Hootsuite

NOVEMBER 28, 2024

Case in point: Pinterest users spend twice as much time shopping every month as non-Pinners. Key takeaways Pinterest marketing is the practice of using the platform as a visual search engine to help relevant audiences discover products or services. It’s true: 75% of weekly Pinterest users say they’re always shopping.

Gen Z 118

Gen Z Affiliate Marketing Fashion Social Media Marketing 118

Hubspot Marketing

NOVEMBER 1, 2024

In turn, they can pass those savings on to buyers in the form of a lower price tag, and lower prices can lead to more sales. Improved Brand Loyalty Great customer experience and affordable prices foster brand loyalty and improve customer lifetime value (LTV). Encourage user-generated content (UGC): More on that shortly.

Manufacturing 132

Manufacturing B2C Non-Profit eCommerce 132

Buffer Marketing

OCTOBER 28, 2024

The AI assistant helps you generate ideas, repurpose content, and edit posts to perfection. I even have a prompts category for ideas in case I get stuck (many of which came from Buffer's Creator Camp ) — but there's a nifty "generate ideas" button that can jumpstart your content creation.

Digital Marketing 106

Digital Marketing Price User-Generated Affiliate Marketing 106

Hubspot Marketing

OCTOBER 14, 2024

Traditional Marketing Models 1. 7Ps Marketing Mix The 7Ps Marketing Mix is the ultimate checklist for getting your product or service into the world. Think of it as covering all the bases to ensure you’re not missing anything crucial when planning your marketing strategy. Price: Figure out how much you’re going to charge.

Price 122

Price Marketers Marketing User-Generated 122

Buffer Marketing

JULY 18, 2024

Alternatives:  KeywordTool.io ,  UberSuggest ,  Keyword Sheeter ,  Keyword Generator 4.  It also generates an on-page SEO report that includes the web page's: Title Meta description Word count Headers Hreflang tags Canonicals OG tags This makes analyzing any page much easier and faster.

SEO 123

SEO User-Generated Analytics Price 123

Marketing Insider Group

OCTOBER 7, 2024

Organic media builds long-term value through SEO, social media posts, and content marketing, though it requires more time to see results. It’s an investment that gets your content in front of specific audiences based on demographic targeting, keywords, or user behaviors. Want to drive traffic to a new product page?

Branding 127

Branding SEO User-Generated Price 127

Backlinko

DECEMBER 19, 2024

And how much traffic they could be generating through those keywords. Heres how to get started with it: Enter a competitors domain in the search box, and the tool will generate a detailed report on your competitors website. Pricing You can try Organic Research (with limited access) when you sign up for a free Semrush account.

Price 106

Price Non-Profit Advertising Advertisers 106

Hubspot Marketing

JANUARY 16, 2025

These pieces of content were tracked and analyzed to gauge their success, but all using unique measuring sticks. Using a tailored content scoring process. With your own tailored content scorecard, you can create a data-driven process for measuring your individual content marketing success. What is content scoring?

Analytics 125

Analytics SEO Price User-Generated 125

Martech

MARCH 18, 2025

By 2028, traditional B2B marketing and sales tactics from demand generation to outbound prospecting will be nearly unrecognizable or extinct. Instead of relying on vendor-generated content, buyers train AI assistants to pull insights from peer networks, case studies and industry benchmarks. The time to adapt is now.

CMO 117

CMO Transform Price Education 117

Hubspot Marketing

JUNE 17, 2025

All told, these budget-conscious prospects want great value for their money, and they’re more price-motivated than others. While much of your marketing mix doesn’t necessarily need to change, you should meet these buyers where they are and talk to them using language they appreciate. Where should marketers begin?

Branding 93

Branding Price CRM Marketers 93

Marketing Insider Group

MARCH 7, 2021

Are you looking for content marketing tools to drive your content marketing plans? One of the content marketing questions I get asked most often is how a small business can get started with content marketing on a limited budget. 22 Content Marketing Tools. Content Ideas.

Content Marketing 145

Content Marketing Marketers Marketing User-Generated 145

Martech

NOVEMBER 13, 2023

” Licensing and developing user-generated content How does Catch+Release differ from other well-known suppliers of image and video content like Shutterstock, Getty Images and Adobe? The price point It’s easy to see what licensing content from Shutterstock, for example, costs. ” Get MarTech!

