meerman-Scott in 2008. It revealed a new creative digital marketing tactic that turned my old ideas of lead generation on its head. We are at the tipping point of “ Content marketing 2.0 ”.

Content Marketing 264

Content Marketing Inbound Marketing Outbound Marketing User-Generated 264

Aspiration Marketing

OCTOBER 13, 2022

Contrary to what seems to be a commonly held belief, content marketing is not a one-and-done operation. Just as content marketing is itself a long game, you have to be in it for the long haul to see the kinds of amazing results you’ve read about. But then, we hope most of you already know this part.

Inbound Marketing 246

Inbound Marketing Marketing Plan Marketing Strategy Marketing 246

Social Media Examiner

NOVEMBER 30, 2023

Do you need to revamp your content marketing strategy? Wondering how AI will alter content marketing? In this article, we’ll explore content marketing strategy in the age of AI. Why is Content Marketing Strategy so Important?

Marketing Strategy 145

Marketing Strategy Content Marketing Marketing Marketers 145

Welcome Software

FEBRUARY 18, 2025

Content distribution is key to any marketing strategy. Here's how to align your content marketing and social media teams for some serious skyrocketing content. Consider things like: A unified content calendar. Content chaos, manic marketing, be gone!

Content Marketing 95

Content Marketing Transform Marketing Marketers 95

Marketing Insider Group

AUGUST 27, 2024

As technological advancements and consumer behaviors shift, staying ahead of the marketing curve is becoming increasingly critical. Implementing a few marketing strategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry. This step begins with thorough market research.

Manufacturing 122

Manufacturing Whitepaper Marketing Marketers 122

Aspiration Marketing

DECEMBER 27, 2022

These statistics alone should be enough to show the importance of content marketing. Did you know that according to HubSpot , businesses that blog receive 67% more leads than those that don’t? In addition, companies with a blog have 434% more indexed pages on Google.

Marketing Strategy 245

Marketing Strategy PR Marketing Marketers 245

Hubspot Marketing

MAY 20, 2025

Thats where inclusive marketing comes in. Inclusive marketing is all about acknowledging the many ways people are different. With eight years of experience as a consultant, I know that each brands approach to inclusive marketing looks different, tailored to its audiences and its products. Lets dive in. The data backs this up.

Marketing Strategy 79

Marketing Strategy Food Marketing Marketers 79

Exposure Ninja

APRIL 25, 2025

Struggling to keep up with content marketing trends? With AI shaking things up and search algorithms constantly changing , many marketers are scrambling to figure out what still works in 2025. According to the American Marketing Association , 71% of marketers use generative AI tools weekly. Fill in content gaps.

Market Trends 80

Market Trends Content Marketing User-Generated Thought Leadership 80

Aspiration Marketing

JUNE 7, 2023

While E-A-T is crucial, expertise, authoritativeness, and trust do not guarantee captivating or relatable content. To captivate and relate to readers, content creators must infuse their content with their personal experiences to create exceptional and memorable pieces.

Marketing Strategy 208

Marketing Strategy Content Marketing Marketing Marketers 208

Aspiration Marketing

AUGUST 4, 2022

You can apply this thought exercise to almost any context, but this is perhaps no more relevant than in today’s marketing ecosystem. It’s an age-old question: Just because we can, does that mean we should?

Content Marketing 245

Content Marketing Marketing Marketers Inbound Marketing 245

Martech

NOVEMBER 7, 2024

I will prove it to you in this practical demonstration, where I show you how to leverage my favorite AI models (Claude, ChatGPT and Perplexity) to transform your approach to market segmentation. Traditional segmentation approaches are limited by individual bias and time-consuming research.

Market Segmentation 126

Market Segmentation Non-Profit Transform Marketing 126

Trade Press Services Newsletter

JUNE 5, 2025

Humanizing B2B: The New Truth in Marketing that Will Transform your Brand and your Sales by Paul Cash and James Trezona Humanizing B2B is refreshingly different from the typical B2B marketing playbook. Instead of focusing on buzzwords and boilerplate strategies, it digs into what really makes marketing workauthentic human connection.

Transform 130

Transform Marketing Marketers Education 130

Hubspot Marketing

NOVEMBER 15, 2024

When I graduated with a marketing degree over a decade ago, I hit the scene thinking that marketing would always be its own thing. Something like “holistic marketing” seemed unnecessary to me. Marketers had their swim lane; I’d stick to mine. That’s one of many benefits holistic marketing offers.

