This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Our rants and raves include Lloyds Bank’s big bet on contentmarketing and Amazon’s cautionary tale on business models; then we close the show with an example of the week on The Points Guy. Download this week’s PNR: This Old Marketing podcast. . (06:05): Content love from our sponsor: Ahrefs (12:03).
One of the oldest mediums is also one of the most powerful — and one of the most overlooked in contentmarketing. In 2015, the comic won the CMI ContentMarketing Award for best regular feature column or section. Takeda Pharmaceuticals – The Unbeatables. Cover image by Joseph Kalinowski/ContentMarketing Institute.
A blog writing service can turn your subject matter expertise into expertly written content. ContentMarketing Is a Must for Today’s Businesses. Contentmarketing – of which blogs are a huge component – is one of the most effective lead generation strategies in the marketing world.
What do you see happening in ContentMarketing today? As I’ve watched digital content evolve over the last decade three monumental shifts have occurred that will shape the way we create, distribute, and promote content in the future. Brands that increase demand for the products they sell. How is it changing?
If you work in a big, established company, a presentation on being a marketer on a small team, especially a small team in a startup, may not seem to apply to you. For most of his 15-plus years in marketing, Vishal has been his organization’s only resource for marketing, communications, and media relations. Click To Tweet.
Today, I’ll cover: What is curated content? The business case for curated content An inspirational case study The future of curated content What is curated content? According to my contentmarketing definition, curated content refers to a regularly-published summary of industry news, trends, and opinions.
Nowhere is this shift more evident than in healthcare products and services. At each step of this research for pharmaceuticals, health insurance and treatments, brands have an opportunity to build a relationship that will increase the likelihood of conversions. It’s time to evolve your marketing and transform your brand with OAO.
We all want to give our customers the best experience with our products or services. It’s ads irrelevant to you or sites that talk about illegal or predatory products. Some have described these types of spammy sites online as three Ps – pornography, pharmaceuticals, and poker. It comes down to user experience.
These industrial pumps are used in various industries that involve fluid handling, like chemicals, water management, aquariums, mining, pulp and paper, pharmaceuticals, steel, circuit boards, electronics and food and beverage. And they are continuing to expand their production capabilities. This entailed a program in five parts.
You’re looking to sell a product or service, but you’re uncertain about how to grow your business. With a decade of experience in contentmarketing, I can attest that I’ve witnessed numerous companies successfully expand their businesses by utilizing high-quality content to captivate their audience.
For marketers, this means easily finding niche audiences that fall under subreddits you may otherwise not have known existed. On the map above, the starting category is marketing automation which is highly correlated to other big categories such as digital marketing, email marketing, contentmarketing, and growth hacking.
I’ll also share a bit about how we did it at Rock Content with one of our flagship products: WriterAccess , our content marketplace. Building a brand isn’t an easy task; it requires daily effort for people to associate your product with a message, a function. Before rebranding comes branding.
Today, to develop an effective digital marketing strategy, it is necessary to create truly engaging content. This means putting aside the production of static content and investing in interactive content, which provides a much more complete experience for the consumer. Again, let’s take an example.
If you have ever wanted to tap into the power of contentmarketing, but have felt held back because of a lack of creativity, then you are going to want to read this post today. In it, I will reveal the way that even the most uncreative person can come up with some great contentmarketing ideas.
And at the center was Purdue Pharma, a now-infamous private pharmaceutical company that created OxyContin. Why ContentMarketers Should Beware of Medical Misinformation. But what kinds of dangers, exactly, do they pose for healthcare providers and contentmarketers? But misinformation at this scale isn’t new.
Inside, I interviewed the always fascinating Joe Chernov to get to the bottom of account-based marketing (ABM) and why contentmarketers should care. You still need that top-of-funnel content, but you need to resist the temptation to aspire to a larger audience. Different pathways to great content (August 2018).
One reason is the increasing consumer demand for sustainable products and socially responsible brands in response to the worsening global warming phenomenon. A 2022 survey showed that two-thirds of consumers are willing to spend more on sustainable products. What is Responsible Marketing ? One example of a green brand is IKEA.
But if you don’t put careful thought into the content of your company blog, it’s a waste of time and money. The creators behind the best company blogs take the time to understand the needs of their audience before crafting content to fit, as these contentmarketing examples show. Quick Takeaways. Breakthroughs by Pfizer.
A contentmarketing specialist and a digital librarian, she is also, of course, a MarTech contributor. It’s just full of software and pharmaceutical companies, so it was a great place to be a marketer. This interview has been edited for clarity and length. Q: And you were in the right place to do so?
We organize all of the trending information in your field so you don't have to. Join 143,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content