User-Generated 105

User-Generated Price eBook Customer 105

Unbounce

JANUARY 6, 2025

The marketing funnel is typically talked about in terms of top-of-funnel, middle-of-funnel, and bottom-of-funnel and includes multiple touchpoints along the way. Think email campaigns , social media interactions , sales conversations, content marketing, and more, guiding prospects over a longer period.

User-Generated 111

User-Generated Price Copywriting Analytics 111

Martech

JANUARY 16, 2025

The problem for any company creating these generative AI systems is the more people use them, the more it costs. Consider: OpenAI’s ChatGPT has more than 300 million weekly active users more than any other pure GenAI company. billion on marketing. introduced a new platform to streamline content workflows.

Non-Profit 116

Non-Profit Direct Mail eCommerce User-Generated 116

Backlinko

JULY 30, 2024

For example, imagine you sold bullet journals and wanted to use content marketing to drive more traffic to your online store. Plus, with great content and well-placed calls to action (CTAs), you can still convert readers into customers with informational content. This could be buying a product or signing up for a service.

User-Generated 110

User-Generated SEO Price Email Marketing 110

Marketing Insider Group

JUNE 7, 2021

In 2020, 70% of marketers were already actively investing in content marketing ( HubSpot ). 79% of B2B content marketers say their organization has a content marketing strategy ( Content Marketing Institute). Content marketing costs 62% less than outbound marketing.

Content Marketing 143

Content Marketing Outbound Marketing Marketers Marketing 143

Marketing Insider Group

JUNE 30, 2020

Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. Content marketing can give B2B companies a truckload of options to keep their audience engaged.

Whitepaper 145

Whitepaper Content Marketing eBook Marketers 145

Martech

JUNE 11, 2025

To drive growth in an AI-saturated, attention-poor market, we need to refocus on what really moves the needle: building a brand that stands out, connects with buyers and earns trust. The limits of MQLs in an AI-first world Traditional, MQL-focused lead generation isn’t doing well. This approach is expensive and unsustainable.

Branding 114

Branding Education Thought Leadership User-Generated 114

Backlinko

JULY 22, 2024

This turns your site from an afterthought into an asset that generates leads and sales. Now it generates over 680K monthly sessions, with 74% coming from organic searches. Now it generates over 680K monthly sessions, with 74% coming from organic searches. And make your site more user-friendly.

SEO 121

SEO Law User-Generated Analytics 121

Orbit Media Studios

APRIL 30, 2025

Stage Zero: The AI User It started with a poem. In that moment, you became an AI user. You were an ad hoc AI user. Each one is really a Generate training data button for your helpful AI analyst. Highly skilled AI users rarely chat back-and-forth to edit their AI responses. That first prompt was your first step.

Transform 103

Transform User-Generated CMO Copywriting 103

Scoop.it!

JULY 18, 2024

By knowing what your customers want, you can create resonating, need-fulfilling content on your customers’ preferred devices and platforms. This optimizes your content for conversions and generates engagement like click-throughs, comments, likes, and shares. Consider what type of content each segment enjoys.

Gen Z 111

Gen Z Millennials Fashion Marketers 111

Hubspot Marketing

FEBRUARY 25, 2025

In a B2B selling process, youre managing more user needs and touch points. Thats where the marketing funnel framework helps standardize a companys approach. HubSpot ) Top marketing trends teams are currently exploring ( HubSpot ) Using social media DMs (direct messages) for customer service. Step 3: Make the right content.

Transform 96

Transform Marketers Marketing Gen Z 96

Search Engine Land

JULY 19, 2024

With AI taking over more and more platforms being used, all content on the web is now fair game to be used as a training source for generative AI responses. Enter ChatGPT, leading the movement of generative AI. You can’t possibly work your marketing across all channels at the same time, can you?

Management 92

Management Branding User-Generated SEO 92

Marketing Insider Group

SEPTEMBER 20, 2021

Distributors have a unique position in the supply chain, managing and marketing to manufacturers and retailer partners at both ends. Content marketing for distributors is a way to engage these multiple audiences at once while growing your brand visibility. Content Marketing for Distributors: The A-Z Guide.

Content Marketing 135

Content Marketing Manufacturing Whitepaper Retail 135

Marketing Insider Group

APRIL 7, 2020

You know how important content marketing is in the 21 st century. Is there such a thing as budget-friendly content marketing?” You can deliver that information through content marketing, even when you’re strapped for cash. Follow content marketing best practices. Publish content consistently.