CMO 125

CMO Traditional Marketing Communications Marketing 125

Martech

SEPTEMBER 30, 2024

Let’s face it: the marketing world is already complicated. Agile marketing isn’t easy to implement or continuously manage, and the promise of helping teams prioritize work — and say no to some things — remains elusive. How do you combine agile marketing and generative AI? What will this powerful duo do for you?

Transform 140

Transform CMO Marketing Marketers 140

Martech

JULY 26, 2024

C-level executives must understand its potential as a dynamic, always-on marketing engine that drives engagement, nurtures leads and fuels business growth. Here’s how to transform your website into a powerful marketing engine using advanced martech solutions and smart operational strategies.

Transform 132

Transform Whitepaper Thought Leadership Customer Journey 132

Martech

NOVEMBER 20, 2024

Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a few. Position-less marketing isn’t about downsizing to a department of one.

Customer 131

Customer Transform Customer loyalty Marketing 131

Martech

JULY 10, 2024

No marketing technology series would be complete without discussing the ever-important measurement of success or KPIs. Today, you would get no argument on the importance of building relationships with influencers across social platforms, as social media marketing ROI and KPIs have become well-established within strategic frameworks.

User-Generated 134

User-Generated Social Media Marketing Marketing Marketers 134

Scoop.it!

AUGUST 29, 2024

Almost a third of marketers find it challenging to curate content—which is much less than our hypothesis because curating and sourcing content is complex. Why should content curation be part of your content marketing strategy? They actively look for brands that offer curated content.

Content Marketing 59

Content Marketing Key Performance Indicator Marketing Marketers 59

Martech

DECEMBER 10, 2024

The digital landscape is evolving rapidly, and marketers are feeling the shift. Generative AI is redefining how people search and engage with content, reshaping traditional marketing strategies. This transformation poses both challenges and opportunities for marketers. This shift gives marketers a unique advantage.

Transform 137

Transform Whitepaper User-Generated CMO 137

Marketing Insider Group

SEPTEMBER 3, 2024

Power Reviews reports that 87% of consumers regularly research products online before purchasing them, so mastering digital marketing is essential as you grow your business. As you focus on SEO, social media, content creation, and PPC campaigns, it’s easy to overlook critical steps. SEO Digital Marketing Checklist Image Source 1.

Digital Marketing 119

Digital Marketing User-Generated Marketing Marketers 119

Welcome Software

JANUARY 17, 2025

Marketing without measuring = throwing darts in the dark. By tracking content marketing metrics, you turn the lights on; you get all the information you need to make sure your marketing efforts (and marketing budget) never go to waste. Email subscriber growth Email marketers, this one's for you!

Content Marketing 52

Content Marketing Transform Marketing Marketers 52

Hootsuite

NOVEMBER 28, 2024

Key takeaways Pinterest marketing is the practice of using the platform as a visual search engine to help relevant audiences discover products or services. Unlike paid social ads, Pinterest content seamlessly blends into user feeds, making it an effective tool for building brand awareness, driving traffic, and boosting conversions.

Gen Z 119

Gen Z Affiliate Marketing Fashion Social Media Marketing 119

Trade Press Services Newsletter

APRIL 3, 2025

For B2B marketers, this change in consumer behavior presents a significant challenge. Marketers often invest significant time and resources into creating in-depth, long-form content like white papers, e-books , and comprehensive how-to guides. Successful content starts with knowing who you are speaking to.

Whitepaper 227

Whitepaper Branding Digital Marketing Marketing Strategy 227

Duct Tape Marketing

SEPTEMBER 18, 2024

Simplify Your Marketing: How the Marketing Snapshot Can Transform Your Business written by John Jantsch read more at Duct Tape Marketing Marketing is a word that can stir up a lot of emotions for business owners. Because marketing today can feel incredibly complex. Let's simplify your marketing and get results.

Transform 83

Transform Marketing Marketers Marketing Strategy 83

Martech

MARCH 12, 2025

Marketing budgets are doing two things right now tightening and transforming. With consumer spending power squeezed and C-suites scrutinizing every expense, businesses and the marketers who support them have come to a critical inflection point: adapt to inflation or watch your ROI evaporate. Simply cutting costs won’t cut it.

Transform 115

Transform Finance Marketing Marketers 115

Kuno Creative

NOVEMBER 21, 2024

The best word to describe the landscape of technology and product marketing in 2024 is oversaturated. B2B, SaaS and technology companies often have the added challenge of not having a tangible retail product that’s easy to incorporate into content and marketing efforts. They have seen it all.

Content Marketing 52

Content Marketing Retail Marketing Marketers 52