Content Marketing 145

Content Marketing Whitepaper Marketers Marketing 145

Hubspot Marketing

DECEMBER 18, 2024

Over the past five years, Ive been creating content for some of the most successful content-first brands. And if there's one thing that all their content marketing strategies have in common, it is a solid content gap analysis. This helped me benchmark against top-quality content thats already ranking high.

Marketing Strategy 111

Marketing Strategy Thought Leadership Marketers Marketing 111

Marketing Insider Group

MAY 25, 2021

Understanding buyer intent can help your marketing team create more personalized and meaningful experiences, build greater trust with your audience, and better promote and syndicate content for maximum results. What is Buyer Intent in Content Marketing? Internal Buyer Intent Data. Understand Your Ideal Customers.

Content Marketing 145

Content Marketing Energy eBook Marketers 145

Marketing Insider Group

JUNE 22, 2020

Understanding the needs of your customers is a vital element in the definition of the content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content. Quick Takeaways.

Market Trends 141

Market Trends Content Marketing Customer Journey Transform 141

Rock Content

NOVEMBER 24, 2020

Content Marketing is a powerful approach to expand your business’s organic reach, attracting potential consumers, and starting their journey in the sales funnel. Well, that’s why you need to know how to create a Global Content Marketing strategy. Read on to learn: What is a Global Content Marketing strategy?

Marketing Strategy 134

Marketing Strategy Content Marketing Marketers Marketing 134

Backlinko

JANUARY 23, 2025

Others, like Google Flights and Google Hotels, keep users within Googles ecosystem. These include organic search traffic, revenue, and user engagement. Step 2: Conduct Keyword Research Google advises creating content for users, not solely to rank for keywords. Search Intent: The purpose behind a user’s search query.

SEO 94

SEO PR User-Generated Non-Profit 94

Hubspot Marketing

MARCH 4, 2025

Ive been in content marketing since early 2015. With almost a decade of experience, Ive tested dozens of content planning software, spreadsheets, and calendars over the years. It keeps your ideas, deadlines, briefs, publishing, and content distribution tasks on track, whether youre working solo or as part of a team.

Price 78

Price User-Generated Analytics Management 78

Buffer Marketing

NOVEMBER 7, 2024

Pricing 2.3. Social media platforms Marketing 4.1. Content Marketing 4.6. Knowing who they are hiring and which teams they are expanding will give you an idea of what steps they’re about to take, both product- and marketing-wise. Are they about to hire their first sales rep or content marketer?

Customer Acquisition 124

Customer Acquisition Price Non-Profit SEO 124

SocialPilot

JANUARY 30, 2025

How many users did that campaign drive to your Shopify website, and what was its ROI? These could include increasing brand awareness, generating leads, driving website traffic, boosting sales, etc. Also, blending your content strategy with new formats like Instagram Reels can deliver excellent results.

Key Performance Indicator 98

Key Performance Indicator Analytics User-Generated Fashion 98

Scoop.it!

MARCH 10, 2022

Content is king! Generating high-quality content is not that easy, especially when you need a high volume of resources regularly – but there’s plenty you can do when you know the latest content marketing trends. This is where modern content automation options can help your business.

Content Marketing 110

Content Marketing Transform User-Generated Marketers 110

Backlinko

DECEMBER 29, 2024

Search intent is the reason behind a users searchit tells you why they searched and what they were hoping to find. ” This type of content works best as detailed guides and tutorials. And create new content to knock your competitors off the SERPs. If they list services, include pricing guides and customer case studies.

SEO 103

SEO Customer Real Estate User-Generated 103

Hootsuite

JULY 26, 2024

Industry benchmarking Hootsuite’s user-friendly industry benchmarking tool is especially useful if you’re not sure yet who your competitors are. The competitor analysis dashboard is clear and easy to understand, and Phlanx offers a beginner-friendly price point. This enterprise-level solution starts at nearly $3,600 per user per year.

Analytics 113

Analytics User-Generated Branding Social Media Marketing 113

Backlinko

JANUARY 23, 2025

In this guide, youll learn how to conduct keyword research for high-intent terms, create lead-generating content, and dominate the local SERPs. This puts you in direct control of lead generation. Getting these elements right puts you in control of your lead generation. All thanks to SEO. Sounds ideal, right?

Real Estate 97

Real Estate SEO Price User-Generated 97